Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 446: The “Three-step” strategy for taxi travel

In the afternoon, the group of people who were still playing games in the morning moved to the conference room.

With the gaming experience in the morning, the report became extremely concise and efficient. Sun Ziwei only picked out the key points and talked about them.

“.The new improvement plans from this morning have been sorted out and sent out for improvement.

That’s all, but I do have a proposal report here, but it’s not about games, and it’s said that the approval rate is very high.”

Sun Ziwei's words aroused Chen Mo's curiosity, "Oh? What is it? Bring it over and have a look."

As Chen Mo looked at the plan he handed over, Sun Ziwei explained,
"Now these games have entered the final stage of polishing and optimization. This proposal is to present these games through the form of film and television games.

This can make players feel more involved, and on the other hand, it can attract users who are interested in the background and experience of the game characters and get into the game through this form."

Chen Mo looked at the "Suggestions on Game Animation" above, and the previously forgotten part of his mind was completely activated.
Later, the novel was adapted into animation and film and television, which became a routine operation. During the tenth anniversary celebration of League of Legends, a mere 20-second animated pilot was released, which attracted the attention of players around the world and became a hot topic. This is "The Battle of Two Cities."

After the broadcast of "The Battle of Two Cities", it received positive reviews from the majority of players, and many new and old users who watched the animation became addicted.

Even the theme song "The Lone Warrior" has become a street matchmaking code for primary school students thanks to Eason Chan's performance, the catchy lyrics and the brainwashing melody. As long as you start singing on the way to and from school, it will instantly turn into a primary school concert.
The popularity of the animation and theme song at least delayed the subsequent decline of League of Legends for a period of time.

He said he forgot something, and it turned out to be here.

After reading the report, Chen Mo applauded, which was extremely rare for him.

"Okay, okay, this is a very good suggestion."

Chen Mo pondered for a moment, combined with the contents of the report, and quickly formed a course of action in his mind.
“Starting immediately, we will begin preparations for the animation of the new game of Beyond. Sun Ziwei will be the person in charge.

Requirements are as follows:

1. The Heroes series is Chinese in background, so we should look for the best animation production team in China; the Mythology series is Western in culture, so we should look for foreign companies to outsource it, so we should choose Blizzard.

One of the technical directors asked, "Boss, it's OK in China, but Blizzard. Although Blizzard is well-known in the CG industry, this is outsourcing, will they accept it?"

“Using feet to make games and heart to make animations is not just talk, their level of animation is no less than Disney.

As for whether to accept or not, as long as the money is in place, nothing is impossible. Besides, Blizzard is already on the decline. If you don't agree, you can drag Disney in to build momentum, and then you can play on your own, is there any problem?"

Zhang Chao volunteered, "I have some connections with Blizzard regarding licensing before, I'll take care of it!"

"Okay, does anyone else have any questions? No problem, I'll continue.

2. The voice actors and models in the anime and games must be consistent to create a sense of immersion. In addition to the animation production team, music and screenwriters are equally important, and the screenwriters must be given sufficient rights. This should be paid special attention to.

Animation series are more about quality than quantity. Once the script is out, they can be divided into multiple seasons and presented in the form of a TV series. The length of each season varies from 8 to 12 episodes. I have only one requirement, which is to create a cosmic legendary-level animation of heroes and myths.

So whether at home or abroad, I want the best animation production team, music production team, and screenwriter team!
I can wait for time, and I have enough funds!

I have only one requirement: quality, quality, and damn quality!

any questions? "

The boss proposed legendary quality, which is higher than the requirements for epic masterpieces.

This made everyone present suddenly feel a sense of pressure and the challenges that came with this pressure.

"Have!"

Seeing someone had questions, Chen Mo encouraged with a smile, "If you have any, just say it!"

"Boss, do you only do Heroic Glory, Mythic Glory, or both?"

