2003: Starting with Foreign Trade

Chapter 530 Live Roadshow
"My suggestion is that Mr. Tan could reply that he is busy with the listing of Orange Technology and does not have time to go there at the moment, and can talk about it at the end of the month."

"That makes sense. We should wait until the IPO review results for Orange Technology are released before making any decisions."

"Alright, let Zeng reply to them like this: Zeng will arrange the specific time. You two send the itinerary to Zeng."

DingTalk's video conferencing function has been optimized for several versions, and even in a remote small city like Shandong, the picture quality and experience are much better than before.

"This funding from Changfeng Group is a bit unfair; they're really taking advantage of us. I'll contact a few more listed and unlisted car companies. You guys have to work hard to quell the hype."

"Okay, boss, if you have time, remember to visit some car companies as well."

In March, it seemed like the whole world was in the midst of elections, and some places were still fighting. The A-shares, which have always liked to pay for these major international events, only managed a good start on the first trading day.

After that, it entered a state of continuous decline. The Shanghai Composite Index, which had been holding up for nearly a month, finally failed to hold the 4500-point mark and headed straight for 4000 points during the continuous decline.

During this round of decline, Shuguang Automotive followed the Shanghai Composite Index all the way down, and its market value has fallen below the 30 billion yuan mark. On the contrary, the stock price of Changfeng Group has been firmly supported at around 15 yuan.

Moreover, on the second trading day of this month, Changfeng Group even reached 16.69 yuan, creating a temporary high, with its stock price trend completely going against the market.

From time to time, rumors circulate on stock forums, including some about cooperation with Flash Group.

It's obvious they're using these rumors to drive up prices and sell off their stock, clearly capitalizing on Mr. Tan's popularity. The first research push created a record high, and this time they've created another temporary peak. It's truly brilliant.

The financial report is due soon, and Flash Group doesn't need to get involved in this mess at this time. Let them deal with it themselves.

“In the past, FlashChe was always riding on other people’s coattails. Now the roles have been reversed. President Tan needs to adapt to this change in roles.”

Seeing Tan Jincheng looking troubled, Huang Ming on the other side of the screen teased him.

"Forget it, as long as we don't respond, they won't be able to blame us. Besides, I have to go to the capital soon. The promotional period for the Olympics is coming, and I need to contact the Organizing Committee."

The meeting in Beijing will be held from March 5th to 18th. It's relatively inconvenient to go to Beijing during this period, but I will have to go there after the meeting ends on the 18th, as there are less than two months between the 18th and the specific date.

All aspects of the publicity strategy need to be adjusted to avoid time conflicts. This is somewhat difficult, but there is nothing Tan Jincheng can do about it.

He could make some preparations in advance for the snow disaster, which could be done from the perspective of business management. Apart from donating and building a few schools in the name of his spokesperson's fans, he really doesn't dare to do anything else.

Speaking of which, the one who stayed in Zhejiang Province should have been promoted this year, right?
A new era is about to begin.

Speaking of which, Mr. Tan really hasn't had time to go to Xiangcheng recently. Even though he doesn't care much about the specific affairs of Orange Technology anymore, he still has to participate in the IPO roadshow, after all, his current identity is the president of Orange Technology.

Most of the roadshows in Hong Kong and the United States were handled by Sun Tongyu, Shen Nanpeng and others, but Tan Jincheng still had to participate in the roadshows in mainland China.

The China Securities Regulatory Commission (CSRC) issued new roadshow rules in 2001, requiring companies issuing new shares to conduct company presentations to investors via online live streaming before the issuance of new shares.

It can be a text-based live stream, or a live stream of images or videos.

Orange Technology is listed on Nasdaq, so it must comply with not only Nasdaq's regulations but also the regulations of the Securities and Futures Commission, just like Yao Ming playing in the NBA.

The connections with the China Securities Regulatory Commission (CSRC) were mainly facilitated by Beicang City Investment and the Ningbo Municipal Government. However, the government currently encourages domestic companies to list overseas and will not create any trouble for them.

Tan Jincheng and Gu Qingqing are in charge of the domestic roadshow, which currently includes four cities: Shanghai, Hangzhou, Shenzhen, and Beijing. In addition, they are also responsible for the online live-streamed promotional events.

In the words of Sun Tongyu and Shen Nanpeng, a combination of handsome men and beautiful women would create a better program effect.

The online promotion event is scheduled to begin at 10:3 AM on March 15th. Tan Jincheng and Gu Qingqing will be live-streaming the event in a temporary live-streaming section on Kaixin.com.

