Reborn on the Internet: Starting with Games

Chapter 435 8 million in three days
The entire strategy is divided into three steps. First, identify the target market, stabilize the situation, and then wait for opportunities to catch up.

First, the company began to adjust its organizational structure from the original R line (R&D) and M line (marketing) to a product manager responsibility system, which can break the separation between the two RM lines.

Determine the internal competition, that is, the horse racing mechanism, where the capable are promoted and the mediocre are demoted.And a rule was formulated on the spot: whoever proposes it will implement it. Once it becomes big, it will become an independent army.

This adjustment can increase the sense of crisis from top to bottom, and efficiency is paramount. As for whether the workload of employees will increase, it is not within their consideration at all. After all, how to survive is the top priority.

Second, invest technical resources in the underlying architecture, security center, electronic payment, and customer service feedback platform.

Overall improve software stability, reliability and convenience, thereby improving user satisfaction.

Cut off businesses that are losing money and have uncertain prospects, such as Fetion cooperation projects that refuse to move, some web game development, and other small and medium-sized projects.

Focus on integrating resources and focusing on the five major areas of QQ, QQ space, online games, e-commerce, and investment.

The five fingers are bent and the fist is clenched, taking it back in order to hit it out with more power in the future.

After the strategic level is formulated, what remains is the specific tactical level planning.

When Brother Ma took Tencent executives to start practicing in seclusion.

12 month 15 day.

YY teamed up with JD.com to publish the live broadcast of the grand prize collection of the YY Good Voice lottery on Century Weibo.

In the Weibo photos, everyone is high-spirited and beaming, leaning on or holding their trophies, including cars, large gold bars, and computers.

This scene made many netizens put on masks of pain.

"Why isn't I the person in the photo?"

"Congratulations to these B's."

"Don't be envious, maybe he got Yang Shou in exchange for it."

"Everyone should do good deeds and accumulate character. Maybe the next grand prize in the next Century-branded event will be you!"

"We don't have a share of those big prizes, but the 9% discount event at JD.com is a tangible benefit. There's only one day left. Everyone, hurry up and grab the money."

"Don't wait for the big prize. After discounting a computer on JD.com and adding coupons, it is hundreds of dollars cheaper than Taobao. This intensity is absolutely unprecedented. If you want to get started, take advantage of now. If you are quick and you are slow, you can live in a village. There is no such store!”

"Damn, I just bought the refrigerator on Taobao two days ago."

"Then you can return it. If you place an order here, it's still too late to reject it over there."

“I have always wanted to buy a computer for my child, and I feel like I can finally do it.”

"Now is definitely a once-in-a-lifetime opportunity. Shopping on JD.com offers quality, speed, and cheap prices. I can't find any reason not to buy it."

"My family spent all of this year's budget in these three days. The refrigerator, color TV, and rice cooker were all replaced with new ones. The Chinese people don't lie to the Chinese people! At least we saved a lot of money than usual. Thousands of dollars.”

Gradually, public opinion was led astray, and it became a shopping exchange discussion area on JD.com.

In fact, similar comments are posted not only on this Weibo, but also on many Weibo posts related to Good Voice and JD.com.

The steady output of Century Media's water army is conscientious and conscientious. Although it is obvious, it can be effective.Just like the live broadcast later, merchants, anchors, and consumers all feel that they have made a profit. This situation of losing money is simply a miracle of economics.

If we talk about energy conservation, will we gain or lose?Of course, those who lost money were those who didn’t watch the live broadcast.

In fact, Chen Hao was also one of the victims at that time. He was doing well in watching videos, but suddenly there were a few live broadcasts bringing goods, three packages, three packages, and three packages, 9 yuan and 9 free shipping.

People like Chen Hao, who has been single for 30 years and is short of paper all year round, really can't stand the temptation. As the anchor said, buy it once and use it for half a year.

Looking at it, hey, this mobile power bank is not bad. It’s large in quantity and cheap. It’s dozens of yuan cheaper than the official one from Xubao.com. It’s useful on the way home during the Chinese New Year, even though the Chinese New Year is still about ten months away. , prepare first.

The mobile hard drive can also be used to help teachers find a new home. Otherwise, if the computer breaks down, it will be a big deal and the teachers who have spent countless youths with them will have nowhere to put it.

It was a quiet night of watching short videos, while the anchor and his assistant sang and sang, and Chen Hao spent hundreds of dollars in his pocket.
The person who developed such a software for instant gratification and rapid secretion of dopamine is a person who often talks about delayed gratification. It has to be said that it is ironic.

In Chen Hao's opinion, today's capitalists are all straightforward and cute, and they are doing profitable business without giving any liquid to consumers, making them want to dig up all the leek roots.

Unlike himself, he gives away gifts through lottery and provides welfare subsidies. From time to time, he gives consumers hundreds of millions of sweet treats. There are not many capitalists as generous and generous as him.

There is no gain whether you are willing to give up or not.

In the eyes of consumers, Jingdong Mall’s million yuan subsidy looks like a loss, but in fact it is just less profit.

However, when Chen Hao looked at the financial statements, he really had lost money.

It cost 1 million to hold Good Voice. From the perspective of the YY Good Voice event itself, it was a loss of money.

But looking at the overall statistics, I made a small profit of 10 billion, and the main source of contribution was the game, and then the recharge of Century Coin.

Just like e-commerce, they don’t understand that 1 yuan comes with free shipping, and the price of the product is not enough for the express delivery fee. Why is the merchant still happy with it? He lost this order, but overall, it is either momentum or customer acquisition. As long as you sell a few big items, you can make all the money back. This is the truth.

Chen Hao saw from the game data that there was a fierce person who charged up the game time to 10 years later. He didn't know whether this guy was a player or a fan. It was really crazy.

Fortunately, he only sells point cards to give votes. As long as he doesn't stop serving, the point cards will eventually run out.If we sell milk and give away tickets, the milk will have to be poured out if we can't finish it.

clang,
The door of Chen Hao's office was "accidentally" opened by Liu Qiangdong. The latter waved the report in his hand and announced the good news happily, "Boss, 8 million in three days, 8 million!"

It’s no wonder that Liu Qiangdong is so gaffe-like. He has never seen such overbearing data. Before Chen Hao invested, Jingdong Mall’s annual turnover was less than 2 million. Even with the funds last year, Jingdong has developed rapidly. Until recently, Jingdong has grown rapidly. The turnover of over million yuan in one month has exceeded Liu Qiangdong’s expectations.

And the 3 million transaction volume in these three days has caught up with JD.com's previous year's total. The facts were before his eyes, which directly subverted Liu Qiangdong's cognition.

As soon as the data came out, he couldn't even wait for the phone call and came directly to report the good news.

Chen Hao took it and looked at it once, then handed it back to Liu Qiangdong, encouraging him with a neither salty nor bland tone, "Well, your performance is not bad, keep up the good work~"

Did I shout it wrong or was it written wrong on the paper?Why do you think 8 million is the same as 8 yuan?No, the boss is so calm, does that make me look stupid?
No wonder Chen Hao is so calm. He might be a little more excited if these 8 million can be put into his pocket.

But this is the turnover of JD.com, and the profit is actually not much, especially now that JD.com is in the development stage of killing monsters, and it is a stage where you can make a lot of money.

Another important factor is that the historical achievements of the shopping festival in Chen Hao's memory are even more exaggerated, so it is not surprising.

(End of this chapter)