2003: Starting with Foreign Trade

Chapter 531 Internal Incubation Brought About by Live Streaming

"Keep it running. Just donate all the gifts you receive. Just make sure the donation details are accurate."

Other entrepreneurs might feel a sense of moral constraint regarding receiving gifts, but Tan Jincheng doesn't have this problem at all.

Lei Jun (Lei Jun) lets people tip during his live streams, so what's there to be afraid of?

Orange Technology is listed on the Nasdaq Global Select Market, which is part of the Nasdaq Main Board.

Nasdaq is probably one of the easiest and least demanding secondary markets in the world, with most of its participants being from emerging industries such as the internet, technology, and healthcare. Our ChiNext board is, to some extent, benchmarked against Nasdaq.

By the way, there was no Growth Enterprise Market (GEM) in 2008. As far as I remember, the GEM was officially launched in the second half of 2009.

Among the first batch of listed companies, any few well-known companies in emerging industries such as pharmaceuticals and biotechnology, high-end equipment manufacturing, and computers have made huge profits.

This policy trend, coupled with capital, makes it seem like easy money for ByteDance, which has external support.

Aside from policy oversight from the US, Nasdaq doesn't impose many restrictions on the liquidity of shares. The minimum requirement for stock liquidity is only 1.1 common shares circulating in the market.

The standard for listing on the A-share market is that the circulating shares must reach 25%, and there are no requirements for profitability. Loss-making companies can be listed, and there are no restrictions on the number of years they have been established.

Internet companies known for burning through cash have no opportunity to raise funds through listing on the A-share market. This forces many internet companies to list overseas, causing domestic investors to miss out on investing in many excellent companies during their growth phase.

Take BAT (Baidu, Alibaba, Tencent) for example. Given their status at the time of their IPOs, even well-known companies might not have been able to pass the review process on the A-share market. For companies like Orange Technology, which hadn't even been established for long enough, this single criterion alone was enough to get them rejected.

Tan Jincheng and Gu Qingqing took their first live stream very seriously. It was a great opportunity to promote Orange Technology and Flash Group, and also a good opportunity to enhance their personal image.

The internet's promotional campaign was very aggressive, and Orange Technology also inadvertently educated stock investors about some unfamiliar rules of the A-share market. Many retail investors were genuinely unaware of the live-streamed roadshow feature.

In addition, many people in Boss Tan's and Boss Gu's WeChat Moments also learned about this live broadcast.

"Xiao Tan, do you want me to bring some people to support your live stream?"

It would be a lie to say he's not envious. Zhang Congxun, the boss of Xinri, recently wants to take Xinri public. In terms of corporate conditions, Xinri, with its focused and excellent business, is stronger than Flashpoint Technology.

Zhang Congxun knew that FlashTech also had listing plans. In the past two years, he had been under considerable pressure as younger companies had been catching up with him. Zhang Congxun's recent plan was to make Xinri go public before FlashTech and become the first listed electric vehicle company.

In order to go public, Xinri Group has also carried out shareholding reform, and wants to go through the normal listing process on the A-share market. The shareholding reform is the first step, and Xinri's pace clearly indicates that it wants to go through the normal listing process.

"Haha, that's great! I was worried no one would watch. But bro, do you know how to use a computer?"

Every industry has its own circles. The boss of Lvyuan is an academic. Although there is some grudge between them in terms of competition, he treats Tan Jincheng quite well in private.

However, having been a teacher and accustomed to appearing in public as an industry leader, he found it difficult to break his habit of lecturing younger people like Tan Jincheng.

Although Boss Tan had lived two lives and was not a normal young man, he couldn't stand being lectured all the time. So, he started to prefer hanging out with Zhang Congxun and Dong Jinggui, who also came from unorthodox backgrounds.

"I've learned a little bit. I really didn't know how to do it before, but you forced me to. Old Dong is learning computers just like me."

Many self-taught business owners of similar age, such as Zhang Congxun and Dong Jinggui, are completely clueless about computers due to the times. Tan Jincheng has seen more than one or two like them. Being able to type with one finger is already considered quite impressive.

"Haha, that's great! Send me some gifts later, and I'll thank you in the live stream and give you some free advertising. Don't say I'm not taking care of you, bro."

"Damn it, can you still play like this?"

"Of course! I'll shout in the live stream, 'Thank you, Brother Zhang Congxun! Brother Zhang is the chairman of Xinri Electric Vehicles. Everyone can give him some attention. Just imagine how your followers will increase rapidly!'"

Tan Jincheng understands the ways of live streaming better than many people in this era. The design of the live streaming section that Kaixin.com temporarily opened this time is largely based on Tan Jincheng's ideas, and the gift design is also based on Tan Jincheng's ideas.

