Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 333 Saturation Launch

This scene also stunned Ma Xiaoyi, who was in charge of Tencent's interactive games. He took a deep breath of the freezing cold air in the room.

"Hiss Bi'an is really awesome! Since when did a mobile game become a product of an assembly line? And it's online every day."

Ren Yuxin heard Ma Xiaoyi's sigh and came back to his senses from the shock. He was puzzled. "I remember that we launched on weekdays. Android was easy to launch, but the Apple Store still needed to review it...."

Liu Chih-ping, CFO of the group, sneered, "As long as the benefits are in place, the rules are adaptive. Not to mention Apple working overtime on weekends, even if Apple employees go to the other side for face-to-face review, it is not impossible for them to pass on the spot."

Ren Yuxin, who is in charge of operations, asked Ma Xiaoyi curiously, "But I'm a little curious, if we want to launch these games online every day, is it possible?"

Ma Xiaoyi thought about it and nodded. "Divide these games into several teams and release them online in shifts. This may seem like a lot at first glance, but it's actually not that difficult to implement. Each team has a few days of buffer time between each release."

Xiao Ma Ge came back to his senses and asked, "How many new mobile games will we have in the second half of the year?"

Ma Xiaoyi calculated in his mind, "About 6 titles. Do you think we should speed up the process or increase the proportion of Tencent's resources in mobile games in the second half of the year?"

Speed ​​up?
When he heard the word, Xiao Ma frowned, the bad memories at the beginning of the year had not yet faded from his mind.

After all, although the full-scale attack from the opposite side has been restrained a lot, it is still like a poisonous snake lurking in the shadows, and may bite you at any time.

By then, he was afraid that if he increased the speed again, it would be hard to say who he would increase it for.
But if the speed is not increased, the only option is to invest resources. It's not that Tencent does not attach importance to the mobile game business. On the contrary, the current investment ratio between PC games and mobile games is 70:30, which shows that it has attached great importance to it. But seeing the posture of Bi'an, Pony Ma feels that it is not enough.

Now it feels like the domestic mobile game market has become a fueling tactic due to the emergence of Bi'an, which is both similar and different from the money-burning in other industries. Other industries burn money to expand the market, while this side burns money to make games and occupy the market through games.

Pony Ma sighed, "In the future, the Chinese mobile game market will be a battleground for Tencent. We will definitely invest resources, but how much to invest and how to invest are both issues. We will discuss this later. Let's continue to wait and see. Don't be fooled by the number. If there are too many, the quality may not be that good."

Having said that, Xiao Ma Ge is still a little puzzled. Didn’t Bi’an say that he wouldn’t work overtime?
But without overtime, these games wouldn't have popped out of stones, right?
Could it be that all this is just Chen Mo's smoke screen, a trick to deceive people?
at the same time,

In Hangzhou, Ma was socializing with Wang Xing of Meituan to discuss cooperation, and then he received a call. Suddenly, he said in a high pitch, "What?"

Then he gestured to Wang Xing and went to the private lounge next door. "Please explain clearly what is meant by one-day online?"

After listening to the following report,
".How long did it take to develop our Three Kingdoms mobile game? Nearly half a year, right? The other party made 30 games in half a year? Is the other side a pig? It gives birth to a litter in its lifetime~"

". Starting from scratch is slow, I admit that, everything else is just an interface. Now that we have a foundation, how fast can we go? Don't always emphasize difficulties, difficulties are there to be overcome, remember that the strong never complain about the environment. In the second half of the year, I want to see at least 6 mobile games launched by Alibaba Games."

"I'll give you money and people, and I'll get results by the end of the year. That's it."

After saying this, Lao Ma hung up the phone, and his good mood just now disappeared in an instant.

Seeing Lao Ma coming back, Wang Xing quickly stood up and asked, "Boss Ma, what's up?"

"Have a seat, it's nothing serious. Damn, I forgot to check the almanac before going out. Hey? Where were we talking about just now?"

“We talked about Meituan and found that it can support the connection with Alipay.”

"Yes, after Alibaba invested in Meituan, we will have more ways to play, for example..." Returning to the press conference, when the August launch calendar appeared on the screen, the audience saw the content clearly, all of which were familiar names, and exclamations were heard from time to time.

