Reborn on the Internet: Starting with Games

Chapter 393 Encirclement and encroachment

Originally, the domain name of Century Friendship Network redirected directly to weibo.com.

Looking at this brand new Weibo network, it is not just as simple as changing the skin, it has completely changed from the website layout to the overall positioning.

The opponent's move directly disrupted his expectations. Tang Daosheng was a little dumbfounded and muttered, "Okay, okay, we are racking our brains to make iterative upgrades, you can just play the modified version, right?"

Last year, Century Youyuan.com took the popular social mini-game as an entry point and combined it with YY to ignite social attributes, showing an explosive rise.

Then we use activities such as the Goddess Contest to drive user activity and stickiness, but after all, this is not sustainable and has a life cycle.

Moreover, it cannot operate for a long time based on traditional concepts such as logs, photo albums, and updates.

This became an opportunity for them to catch up, but as a result, the other party changed their tactics. Instead of catering to the mainstream and creating a large and comprehensive blog, they instead created a small and sophisticated Weibo or microblog?

Nowadays, blogs are very popular in China. If you don’t have a blog business, you would be embarrassed to say that you are engaged in the Internet.

QQ Space also has a blogging business, but it is just one of its businesses. Although it wants to become bigger and stronger, it cannot compete with other portals that started out as traditional media and specialize in Weibo.

At present, Sina blog is the most popular. With its huge portal resources, the number of permanent users is millions, which should not be underestimated.

In an era where everyone has blogs for information, the influence of portals is gradually declining.

From Tang Daosheng's point of view, he couldn't see the future of the other party's Weibo network for a while, and he didn't know whether the other party's move was good or bad.

But no matter what happens in the future, now is an out-and-out good opportunity, because he knows that the Internet has rules.

That is, no matter how successful the website revision is, it will inevitably lead to the loss of users, because users have become accustomed to the style, pages, and operating habits of the previous website. Breaking it rashly will bring new learning costs, and people are used to staying in their comfort zone.

Change itself is an act that goes against human nature.

Tang Daosheng quickly called the operations manager and planned to rob Century Youyuan.com, no!Now called users of Weibo.

At present, in the social field, Century Youyuan.com is the dominant player, accounting for 60% of the market share and with 3000 million users.

Not only Tencent, but also Sohu, NetEase, Sina, and even Blog Network, and countless social networking companies have coveted Century Youyuan.com’s huge user base for a long time.

Century Youyuan.com has officially revamped its Weibo website, which has completely sounded the clarion call for these snooping companies to be ready to hunt and encroach. Major corporate activities, welfare, trolls, and public opinion tactics are frequent, with only one purpose: to seize the other party's losing user base.

Li Wu had dark circles under his eyes and his hair was messy. It looked like he hadn't had much rest in the past few days.

Since Valentine’s Day on February 2th, when the website was redesigned into Weibo, users have been inundated with curses.

No, he just got the latest user feedback data from the Public Opinion Center today, and he realized that the Chinese language is profound and profound. Although it expresses the same meaning, there are so many different ways to curse people, and none of them are the same.

Fortunately, this situation was not unanticipated. Before the revision, their team had deduced various market reactions.

At that time, we also discussed a solution for compatibility between the old and new versions, which was to jump to Weibo by default. If the user is not used to it, there is still a button in the upper right corner to return to Century Friendship Network. Clicking it will return to the old website.

This plan was rejected by Chen Hao as soon as it was proposed, saying that there is no turning back when the bow is fired, and there should be no thought of leaving a way out. It is undesirable to be timid before fighting.

At that time, Li Wu saw four words on the boss, and he was determined to kill him.This requires another person, and he can only give an evaluation that insists on going his own way.

One thing that puzzled Li Wu was that he checked the domain name weibo.com and found that it had been registered by the company as early as 2002. Could it be that the boss was so far-sighted that he decided to start Weibo a few years ago?
Just like playing chess, at my current level, I can only take one step at a time. Could it be that the boss has already seen the outcome of this game from the first step?
There is still a huge gap between myself and my boss, and there is so much to learn.