Instead of following the gift designs familiar to Tan Jincheng in later generations, this gift-giving event incorporated many elements from Flash Group and Orange Technology's products, such as the biggest gift being a sports car.

In addition, there are electric cars, popular items from Happy Farm, and the most eye-catching Orange Technology logo. As for the lowest-level gifts, they are still small stars, roses, lollipops, and the like.

To be honest, when Boss Tan presented this design concept, he really amazed the programmers at Orange Technology.

The boss really understands the internet. From now on, if anyone says that the boss started an internet company through unconventional means and was just lucky to catch the right time and find some talented people, I'll definitely argue with them.

Although the boss hadn't handled anything related to games, web design, or e-commerce website design, it was as if he had a pre-defined prototype in his mind, able to perfectly sketch out the shape of the product. Now, even in the live streaming industry, which the company had never been involved in before, the boss's designs were more advanced than those of established live streaming companies, with interactive elements and the giving away of small gifts that were full of fun.

They can even use their popularity to run advertisements.

"Boss, do you really not have any plans to do live streaming at Orange?"

After the second rehearsal, a programmer named He Jia tentatively asked Tan Jincheng a question.

Tan Jincheng looked at him with some surprise: "No, what's wrong? Are you interested?"

This temporary addition was actually in preparation for the subsequent live broadcast of the Olympics. As the exclusive sponsor of electric vehicles for the Olympic Games, Flash Group has the right to broadcast some live segments.

The complete broadcasting rights were held by CCTV. What Flash possessed was somewhat similar to the live broadcast segment rights that major anchors in later generations obtained, which were obtained from CCTV.

With the Olympics generating so much buzz, and FlashCheer possessing certain broadcasting rights, it's natural they couldn't pass up the opportunity. They handed it over to Kaixin.com to broadcast, hoping to ride the wave of the Olympics and boost the website's popularity.

As for this live stream, it was just something I did incidentally.

"I am indeed quite interested. I think the ways you described are quite interesting."

"Haha, if you're interested, write a proposal and submit it. If it's good, I'll approve it."

"Really? Then I won't be polite, thank you boss." He Jia replied happily.

Human energy is limited, and Tan Jincheng cannot earn all the money. However, both Flash Group and Orange Technology have internal incubation programs, and employees with entrepreneurial plans are encouraged to do so.

The company has priority investment rights in projects that are incubated internally.

This approach provides support for employees with entrepreneurial ideas while also creating investment opportunities for the company, resulting in a mutually beneficial arrangement.

"No need to thank me, this is just normal company procedure. But you need to write your business plan carefully, you can't just do it based on a momentary interest."

You submit a business plan to investors, and whether they actually read it or not is unknown, but you have to write it. A fake accountant is good at making PowerPoint presentations; otherwise, he wouldn't be able to swindle so much money.

"Absolutely!" He Jia patted her chest and assured him.

As expected of Tan Shen, he truly brings wealth to our doorstep! These ideas were all inspired by him, but he just doesn't want to implement them!

Actually, he wasn't the only one interested; several of the temporary colleagues were also interested, but he was bolder and seized the opportunity to ask directly.

However, Tan Shen is right. The proposal needs to be written properly; who knows which guy might have secretly gone back to write one?

With a wave of his hand, Tan Jincheng told He Jia to go about her business. There were just too many programmers who had plans to start their own businesses while still employed, and it was impossible to prevent them from doing so. If they had good ideas, it would be better to cooperate with them.

Live streaming can indeed be quite lucrative, but it will take many years to develop properly. Live streaming won't thrive unless Dongguan cools down. Orange Technology doesn't have that much energy to spend on this; let others do it.

"Old Zhang, I need to discuss something with you."

After sending He Jia away, Tan Jincheng started playing tricks again, dialing Zhang Xupeng's number.

"What's the matter?" Zhang Xupeng was preparing to go abroad to the United States to negotiate the acquisition of the operating rights for outlet malls in mainland China.

"I'll be a shill for you during my live stream on the 15th when I answer questions from viewers, and I'll scam some advertising fees."

"What the heck? This can be used for advertising?"

"Yeah, the CEO of Xinri just called me to say he's supporting me. I'll ask him to send me some gifts, and I'll thank him in the live stream and mention the name of their electric car."

Zhang Xupeng said absentmindedly, "Oh, how much money can you make? The most expensive gift you design is only 2000 yuan, right?"

"That's why I'm asking you to be a shill. You compete with him to be the top spender on the leaderboard. We'll work together to trick him into spending more. Then I'll call Boss Ni and Boss Dong and ask them to spend some too. We'll create some entertainment value and make some money at the same time."

"You're a real scoundrel! Do you think I have to pay for being a shill myself?"

(End of this chapter)