Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 332: Tiangong's First Appearance

Sun Ziwei's self-introduction caused exclamations from some audience members and netizens below the stage. Without exception, these people were all OG (veteran) fans of Bi'an.

Following their popularization of knowledge, netizens began to search for this person's information on the Internet, but they could only trace it back to the sky-high auction that took place shortly after the establishment of Bi'an.

Others gradually realized that this man who was as strong as an iron tower was actually a loyal follower of the other side.

No wonder he is in such a high position, in charge of the most profitable gaming business on the other side, managing an enterprise with more than a thousand employees and tens of billions of revenue.

He is extremely low-key in normal days. If it weren't for his appearance on the stage at this press conference, this guy named Sun Ziwei would be like an invisible man, making them feel that he is a good fighter but not a great achiever.

Therefore, Sun Ziwei's reading from the teleprompter was tolerated and understood by everyone. After all, we cannot expect everyone to be like Chen Mo, who had a unique and eye-opening experience.

If Zhang Xiaolong is a product thinker, he considers functions from both the product and user perspectives and strikes a balance, explaining the knowledge points of WeChat like a teacher, with occasional dry humor;

Xu Chaojun is a technical vernacular expert, who uses simple and easy-to-understand language to make complex and obscure technical professional terms easy for everyone to understand.

This is to avoid Internet jargon, where everyone knows each word, but the whole thing is confusing.
There is no verification on how Internet jargon came about, but it did become popular among major Internet companies. It may have been intended to facilitate understanding at the beginning, but as time went on it changed its meaning and people were required to translate it into Chinese, which increased the cost of communication and understanding.

Especially those middle-level managers in large companies seem to particularly like to use jargon like stylized prose during work exchanges and reports, as if this gives them an inexplicable sense of superiority, sophistication, and being different from others.

In short, many people who have worked in Internet companies for a long time have started to speak in a different language.
Just like the returnees who have been abroad for a while, instead of speaking Chinese properly, they have to mix in some English to make it sound fashionable and feel special.

Moreover, as time goes by, Internet jargon shows signs of breaking out of its circle and starting to infiltrate the media, advertising circles, and even traditional enterprises. Some big bosses of traditional enterprises even try to imitate jargon, under the guise of learning Internet thinking.

The instructions that this group of people subsequently issued were similar to those of an emperor hundreds of years ago who loved riddles. They made the people working below gesture and guess, and if they guessed correctly, they would not receive any reward, but if they guessed incorrectly, they would take the blame.

The atmosphere group is no longer called the atmosphere group, but the electronic music division, and sales is no longer called sales, but CRM (customer relationship management), with the main purpose of keeping up with the times.
Later, it was not until the boss of a large Internet company saw the work reports submitted by his subordinates and could not understand them that he began to publicly complain about this kind of jargon at the company's annual meeting, denouncing it as dregs. Only then did they restrain themselves, and it really made a big splash.

Some resourceful netizens even created a jargon translator to make it easier to understand, which benefits both employees and bosses.

The hot spot = the field where money is most easily defrauded; incubator = office rental; exertion = I am going to start burning money; option = I cannot afford to pay salaries for the time being, so I will just paint a pie in the sky; quick response = immediate reply received; empowerment = brainwashing people who don’t understand into thinking that they will be awesome if they cooperate with you; result orientation = have you completed the KPI; delayed gratification = this project will not make money for the time being
People outside the big companies also started using jargon in their daily lives. After all, it can be applied to everything.

For example, taking the subway was "so miserable. During the morning rush hour, I felt like I was floating in the clouds instead of landing on the ground. I didn't even have a foothold. I went through several stations before I found a handle that seemed to be a closed loop.

If personal expression is 100% of the information, then communication between team members can usually only reach 80% of the information. Coupled with the influence of the communication environment, psychological state, and communication methods, the other party may only receive 60% of the information, and only 40% of the information can be heard and understood. Add to that the jargon, and by the time of final execution, it may have fallen to 20%.

This is also the origin of the previous "project swing picture". Everyone has a different perspective and has a different understanding of the same thing.

Therefore, this kind of corporate clichés was also a point that Chen Mo repeatedly emphasized in previous meetings and hated. Just like the employees who had suffered from the big factory disease before, Bi'an's consistent attitude towards such employees who did not speak human language was to warn them the first time, and if they did not change after repeated admonitions, they would be fired directly and not be indulged.

Even during the preparation period before the press conference, Chen Mo asked Sun Ziwei and others to conduct a rehearsal directly with some real users of the Bi'an products, listen to their feedback and suggestions, and make adjustments if there are any points that are not understood or that are likely to cause ambiguity and misunderstanding.

And now it seems that the effect is still very good, and many audiences behind me did not comment that they could not understand.

After introducing the new content trailers of the subsequent expansion packs of several current online mobile games on the other side, Chen Mo clearly felt that Sun Ziwei on the stage was much more relaxed, because his chest muscles were not so obviously tense.

