Reborn on the Internet: Starting with Games

Chapter 392 The relentless pursuit of QQ space
Chen Hao was writing and drawing in his notebook. After a while, keywords such as Century Security Guard, YY Anchor, Century Weibo, Moments, Going Overseas, Orange, JD.com, etc. appeared on the paper.

Then expand based on keywords,
YY->Anchor->China Good Voice and other activities (moments? TBD?)

Century Youyuan.com -> Century Weibo -> Topic guidance and other contexts gradually emerged.

By connecting dots and connecting surfaces with lines, a complete and linked relationship diagram was quickly formed.

Chen Hao divided some of the current Century Zongheng Group's businesses into five categories: entertainment, information, communications, business, and social networking.

Cross-link with each other to form a broader influence.

He remembered that Wang Xing, who later founded Meituan, seemed to be famous for his four-horizontal and three-vertical theory. His theory was similar, focusing on exhaustive efforts. The combination of two and two was now popular everywhere.

Each field has a corresponding development model.

Take Century Friendship Network as an example. After it was restructured into Weibo, it needed a tipping point to build momentum, such as organizing activities.

Last year we had a goddess contest, and this year we have a good voice competition. The activities are on the website, the competition is on YY, the reports are on Century.com, and the lottery redemption is on JD.com.

A set of combination punches is all about punches.

In addition to activities, there are also topics. Chen Hao had thought of this before. As long as a broad discussion is formed and opposition is stirred up, there will be a topic, and traffic will naturally come.

The traffic is there, and Century.com’s follow-up reports complement each other.

Finally, Chen Hao determined the first key project after the year: the Weibo-based revision of Century Friendship Network.

Last year, Tencent hired many professional managers with high salaries, the most famous of which is Tang Daosheng.

Tang Daosheng, born in 1973, received a bachelor's degree in computer engineering from the University of Michigan in 94 and a master's degree in electrical engineering from Stanford University in 1997.

He has worked for well-known foreign companies such as Oracle and SendMail, managing R&D teams. In the middle of last year, he returned to China and was taken under his wing by Brother Ma.

After joining Tencent, he first served as the chief architect of QQ Space, fully understanding the design of system architecture and observing the operation of the website.

Just three months later, he took office directly and served as director of Tencent's social network business unit, with overall responsibility for social network platforms, open platforms and other businesses.

Among them, the most important thing is QQ Space. The most important indicator that Xiao Ma gave him for assessment is that the development of QQ Space must keep up with the pace of Century Youyuan.com, not to be further left behind, and to narrow the gap between the two as appropriate.

Tang Daosheng, who came well prepared, then began his performance.

The first step is to turn the knife edge inward, start from the technical level, and modify the technology research and development process.

The previous approach within the department was to treat the head when it hurts and the foot when it hurts. Where there was a problem, it was corrected, and the symptoms were treated instead of the root cause.

In his work in the United States, he uses a data-based management method, which means thinking about problems systematically, arranging all problems, and then solving them in a refined way through merged analysis. Only in this way can we discover the 'invisible problems' in the past.

Sort through the whole situation and find out the root node of the problem. If you can refactor it, refactor it. If you can't refactor it, rewrite this part of the code.

Rewriting is different from refactoring. These are two concepts. Refactoring is to optimize the problem by changing the code structure when you find a problem.

Rewriting is to overthrow everything and cover the original problematic code, which costs a lot of technical costs.On the business side, after previous understanding and observation, Tang Daosheng found that the QQ space product is more like a multi-functional personal homepage website, with more than 10 features such as skin change, diary, photo album, message board, music box, interaction, personal files, etc. Function, this is a relatively large web page project.

It is completely different from the game social media of Century Friendship Network and the media social attributes of other blog websites.

If it weren’t for QQ, a large traffic-draining platform, and QQ Show, the positioning of QQ Space would have become obsolete long ago.

Then he introduced the concept of foreign SNS as the main route for subsequent website version iterations.

In the first two months when Tang Daosheng took over QQ Space, he devoted all his energy to infrastructure construction and consolidating internal strength.

In the eyes of others, it seemed that he had done nothing. Some people even argued that Ma always recruited a foreign scholar with a silver pewter spear head.

It's not like Tang Daosheng didn't hear these gossips, but he didn't care and still led the team to move forward step by step according to the established policy.

But he is not a fool who doesn't understand the world. He should find an opportunity to talk to Brother Ma about his interests and take a stand to win the trust of his boss. Only by finding a strong backer can he carry out his work better!
In October 2005, QQ Space 10 version was launched, completing a comprehensive architecture and performance optimization; all users who frequently use QQ Space feel that the experience is much smoother than before.

In November, QQ Space version 11 was launched, launching full-screen mode, launching a new version of the space log text editor (supporting animation, audio and other multimedia content), etc.

In December, QQ Space 12 version was launched, launching the information center and friend circle (whenever a friend updates a log or sends a photo to the space, the yellow star next to the friend's avatar will flash, guiding friends to view and comment.) This feature The prototype of the SNS product "Friend Updates" was born.

One version is updated every month, and rapid iterations allow users to clearly feel the changes in QQ space. With the accumulation of the huge QQ group and previous activities, the number of users continues to rise, closely following Century Friendship Network, and there is a hidden The momentum of pursuit.

Tang Daosheng felt that the time had come, and he saw clearly that the ultimate goal of all work was to make profits, which was also the boss's favorite part.

He submitted two profit plans to Xiao Ma: advertising model and membership model.

In the end, after reading it, Xiao Ma made his judgment and choice without any hesitation.

In January this year, QQ Space version 1 was launched, launching the "Yellow Diamond Noble" service, which is the second "Diamond" system after QQ Show's "Red Diamond".

The monthly fee of Yellow Diamond is 10 yuan, and buyers can enjoy more than 10 privileges, including personalized space skins, flower and vine growth acceleration, photo stickers, personalized domain names, video logs, dynamic photo albums, etc. Its operating logic is similar to that of "Red Diamond" same.

After its launch, QQ Space made a profit for the first time after the year, and according to the trend, the revenue will continue to rise.

The success of QQ Space will also become a case of great reference value for other brother departments, which makes Tencent's management very excited.

Brother Xiao Ma was so courageous that he promoted Tang Daosheng, who had only been employed for half a year, to deputy general manager of the group's Internet business department.

If the boss is promoted, are there still few benefits for these people?This makes Tang Daosheng's team members very excited, especially when they see the hope of catching up with Century Friendship Network.

After all, they have been suppressed and beaten for a year. As Penguins, everyone is holding their breath in their hearts.

Tang Daosheng is also high-spirited and ready to formulate a comprehensive transcendence plan.

Just after he opened the website of Chasing the Target with hesitation and high spirits, he rubbed his eyes, thinking he had seen it wrong.

I looked at the entered domain name and saw that it was correct. Why has the website changed completely?
What the hell is this Weibo?

(End of this chapter)