Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 375 Galaxy Battleship, Mi'an Dongfeng

This was the first time Chen Mo met Liu Qiangdong. He had thick eyebrows and big eyes and was quite handsome. The tuft of white hair on top of his head was the most obvious sign.

At this time, he was obviously at a stage where he was concentrating on his career and had no time to drink milk tea.

Through simple greetings, he could feel Liu Qiangdong's straightforward temperament, who came from a humble background. By observing his words and deeds, he found that the other party should be like himself, the kind of person who has the final say within the group.

However, as to whether it is exactly as it appears, we need more contact to know.

In the morning, Lei Jun and Chen Mo, led by Liu Qiangdong, toured several floors belonging to JD.com in Building A of Beichen Times Center. The relevant business managers gave an overall introduction to JD.com's business philosophy and current business development.

When I came to the 10th floor and passed by the Vancouver Conference Room, there was a row of yellowed A4 papers on it, which looked like they had been there for a while. It said
Several JD managers looked obviously embarrassed, but Liu Qiangdong said very straightforwardly, "This is because JD had a price war with Suning and Gome before. Well, it's embarrassing that we never had one, so we left this as a souvenir to wake us up and motivate us."

Lei Jun and Chen Mo nodded, because they had also heard about what happened in the previous few months.

The business world is like a battlefield. There will be war whenever interests are involved, just like the relationship between Bi'an and Tengxun, Xiaomi and Meizu, 360 and Baidu, and of course JD.com and Suning.

The last two were 3C (information appliances) price wars that JD.com initiated a few months ago after seeing the trend of Suning's online mall. At that time, Huang Guangyu of Gome had already entered the market, and its market value was only 100 billion, so it was nothing to be afraid of.

The 3C market can only be more stable and long-lasting if there are three major players. However, JD.com is not as good as Suning in terms of scale and size, but it has the ambition to become the Wei State. Doesn't this create a contradiction?

In the end, there was much ado about nothing, because JD.com's home appliances are not ordinary commodities that can be bought and taken away directly. Instead, they involve logistics, installation, maintenance and many other links closely related to the manufacturers - this means that the real battlefield is the competition between supply chains, and in this battlefield, Suning and Gome have many years of experience, while JD.com is a little brother in terms of scale.

So the price war was not won and JD.com urgently needed to recruit new members. At this time, Bi'an and Xiaomi came. How could Liu Qiangdong not be overjoyed?

JD.com currently has a large number of employees, as many as 1.2, but the headquarters is mostly focused on R&D and marketing, while procurement, logistics, and after-sales are scattered across the country.

At noon, everyone had a simple meal in JD’s cafeteria.

In the afternoon, the group found the meeting room of the "Attack Suning Command Center" to discuss the matter and then got down to business.

For a moment, the room was filled with words spoken with Hubei, Jiangsu and Northeastern accents. The three of them were chatting happily, and it was obvious that they very much agreed with the topic and the people who were speaking.

As for the content of the cooperation, first of all, Bi'an WeChat will add a shopping entrance on the discovery page, directly connecting WeChat and JD.com.

Xiaomi is inclined to cooperate with JD.com for its online sales center and has promised to give a very sincere discount on Double Eleven. The condition is that you enter through the WeChat entrance and there must be a banner of the Xiaomi official store under the navigation bar on the JD.com homepage. Clicking it will directly jump to Xiaomi's store on JD.com.

Finally, the three of them had a remote telephone conversation with SF Express's Wang Wei, who said that SF Express would also provide rich transportation capacity and logistics experience to cooperate with JD.com's free logistics system.

Liu Qiangdong's expression immediately became serious after hearing this.
Even though JD.com has now developed into an e-commerce platform second only to Taobao, in fact, only it knows the hardships inside.

Ever since Taobao launched the Double Eleven event in 09, Liu Qiangdong saw the opportunity and came up with a mid-year promotional season on June 6 of the following year, because June 18 was the date JD.com was founded.

Now, 618 has become JD.com’s home turf, while Double Eleven is Taobao’s territory. Both sides want to seize the other’s high ground during the promotion festival.

