Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 261: Beyond Technology, Global Attack

Just like Shanda was the agent of Legend, Shanda was the domestic distributor of Legend back then.

Therefore, when the parent company of South Korea's Legendary Corporation saw that Legendary Corporation was becoming very popular in China and making a lot of money, it could only watch helplessly due to the restrictions of the previously signed agreement. Later, the two companies confronted each other in court over interests, which lasted for several years.

Shanda finally acquired the parent company of Legend of Mir Korea, playing a snake swallowing an elephant
As the Internet continues to develop, privacy and sensitive data have attracted the attention of all countries.

Therefore, all of the above have a principled standard, that is, all user data and servers are required to be stored locally by the local government.

This is also the bottom line issue that a country values ​​most.

Just like what China previously required of Google, and later of Apple, to keep their user data and servers locally and keep the roots.

Disagree? The former is a lesson learned from the past, just get out (data server is only one of the reasons why Google left, there are other factors, I won’t go into them), the latter agrees and then continue to do business.

Later, a reverse case emerged, which was the DD incident.

At that time, DD occupied 90% of the domestic online car-hailing market and was in a complete monopoly position.

In fact, if you wanted to go public at that time, whether you wanted to list on the domestic main board or in Hong Kong, the success rate would be extremely high, but in the end you just wanted to list on NASDAQ.

Generally speaking, it takes three to nine months for US companies to be listed on NASDAQ.

As for DD, it was launched without approval, but the local authorities gave it the green light. In just 20 days, it was replaced in the 9-meter track and field event. Its speed was faster than Bolt's 58 seconds, and it ran to the finish line in 2.2 seconds.

After the incident, the information security of the country and the people was involved, which angered the Nine Heavens and brought down divine punishment.

The company was fined 80 billion yuan, and its 25 apps were removed from the entire network for rectification. It took only 156 days from its sneaky listing to its delisting, and its market value shrank tenfold.

But how much was the fine for the CEO and president of the company? 100 million!
What’s interesting is that the president of DD at that time was the daughter of the man who was once hailed as the godfather of Chinese enterprises. It can only be said that the family is full of loyal and brave people.

What’s even more interesting is that DD is still the king after 563 days of being removed from the shelves. It’s really useless even if given the opportunity. It can only be said that the online car-hailing competitors at that time were all...
We have strayed off topic. Let’s get back to these distribution methods. None of them conforms to the demands and interests of the other side.

The first one does not meet the time requirements of the other side. It takes more than half a year to wait for the mobile game to be launched, and then the opportunity is lost.

He definitely wouldn't consider the third option. Chen Mo hated the middlemen making a profit from the price difference.

The second one seems to be the most suitable, but the profit margin is too high.

This problem is not encountered in one region, but a universal problem. Except for the different distribution ratios, everything else is similar.

This poses a new challenge to everyone in the overseas expansion department of Bi'an.

At that time, I basically kept in touch with my boss through a phone call every day, and each chat would last at least half an hour, sometimes even until the early morning in China.

Once, my boss took a long time to answer the phone, and he was breathing heavily as if he had just finished an aerobic exercise like a night run.

However, he could not care less because the company's business was more important. Under the boss's suggestion, the two men agreed on a strategy and finally chose the fourth option, which was to increase the minimum guarantee based on the second option and sign a gambling agreement!
At the same time, North America is used as a standard to promote other regions, starting from a point to a whole.

Then Bi'an looked for local distributors in North America, and found three leading companies.

Then they started talking at the same time, and the other side played a two peach kill three warriors
At first, these companies were very disdainful. However, as they saw the explosive number of users, market feedback and overall revenue scale of Bi'an's products in China, and the fact that Xiaomi phones would be pre-installed with the entire Bi'an family when they go overseas, this provided more room for imagination.

These foreign developers gradually changed their original attitudes, the level of the parties responsible for negotiations with the other side became higher and higher, and their attitudes became more and more friendly.

As the two sides negotiated, the competitors were wary of each other, so the other side was able to take advantage of the situation and gain a certain bargaining power.

After rounds of negotiations, Chen Mo finally made the decision via remote connection. Bi'an signed a bet agreement with the most sincere one among them. The minimum split was 73%, and when the revenue exceeded the corresponding level, it became 64, and the highest was 55%, just like the tiered electricity price.

Originally, the publisher disagreed, but after seeing the exaggerated revenue standards, they all agreed that it was impossible for Bi'an to achieve it, so they signed the contract in the end.

Bi'an only provides game content and maintenance, while the other party is responsible for a series of matters including operations, data, servers, customer service, and promotion.

With North America as the standard, the same style of play is being played out all over the world.

In the following month, we received good news: South America is done, Europe is done, the Middle East is done, Japan and South Korea are done, and half of Southeast Asia is done.
Li Jianchao originally thought that there was something wrong with Europe or Japan and South Korea, but he didn't expect that the small country of Vietnam would become the first stumbling block, and it wasn't because of the publisher.

The distributors in Vietnam were very easy to talk to, and even wanted to reverse the profit sharing ratio, but they were stuck in the version number review.
That's right, the relevant departments in Vietnam actually made comments on the content of Warcraft Legend and Ancient War, saying that "promoting terror, violence, and blood" is inconsistent with the harmonious and stable environment of the local society, and asked the other side to make corrections, suggesting that the skeleton should grow meat, the blood should not be changed from red to black, and the demon hunter should not have horns on his head.
When I reported these situations to my boss, I rarely heard him swear, "Fuck you! How dare a small country dictate the mobile games produced by the Celestial Empire? I don't want this market!"

Each region and country has different distributors, and the profit-sharing ratio is also different, especially in the Middle East. We first held a small press conference, which actually attracted the attention of local tycoons, and it was even said that we gained a fan of a little royal prince. Therefore, the negotiations with the Middle Eastern distributors went very smoothly, and it was still 70:30. Well, this time 70% went to the other side.

Because what the Middle East lacks is spiritual pleasure. As for money? They don’t really care about it!

After signing the contract, in the following months, both parties were very satisfied with the preparations for the internationalization and localization of the game, the publicity and promotion efforts in various channels, and the market feedback.

The boss is calling, answer the phone quickly~~
The sound of a cell phone interrupted Li Jianchao's memories.

This ringtone belonged to only one person. Li Jianchao suppressed his excitement and answered the call. "Yes, OK!"

After hanging up the phone, Li Jianchao rushed to the dozens of screens in front of him and said, "The boss has given the order, everyone take your positions and start going online!"

At Li Jianchao's command, all the overseas employees of Bi'an and the employees of the corresponding developers became busy.

Due to time differences, it is not realistic to launch the system simultaneously around the world, and each region still uses its own time zone as the benchmark.

After nearly half a year of preparation overseas, and more than a month of hype and warm-up, the domestic heat was ignited by the launch conference on the other side.

January 1, 5 am.

Bi'an Technology, attacking the world!
(End of this chapter)