Rebirth 2010: I taught Mr. Lei how to make a mobile phone

Chapter 208: Adding fuel to the fire, Tencent raises its stakes

Aircraft War Report

“After data calculation and statistics, an average of 16 games are started every second. In the past half month, the number of aircraft destroyed by users has reached nearly 300 billion. If these critically hit aircraft were connected end to end, they could circle the earth five times.

The highest score is 572 million by a player from Hangzhou who is on the "Come and Fight" page. For details of the top list, please see: "Top Aircraft Wars List"

The "Little Plane China Tour" activity has been launched. Each time you play, it will be converted into mileage at a certain ratio, helping our little plane to move forward a certain distance. "

Later, some reporters clicked on the interaction and found that it was a map of China's territory. A small plane took off from the capital and began to fly around the border. They were surprised to see that Taiwan was included in this map.

The above is a milestone data: 1293 km/7 km, progress: 1.8%
WeChat’s internal battle reports are not for outsiders to see. After being seen by countless WeChat users, it has sparked a new wave of enthusiasm.

Users who claim to have strong technical skills are eager to be on the list when they see the rankings of provinces and cities.

Users whose patriotic feelings have been inspired are contributing their own efforts to allow the small plane on the map to set foot on Wanwan Island as soon as possible.

"Aircraft Wars", which had been showing signs of fatigue since its peak, has regained its second spring.
“Judging from the battle reports released by various companies on the first day of the coin-giving war, Tencent is undoubtedly the champion of the day, with an increase of 13 million users per day. According to the current trend, it is undoubtedly a matter of time before it overtakes WeChat. According to the current situation, I believe that in less than a week, a new champion will be born.

Alibaba's Wangxin and Shanda's Youni followed closely behind, followed by YiXin and Weimi. Overall, the growth of each company's users is directly proportional to the capital investment, which is not much different from what this site expected before.

It is also worth mentioning that Weilian’s "Tank War" has been loved by users as soon as it was launched, and it may become the next "Aircraft War", which will provide effective support for the subsequent development of Weilian.

"Tank War" has advantages that "Aircraft War" does not have, such as blah blah
The above is the latest situation brought by our reporter. We will continue to pay attention to it and bring first-hand information to netizens at any time." - Tencent.com

"The 'money war', which was jokingly called by the media and netizens, kicked off yesterday. It is different from the previous money-burning wars in the group buying field. For example, 55tuan burned nearly 5 million yuan a day at its peak after financing. However, compared with the scale of money-burning in the social wars, which easily reached tens of millions or even hundreds of millions, it is nothing.

According to calculations by relevant professional economic experts, the hundreds of millions of promotion incentive funds previously announced by various companies will not last for less than a week. Perhaps the social war will see its final result within a week. Our reporter will continue to pay attention to the subsequent development of the situation. "--"Economic Observer"

After being spread through newspapers, media websites and other media, especially the unprecedented scale of spending, it officially attracted the attention of the entire network.

In addition to being amazed at the courage of the capitalists, people are also rushing to make money after seeing the report, because the report said that the activity might end this week.

A university in Shanghai.

Lu Ming was running around the dormitory building at night with his cell phone, asking everyone he met,

"Hey, buddies, do you want to add each other?"

"Didn't we have sex yesterday? What's your memory~"

"Oh, there were so many people that I forgot. Sorry..."

Then he knocked on the door of a dormitory one year older than him.

"Hello, seniors. I would like to add you as friends."

One of the guys with glasses in the dormitory's eyes lit up, "Hey, that's great, I also have a few tasks to complete, let's join in~"

Then Lu Ming went in and asked me to add him on WeChat, and I would add him on WeChat, and we could share, invite each other, and exchange information using various software.

It was done with the cooperation of the two. There were 6 people in a dormitory in their dormitory building. Except for one buddy who went to the library, there were 4 new friends left.

After some communication and 20 minutes later, Lu Ming had finished everything. He said thank you and walked out.

I got more than twenty dollars.

With this method, he made more than two hundred yesterday, and it was easy for him to make more than one hundred today.

If this continues for a week, the nearly 1,000 yuan would be almost enough for his monthly living expenses.

What made Lu Ming feel a little regretful was that he could only buy the plane three times.

It's just like reading a novel. The author can write 24, or chapters by typing hours a day, but he insists on updating two chapters every day. Who is he trying to please?
This made him very unhappy, as if everyone didn't have the mere 18 yuan. If he could buy unlimited times, he would definitely be among the top 500 in the Shanghai Stock Exchange.
He also tried out the "Tank War" on Tencent WeChat for a while, but gave up before finishing one round. What a crappy thing, it's just like the Tank War from the FC era ported over. Occasionally, you'd run into the air wall bug. It's obviously a product that was hastily launched.

Moreover, there are puzzle levels in the middle of the breakthrough mode where you have to push the grids. I play games to fight, not to solve puzzles. They are as long and smelly as an old lady's foot binding. Even dogs won't play with them!