But last year, JD.com’s sales on Singles’ Day were only 8000 million, while Taobao’s sales were 33.6 billion!
Especially from 07 to now, although JD.com's self-operated logistics has begun to play a role, if it cannot be reflected in the market and new funds cannot be raised, and the financial crisis was coming at that time, he didn't know whether JD.com could survive. This made Liu Qiangdong feel extremely pressured. The tuft of white hair on his head is the result of excessive pressure during that period of time.

Although JD.com has survived now, how can it survive well? Liu Qiangdong feels that this cooperation may be an important crossroads.

Therefore, after listening to the cooperation plan of Lei Jun, Chen Mo and Wang Wei, he quickly went over the plan in his mind and decided that it was worth doing!
Liu Qiangdong only thought about it for a short while and agreed to the cooperation proposal on the spot.

After everyone decided on the general direction, the atmosphere in the room became more relaxed, and they discussed some key points in the plan.

As for the specific implementation level, each company's management will take care of it. They only formulate the cooperation model and direction and negotiate the interests.

At night, Liu Qiangdong, as the host, found a good-quality hotel nearby to entertain the guests at his strong request.

Alcohol is the best catalyst for men to quickly get closer to each other.

After some toasts, both the host and the guests were in great spirits.

Liu Qiangdong, accompanied by senior executives from JD.com, watched the Bi'an and Xiaomi team get into the car and leave.

He looked quite calm on the surface, but there were waves in his heart.

There is nothing much to say about Brother Lei Jun, he is a role model in the industry. When he was selling his shares in Zhongguancun, he had already become the CEO of Kingsoft, although he was a few years older than himself.

Regardless of whether he was wearing a filter or not, after communicating with the other party, Brother Lei Jun's words were very sincere, and his quick words were very suitable for his taste.

As for the younger brother Chen Mo, he felt that they had met too late. Be it the astonishing rise of the Other Shore that he founded or some of its business initiatives, they were all remarkable.

What's more important is that as the company grows bigger and stronger, Chen Mo has not forgotten the employees who have worked hard with him. The welfare benefits of the Bi'an Group are unique in the Internet industry. Even he, who always treats the company's employees as brothers, feels ashamed of this. He has previously used Bi'an as his target in his internal management speeches.

In fact, he mainly talked with Lei Jun in the first half of the afternoon, with Chen Mo saying a few words as a supplement. As they talked, they became more and more excited about the cooperation.

When the four parties had decided on the big things, Liu Qiangdong and Chen Mo got along better and better. Whether it was the e-commerce business philosophy or the experience in corporate management, some of the ideas of this little brother really hit the nail on the head. No, he even had more experience than him, which puzzled him.

He couldn't help but wonder why this guy, who was engaged in social networking and games, also had in-depth research in the field of e-commerce.

Of course, Liu Qiangdong was excited not only because he met three brothers, but also because JD.com had three more allies.

Especially before the end of the last dinner, Lei Jun and Chen Mo expressed their desire to lead the investment in JD.com's Series D round, with a funding scale of approximately US$10 billion, which made Liu Qiangdong very excited.

You should know that the reason why JD Logistics is so fast is that it divides China into several large regions and several small areas, and each area has its own storage base. As long as consumers shop on JD, the goods will be dispatched from the warehouse closest to the other party, which greatly shortens the time the courier is on the road.

How does Taobao do it? They ship goods from merchants through three links and one delivery service, and then they reach buyers after several rounds of circulation.

Therefore, the logistics speed of Taobao depends on the distance between sellers.

But SF Express is different because it has a huge transportation network and transportation capacity, and its advanced logistics sorting system greatly improves efficiency, so it is faster than the three major express delivery companies, but of course it will be more expensive.

Therefore, if JD.com wants to achieve next-day delivery for consumers, it must start building a large number of storage bases across the country. Therefore, what JD.com lacks most is money.

The core competitiveness of e-commerce is nothing more than "more", "faster", "better" and "cheaper".

This is also JD.com’s slogan, but Liu Qiangdong knows that given JD.com’s current scale, it is impossible to occupy the entire market.