The subsequent release of the "Tiangong" game engine became the first "bomb" that night.

According to Sun Ziwei's in-depth and easy-to-understand introduction, the "Tiangong" currently under development has core technologies such as real-time rendering, physical simulation, and animation production.

According to the plan, it will be applied to Bi'an Game in 1 to 2 years and become the new power engine of this giant ship.

In the next 3 to 5 years, it will be open to the outside world and become a large-scale 3D game production and development platform for use by game makers and developers around the world.

The Bi'an Group has always been committed to long-term investment and continuous reporting, so it has invested heavily in the research and development of game engines, benchmarking Unity3D and Unreal Engine to create a game engine that belongs to the Chinese people.
The big screen above the stage played a demo clip of the game screen currently created by the "Tiangong" game engine. The laymen watched the excitement, and the players online and on the scene were shocked, thinking that the other side would quietly come up with a 3A masterpiece in the near future.

Experts know the ins and outs, but experts can be divided into two types: technical experts and industry experts.

The former is more concerned about the various indicators of the so-called "natural work" on the other side. At least from the comparison, we can still see the gap with top engines such as Unreal and Unity. This gap looks "similar" to the general public.

But in their eyes, the difference is visible to the naked eye, especially in the flow of light and shadow, the flow of water, and the hair of vegetation, which are more obvious.

Perhaps this is why we didn’t see Bi’an use Chen’s comparison method this time.

However, they believe that this gap can be made up through funds and technology, so they are more optimistic about the future of Tiangong Game Engine.

The latter is more concerned about the ambition exposed by Bi'an's move. If the quality of the Tiangong game engine development platform can really match the two overseas ones, it is conceivable that the future game market will be divided into three parts.

From a software perspective, the game engine is like the chips in mobile phones and computers. This will be a core technology that the Chinese people will firmly grasp.

As far as the game engine is concerned, there is no need to worry about bottleneck issues.

Take Unity for example. Later games such as Honor of Kings and Arknights were developed using the Unity engine. More than half of mobile, PC and console games are produced using Unity, and 1000% of the top 53 games in the Apple Store also use the Unity engine.

Previously, Unity offered free personal packages for hobbyists, students, and developers, while Pro and Enterprise versions were priced at $400 and $1800 per year.

After gaining momentum, Unity charged developers according to the "tiered" installation volume and revenue of the games. This model applied to games produced and released after the new policy was implemented, and would also affect games that had already been released. As a result, it was boycotted by relevant practitioners in the gaming industry and failed, and the CEO, who had been in office for nine years, resigned.

In retrospect, Unity took too big a step and was too eager and ugly, which led to the failure of its reform. If it had made some efforts to disgust the game companies from the beginning, increased profits, and proceeded step by step, it would have achieved its ultimate goal in the end.

Because the scale has reached a certain level, we can do anything as long as we are not accused of monopoly.

This is also the reason why Chen Mo decided to invest heavily in self-developed chips, cloud computing, and even game engines. Just like Bi'an's cooperation with foreign publishers, it is not a long-term solution to seek the skin of a tiger. A blacksmith must first sharpen his own tools.

While Chen Mo was thinking, Sun Ziwei finished introducing Tiangong on stage.

"Let me first conclude and announce the launch plan of the new product of Bi'an next month. Please look at the big screen."

After saying that, he pressed the remote control in his hand and dropped the second "blockbuster bomb".

The August calendar was displayed on the stage screen, and all the audience were confused.

The specific content appeared in the calendar, and the whole audience was in an uproar!
Just like people in the north, they will turn on the TV on the night of New Year’s Eve, whether they are playing cards, chatting or eating New Year’s Eve dinner. Even if they don’t watch the Spring Festival Gala, they will listen to it to set the atmosphere.

The bi-annual press conference of Bi'an is Tencent's "Spring Festival Gala".

At this moment, the exclusive conference room belonging to Tencent's general office was brightly lit, and all employees were present, without exception. It can be seen how important this meeting was to these senior executives.

The general office members headed by Xiao Ma Ge watched the other side press conference, as if Chen Mo had cast a great silencing spell, and the conference room was eerily quiet for a while.

Everyone was shocked by the densely packed online schedule on the screen.

Please note that every day in August, a new mobile game from the other side will be launched!
Each of these people is a well-deserved leader in the industry and has been through many battles, but have they never seen anything like this online?
Their employees still insist on having two days off a week? What happened to the other side? No days off for the whole month?

It's so outrageous and cruel.

What? What do they want to do!!!
Tencent has only released 8 games in the mobile game market, which is on par with Bi'an. Now Bi'an has doubled its efforts and even quadrupled them!
What hatred or grudge is that? Chen Mo, do you think it’s that serious?
The knuckles of Xiao Ma's fingers on the table turned white due to excessive force.
(End of this chapter)