"In future meetings, everyone should remember this: if I don't specify anything, then I want them all. If the subsequent market feedback is good, it is possible that it will be made into a big movie and released in theaters!"

"I'm fine!"

"Everyone remember, we at Bi'an don't bring any money into the group. We rely on our works and strength to win the right to speak. If we want to do something, we have to do it the best! Understand?"

"understand!"

"Oh, by the way, who came up with this plan?"

Sun Ziwei replied, "It was the CG designer in charge of the opening animation of the Heroes of Glory project team two days ago. After he proposed it, they discussed and improved it in their group and finally reported it step by step. They even made the opening CG animation of the game come to me. I just took this opportunity to report it to you."

"Oh? Then let it out for everyone to see~"

Then the light dimmed, and before the light and shadow came, a vicissitudes of life voice came out first, "The sky and the earth are dark and yellow. The universe has been in chaos since Pangu created the world."

As the narration goes on, with the backflow of the Milky Way, countless historical heroes flash through the five thousand years of China, interspersed with high-energy mixed-cut fights like Guan Gong vs. Qin Qiong, and then the two camps are divided into two major camps. When the two sides are about to fight, the screen flashes and the name and logo of Heroes of Glory explode.

The CG is not long, only less than 1 minute. Although the picture quality is a bit rough, you can see that a lot of effort was put into it, which makes the audience feel a little unsatisfied after watching it.

"Sure, I think there will be no problem with further polishing. We need such excellent colleagues. So, the colleague who made the suggestion will be rewarded with three months' salary, and each member of the team will receive one month's salary as a reward, which will play a positive incentive role.

I will tell Xu Peixin later that any good suggestions that are adopted and applied by the group will have corresponding bonuses, ranging from one to several months. "

"thank you boss!"

This is the benefit of gathering talents. In the past, it was basically Chen Mo who talked and the people below executed. Now it has gradually become that after many good ideas are put forward, Chen Mo is only responsible for identification, screening and decision-making. The areas where he can exercise his subjective initiative are gradually decreasing.

This is also what Chen Mo is happy to see, which shows that the overall strength of the group is gradually growing.

Finally, Chen Mo began to teach everyone the value according to the usual practice. He did not tell them, but taught them through words and deeds, so that all the employees below knew the significance of doing this.

"Comrades, we not only need to know how to do it, but also understand the significance of doing it and why we do it!

"Internet Plus" is my proposal at the two sessions, and everyone knows this. However, just shouting without doing anything is no different from a child who shouts wolf every day.

As an initiator, the group should also implement the strategic concept of "Internet +", so the combination of Internet games and traditional film and television industries is a good attempt.

This new model of "film and game integration" will surely become a subsequent trend, expanding the influence of IP in the form of "games + film and television" and building a content ecological pool for the entire industry chain. This is the implementation of the concept of ecological reversal, and it also lays a solid foundation for the group to subsequently derive many models such as "novels + film and television".

Moreover, our group has a ready-made film and television broadcasting platform, which provides us with the channels and resources for publicity and promotion.

I want to create a successful case for reference in the industry, and hope it can drive the overall development of the entire animation industry.

Now is the best opportunity, that’s all. Anyway, come on everyone, I still say that I am your most loyal backer!
Sun Ziwei, please stay for a moment, everyone else please leave!"

After the others leave,

"Ziwei, I plan to take this opportunity to invest in and support some animation studios. What do you think?"

"I fully support this. What did we eat when we were young? Calabash Brothers, Journey to the West: Conquering the Demons, The Book of Heaven, and Nezha Conquers the Dragon King.
Compare it with the current shows like "Pleasant Goat and Big Big Wolf", "Pig Man", "Night Luoli" and "Boonie Bears". Each one is more childish than the other, and the values ​​are distorted."

Chen Mo sighed, "The rise of the country has been talked about for many years, but what about now?

The serious deviation between production costs and revenue not only causes a break in the animation industry chain, but also makes it more difficult for animation companies to obtain financing.