Therefore, we will start with the two words in the middle to achieve the top breakthrough, use fast and good as the entry points, focus on the 3C category, and then build on it slowly.

Just like some small bosses who want to try out the Internet, they find a few programmers, take out 100,000 yuan and throw it on the table, saying that their needs are simple, just to create a shopping website like Taobao, and they pursue something big and comprehensive.

Benboerba programmers looked at each other, and finally looked at the stupid boss: ???
Liu Qiangdong looked at the pitch-black night sky where no stars could be seen all day, and said with emotion, I am not alone!
On the other side, Chen Mo, who was sitting in the car, was also discussing the follow-up arrangements and deployments with Lei Jun.

Chen Mo thought the trip would go smoothly, but he didn't expect Liu Qiangdong to be so decisive. As soon as the proposal was made, he made the decision on the spot without any hesitation.

Lei Jun also nodded, agreeing with Chen Mo's opinion, "Liu Qiangdong is a reliable person, and he may become a very reliable partner, but don't draw conclusions too early. Wang Wei will be here tomorrow, so let's observe further."

"Well, in the next few years, the Internet will not be an era where one person fights alone but many people rise up. Maybe it will be divided into certain camps. It will be interesting then."

"Then let's move towards this goal."

October 10, Beijing Hotel Banquet Hall.

Bi'an, Xiaomi, JD.com and SF Express held a press conference, at which the heads of the four companies gathered together. Even the always mysterious head of SF Express, Wang Wei, personally attended the signing ceremony and jointly signed a four-party strategic cooperation agreement.

At the press conference, the heads of each company expressed their views on this cooperation.

Chen Mo: This cooperation will bring the group more possibilities for exploration and experimentation, especially on the WeChat discovery page. In addition to “Friends Circle”, “Take a Look”, “Scan”, “Search” and “Games”, we will add a new shopping function and connect with JD.com to bring everyone a richer shopping experience in a brand new way.

Of course, users can customize the discovery page by themselves through settings. The users have the final say, and Bi'an has always been user-centric.

Lei Jun: We will leverage JD.com's powerful e-commerce platform and logistics capabilities to drive sales growth and popularization of Xiaomi's smart hardware products. At the same time, we will also work with JD.com to explore the application and development of smart technology in various fields, bringing consumers a smarter and more convenient life experience.

Liu Qiangdong: It is an honor to cooperate with you brothers this time! Each of you is a company with innovative spirit and strong technical strength. I once again promise that JD.com will go all out to support and cooperate with the development of each of you brothers, and continue to deepen our common progress in the fields of logistics and e-commerce.

Wang Wei: I am confident that cooperating with excellent companies and outstanding entrepreneurs will enable SF Express to make further progress in the express delivery industry.

The news was released to the public almost simultaneously through the media, four official websites and official Weibo accounts.

After the press conference, several bigwigs left in a 7-seater commercial vehicle.

When the news came out, the majority of netizens might not have had any idea about it, thinking it was nothing more than a cooperation between a few companies, what was the big deal? However, the industry media and companies in the entire Internet circle were no less shocked than an earthquake.

One is an Internet upstart that has emerged in China in the past two years, with social networking and games occupying most of the market. News about Bi'an and Chen Mo are frequently seen in the newspapers.

One is a leader in China's mobile phone field, ranked among the top three in global sales, and a "technology" company well-known for its marketing and people-friendliness.

One is the only choice for China's e-commerce platform, second only to Taobao, and is deeply loved and appreciated by white-collar workers and working people.

One is the leader of China's logistics industry. Nothing flying in the sky or swimming in the water is faster than it. Although the size of each company is around 500 billion yuan, which is incomparable to BAT, the combination of the four companies has the strength to compete with BAT.

And if you look closely, none of them are easy to deal with.

Lei Jun, a model worker in Zhongguancun and a veteran in the Internet industry, is very good at what he does and can still be successful if he switches to another field.

Liu Qiangdong is a grassroots entrepreneur who fought his way out of the turmoil in Zhongguancun. JD.com is like a weed, stumbling along the way and becoming stronger when encountering stronger ones, and has continued to develop to this day.

