Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 242 CCTV Spring Festival Gala Bidding
Starting from May 5, Bi'an Technology was officially commercialized, and it started off with a huge success with a turnover of 26 million in 6 days.

It reached its peak in June, with Bi'an Technology's monthly turnover exceeding 6 billion.

In July, due to the short-term nature of social games, revenue fell to 7 million.

When the WeChat app is launched, the cover image has changed back to the classic image of a little man looking at the earth. At the same time, mini-games such as shooting airplanes have been gathered in WeChat-Me-Game Center.

In August, with the launch of mobile games, revenue climbed again to 8 million.

In September, it was just over 9 billion, the same as the record.

Of course, these are all cash flows. The net profit must at least be divided by 2, or even more.

Thanks to policy support and the good development momentum of Bi'an, Chen Mo borrowed another 10 billion yuan from the bank.

Guizhou invested 5 million yuan some time ago, and now there is 13 billion yuan in cash in the company's account. Together with the loans, Chen Mo currently has a total of 23 billion yuan in funds available.

One day in mid-October, Chen Mo, a migrant worker in Beijing, took out a loan to buy a house and forced his way into the house even though he owed the bank 10 billion yuan.

When Chen Mo, wearing a yellow safety helmet, stepped onto this land, he still felt a little emotional. He did not expect that this place was so remote and desolate. At first glance, it was almost like the fringe of urban and rural areas, a scene of a lot of ruins waiting to be redeveloped. Looking around, Baiwang Mountain was in sight from afar.

This is the location of the second phase of Zhongguancun Software Park, which was later known as Houchangcun, the "Silicon Valley of China".

There is even a saying that if it rains heavily in Houchangcun, if there are serious bugs in the products of Baidu, NetEase and other big companies, they can't be fixed for a while, because the programmers are stuck on the road and haven't reached the company yet.
The piece of land that Chen Mo is standing on now is the future Bi'an Technology Park. Well, he spent 6 million yuan to buy it from Zhongguancun Software Park Company.

This time he came with a group, and the core executives of the other side also looked at their future new home with curiosity.

This is an opportunity to demonstrate the company's strength and increase the cohesion of the core management team. How could Chen Mo miss this opportunity to brainwash?

Then he used his traditional skills and started to talk about the beautiful blueprint for the future on the other side.
In fact, Chen Mo acted too late. When he was choosing the land, Baidu, Tencent and NetEase had already taken action and divided it up.

In the end, Chen Mo chose a plot of land with NetEase to the north, Tencent to the west, Baidu diagonally opposite, a park under construction to the south, and a boulevard to the east. It was a perfect layout with three missing one, and the total area was nearly 20 square meters.

Actually, this place was originally owned by Sina. I'm sorry, Sina, but I have occupied this place first. This time, the little Sinas should be able to get rid of the shameful title of sanitary napkin factory.

It costs 6 million just to buy the land, but what about building a house on it? That's an even bigger investment.

Chen Mo plans to first build six office buildings with skywalks.

At the same time, considering the problem raised by employees that the staff dormitories were full, it happened that Xishan No. 1 Courtyard was located to the west of Tencent. Chen Mo originally wanted to buy all of them, but when he inquired about the price,

The opening price was 4 yuan per square meter, and the buildings were designed with one large apartment per floor. One building would cost 8 to 5 million yuan, and the entire community would cost tens of billions. Chen Mo felt that he was being presumptuous.
He thought about it and decided that he must have a place to live near the company in the future, so he gritted his teeth and spent 500 million to buy a collector's edition -square-meter apartment.

Since we can’t afford ready-made staff dormitories, why not just build our own?

Then Chen Mo transformed into the chief engineer and took a bird's-eye view of the drawings.

In addition to the 6 office buildings, an employee living area has been set aside and 6 dormitory buildings are planned to be built.

The overall budget is around 12 billion, plus 6 million for land purchase, a total of 18 billion. This is the coarse-grained budget, and the specific amount will be refunded or supplemented.

Chen Mo told the engineering party his requirements on the spot, that the design party needed to conduct a bidding, because he didn't want the sanitary napkin factory to hit him on the head.