Three Kingdoms, Journey to the West, Investiture of the Gods, Water Margin, Saint Seiya, Dragon Ball, Naruto, One Piece, Bleach.
Even the guests in the first two rows who were not very interested in the game could tell that Bi'an was going to use his ultimate move.

Among them, Zhang Chaoyang had an expression of watching a melon, watching Ding Lei beside him get up and walk out. Others must have thought that he was going to the bathroom.

However, as old friends who have loved and hated each other for so many years, he knew that the fat man would definitely not sit still and go to make arrangements.

After all, NetEase Games ran into this galactic battleship not long after it entered the mobile game market. Fortunately, Sohu did not make mobile games, otherwise if it ran into the other side, not to mention anything else, it would have been crushed by numbers alone.

Ding Lei came to the hallway and called the person in charge of the game. "Did you watch the Bi'an press conference? How is the progress of Fantasy Westward Journey mobile game?"

". Another year? No, no, no, don't rush. We shouldn't sacrifice quality for speed. Players' money is there every year, so we should win by quality! How about this, find me some popular mobile games that are developed by small companies. Report the list to me by tomorrow night at the latest. That's it for now!"

After hanging up the phone, Ding Lei made another call. "Recently, I plan to acquire some mobile game developers, and I may use the company's funds. Please prepare in advance. OK. Hang up."

Ding Lei thought that since his own flagship mobile game could not catch up, buying a ready-made one would be a relatively good choice.

The mobile game market now is like a horse race. As a result, the fence on the other side was opened, and more than 30 horses rushed out. No matter what the breed of the horses is, the momentum alone is quite scary.

I just said that, but Ding Lei can only buy as much as he can. He needs to have a base first to leave an impression on the players.

Otherwise, according to the current trend, it is estimated that most of the Chinese mobile game industry will be taken over by the Chen family next year, and if you enter the market again, there will be no soup left, only the bottom of the bowl.

But where did these mobile games from Bi'an come from? Were they also acquired?
When Ding Lei came back, he happened to hear Sun Ziwei on stage introducing the origins of these games.
“An excellent company has the ability to replicate successful cases and form its own methodology, and the same is true for games. After nearly two years of exploration and team building, Bi’an Games now has this ability.

Thanks to the similar scenario planning and prediction at the beginning of the development of the game "The Other Shore", the architecture, underlying layer and engine are all universal, which enables such efficient output.

In fact, since the launch of various types of mobile games on the other side, we have also paid attention to many players' comments. For example, it would be great if a card mobile game like Da Zhangmen was based on the IP background of Three Kingdoms/Saint Seiya/Dragon Ball/Naruto. I'm just giving an example, and there are many more like this.

This is the grand strategy of Beyond Game IP x Game Type!
After analyzing the data of players' feedback, we went overseas at the end of last year to acquire the corresponding IP copyrights that players had relatively high feedback on, which is why such a spectacular scene happened.
Later, I saw some IPs that many players have reported. Bi'an is still negotiating with them, and once they are discussed, they will appear in the subsequent launch plan."

After saying that, light shone on the screen behind Sun Ziwei. It was a high-energy mixed cut of the in-game demo of the mobile game that will be launched next month. All the audience could find their childhood memories in it.

Sun Ziwei did not make a fuss out of nothing. In fact, Japan's "Pokemon" and Europe and the United States' "Marvel & DC" are still under negotiation. However, it seems that a certain country does not have any cultural output of its own, except for idols.
“Maybe everyone is worried that with so many products, the quality might be compromised.

Here I can guarantee that the level is just as shown on the screen, and it is above the level of the other side online mobile game, so please rest assured!
Then on the 1st of next month, let us start from "Fantasy Journey to the West", one of the four great Chinese classics.
This press conference."

According to the plan, Sun Ziwei would have ended the press conference after he finished speaking, but he suddenly saw Chen Mo raise his hand as if he had something to say.

"At the end of this press conference, we would like to invite Chen Mo, Chairman of the Bi'an Group, to come on stage and say a few words to everyone."

After saying that, he handed over to Chen Mo who came on stage. He didn't feel anything on the stage. After coming down, Sun Ziwei wiped his head, which was covered with sweat.

But it seemed that it was just as Chen Mo said before, it was not that difficult after trying it, and he still felt a little unsatisfied.
(End of this chapter)