This has put the industry into a vicious cycle: animation cannot make money, so there is a lack of investment; no one invests, so the investment in animation production is very low; low investment, crude production, and even more difficult to produce good works; without good animation, there will be no audience to watch; without audience, there will be even less money to make:"

"You know what? There are people who really make money?"

"Huh?" Chen Mo didn't believe it.

"The LF Story, which was not shown on the children's channel two years ago, is said to have cost 2 million yuan. It definitely made a lot of money. In my opinion, even my interns can make more in a week."

After Sun Ziwei mentioned this, Chen Mo believed it.

In the past, the country paid attention to the domestic animation industry, provided support, and even allocated funds to subsidize the domestic animation industry.

All 3D animations produced will receive a subsidy of 1000 yuan per minute when broadcast on local TV stations, and the subsidy will be tripled to 3000 yuan per minute when broadcast on CCTV.

Then what? Some exquisite ones cannot be shown, while the crude and shoddy ones that are used to cheat subsidies are repeatedly broadcast, poisoning the next generation.

This is true for animation and new energy vehicle manufacturing. Just using PPT to build a car can defraud billions.

In the past, he thought that the policy was good, but the people below were greedy. Now, after the technical support of this broken website, Chen Mo's thoughts have changed again.
Chen Mo forcibly interrupted his malicious associations.

“So, I think we have the ability, and maybe we can help out, and help ourselves at the same time.

The reason why we called you here is that games and entertainment are inseparable, and Bi'an Film and Television will be assigned to you later.

Next, I will ask Zhou Shouzi to select a group of animation production studios for support, and the excellent content they produce will be broadcast on Bi'an Film and Television."

"No problem. The game and the team building below are already mature. I can take care of it now."

"Well, it's settled then. I'll find a time to make adjustments later, and you can start preparing first. Some things don't require you to do everything yourself, just be aware of them!"

"Understood~"

That night, Chen Mo called Zhou Shouzi, who was in Shanghai negotiating with DST about Ele.me's financing, and asked him to send someone to research excellent and potential animation production teams and studios in China and prepare to make corresponding investments. After signing the contract and making the game, there was one more thing to do.

This is the follow-up development outline that the travel company just sent today. As one of the presentations, he has to control the subsequent direction.

There is only the headquarters in the Bi'an Technology Park. Companies like Ele.me, Ledong Excellence, and Didi Chuxing are vassal states located outside.

Therefore, on May 5, the third day after Chen Mo returned to Beijing, Wang Weijian and other travel management staff came to the headquarters for a "audience".

Chen Mo took this opportunity to learn about the latest situation of the Beijing travel market.

When Wang Weijian received the death order from Chen Mo, he converted the funds into subsidies and took the lead in starting a money-burning mode in Beijing.

There are two-way subsidies for drivers and users, but of course the intensity is not very strong, which is equivalent to cost-guaranteed operation. There is no plan to make money in order to further seize the market. Then, in offline transportation hubs, wherever there is passenger flow and taxis gather, you can see taxi travel advertisements. Online advertisements are also targeted in Beijing.

In the past month, the market share of taxi travel in Beijing alone has soared from 70% to over 90%.

The price is that in just one month, about 1000 million yuan of taxi travel reserves were consumed.

Of course, the success is due to the support from its peers. Yidao Taxi was once one of the earliest online taxi-hailing platforms in China, and even in the world.

Yidao was established in May 10, nearly two years earlier than its peers. However, it took the wrong direction at the beginning and gave up on taxis, focusing only on high-end private cars. As a result, it was defined as a "black car" by policy, and its subsequent transformation was delayed, and it did not choose to raise funds at that time.

Now the beaten banks have used the iron fist of capitalism. They will think about financing only after they know the pain. The opportunity has been missed. Now everyone knows that there is no room for two tigers in one mountain. Anyone with a discerning eye can see that investing in Yida at this time is no less than aiding Chiang Kai-shek with arms in 49.
Therefore, after Didi Chuxing, Yidao Taxi became the second travel company to be driven out of Beijing and was forced to move south.