A few days later, after a bidding process, Bi'an chose the British architectural firm Foster & Partners to be responsible for the main design of the buildings in Bi'an Science Park. They were the design team that later built the Sky City for DJI's headquarters. Then they found the Urban Construction Group Co., Ltd. to undertake the construction.

In late October, the overall construction plan was released, and the construction project of the Bi'an Science and Technology Park was divided into two phases.

The construction of the entire park in the first phase plus the four main buildings was completed by the end of 4.

The remaining two office buildings and six staff dormitory buildings of the second phase will be completed by the end of 2.

The entire cycle lasted two years, with a total investment of nearly RMB 18 billion.

Buy two pieces of land at a time, and then build factories and houses.

It is not appropriate to spend money like water. Chen Mo felt that he was spending money like opening a floodgate to release floodwaters.

23 billion yuan in less than a month, the land purchase and the first 30% of the project payment added up to nearly 10 billion yuan, with 13 billion yuan left. Before he could even use it, he received a report from Chen Tong that the bidding for CCTV's 2012 Spring Festival Gala was about to begin.

As early as the 80s, the Spring Festival Gala’s ability to “sell goods” was demonstrated, and its target consumers were across the country.

Liu Xiaoqing's outfit of red jacket and black printed skirt was imitated by many people, and the market was sold out. The "Yuzhou brand cigarettes" in Ma Ji's crosstalk gave Heilongjiang Muling County Cigarette Factory a business opportunity, and they registered the trademark. Subsequently, the sales of Yuzhou brand cigarettes exploded across the country.
These are not advertisements deliberately implanted by brands or companies, but without exception, they became unexpectedly popular because of the Spring Festival Gala, which led to the rise of a single product or even an entire company.

In the 90s, sensitive and savvy businessmen discovered the value of the Spring Festival Gala. In 1995, Kongfuyan Wine spent 3079 million yuan to become the first "highest bidder". The phrase "Drink Kongfuyan Wine, and write articles for the world" made this brand a household name.

Businesses that are often on the verge of bankruptcy are revived or even have record-breaking sales because of Spring Festival Gala advertisements, which shows the terrifying exposure of the Spring Festival Gala and the trust of audiences across the country.

Therefore, every year's Spring Festival Gala bidding becomes a fierce battleground for famous companies across the country.

This year, with the introduction of the entertainment restriction order, the value of CCTV advertising has been further enhanced. On November 11, the CCTV prime resource advertising bidding meeting, which has always been known as the "barometer of China's economy", was held at the Media Center in Beijing.

CCTV hosts Bai Yansong, Wang Xiaoya, Zhang Bin, Zhu Xun, Kang Hui, Ouyang Xiadan and many other leading hosts appeared on the scene to host the "Gunsmoke-filled" advertising bidding meeting.

At 8:08 am, representatives from various companies took their seats one after another. Among them, a young man with a sign that read "Bia'an Technology" attracted attention from all parties.

You have to know that the other companies are basically traditional companies such as home appliances, pharmaceuticals, real estate, wine, and watches. This year, a technology company suddenly emerged, and it is an Internet company.

There is a sense of dissonance, as if lions, tigers and leopards were competing for territory and suddenly an eagle fell from the sky.

Both age and industry seem a bit out of place.

Chen Mo didn't pay attention to the meaningful and inquiring looks from those around him, but listened carefully to the introduction of the auction process.

The professional broadcasting tone just sounds comfortable.

Last time he was the auctioneer, this time he became the bidder. The change of identity made Chen Mo feel a little excited and curious.

Moreover, he had 10 billion in his hand, and he was very confident. The price in his mind was probably 2 to 3 million, so he would definitely get the sponsorship and product placement.

According to the host, CCTV is divided into three sections for bidding: Golden Theater, Spring Festival Gala, and News Broadcast.

The first round of bidding was for hot resources - CCTV-1's "First Prime-Time TV Drama Advertisement" and the London Olympics' "National Team Gold Medal Competition Package Advertisement", which was conducted in the form of a blind bid.

