Reborn on the Internet: Starting with Games

Chapter 434 The Lost Penguin

He Jiong nodded, "A few days ago at the finals, I inadvertently saw Chen Hao in the audience handing notes to Li Fang from time to time. Then I discovered that some processes and lines on the stage card had been slightly adjusted.

Including Chen Hao's words later, through these clues, I guessed that these were Chen Hao's handwriting. I even asked Li Fang specifically after it was over, but the other party just smiled, neither admitting nor denying, but I can basically be sure. The operator behind this is Chen Hao, the boss of Century Zongheng. "

Well, once I found the ninth richest man in the country, the shovel broke and the other party didn't move at all.

Several people present smiled bitterly and shook their heads, leaving the matter behind.

However, this meeting still brought great promotion to Hunan Satellite TV.

That is, after research, the leaders decided to determine a big policy, maintain a friendly cooperative relationship with Century Media, and then have the opportunity to use its network advantages to form complementary advantages, and open the official blog of Hunan Satellite TV on Century Weibo.

Of course, Hunan Satellite TV is not the only one who noticed YY’s good voice.

Tian Ming, director of the variety show department of SMG News and Media Group and chairman of Oriental Star Culture, is also posting various comments about The Voice on Century Weibo.

In addition to his two official identities, he also founded a company called Canxing Culture in private.

In fact, he started paying attention to YY The Voice as soon as it became popular.

Unlike ordinary people who focus on The Voice contestants, music, quizzes, promotions, etc., he focuses on The Voice itself.

He saw an opportunity in it, an opportunity to make a lot of money.

Nowadays, all major local satellite TVs are jealous of Hunan Satellite TV's Super Girl. If I follow the model of YY's Good Voice, create a music variety show and sell it to major satellite TVs, such as Zhejiang Satellite TV, Jiangsu Satellite TV, etc., even if the news gets out, it will It can be sold to Hunan Satellite TV, whoever pays more will sell it.

As soon as this idea came up, it was out of control.

He just did it when he thought of it. He secretly applied for trademarks including "YY Good Voice", "China Good Voice", "National Good Voice", etc., but was told that they had already been registered.

Even the tutor's swivel chair flipping device was patented by Century Media a few months ago.

Since he couldn't pick up the leak, he could only go to find connections and contact Li Fang of Century Media to seek cooperation. Unfortunately, the other party was currently planning the YY Voice and did not have the energy to directly refuse.

After the competition, he visited again and wanted to buy the naming rights and copyright of The Voice of China for 2 million. This time, Li Fang did not refuse, but followed him in circles.

The other party looked at him and talked about how difficult it was to organize the show, how great the results were, and how hard it was for everyone. However, Tian Ming understood three words from the other party's words, "More money is needed!"

After some negotiations, after all, the successful case is right in front of us. In the end, Canxing Culture obtained the full authorization of "The Voice of China" for a copyright fee of 5 million yuan per season, plus a 20% share of the total revenue.

And Tian Ming’s most courageous signing is three seasons.

December 12, Shenzhen, Tencent headquarters.

Brother Xiao Ma was confused.

Originally, when YY held The Voice, he thought it was just an event similar to the Century Goddess Contest.

YY slowly increased its share from 43% with the help of the Good Voice campaign, and directly counterattacked and overtook QQ on the Good Voice night.

Originally, he was still lucky, planning to wait for the gust of wind to pass and return to normal.

Unexpectedly, Chen Hao, who was shameless, took this opportunity to launch the live broadcast function. This move caught him by surprise and stunned him.

Especially the data of the past two days, the number of YY users has been jumping up and down, which completely makes Xiao Ma unable to sit still.

I quickly took out the PPT technology I had not used for many years, made a copy of the PPT, and hurriedly summoned all the generals under me to hold an emergency meeting.A high-rise conference room was brightly lit, and the projection in the conference room showed YY 53.4%, QQ 38.7%, MSN 6% and others.This is the current market share distribution chart of instant messaging software. The data is very eye-catching.

In the conference room, Chief Strategic Investment Officer Liu Chiping, Ren Yuxin from the Interactive Entertainment Division, Tang Daosheng from the Community Division, Wu Xiaoguang from the E-commerce Division and many other senior executives were prominently present.

The atmosphere was audible and extremely solemn.

Turn to the second page of the PPT, which shows Tencent's business layout, including games, social networking, instant messaging, e-commerce, wireless, investment, etc.

In addition to the two fields of e-commerce and wireless, there is a larger circle surrounding Tencent outside each business.

These large circles gradually emerged with a unified name, Century Across the World!

It is rare for Ma to explain the current severe situation in person.

Half an hour later, he looked serious and spoke earnestly, "Even the position we originally occupied in the field of instant messaging has been lost. This means that Tencent has been defeated across the board. This is shocking, comrades! It's time for us to make changes, otherwise we will continue to lose ground." If this continues, even if Century Zongheng doesn’t take action, we will be eliminated by the market!”

To solve a problem, we must first analyze the cause and summarize the problem.

No one present is mediocre, they are all outstanding.

Everyone put forward many of their own opinions, and after some communication, they were finally summarized and concluded.

The first is an analysis of their biggest competitor, Century Zongheng.

Through various activities, they empower their respective business lines and align them horizontally to form linkages, and then exert efforts on their respective tracks to form a benign closed loop.

And then use the opportunity to promote new products at the same time, which not only saves the cost of publicity and distribution, but also smoothly extends the hot spots.

This series of plays is not unskillful.

With the game as the launch tower, Century Weibo and YY as the propeller, and the YY Good Voice event as the ignition, the rocket of Century Zongheng can take off directly from the spot.

Facing such a powerful opponent, everyone present analyzed it for a long time. No matter from every aspect, they found that this was an almost perfect answer.

The navy and navy are irrelevant. Hackers and hackers are not vegetarians. From a legal perspective, your uncle Beihai is also true. Underhanded tactics are not effective.There is no way to compete with the front.

Facing such a powerful opponent, these people had no idea what to say for a while. In the end, they decided to copy the answer based on Tencent's current situation.

Anyway, the market is so big, and the Century Zongheng family can't take it. If they can't be the boss, it's a wise move to be the second child.

After determining this point, everyone analyzed Tencent's current problems and reflected on them.

First of all, the first one is that Tencent’s current positioning needs to be reset. The momentum of Century Zongheng has been established. Tencent’s previous big brother mentality needs to be discarded.

Now Tencent has become the pursuer, and it must decide the next strategic deployment as a pursuer.

Second, after taking stock of the company's important products, there are more than 60, and they are scattered in various business fields. All human, material and financial resources have been scattered, resulting in wanting to do everything but failing, which is what people often say. If it's too big, it's easy to pull the egg.

Article : It is not enough for senior management to have crisis awareness. The middle and lower levels of the company generally have no sense of crisis. They have indulgent ideas about retirement care, slow response speed, and low R&D efficiency in the traditional model.

As a product-based Internet company that is racing against time, speed is half the success. Slowing down the pace of new projects means half of them die before they go online.

After discovering the problem, several people discussed it all night and determined a strategic approach.

(End of this chapter)