Returning to his territory, Li Wu directly called a few capable generals for a meeting. "Xiao Zhang, I just sent you the user feedback data, please tell me the specific situation."

Xiao Zhang projected the data on the screen and explained it to the leader.

"Mr. Li, the trend is roughly the same as the previous two days. Unsuitability accounts for more than 40%. It is specifically broken down into unaccustomed operation, unacceptable changes in website style, and others purely to vent dissatisfaction. There is no specific problem. We Through behavioral analysis, it is suspected that most of them are trolls sent by competitors."

"Are there any issues with the feedback function and website bugs?"

"There are only four, and they are all detailed problems. Three of them have been discovered by ourselves and have been fixed. There is still one bug that will be fixed online tonight!"

"Yeah! Okay, let's take a look at the current user trend chart."

Xiao Zhang operated the laptop twice and saw that the curve that was originally rising slowly on the big screen suddenly reached the revised launch node and dropped continuously in a step-by-step manner, which was shocking to watch.

At first, Li Wu had no idea about jumping prices, but now he has a clear understanding. What the hell, he jumped five times in a row. The number of users now has dropped by one-fifth from before the revision.

You must know that with the previously huge user base, this one-fifth represents the loss of millions of users, which is not a tragedy.

After careful analysis by several people, the number of people lost every day is decreasing. Today is already the fifth day, and the decline has an obvious convergence trend.

"Well, I got it. Go back and send me the data. In addition, the technology department must ensure the stability of the website in the recent period. The operation team should not have any problems monitoring the content of the website. All illegal comments will be deleted and a warning will be added. , and your account will be banned if you do it again, and you can’t make any mistakes that are red lines in speech recently!”

"Yes Yes Yes Yes".
"Okay, let's go to work."

After everyone went out, Li Wu directly dialed Li Fang's phone, "Hey, Sister Fang, what's going on with the navy on the other side? Yes, yes, I know. It's best for our navy to emphasize the benefits of Weibo when outputting content. .Uh-huh, trouble!”

Then he called Zhu Xu again, "Hey, Secretary Zhu, when will the boss be free? I have something to report. Okay, I'll wait for your notification!"

After hanging up the phone, he returned to the office and prepared the data. Li Wu packed up and went out. He had other things to follow up on.

At around 9 o'clock in the evening, Li Wu saw Chen Hao with a warm smile on his face and couldn't help but admire him. The boss was indeed the boss and he could still laugh at this time.

Chen Hao was a little helpless, "I said, can you please stop blocking me every day? I've read all the data. If you have any questions, hurry up. I have to get off work."

Li Wu was a little anxious, "No, boss, are we just going to watch our hard-earned users being divided up by other companies?"

Chen Hao shook his head, "Users are not accumulated, but a good product can bring value to users, so it attracts users to continue to use it. So, which one do you think is better, Weibo now or Century Youyuan.com?"

Li Wu did not hesitate at this point, "Weibo!" Not only did he think so, but all his colleagues in the company who had tried Weibo thought so.

"That's it, just keep it in your heart. Any new thing has a familiar process, but the result is certain. The best will survive. In the end, everyone will make the choice they think is right. Let's do our own thing. , we have confidence in our products! The rest is left to everyone to decide. There is no point in being anxious. You have forgotten the normalcy I taught you before."

Li Wu nodded, "Boss, I remember!"

"How's your job going?"

"I communicated with Sister Fang and the candidates have been found. We are currently filming and sorting out the materials. They will be ready within a week."

"Well, don't worry. We'll add fuel to the fire when the number of users picks up. I guess it's almost time to wait another week!"

Li Wu was vaguely excited and looking forward to the next trend of Weibo.

(End of this chapter)