Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 243: Tencent in the Mobile Gaming Industry

Sa Beining often surfs the Internet intensively, so it is normal for him to recognize Chen Mo.

He didn't expect that the busy business boss actually knew him, which made Sa Beining feel flattered.

"Oh, you recognize me, hello!"

The heart arsonist, one of the two biggest persecutors in the country, one of whom is not interested in money, and the other is my admission to Peking University
Chen Mo smiled and said, "I used to watch your legal programs often~"

The greeting between the two attracted the attention of some other people, and several female employees were secretly looking at Chen Mo.

“You are here today.”

"Oh, I need help from Director Ha Wen Ha."

"I know where she is. I'll take you there~~"

"Ah, thank you then~"

I didn't expect Xiao Sa to be such a nice guy~
When they arrived at the door of Ha Wen’s office, the two added each other on WeChat and said goodbye to each other in a friendly manner.

Finally he met Ha Wen. After a brief greeting, Chen Mo opened the file bag in his hand without wasting time, took out the plan and handed it to the other party.

After reading the proposal, Ha Wen was shocked by the other party's generosity. She didn't expect that the other party would send money over the phone in this way.

"I can understand your station's decision to cancel title sponsorship and reject product placement and soft and hard advertising, so this solution from Beyond Technology should be able to solve this problem."

"Uh, Mr. Chen, please wait a moment. Maybe I need to communicate something!"

Chen Mo made a gesture of please go ahead.

Ha Wen took the plan and hurried out to find the director.

Ten minutes later, when the director of CCTV looked at the content of "2012 Spring Festival Gala Audience Interaction and Welfare Distribution Plan", especially the last signature of Bi'an Technology, he felt that it looked familiar, as if he had heard it somewhere before, but he couldn't remember it for a moment and fell into deep thought.

The director pondered for a moment, then said, "The other party's suggestion does seem good, but after all, there is no precedent."

"I'm also undecided, but I didn't dare to rashly refuse the sponsorship fee of hundreds of millions mentioned by the other party, so I wanted to confirm it with you."

“I think it’s better to be safe.”

"I think so too. This young man named Chen Mo on the other side is indeed a bit whimsical." Ha Wen nodded and planned to go back and reject the other party.

The Other Shore
The director suddenly had an idea and quickly called out to Ha Wen.

"and many more"

Ha Wen turned around, waiting for the director's further instructions in a daze.

"Well, find the guy named Chen Mo from the other side and let's talk."

"Ah?~Oh!" Although she didn't know what made the director's attitude change 180 degrees, she knew not to ask questions that she shouldn't ask.

".Every hour, Bi'an will distribute red envelopes for free. Everyone can participate through WeChat and get money by watching the Spring Festival Gala.
1 million will be issued in each round, totaling 3 million in cash.
At the same time, Bi'an Technology will sponsor the Spring Festival Gala with 1 million yuan
In summary, the integration of television, the Internet and mobile phones is an unprecedented new attempt in China. Ordinary people can receive benefits while watching TV.

Relying on the Spring Festival Gala platform, with the help of the Internet and using mobile phones as a carrier, it allows audiences across the country to participate in the Spring Festival Gala in a new way.”

Chen Mo personally explained the entire plan in front of the station director and the Spring Festival Gala director.

There is no mention throughout the article that this is an advertisement. Don’t ask, the answer is that it is a new way of interaction for the Spring Festival Gala.

The director and Ha Wen looked at each other and could see the intention in each other's eyes.

The former thought about it and sighed deliberately, "But after all, there is no precedent for this in the Spring Festival Gala. It's too rash to do this."

At this point, Chen Mo understood the intention, "I will add 5 million each to the sponsorship fee and national welfare, a total of 5 million, this is all the sincerity that Bi'an Technology can offer."

The director was very moved. "Although the risk is not small, there are risks in everything! Mr. Chen has such courage. I am not decisive enough if I am still fussy.

Ha Wen, please discuss the follow-up details with Mr. Chen. If we want to host a Spring Festival Gala, we must host a different kind of show. This way, we can share the joy with the people!"

"Okay, Master~"

The boss made the final decision and the subsequent process was very efficient.

After both parties have signed the corresponding contract,
In the next few days, Chen Mo, Chen Tong, and Zhang Xiaolong led WeChat's technical and operations teams to connect with the Spring Festival Gala preparation team to confirm specific matters and time nodes.

Then prepare yourself.

In fact, there is another invisible reason why the director agreed to Chen Mo's plan, because the title, midnight and various embedded advertisements were cancelled in the Spring Festival Gala. From the data report, although the overall revenue increased by 12.4% compared with last year, the revenue indicator of the Spring Festival Gala was not good compared with previous years. In previous years, the revenue was stable with an increase, but this year it was stable with a decrease, which was a bit unacceptable no matter how you look at it.

Therefore, this can also be regarded as a form of subsidy. At least the overall victory can cover up the local losses.

Once the key links are finalized, what remains is the actual implementation issues of the people below.

Chen Mo became a hands-off boss again. Being a boss is like this, just determine the strategy, identify and employ people, and periodically follow up on the progress of the business. He doesn't have to worry about the rest.

