Reborn on the Internet: Starting with Games

Chapter 247 Targeting hao123
There are all kinds of things. Chen Hao thinks that the check marks are reliable and the crosses are unreliable. There is no correct answer for his assignments, and it all depends on his own personal subjectivity.

The role of the game hall is beginning to show, and it is still a bit like a think tank.

Because he saw the part about publicity and promotion in a classmate's homework, and said that he suggested co-promotion with hao123, the most visited website navigation at present.

This gave Chen Hao a new idea. He had previously considered traffic portals, but after proposing the idea of ​​building a browser, he always felt that something crucial was missing.

hao123 immediately reminded him of the website navigation!Why didn't he think of such a lucrative source of entry?

In fact, as early as the early stage of domestic Internet development, the number of Internet users increased explosively from 1997 in 63 to 2004 million in 8700.

It includes a large number of young people in Internet cafes who are surfing the Internet for the first time, primary school students in thousands of households who have just bought computers, and elderly people who can hardly use a keyboard and can only operate a mouse.

Those who often play games in Internet cafes are people with relatively good computer skills, but the vast majority of Internet users are basically "rookies": they either can't remember the URL when surfing the Internet, or they can't enter the URL or are too lazy to enter the URL. I typed awkwardly, didn't know how to use search, and didn't know how to use favorites.

Even if it is an easy-to-remember URL like www.888.com, they will not be able to enter and access it because they do not know what an address bar is and what a URL is.

Therefore, website navigation came into being. This website has no technical content at all, but it has developed rapidly by solving the pain points of the majority of netizens online.

People directly set this URL navigation website as the homepage. As long as the homepage is opened, a wizard page will be opened, which will contain well-known websites of all categories on the Internet. The corresponding website can be opened directly by clicking the mouse, which has brought great convenience to the majority of netizens. Convenient experience.

hao123 thus occupies the home page of most netizens.

When some similar competitors appeared in 2003, hao123 has firmly occupied the No. 1 navigation website by virtue of its domain name, which is easy to remember, convenient and practical, has many and comprehensive websites with clear classifications, has no viruses and bad links, and has a simple interface with few advertisements. s position.

Chen Hao checked hao123 on Alex. It currently ranks over 30 in the world, and its daily traffic has reached one-tenth of Baidu's, which is very scary.

Opening the page of hao123, Chen Hao looked at the simple style above. The simpler something is, the harder it is to surpass it. Once you have the lead, as long as you commit suicide, you can say that your country is stable.

Looking at the suggestions for cooperation with hao123 in the report, the situation has become smaller, brother.

He directly took out his mobile phone and called Xu Pengkun. Is it time to call Century Investment for help?
"Hey, please contact the webmaster of hao123 about the acquisition. Yes, it's not investment, it's acquisition. If circumstances permit, recruit the webmaster as well."

After explaining, Chen Hao took these reports and prepared to announce the results.

In the game party's end-of-month assessment, two people failed and were sent back to their original positions.

For the remaining 18 people, Chen Hao signed a new contract with them in the name of Century Interactive Entertainment. Each person's salary was doubled and the signing fee was 10. The price was that they could not leave the company within 5 years, otherwise they would face sky-high liquidated damages.

At the same time, we integrated the ticked items in these reports and explained the reasons for the judgments to these students, which also taught them a lesson.

After class, Chen Hao went directly to the Social Affairs Department, found Li Wu, and handed him the report.

There are a total of more than ten pages, all of which are suggestions for improving Century Friendship Network and flash social games.

Li Wu thought he was well prepared and his boss asked him to go online. But it turned out that this was so good that he sweated on his forehead.

I had a brief chat with the product and engineers and gave some suggestions that can be optimized by the end of the month.

Chen Hao patted Li Wu on the shoulder, "Our company's social journey is just the last step away from this. I'm optimistic about you, come on!"

Li Wu pursed his lips and nodded heavily.

A few days later, news came from Li Fang in the marketing department that Liu Xiang agreed to be an endorser. Century Interactive Entertainment signed a three-year contract with him, with an endorsement fee of 100 million, including 2 games and 3 print ads.Although Li Fang didn't know why the boss paid attention to such an athlete who only had some achievements in the Universiade, he could be said to be unknown, so it was very efficient and the negotiation took only a few days.

But communication with Yao Ming is much more difficult. As the No. pick in the NBA draft, he has been playing well for the Houston Rockets in the NBA. He has now established himself as one of the three major centers, alongside "Shaq" O'Neal and "Warcraft" Howard. Zhengre is one of the leading figures in Chinese sports.

Therefore, the endorsement fee is very high. At the beginning of the year, he signed a three-year contract worth 1400 million US dollars with McDonald's.

Since it is a domestic company, Yao Ming's management team will offer a price of 3000 million yuan a year to endorse the game.

Chen Hao was indeed a little excited after hearing this. He remembered that there was a documentary or some report, and Dayao also played World of Warcraft. Because the 2-meter giant played a dwarf hunter in World of Warcraft, which was very inconsistent, so he was deeply impressed.

After thinking about it, Chen Hao told Li Fang and asked her to tell Yao Ming that the game he wanted to endorse was called "World of Warcraft". I believe she should be able to give her a friendly price.

Is it reliable?Li Fang went to do things with hesitation.

In addition to the announcement made by the Internet Security Circle in early June, another major event occurred, that is, rumors began to spread in the industry that Tencent was about to go public.

After Chen Hao heard the news from the public opinion department, he quickly called Xu Pengkun and Cao Wang.

An hour later, he determined his next sustainable plan to acquire Tencent shares.

It plans to acquire no more than 10% of Tencent shares before the end of the year.

At the same time, Xu Pengkun also brought about the progress of hao123’s acquisition.

At present, hao123 has attracted a lot of attention by virtue of its ranking on Alex. Google, Baidu and some capital are all in contact with the founder of the website.

According to our investigation and evaluation, Century Investment’s acquisition bid for hao123 is 2000 million, but the other party has not responded yet.

It seems that it is still too late to intervene, but it doesn't matter. Although the cost may be much higher, it is still worth it.

“Who is the founder of hao123?”

"Li Xingping, from Guangdong."

"Can we make an appointment to talk?"

Xu Pengkun called Li Xingping directly to arrange a time and place.

"Three days later, Taotaoju Tea House, XX Road, Guangzhou."

Chen Hao thought that he could go to the Guangyan Center to visit the class, "Let's get started."

The next day, Chen Hao and his party flew directly to Guangzhou.

After Chen Hao arrived at the teahouse, he saw Li Xingping himself for the first time. He was about the same age as him, but his skin was a little dark and his appearance was ordinary.

This kind of person is inconspicuous among the crowd. No one knows that the website he founded is among the top five in domestic traffic and earns at least hundreds of thousands of dollars in monthly income.

(End of this chapter)