The second battle of the trip was won!
Finally, Chen Mo heard from Wang Weijian that Yidao Taxi did not choose the right target, and was beaten up by Didi Chuxing when it went to Shanghai, and finally went to Shenzhen, looking very embarrassed.

". Over the past month, we have accumulated valuable combat experience for our taxi travel and formed a set of our own linkage mechanism. At the same time, we have signed exclusive cooperation agreements with all taxi drivers in Beijing.

Later, we will rely on Beijing and radiate across the country. Give me a year, and we are confident that we can take over the entire taxi market for you."

It's no wonder that Wang Weijian is so ambitious. Now for taxi travel, map positioning is done by AutoNavi, payment is done by WeChat, all the technical team members are from Bi'an, the server is Bi'an Cloud, and there are nearly 100 million in reserved cash flow.

This made him feel like he was leading an army of kings. He could just attack wherever he pointed and there was nothing to be afraid of.

Chen Mo nodded, but he was not as excited as Wang Weijian, because he knew very well that his taxi only had a slight lead in the initial stage of the trip.

But he knew better than anyone what kind of situation he would face next, so he didn't mind taking this opportunity to pour some cold water on these guys, so that they could calm down a little and not be carried away by two consecutive victories.

"I've read the development plan you gave me before. I know you're anxious and want to attack Shanghai and Hangzhou in one go. I admit that it's possible to achieve success in one go, but it's too big a step."

Wang Weijian explained, “In fact, there are two opinions among us: to surround the city from the countryside or to attack Huanglong directly.

After a long discussion, we finally decided that since we had just won, we should carry on with the momentum of victory and take over the Shanghai Stock Exchange and completely defeat Didi. As for the rest, the only thing we can do is to attack or defend. It will be easy to do and quite feasible.

Taking a step back, even if it fails, there is still time to choose a backup plan. "

After hearing this, Chen Mo wondered, "How long will it take to attack Shanghai?"

Wang Weijian was obviously prepared for this and blurted out, "Three months"

Seeing Chen Mo remained silent, he thought it was too long, so he gritted his teeth and said, "Give me two months, and I will take over Shanghai!"

Chen Mo didn't even plan to give him two months, and said lightly,
“Yidao has no one behind it, just like the monsters in Journey to the West. Although it is a little stronger, it is useless. This victory is at best just a warm-up event, not even a friendly match.

Didi is no longer without a single person behind it like before, but now has Tencent, which holds more funds than taxi companies do now.

Behind Hangzhou Kuaidi stands Alibaba, which is no smaller than ours. Each of these two companies is not an easy opponent.

Don’t be complacent just because Didi was once defeated by us. We should look at the problem from a development perspective, otherwise we will be the ones who suffer!
If they really want to go all-in, even if Didi can't handle it, do you think Kuaidi will sit idly by? They don't understand the principle of the lips and teeth being cold. If they are forced to unite under the crisis of survival, the issue of Kuaidi will not be whether they win or not, but how to reduce losses."

After the boss's reminder, the group of people who were making plans on the spot began to sweat, because the situation the boss mentioned was very likely to occur, and the probability was not small. They immediately focused their attention and showed that they understood.

They held their breath, because they knew the boss would definitely have something to say next.

"We must take Didi Kuaidi, but not now.

So last night I adjusted the order of your plan and divided it into three stages.

The first stage was to establish a foundation. We have now established ourselves in the capital, and this has been achieved.

Next, I will start the second phase of the strategy, grabbing territory!"

"Seize the territory?" Hearing this word, everyone present became curious and couldn't help but repeat it. Somehow, just hearing these three words made them feel excited.

"To put it bluntly, it's just like occupying a grid. We avoid the enemy's base camp and its surrounding cities, and focus on developing the remaining first- and second-tier cities on the periphery."