It turns out that not every game is like "Aircraft Wars", just start fighting!
As time went by, experts and institutions had predicted that this money-spending war would last a week, but it was only the fifth day. Since Sina, NetEase and Shanda subsequently controlled the amount of incentive bonuses, their funds could still hold out for a few more days. However, Tencent and Alibaba, which invested the most funds, were the first to collapse.

At Tencent headquarters, Zhang Xiaolong personally found Pony Ma with only one purpose: to get additional investment!

Now the activity incentive fund on WeChat has less than 1 million yuan on hand. According to the current trend, it is estimated that it can only last for 2 days.

The number of WeChat users has now swelled to 80 million, just one step away from reaching 100 million. If WeChat can become the first member of the new social application club with over 100 million users, it will be in a leading and dominant position in this battle.

When he finished speaking to Pony Ma, the phone in his pocket rang. After answering the phone, Zhang Xiaolong looked disappointed. “Pony, the number of WeChat users has exceeded 100 million.”

"What? How is that possible?" Xiao Ma Ge immediately turned on his computer and opened the official website of the Other Shore from his favorites. The first item on the homepage was the glaring news.

“WeChat finally surpasses 209 million users! It took 0 days, from 100 to 000 users. WeChat has witnessed it with you. Let us set sail again hand in hand ~ the other shore is ahead!”

WeChat, which has been silent these days, has become the first to reach the milestone of 100 million users even though everyone thought it would lose a large number of users.

It’s fake, the other party must be bluffing!

Then Pony Ma pressed the internal line, found the public relations department, and issued an order, "I don't care whether the WeChat data is true or false, you must conduct public relations according to the other party's fabricated data."

After hanging up the phone, Xiao Ma looked at Zhang Xiaolong and said, "Is that Tank War your idea? I've seen the data, and it's not bad. It can save tens of millions at least."

You said before that you could use money to defeat the other party, and I agreed. If you want 1 million, I will give you 5 million.

If you want 5 million this time, no problem, but what's the reason this time?"

Zhang Xiaolong was clearly well prepared. "Every product has a life cycle. Products like WeChat and Wechat are rigid demands. As long as there is demand, the vitality of the product is unlimited.

But it is different with games. Currently, online games usually reach their peak after about a year and then start to decline. For example, we calculated that a game like "Planes Wars" would go downhill within a month.

Now WeChat has not been left behind thanks to "Plane Wars", but has instead seen a slight increase of over 100 million. In the next one to two weeks, users will lose interest in "Plane Wars". Without funds, WeChat will inevitably lose users, and we will continue to invest in cultivating users' habits of micro-chat operations and existence.

We will eventually stand at the end and become the king of mobile social networking!"

"What if the other side, or Chen Mo, has more than just one plane battle, and there are other battles?"

"Since the other party is using games as their entry point, then games are also our strength, so why not do some joint efforts to give out benefits.
Besides, the fact that WeChat can come up with a hit social game that is popular all over the Internet is a blessing for Chen Mo's ancestors. This kind of thing is hard to come by. At the beginning, "Stealing Vegetables" was very popular all over the Internet, but later even Kaixin.com itself could not replicate its glory. Now Kaixin.com has become a thing of the past.

After all, there is no company in China like Blizzard that can continuously release hit games, and there are only a few in the world.

So as long as we drag it out, WeChat on the other side will definitely fail!"

Xiao Ma Ge also felt that he was indeed a bit argumentative just now. Zhang Xiaolong's suggestion touched his heart. Since he had chosen to do it, he would do it to the end. However, he still said, "Xiaolong, you are betting that the other party doesn't have a second bullet in his gun!"

Zhang Xiaolong looked at Xiao Ma with burning eyes.
"Now we are not afraid of the others, only WeChat is our strongest rival. Now our chance of winning is so high, why not dare to gamble? Just give me another 5 million, I will use my current career as a guarantee. This is the only thing missing, Pony! If this money is spent and Micro Chat does not surpass WeChat, I will resign."

Xiao Ma narrowed his eyes slightly, "I will approve another 5 million yuan budget for the Guangyan Center, and the other 5 million yuan will be used to support the welfare of Tencent's games, and a total of 10 billion yuan will be invested externally.

I have only one request, success and no failure."

".clear!"

The last day of May 2011.

Perhaps it was stimulated by the news of "breaking 100 million" announced by WeChat.

Tencent followed suit and officially announced, "10 billion in cash as a thank you gift, another big bonus to ignite the summer!"

".In addition to the original 5 million cash prize, WeChat has linked up with Tencent's five major games, "Cross Fire", "Dungeon & Fighter", "QQ Dance", "QQ Speed", and "QQ Fantasy" to give benefits to players, with a total value of 5 million points, a total of 10 billion, a heavy broadcast."

Alibaba is good at disgusting people. "Taobao coupons with a total value of 11 billion are coming. Enjoy discounts when shopping with Wangxin."

Influenced by the two leading companies, several others followed suit. Shanda invested 5 million to follow up, NetEase and Telecom launched an event called "5 million free phone bills", and Sina gritted its teeth and added 2 million.

The successive official announcements from these companies have ushered in the next stage of the money-spending war: the fuel-adding strategy.
(End of this chapter)