Wang Wei, a low-key and mysterious person, has unexpectedly stood out from the siege of the three major family-owned enterprises, namely, SF Express, YTO Express and STO Express. No one dares to deny his achievements in SF Express.

As for Chen Mo, the media in the Internet industry have all said that they are tired during this period. Those who understand will understand.

Subsequently, various reports came out, all of which were various analyses of the joint press conference of the four companies and their possible impact on the current Chinese Internet landscape.

The areas most affected should be social networking, e-commerce, express delivery, digital technology, etc.

"The express delivery industry may face a reshuffle, Dongfeng Express will accomplish its mission!"

New Explorations in WeChat E-commerce

"A lean camel is bigger than a horse, Xiaomi aims at Double Eleven"

"Mi'an Dongfeng is coming with great force! Ali is hit hard and is the first to bear the brunt!"

In Hangzhou, after seeing the relevant news, Lao Ma immediately burst into swear words, "Fuck! Is this coming for me?"

His first reaction was Double Eleven, and he quickly called Xiaoyaozi (Zhang Yong) to discuss countermeasures.

That night, the lights in Ma's Taohuadao office at Alibaba's headquarters were bright.
At the same time, a secret meeting was taking place on the top floor of Mi'an Wucai City in Beijing.

Just when everyone had not yet recovered from the earthquake, they realized that they had been too hasty, as if the previous one was just a warm-up and the earthquake had just begun.

News about Mi'an Dongfeng came one after another, and each one was more explosive than the last.

The next day, Xiaomi, Bi'an and SF Express announced that they would jointly make a strategic investment of US$4 billion in JD.com in a ratio of 4:2:10.

On the third day, the heads of the four companies seemed to have seen the online reports and actually set up a company called Mi'an Dongfeng.

Originally, the media speculated whether it was just a temporary preparation company for cooperation, such as short-term targeted cooperation on Double Eleven.

As a result, these companies have made strategic investments and jointly established companies, which shows the rhythm of expanding and growing.

其中有家媒体一统计，虽然这四家都没有上市，但按照业内以营业收入的3-5倍来算，小米估值在1500~2000亿、彼岸在1000~1500亿、京东和顺丰差不多在600~1000亿之间。

All in all, the official valuation of Mi'an Dongfeng is between 3000 billion and 5000 billion.

Once the article was published, everyone in the industry was stunned.

Wow! The "Mian Dongfeng" really became a galactic battleship.

As one grows, another declines. The three BAT companies have all fallen from their high spirits at the beginning of the year. Baidu, which was originally the leader of the Big Three, had a market value of 477 billion US dollars at the beginning of the year. However, it was targeted by the Internet rogue war god Lao Zhou in August, and the 8B war broke out. The market value once fell by 3%. After the war, Baidu's market value was 30 billion US dollars (360 billion RMB).

Tencent is still very successful in the online gaming market, with the popularity of League of Legends becoming a new driving force. However, its performance in mobile gaming is mediocre, and the potential of QQ has been fully tapped. Its mobile social micro-chat lags far behind WeChat. Its overall market value is US$420 billion (RMB 2658 billion).

Taobao, with its stable position as the leader in e-commerce, is unshakable for the time being. The only competitor is JD.com, which has recently emerged. As for Amazon, Dangdang and Mogujie, they are all ignored. Its market value is US$400 billion (RMB 2532 billion).

Now not only Lao Ma couldn't sit still, but even Xiao Ma and Xiao Li frowned.

These people have come with bad intentions.

From an emotional point of view, the two Ma's and one Li all had the urge to unite the three of them and destroy this new force. However, as reason prevailed, they realized that this was impossible.

Not to mention the grudges between the two Ma's, and the barriers of each company's moat are relatively deep. Although they occasionally interact, they cannot pose a threat.

No matter how we cooperate, our guard against others is stronger than our desire to cooperate, and our combat effectiveness will be less than one plus one.

However, their worries were soon dispelled by the revelation of a piece of news.

That is, not long after the news of the establishment of Mi'an Dongfeng Company was released, the media found out their shareholding ratios. The registration cost was 1 million yuan, and Lei, Chen, Liu, and Wang each contributed 2500 million yuan personally, which means that each of them held 25%, which was very even.