As he spoke, Chen Mo projected the computer screen, opened the Amap app, and circled the map a few times with a laser pen.

"In Beijing, we take a taxi; in Shanghai, Cheng Wei takes Didi; in Hangzhou, Chen Weixing takes Kuaidi;
Now the three companies have formed a three-way balance of power, but sometimes, the way to win or lose is not necessarily to kill the opponent. Sometimes, if you take a step back, you will see that there is a wider market space around you.

These are all new virgin lands, a blue ocean, waiting for us to conquer.
But if you go back three months later, the opportunity will be gone. "

Chen Mo used a laser pen to point to several important cities around Shanghai and Hangzhou.

"Nanjing, Yangzhou, Suzhou, Hefei, and Fuzhou, these five cities have been strategically abandoned, and we can take over the rest."

As he spoke, he drew a capital "C" on the wall with a laser pen.

"With Beijing as the core, starting from the three northeastern provinces, along the Beijing-Tianjin-Hebei region, and then heading southwest, Zhengzhou, Xi'an, Wuhan, Chongqing, and finally turning directly to Shenzhen and Guangzhou, forming a super-large encirclement."

Seeing someone raised his hand, Chen Mo gestured.

"Boss, what if the other party uses the same strategy?"

“So it’s a competition to see who is faster. Whoever occupies the territory first will have a harder time trying to grab the same share.

If we enlarge the situation to the entire chessboard, and everyone's capital scale is similar, when it comes to spending money to grab territory, whoever has a higher year-on-year consumption will have a greater chance of being eliminated!

In addition, when you are expanding rapidly, you must pay attention to team building. What we are going to fight next is not a blitzkrieg, but rather be prepared for a long-term sustainable war. Every city we occupy is a city we occupy. We must not become a blind bear picking corn!

Even if the opponent wants to snatch it back, I will beat it to a pulp!

Therefore, the role of the field sales team is particularly important. We must pay attention to the actual situation of these grassroots personnel and ensure their treatment.

Avoid poaching from each other during group buying wars.”

"Yes!"

“Once the second phase is completed, at least we will be invincible.

The third stage is to encircle and suppress the enemy, and then to fight the final decisive battle of city surrounding city!
I recently finished reading The Art of War by Sun Tzu and thought these words were very well said, so I would like to share them with you.

"The art of war is not a method of fighting, but a method of not fighting; it is not a method of winning, but a method of not being defeated; it is not a method of first fighting and then winning, but a method of first winning and then fighting; it is not a method of defeating the majority with the minority, but a method of defeating the minority with the majority."

The battlefield is like this, and the business world is like this as well.
When things are done in advance, avoiding problems is a higher priority than solving them.

I hope that you are all talented generals who are good at fighting but have no great achievements, rather than powerful generals who are victorious in every battle!

I hope everyone will remember these words, and let us encourage each other! "

"understand!"

Perhaps even Chen Mo did not realize that as he grew older and older in his high position, he always wanted to teach others how to fish.

"That's about it, any other questions?"

"Boss, my problem is that if we roll out this nationwide, our capital chain won't be able to sustain it."

When Chen Mo heard this question, he replied domineeringly, "What do I do? I will take care of the funding issue, and you just charge forward."

"Yes!" With the boss's guarantee, the group of people took a taxi and were full of confidence.

"You guys decide the details. It's getting late. It's a rare opportunity for you to come to our headquarters. I'll take you out for dinner later. There's a small restaurant in our headquarters that serves pretty good food."

“The boss is awesome~”

As everyone walked out, Chen Mo and Wang Weijian were still discussing some matters.
"Let me sync with you. Our second phase expansion plan will be linked with Ele.me. When the time comes, I will coordinate with them and let Xuhao sync with you.

It should be two or three days, let's have a remote meeting together!"

"No problem, boss!"

"Well, let's drink together later~"

"That's a good feeling~"

(End of this chapter)