In the end, companies such as Yili won the bid, with an average price of over 100 million yuan.

Chen Mo nodded, these companies are really richer than each other.

When it came to the second show, the bidding rules for the Spring Festival Gala were announced, and the Gala would have zero advertisements, canceling time-announcement advertisements and title-sponsored advertisements. This surprised all the corporate representatives and caused an uproar.

Before and after the broadcast of this Spring Festival Gala, CCTV reserved advertising time. There are a total of 12 "Spring Festival New Year Packages", with 8 advertisements at the beginning and 4 at the end, that is, there are 8 advertisements in the 8 minutes before the Spring Festival Gala starts at 8:8, and then the Spring Festival Gala ends.

This year's Spring Festival Gala director Ha Wen saw a lot of opinions from the audience, so she took the microphone to explain. Chen Mo then realized that there had been a lot of advertisements in the Spring Festival Gala in the past few years, and the people were strongly dissatisfied and complained about the soft and hard implants. So, for the sake of the excitement and continuity of the Spring Festival Gala, this decision was made.

Now these 12 advertising spots have become the most battlegrounds in the venue.

In the end, Midea, Suning, Gome, Kimberley Diamond, Pacific Insurance and other companies successfully bid.

Among them, the one that doesn't fit in is Bian Technology, which spent 3800 million to buy a 20-second advertising spot in the market, which attracted the attention of other business owners.

When did these Internet guys become so rich?
An average of 1 million yuan per second made Chen Mo's heart bleed. Damn it, when can I ever make 190 million yuan per second?

Even so, it can only be ranked fifth from the bottom before the Spring Festival Gala.

You should know that the closer it is to the start of the Spring Festival Gala, the more expensive the advertising space becomes. The final winning bid for the last one was 5400 million, with an average price of 270 million per second, and it was won by Midea Group. It's so terrifying.

However, the sponsorship and product placement were cancelled this year, which caught Chen Mo off guard.

The climax of the event occurred in the afternoon when bidding for the punctual timing of the news broadcast.

1.35、1.02、0.85、0.83、1.21、1.3，这些数字的后面再加一个亿，就是央视2012年新闻联播准点报时所卖的广告额，总计6.56亿。

Based on the 2012 days in 366, the average fee paid by each company for each time reporting was 179 million yuan. These companies are Moutai, Yanghe and Jiannanchun. Moutai alone spent 4.43 million yuan on this link, making it truly worthy of the title of "boss" in the wine industry.

Then the relevant agreement was signed, and Chen Mo took the opportunity to ask for a business card of Ha Wen, the chief director of the Spring Festival Gala.

If it were like in his previous life, Chen Mo would have had the opportunity to meet so many CCTV celebrities up close, and he would have definitely gone up to them to ask for a photo or an autograph.

But now he feels that it would be a loss of face if he really did that. It seems that his mentality is different now.

Instead, several leading hosts took the initiative to come over to greet Chen Mo, the Internet upstart, and even asked for a photo with him.

Chen Mo put on a business smile on his face and was satisfied with everything.

A few days later, CCTV released its big pants.

Chen Mo had a transparent file bag tucked under his arm, looking like a handsome worker who had just graduated and came to CCTV to look for a job.

He looked up at his pants, afraid that water would drip down from them.
I don’t know what’s wrong with architects these days. They anthropomorphize buildings in all kinds of ways, not to mention the Big Underpants.

There are also small waist (Guangzhou Tower), two-finger Zen (Hangzhou Century Center Twin Towers), Jingu stick (Tianjin Financial Center), flat-headed brother (Wuhan Greenland Center), Shanghai's kitchen three-piece set (Central Building, World Financial Center, Jinmao Tower)
After entering the building, registering and going through security check, Chen Mo got into the elevator and pressed the button corresponding to Ha Wen's floor.

"But Mr. Chen from the other side?"

A voice came from the side, Chen Mo turned his head and looked down, "Are you. Xiao Sa?"

Thanks to "You and the sun can shine" for the reward, the boss is generous~
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(End of this chapter)