On November 11, Chen Mo began to take stock of the current business progress.

Let’s not mention WeChat.

In the mobile game division, the masterpieces of the original four major studios, "Crazy Chicken", "Candy Crush Saga", "Ancient War" and "Legend of Warcraft", are basically iterated in the form of small versions every month and an expansion pack every quarter.

User data has continued to rise with the increase in Redmi sales and version updates.

At the same time, the National Series of Mobile Games was launched two days ago.

"All-People Warplanes": Each part of the aircraft can be upgraded and transformed, and the bullet type and special effects change with the upgrade. You can be as cool as you want. You can only keep one of the two, and you can also draw ten boxes in a row.

"Running Man": The brother version of "Crazy Chicken", one is a vertical Q-version 3D and the other is a horizontal speed racing game. The main focus is reaction. It doesn't matter if your reaction is slow, you can survive by spending money.

"Everyone Fights the Landlord": "I grab the landlord, I grab, I grab again, show the cards!"

"Mahjong for All": a bloody battle with eight bars, the main feature is that all kinds of playing methods are available from all over the world.

As soon as the Bi'an national leisure series of mobile games came online, they immediately received rave reviews from players due to their coverage of all age groups.

It has become a leisure diversion for many PC game players and a supplementary game for mobile game players.

After the national mobile game is launched, it will still be exclusive for three days, bringing further traffic growth to Bi'an Assistant. Currently, the number of Bi'an Assistant users has exceeded 5 million.

It occupies the second place in the market, and above it is 7 Assistant, which has a total of 91 million users.

As for the third and fourth, they are Wandoujia and 360 Mobile Assistant.

Now, under the management of Xu Chaojun, Bi'an Mobile Assistant is developing very well. There are nearly 10 applications on the platform, and it has also received praise from users for its security and ease of use.

At the same time, in the latest version, the points mall function was launched at the suggestion of Chen Mo.

What does it mean? Games downloaded from the Bi'an Mobile Assistant are launched on the platform. Depending on the online time and the number of apps played, users will be given different Bi'an Assistant points. When a certain number of points are accumulated, they will be upgraded. Points can be exchanged for some benefits in the mall, such as recharge cards for various mobile games on the Bi'an, peripherals.
Therefore, with the support of the exclusive mobile game, it is only a matter of time before Bi'an Assistant surpasses 91 Assistant.

When Baidu acquires Assistant for US$19 billion, it is not certain who it will acquire.

In the overseas expansion department, Li Jianchao is still leading his team to expand overseas, and offices have been established all over the world.

We are now actively looking for corresponding reliable channel agents.

At our headquarters, the internationalization of mobile games is also proceeding in full swing.

Especially in the international expansion pack of "Ancient War", the territory is expanded to the whole world, so that users can only live in the area of ​​their own country.
By then, we may see the emergence of the First World Ancient War. Chen Mo is looking forward to the revenue of that month, but the preheating must be done well in advance.

Chen Mo also ordered Sun Ziwei to optimize the balance and versatility of "Ancient War".

As for the Zhiyan division, which has always been neglected, it has also been thriving under the management of Fan Dian and Liu Xinyu. In addition to Zhiyan, they have also set up a recruitment/application area, focusing on finding a job and talking to the boss.

At the same time, it can also allow business owners to see the real reactions of their grassroots employees, so that they can understand the situation of their own employees and not indulge in an environment where the lower levels are squeezed to death and the upper levels are licked to death.

Zhiyan has also added a labor arbitration mutual aid area to provide a place for workers to communicate with each other about labor arbitration.

At present, Zhiyan APP has become a unique workplace communication application software in China, and is deeply recognized by IT practitioners.

As for promoting the whole industry, it’s not that Chen Mo has not thought about it, but he is afraid of being wiped out. After thinking about it, he decided to manage his own business first and then expand the circle.

Finally, there is revenue.

Even though Bi'an now has a revenue of over 10 billion per month, it still has a boss who spends money recklessly.

Even with this, he still owes the bank 1 billion yuan, and the interest alone is several million yuan every month.

It’s time to save some money, otherwise we won’t be able to give out the employees’ year-end bonuses.

However, revenue should break records in the coming months.

After all, for Mahjong and Landlord, players need to spend money to buy more after they have used up all their "Beans".
He is looking forward to the revenue performance of these games in November, hoping that they will bring him some surprises.

He can still see some problems from the report. If users have needs, then the other side will satisfy them.

Chen Mo then asked Sun Ziwei to find some factories to produce some peripheral products of the series of game characters from the Other Shore, such as plush dolls, figurines, big swords, etc.

These game characters were registered in advance after the development and design were finalized.

After half a year of observation, Chen Mo found that Leng Ning was just wasting his talent as his assistant, and he was very thoughtful in handling some things.

Moreover, once he saw her taking time to record the major events of Bi'an Technology, he was quite impressed. After all, even he, the founder, didn't pay much attention to it.

So this time Chen Mo appointed Leng Ning as the person in charge of e-commerce and opened a store on Taobao and JD.com to sell genuine peripheral products of the Other Shore game. The name of the store was called The Other Shore's Shop.

(End of this chapter)