You have to know that only novice entrepreneurs will make this kind of mistake. This share ratio seems fair and even, but when it comes to making decisions on major issues, there will be differences of opinion. At that time, without the constraints of shares, who will be listened to in the end?

After the inside information of the shareholding ratio was exposed, it attracted speculation from the Internet and financial circles.

Someone who knows Lei Jun's past raised his own doubts, "Mr. Lei has made this kind of mistake before, why would he make it again? There must be a reason."

"What is this? Strengthening the bond between us?"

"I don't understand. I don't understand. Apart from anything else, companies with a scale of tens of billions are all smart people. How could they make such an obvious mistake?"

"When things are out of the ordinary, there must be something fishy going on. But what is this fishy thing?"

These people kept guessing but couldn't figure it out, so they just gave up. Anyway, they had high expectations for Mi'an Dongfeng's galactic battleship.

Regardless of the final outcome, there are some signs of the origins of Internet alliances at this time.

Looking at the comments online, Chen Mo half-lay in his large, soft boss chair, recalling the scene of the four-person meeting with Lei Jun that night.

"I have a friend, and his entrepreneurial team. They also have four shareholders, each holding 25%. When I looked at the business cards, I saw that everyone was the chairman.

I was stunned at that moment, and I asked, 'Who is in charge? ' They told me, 'We are all good friends, it doesn't matter, we just need to discuss everything. '"

Liu Qiangdong asked in confusion, "Why do you still play like this?"

Lei Jun laughed and said, "These are for others to see. This is our real agreement."

Then Lei Jun took out a secret bet agreement.

The rules of the agreement are as follows: for a period of two years, the company with the highest market value or valuation will become the alliance chairman of Mi'an Dongfeng.

The evaluation is held every two years, and the one with the highest market value will serve as the new chairman of the alliance.

They also expanded their circle of friends with the four of them as the core and looked for new partners. For example, Wang Tao from DJI was chosen as the first person on the candidate list after discussion among the four.

In addition to Wang Tao, Chen Mo has several other candidates in mind, such as Zhang Yiming of ByteDance and Zhang Xuhao of Ele.me. Unfortunately, these two guys are still in the novice village and have not completed their novice tasks. The arrival of 4G will be their official stage, and now they are just sitting there preparing for their own performance.

But these are still too far away.
In fact, after this rule was proposed, Liu Qiangdong raised an objection: "In this way, some people will not focus on the right path, but will trip each other up. How can we deal with this?"

Wang Wei: "It is meaningless to pick up sesame seeds and lose watermelons."

Chen Mo: "Anyone with a brain would know how to do this kind of business, which is mutually beneficial. If such a person really appears, we should just not play with him. Therefore, the selection of personnel is particularly important."

In the end, it was Lei Jun who made the final decision. "This is like an arms race, a healthy competition. Everything needs adjustment. The past two years are our adjustment period. Once we have a direction and a goal, we must give it a try. In the current increasingly fierce market competition, it is better to retreat and build a network than to rush forward alone without thinking."

Chen Mo silently said, "Only when you are alive can you produce results!"

Upon hearing this, Liu Qiangdong nodded repeatedly, because JD.com understood this very well: only by surviving can one talk about the future.

Chen Mo and Wang Wei had no objections and signed this "yin-yang contract" which would have a far-reaching impact on the future market.

After several days of contact, Chen Mo had a preliminary understanding of these allies.

I won’t introduce Lei Jun in detail, as I have been watching his growth in Xiaomi.

Liu Qiangdong looks very generous on the surface, rough on the outside but delicate on the inside. In fact, he is a scheming person. But the good thing is that he speaks his mind and is capable and daring in doing things.

Wang Wei is a bit aloof, taciturn, and good at listening, but he always speaks directly to the point, which is a bit incisive.

But they all have one thing in common: they are ambitious and unwilling to lag behind others.

2 years, right? That is October 2014, 10.

Chen Mo came back to his senses and stretched.

Time waits for no one.

Get ready to work!
(End of this chapter)