Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 209: Time flies
According to statistics from relevant professional organizations, the current situation of the social war is as follows:
Affected by the emerging mobile social software, the number of active users of QQ Mobile and Fetion has dropped significantly, and their market share has shrunk suddenly to 26% and 17% respectively.
The third is WeChat, which has over 15 million users and a market share of %.
Tencent WeChat followed closely with 13 million users and a market share of %.

Wangxin 9%, Weimi & Yixin 5% each, and others 10%
With this calculation, the total number of users of all mobile social applications adds up to more than 8 million.

According to the 26th Statistical Report on Internet Development in China, the number of Chinese Internet users has reached 5.1 million, including 2.89 million mobile Internet users.

Wow, the total number of mobile app users is more than twice the number of mobile Internet users in the country.
It can be seen that there is a lot of water in this. According to this ratio, theoretically, every user who uses a mobile phone to access the Internet must install at least three mobile social software.

In fact, this phenomenon will only become more serious. A mobile phone must be installed with at least four or five mobile software.

As soon as the report came out, it sparked heated discussions among many people.

Some experts and scholars even called on major Internet companies to exercise restraint, saying that this would cause a waste of Internet resources.
At the beginning of June, as time went by, funds seemed to be consumed like a flood.

Sina, NetEase and Shanda, which had insufficient foundations, successively withdrew from this bottomless pit battle.

Finally, after losing the financial incentives, the user data of these three companies remained at: Youni APP: 60 million, YiXin: 40 million, and Weimi: 30 million.

WeChat's "Aircraft Wars" has also lost its magic over time.

With Tencent's 10 billion joint funding, on June 6, WeChat, which had 7 million users, was overtaken by Weichat for the first time.

As for Alibaba's Wangxin, with Ma's continuous and stable supply from Taobao and the linkage with Wangxin, the sales reached 1 million and are steadily moving towards the million mark.

It is rare that the Guangyan Center is immersed in a sea of ​​joy.

This is their way of celebrating a hard-earned victory.

Standing in the middle, Zhang Xiaolong looked at the rapidly rising user data on the screen and felt the pressure on him was relieved.

This is what it feels like to have WeChat underfoot. He finally felt proud.

Then Zhang Xiaolong shook hands with the employees around him and said thank you for their hard work.

He hasn't had a full night's sleep in the past half month, and he feels like he can finally get off work and go home early today.

The capital is thousands of miles away.

"Are you ready to jump?"

"Report to the boss, everything is ready."

“Online!”

"Yes!"

June 6th was the day when Micro Chat surpassed WeChat.

When people opened WeChat, they found a familiar scene: the application startup cover was replaced with a small game called Jump Jump.
Everyone tried it with great interest.

The gameplay of this novel game is still very simple. Just press and hold the "i"-shaped man on the screen and keep jumping on various square props to gain points until you finally fall down, and then compete with your friends on the leaderboard.

This kind of small game, which does not require downloading and can be played by clicking on it, allows people to play it anytime and anywhere, and it has its own "social attributes", and users can compete with each other in ranking with their WeChat friends.

What is more exciting than shooting airplanes is that jumping onto the box counts as 1 point, and jumping into the middle of the box counts 1 points for the first time, 2 points for the second time in a row, 2 points for the third time in a row, 4 points for the fourth time in a row, and so on. The highest is 3 points for 6 times in a row, and after that, if you continue to jump to the middle of the box, each jump will count as 4 points.

Plus, the fun added by various special boxes makes the game more exciting and random while keeping people focused.

Moreover, on the WeChat My page, "Jump" appeared under Shake, which is the entrance to the mini-game, alongside the Aircraft War.

Judging from the user statistics of WeChat, the male to female ratio of "Aircraft Wars" is 7:3, while games like "Jump Jump" are suitable for all ages and are popular among both men and women.

In just one day after its release, Jump Jump has replicated the grand spectacle of the plane battle a few weeks ago, and even surpassed it, attracting a large number of netizens to flood their screens and spontaneously recommend it to each other.

"I thought the plane battle was fun enough, but I didn't expect another one to pop up and jump?"

"After playing Jump Jump, I realized that the length of time I can squat in the toilet does not depend on whether my legs and feet are numb, but on when I fall down."

"Did Tencent see that the only thing that can rival a war of planes is not a war of tanks, but a jump!"

"I can't stop. I can't stop at all. It's too difficult to jump into the center of the circle continuously. It feels ten times harder than shooting a plane. But it's fun."

"I just had a PK with my wife, and I won. She got angry and asked me to wash the dishes."

"Waiting for the master's strategy."

"Shooting down a plane is a linear curve that will only get harder as time goes by until you get a critical hit, whereas jumping grids is a straight line that will always be like this. It's very simple as long as you master the basic skills. The most important thing is to test everyone's mental quality."

The heated discussion among netizens also attracted media reports. After all, "Planes" is still very popular, and "Jump Jump" has a tendency to replace it.

"Jump, a safe haven in real life"

“The work and life that people face in reality are always too complicated, requiring a lot of IQ and EQ to solve, and they also have to face various controllable and uncontrollable factors. But the game is always simple. We just need to control the length of time we hold the screen to make the little man jump continuously.

Simple games are also a psychological need. WeChat has grasped this point, and game producers can be said to have a deep understanding of what people need nowadays."

"Why Can't I Stop?" "We see one grid after another appear, and the task continues forever. This makes us want to keep jumping, even if we tell ourselves countless times in our hearts: Don't jump anymore! But when we see the next grid appear, we still can't control our fingers."

