Reborn on the Internet: Starting with Games

Chapter 528 Wild Consumption

Even though there are shopping festivals such as Double Eleven, Dangdang and Paipai taking turns.

Despite all the unfavorable conditions, Taobao’s transaction volume on Double 52 still reached billion thanks to its huge user base, but it was far lower than Lao Ma’s expectation of billion.

There was not enough time to collect the results, so Taobao announced that night that in order to thank the users for their love, the Double 12 Shopping Festival had been renewed and extended for another two days.

Lao Ma is confident that within three days, the transaction volume will exceed 10 billion.

Taobao imitated JD.com and also made a battle report. Although the total turnover did not catch up with the opponent, it could not lose in terms of face. The number of contracted merchants, number of transactions, number of users, etc. were listed in the battle report. All data that exceeded the opponent's were listed on it. , highlighting an all-round crushing.

And the title is full of metaphors, "The waves crash on the shore, the waves are washed away, the rocks are revealed, and the treasure is revealed!"

But then the situation reversed and it turned against Tiangang.

On December 12, after several days of fermentation, all the previous deeds of Century Zongheng were completely detonated on Century Weibo, and public opinion was overwhelming.

The most intuitive manifestation is that most of the viewers who originally watched the live broadcast have become fans from the road and have become the main force of consumption.

All products in the YY live broadcast room have become exclusive products for domestic products.

Netizens who commented on the live broadcast left messages one after another.

"Stop talking about your talent and let the anchor sell something."

"Do you still have Hongxing Erke's shoes? I want them even if they are broken. My feet are adaptive."

"Anchor? Do you still have Phoenix bicycles? I'm buying one for my newborn son. I'll prepare it first. My son will grow up slowly on his own."

"No need to introduce it, just put it on the shelves."

"Support domestic products and conscientious domestic products."

"It's a no-brainer purchase, brothers, I'll rush in first out of respect."

The anchors in the live broadcast room had never seen such a fanatical scene, and they all called on everyone to "please calm down, consume rationally, and buy what you need."

However, the majority of netizens criticized it with the words "Consumption wildly, buy indiscriminately".

In the live broadcast, the brand staff sat in the corner and secretly wiped away tears, and were discovered by sharp-eyed netizens.

Sympathy is overflowing and desire to buy is overwhelming.

The stocks that JD.com’s self-operated stores and contracted merchants had just replenished not long ago quickly bottomed out, and even the leather toilet latches were sold out.

I don’t know how many toilets there are in the homes of consumers.

Brother Xiao Ma has been playing a supporting role during this period, but when he saw the sudden popularity of the live broadcast, his eyes were red and he was almost crying.

Little did he know that Chen Hao was definitely behind this. Thinking about the vows he made two days ago, if he wasn't afraid of pain, he would really want to slap himself in the face.

When the two sides met to discuss cooperation before this patriotic education move, Chen Hao, shameless as he was, didn't even say that it was a sneak attack.

However, after calming down, Xiao Ma thought for a while and felt that he had made a mistake. After all, Century Zongheng’s charity work was not a temporary initiative, but a perseverance, and the money spent was all real money and could not be faked. And when it comes to live broadcasting to bring goods, they have a ready-made YY live broadcast, and Tencent also wants to replicate it, but even if it has the strength, it doesn’t have the time, and QQ does not yet have the live broadcast function.

Looking at the list of small yellow cars that were sold out in YY's live broadcast, he couldn't sit still anymore. Face was nothing, so he quickly picked up his mobile phone and called Chen Hao, "Brother, take care of your brother."

That night, JD.com's products were emptied out, followed by Paipai.com, and viewers watching the live broadcast began a new round of shopping.

In the end, Xiao Ma, with tears in his eyes, finally grabbed this incredible wealth.

[Double Twelve Price Guarantee + Online Game Shopping Vouchers + Live Broadcast Delivery + Wild Consumption]

JD.com, Paipai.com, and YY Live Broadcast have joined forces to overwhelm Taobao during the Double 12 Shopping Festival!

As a result, by the end of the Double Twelve event on December 12, Taobao's transaction volume only dropped from 15 billion to 52 billion, which is far from the target of 74 billion.

At the same time, JD.com and Paipai.com both announced battle reports, adding fuel to the fire.

Judging from the battle reports from all parties, JD.com is far ahead with a transaction volume of 163 billion, Taobao is the runner-up with 74 billion, and Paipai is still third with 52 billion.

However, 52 billion has greatly exceeded Xiao Ma's expectation of 30 billion. It makes him feel happy to follow Chen Hao to drink soup, saving worry and effort.

Although Jingdong Mall’s calculation cycle is from Double Eleven to Double Twelve, while Taobao only has three days, even if Taobao starts from Double Eleven, its sales are just over 10 billion, and it still can’t surpass the opponent.

Due to the existence of two shit-stirring sticks, Taobao's Double Twelve fell into the sand.

Since then, the two-month e-commerce war has come to an end.

The majority of consumers were happy and bought what they wanted, but they saved half the money than usual.

Merchants are also overjoyed, inventory has bottomed out, sales have hit new highs, small profits but quick turnover are making a lot of money, especially the most important thing is that the influence of the brand is increasing.

The media began to make summary reports, and everything was coming to an end.

As an e-commerce platform, some are happy and some are unhappy.

Joyo Amazon looked at the media reporting the news of the end of the e-commerce war and was confused. What do you mean? Did everyone forget something?

And Taobao's Lao Ma has been suffering from insomnia these days, and he has never figured out how this evil wind blew.

Within a few days, after repeated internal reviews at Taobao, they figured out the ins and outs of the entire incident, allowing them to understand their own shortcomings.

The first step is to determine that in the event of future disasters, Alibaba must set an example and give full play to its corporate social welfare attributes.

Secondly, the instant messaging software, Taobao's C2C to B2C test, began to be nurtured within Alibaba.

As a result, Wangwang and Tmall appeared later. Of course, this is a story for later, let’s not mention it for now.

At Century Zongheng headquarters, Chen Hao was looking at the results compiled by Dongzi.

Judging from the current market share, Taobao has dropped below 50% for the first time, while JD.com has increased by nearly 10 points, further narrowing the distance between them.

Moreover, after clearing inventory twice, JD.com, as a platform, will further increase its voice and influence on cooperative merchants.

In fact, when Chen Hao was planning Double Eleven, a series of follow-up deployments had already begun for the relevant departments below to start preparations, including price guarantees, game linkage, and live streaming to test the waters.

Just like playing Heroes of Glory, if you don't observe the surrounding movements, don't pay attention to the position of your teammates and the opponent, and attack when you see the enemy, the result will often be that the enemy doesn't see clearly and is killed instantly by the opponent's concentrated fire. You will be killed first and become cannon fodder.

Therefore, from the very beginning when you have the intention to take action, you must start to predict the subsequent chain reactions of your own side and the other side, and take into account all possible situations.

As the saying goes, only when you are alive can you have output.

Soldiers are unpredictable, and water is unpredictable. The cooperation with Xiao Ma was a temporary idea during the process. After all, JD.com alone is still a bit weak, and Paipai.com is not as good as the previous ones.

After all, no matter how good the ADC is, he still needs a good assistant.

(End of this chapter)