Reborn on the Internet: Starting with Games

Chapter 526 Live streaming of goods

December 12th is an auspicious day specially chosen by Chen Hao.

Following his order, JD.com and Paipai.com successively announced a new welfare activity.

“No need to wait for good things, the price is guaranteed”

What does it mean? From now until the end of the Taobao Double Twelve E-commerce Festival, all users who shop on JD.com/Paipai.com, if they find that the price of the product is cheaper on Taobao on the Taobao Double Twelve Day, You can send the screenshot to the merchant where you purchased it before to apply for price guarantee service and refund the price difference.

On December 12, all players who played games under Century Interactive Entertainment and Teng Xun discovered that a BOSS named Twenty-Four appeared in the game. After defeating it, shopping coupons will be dropped. With this coupon, you can shop on the corresponding platform. enjoy discount

Some players were still wondering why the BOSS was called this name again. After explanation from the teammates next to them, they found out that this BOSS is also called Double Twelve. After reading relevant reports online, they laughed knowingly. Century Interactive Entertainment and Tengxun are quite dark. of.

At first, everyone thought it was a coincidence that JD.com made an announcement a few days ago and that Paipai.com followed closely. After all, Teng Xun’s usual routine was already familiar.

But today the two companies announced the same measures in the gaming field, which feels like they are in harmony.

The media reacted before netizens did. No, the technology and resource mobilization behind each event would definitely not be so fast. This time the two companies announced almost at the same time. It is impossible to say that there is no PY transaction behind it.

After thinking about it this way, JD.com, which focuses on B2C, with a majority of standard products, and Paipai, which focuses on C2C non-standard products. Together, the two really have the ability to compete with Taobao.

If one is strong and the other is weak, it will be easy to kill them in an instant. Only when both sides are evenly matched can a war be exciting. These media outlets have written articles one after another and exerted 120% of their strength to exaggerate the atmosphere of war on the Internet.

After such media reports, the majority of netizens suddenly realized that this was obviously the rhythm of the second and third children challenging the boss.

Fighting for life and death on the front foot and calling each other brothers on the back foot simply opened their eyes. Sure enough, capitalists can do anything for profit.

Now there is another leak to pick up.

Sure enough, on December 12, Taobao counterattacked, although it was late, and officially announced that Double 9 would be a big increase, "good prices and low prices, enjoy worry-free shopping."

In the minds of netizens, Taobao has a lot of fake products, so when they see that it has launched quality assurance measures such as 7% compensation for every fake product, 1-day no-reason returns, and -month replacement, it can be seen that Taobao has really spent a lot of money.

The e-commerce war has given netizens a sense of déjà vu as they watch a turn-based battle, and they have shifted their focus from Taobao to JD.com and Paipai.

Nowadays, all netizens who are paying attention to this incident, the first thing they do online every day is to open the shopping websites on both sides to see what new activities are available, sit on the wall and watch the movies, and go there if there are benefits. They are very busy.

They have learned a new skill these days, that is, they can memorize the URLs of these three websites without using URL navigation, and they can enter them manually.

Sure enough, their wait was not in vain. Jingdong Mall, with Century Zongheng standing behind it, would not let them down.

The day after Taobao’s move, JD.com once again took the lead in launching an attack, joining forces with YY to launch an event called “New Era of Shopping, I’ve got good stuff waiting for you!”

For the first time, live streaming of goods has been brought to the Internet and entered the computer screens of thousands of households.

The concept of live streaming of goods actually has precedent. This form was born out of the shopping program that first appeared on TV.

In fact, the shopping seen on TV is mainly divided into two types in a strict sense. One type was born as early as the early 90s. It appeared during the advertising period of satellite TV programs and was produced and broadcast in the form of TV shopping, that is, product commercials.

"Vitality 28, Shashi Daily Chemical!"

"Panpan is home, live and work in peace and contentment!"

"The little bully has endless fun~"

"See you tomorrow, Dabao, see you every day, Dabao!"

There are endless classic advertising slogans, oh, and then there is the magic bath "No gifts for Chinese New Year this year."

The other type is the home shopping platform that has emerged on a large scale since around 2006. The target group is middle-aged and elderly home users.

In TV shopping programs, a common fixed combination is professional host + manufacturer/brand representative, one is funny and the other is complimentary, and the roles are occasionally reversed.

Later, it evolved iteratively and became any or even all combinations of host + manufacturer/brand representative + expert + user testimonials + off-site access phone arrangement and entry into the venue, etc., all of which were performed in turn.

"Don't want 5000! Don't want 3000! Just 998!" "Real South African diamonds, Swiss movement, action is worse than action, pick up the phone and order now!" "Hearts and arrows, professional certification of quality certificate!"

The magic sound penetrated the ears. Later, this form was changed to another packaging medium and it still remained the same. People never tired of it.

In this form, many middle-aged and elderly users believe that "what is said on TV cannot be deceptive." They may not believe what their family members and children around them say, but they would rather believe what is said on TV.

Especially when these shopping malls later launched cash on delivery services, they gained the trust of middle-aged and elderly people.

When a health product is being sold on TV, take out a list of many foreign research institutions that have published relevant scientific research documents, and draw in orange the statements that prove its benefits in the research. And if this element is lacking, what adverse reactions will the body have? How many old people can resist the temptation?

Even with repeated persuasion from my children, I still find that there are extra bottles and cans at home from time to time, and they are expensive.

Merchants pay attention to this point. Most vitamin-based health products can indeed supplement some elements needed by the body. But on the other hand, the worst is to mix some flour with maltose or something, and there will be no problems. There is no problem in eating a lot of money. Take risks and make a lot of money.

Otherwise, how could Lao Shi make a comeback and have the capital to build his subsequent journey?

Chen Hao knew this, so he did not completely copy the hypermarket model and sell goods all over the place, but took it step by step.

On the day the event was launched, many netizens who came to watch YY's live broadcast as usual found that today's anchor was a little different.

The people are still the same people, but while improving their talents, they will occasionally be interspersed with some product introduction links, and these products are all from JD.com.

For example, a historical anchor talked about Li Bai when telling historical allusions, talked about wine, and then extended to introduce some wine products on JD.com.

For example, in the 2006 channel, after the young and beautiful anchor finished singing a song, he introduced the drink and some snacks while drinking. This kind of sharing experience with the audience like the girl next door will not easily arouse the audience's disgust.

From time to time, these anchors would say sweetly, "Family members who are interested, click on the little yellow car in the lower right corner, they are on sale here."

(End of this chapter)