"Jump, Ten Years Younger"

Many of them report on the impact of "Jump Jump" on the current mobile social war from a more macro perspective.

"Two popular social games compete with 2 billion yuan of capital. Perhaps theory will eventually shine in reality."

"Bian'an Technology may provide a case for latecomers to fight against capital"

Innovation vs. Capital: This is not a one-sided war

When Zhang Xiaolong woke up naturally after a dreamless sleep, he came to the company, heard the reports from his subordinates, and saw the reports and comments on the Internet. He felt dizzy and almost fainted.

I didn't expect Chen Mo to have a second bullet, and it was even an armor-piercing bullet with a defense-breaking function.
But he had no choice but to go down this path, there was no turning back.

Now, in addition to spending money to attract new users, Weichat has finally realized, after countless failures and learning lessons in the past, that only innovation can provide a way out.

Recently, he has discussed a new feature with the product team, which is voice and video chat. Although 3G is a bit laggy, it is possible in a wifi environment.

Although it is very common on PCs, it will be a disruptive feature on mobile phones, and relying on QQ's existing technological accumulation it will achieve twice the result with half the effort.

If it is developed, he believes it will lay the foundation for the final victory!

Zhang Xiaolong looked at the data. With the help of money, WeChat is still growing at a rate of 500 to 1000 million new users per day, and has firmly maintained its first place.

The emergence of Tiaoyitiao only ensures that WeChat is not pulled apart.

But what he can foresee is that when the incentive for micro-chat disappears, that will be the day when WeChat will overtake.

How long can this 10 billion yuan last? Zhang Xiaolong calculated silently in his mind, less than half a month.
You can imagine what will happen to you if you are overtaken.
Zhang Xiaolong personally worked with the technical team to develop video and voice chat functions. He knew that he didn't have much time left.
On the first day of Jump Jump’s launch, 3000 million users were playing it.

The next day, Bi'an and the WeChat official website released the contact information for business cooperation of "Jump Jump".

At the same time, Chen Tong took the first day's data and took the initiative to contact major well-known brands to seek cooperation intentions.

Active and passive, many advertisers were shocked after seeing the user activity and retention rate data of "Jump Jump".

Then they showed great interest in the discussion, and after seeing the above cooperation terms and quotations, they felt both caring and painful.

The investment rights of Bi'an Technology WeChat "Jump Jump" are as follows:
T3: Exclusive brand LOGO box, no effect; price: 100 million/day

T2: Exclusive brand LOGO box, customized skin effects (such as McDonald's box with hamburgers); Price: 300 million/day

T1: Exclusive brand LOGO box, customized skin effects, 20 points for staying, and exclusive sound effects; Price: 500 million/day

Enjoy discounts for long-term cooperation, 5% off for 95-day package, 10% off for 9-day package, 8% off for monthly package, not available for annual package!
In addition: IP authorization is available, price is negotiable.

PS: No exclusivity promised"

In just one day, Bi'an reached cooperation with several well-known brands, including: McDonald's, KFC, adidas, Starbucks
Oh, there is another domestic company. After Lei Jun learned the news, he called Chen Mo. After some communication, Chen Mo symbolically charged 1 yuan and customized it according to the T1 standard.

When the little "i" man jumps onto the Xiaomi box and stays there for 2 seconds, he will get an extra 20 points, and a Xiaomi X1 phone will pop out.

Chen Mo made an unwelcome request, which was to ask Lei Jun to record a voice package of "OK" so that the technology could be integrated into it to create the exclusive sound effects of the Xiaomi box.

For the sake of one yuan, Lei Jun reluctantly agreed to Chen Mo's rude request!

Three days later, when people were playing Jump Jump, they found these special boxes. They did not feel disgusted but instead felt surprised like Easter eggs.

After a few days of trial and observation, advertisers were surprised to find that the results of advertising on WeChat’s “Jump Jump” were quite good.

You have to know that sponsoring on the day of the Spring Festival Gala and advertising in front of a user base of 200 to 300 million people can cost tens to hundreds of millions of dollars, and the advertising time is only a dozen seconds.

As for "Jump Jump", as long as people use it, they may see their own advertisements. With tens of millions of users, the advertising fee is only one-tenth of that of the Spring Festival Gala, which is a very cost-effective advantage. While the original advertisers have renewed their contracts, new advertisers have also flocked to it.

Chen Mo's hands were cramping from collecting so much money.

During this period of time, the income from shooting airplanes remained over 8 million in the first few days. Later, as the game declined from its peak, the income gradually decreased, from 6 million, 3 million to now only about million per day.

As of now, that is, June 6, "Planes Wars" has been commercialized for 15 days and has generated a total revenue of 21 billion. Of course, this is before tax, and the revenue after tax is not that much.

"Jump Jump" continues to be a huge hit, and the WeChat commercialization trial has been successful, currently bringing in around 3 million in revenue every day.

By this calculation, it seems that since the start of the money-throwing war, the total amount of funds invested by various companies is about 40 billion, and one-third of it has flowed into the pockets of the other side.

Chen Mo felt like he had earned a bonus and wanted to take the red spider lily home as soon as they parted.

The commercial success of the two mini-games has enabled Bian Technology to earn an average of 0.5 small goals every day, allowing WeChat to afford to play a protracted war.

With the support of social games, WeChat's data has been growing steadily, following closely behind Weixin, watching closely.

(End of this chapter)