The first half-hour of the formal presentation will not be open to ordinary users. After the half-hour presentation, the two will go live to answer some questions that netizens are interested in, without involving any confidential information about the listing.

Orange Technology has recently started to promote this event. Live streaming is still a relatively new thing these days, and through the promotion, many netizens have already learned about this live stream.

In both his previous lives, Tan Jincheng had never done live streaming, yet now he's actually doing it. The development of the live streaming industry is actually quite synchronous with the development of the domestic internet industry. A couple of years ago, 6rooms was the hottest platform, but by then it was already heavily indebted, forced to lay off employees, and seeking transformation, and was almost on the verge of collapse.

YY was developed around this time. Besides YY, other popular live streaming websites today include Wukong TV and 9158. YY Voice currently focuses on live chat, operating in a voice and video mode.

Wukong TV is more like a game live streaming platform, somewhat similar to the prototype of a certain platform in the past. As for 9158, it is more like an online karaoke platform. Those who know, know.

However, in those days, Dongguan was a hot and cheap city with everything you could want, so the online KTV business was destined not to be as popular as live streaming in later years.

Don't even mention Guancheng, there are all kinds of KTVs in Beicang, not only high quality but also cheap, who the hell would watch live streams online?

9158 is probably not going to survive. This is the consequence of a model that is too ahead of its time. I guess the girls dancing online right now will only regret being born in the wrong era when they see girls in live streaming rooms making a fortune without saying a word, all while wearing beauty filters.

Orange Technology, which is already in the process of going public, is very likely to become the fastest company to go public in China. Orange Technology has been very popular since March.

For the live streaming promotion event, these companies all proactively contacted Orange Technology, wanting Tan Jincheng and Gu Qingqing's live streaming debut to be broadcast on their websites. Even Tencent and NetEase, even if they didn't have a live streaming platform, sent people to contact them.

This is a huge wave of traffic, and everyone wants to ride it.

If Orange Products only had one website, Orange Technology would have to seek partners. However, with Kaixin001 already established, Orange Technology would never give other platforms a chance.

While Kaixin.com may not have done live streaming technology, the DingTalk project team is quite skilled in video processing. DingTalk has been developing video conferencing features for a long time, and the technology is constantly iterating.

While we may not have the same live streaming experience as these professional websites, our video processing skills are not necessarily inferior. After all, our boss Tan has some technical expertise.

For professionals, technology is often something that they can grasp very quickly.

"Boss, smile more naturally, be like you are when you're being interviewed. And boss lady, don't sit so stiffly, sit closer to the boss."

"Yes, I felt something was off. Boss, you and your wife are a bit far apart."

"Damn, this thing is really different from interviews. I thought to myself, I've faced so many interviews and recorded so many shows without any problems, but facing the camera really feels different."

"Most interviews are pre-recorded, with the bad parts cut out, and the questions are usually outlined. Now we're simulating questions from netizens, who ask very spontaneous questions."

"That's true. It's a good thing it's just a simulation. If we did it directly, it would be incredibly embarrassing."

"Haha, it's okay. It might be more effective to act a little silly during the first live stream. It makes me seem closer to the viewers. I don't like watching those high and mighty interviews."

"That's true, but being really naive won't do."

There's not much to simulate in a closed-door pitch to investment institutions; it's all about data. Besides, internet companies are hot topics these days, and Orange Technology's title as the fastest listed company in China is a great marketing proposition.

What do stocks need? Isn't it room for speculation and expectations? The social mini-game sector is profitable, Orange Products has expectations, and there are conditions for speculation. Tan Jincheng has no reason to worry about the so-called failure of fundraising.

Even if the situation changes drastically and the subprime crisis breaks out earlier, and Orange Technology fails to go public, there will be nothing to regret. Apart from the loss of the initial publicity and marketing expenses, it will not have any substantial impact on Orange Technology.

At worst, we can wait a few years until Orange Products has grown stronger and then fight again.

On the contrary, the Q&A session with netizens is a different story. If you don't rehearse beforehand, you might accidentally blurt out some company secrets that you shouldn't say, which would be a real problem.

The roadshow is actually a very important part, as it directly affects the final listing price of Orange Technology, much like how a salesperson can ultimately sell their product at what price.

After the roadshow concludes, the revised prospectus will be the final version. During this period, Orange Technology needs to continuously monitor information from Nasdaq and the capital market and revise the prospectus accordingly.

"By the way, boss, should we enable the gift-giving feature?"

(End of this chapter)