Reborn on the Internet: Starting with Games

Chapter 167 Rebus’s debut
On September 9, the internal beta test of Three Kingdoms OL began.

On the same day, early in the morning, people discovered that a large number of mysterious swordsmen suddenly appeared in the streets and alleys, wearing ancient costumes with the logos of Jinshan and "Swordsman Love Online Edition", holding "Jinshan Swordsman Hero Stickers", walking in a hurry and not knowing where to go. .

This is an event called "Swordsman Experience Show" organized by Lei Jun for Jinshan.

Kingsoft has dispatched a total of 11 "chivalrous messengers" in 500 major cities across the country. The characters in cosplay game world costumes have distributed "hero posts" to various media and guests, inviting everyone to attend the Qinwang Palace held in Hengdian Film and Television Base on September 9th. "Swordsman Heroes Association".

In order to cooperate with the offline promotion and warm-up activities, Kingsoft official website announced that the "Swordsman Love Online Edition" value-for-money starter pack will be launched on the market uniformly across the country at the same time as the press conference on September 9.

On the day when the starter pack is launched, in order to coordinate with the general press conference in Hengdian, Kingsoft will simultaneously unveil a series of launch events with the theme of "Swordsman Heroes Club" in 11 major cities across the country, including Beijing, Shanghai, and Shanghai, including the opening ceremony and outdoor cosplay display. , a series of activities such as online and offline experiences with prizes at designated Internet cafes in various places.

The timing of Kingsoft's press conference was also chosen just right. September 9th happened to be the moment when the momentum of the Three Kingdoms OL closed beta test dropped, so Kingsoft took over the press conference.

The knights (media, guests) who received the hero post from all walks of life, even if there were Century Interactive Entertainment pearls in front of them, this form of Jinshan press conference and martial arts conference was unprecedented and very novel. They all dressed up and set off to go This swordsman’s appointment is held by Jinshan.

September 9, Hengdian Film and Television City, Qin Palace.

The Wulin Heroes Meeting will be held on time at 10 am.

As soon as they entered the venue, everyone was attracted by a plaque above the stage that read, "Inheriting 5000 years of culture and promoting the true martial arts spirit." It seems that this is also the theme spirit of this press conference or "Swordsman Love Online Edition".

The guest venue is designed in the style of a gathering of ancient martial arts heroes, and has the characteristics of a martial arts conference. In addition to the important guests sitting in the first two rows of the court according to their names, the remaining divided areas are named after the famous sects, Shaolin, Wudang, Huashan, Kunlun, Emei, Tangmen, etc., and the remaining thousands of guests are listed according to personal preferences.

First, a large-scale game cosplay performance was performed in an antique scene, and above was the game promotion CG of "Swordsman Love Online Edition".

Then the famous singer Yuquan Group came on stage to support the performance, singing the theme song of "Jian Wang" "This Life Is Only for You". Chen Feiping and "Made by Yi People" lead singer Amu performed the game episodes such as "Jian Xia Love" and "Big Hero".

In a relaxed and warm atmosphere, Lei Jun slowly took the stage with sonorous steps.

Lei Jun is wearing a general's armor that weighs more than ten kilograms. He can't think of it as clanging. This time he cosplayed the role of the "King of Heaven" in "Sword Net" and made his appearance in heavy armor.

If Pang Ban were to put on this armor, with his prowess and fierce physique, he would be a general fighting on the battlefield.

However, Lei Jun, who is 1 meters tall and has a plain appearance, feels a little out of place, and he has a sense of deja vu as the silly son of a general.

However, this courage to risk everything still attracted applause from all the heroes present.

On the field, Lei Jun introduced the features of "Jian Wang" to everyone in his very personal Mandarin.

After 3 years, a total of over 2000 million RMB investment in R&D, a R&D team of hundreds of people, 1500 million RMB in publicity and promotion, all the data came out one by one.

After the introduction, Lei Jun's next words caused a sensation among the media in the audience.

"Some time ago, Mr. Chen from Century Interactive Entertainment announced that he will create a martial arts world OL? Unfortunately, it is said that it will only be played next year. The martial arts world has not yet arrived, but the swordsman world has arrived. At this moment, the online version of Swordsman Love has officially opened, and players are welcome to experience it. The world of swordsmen.

Finally, Kingsoft is confident that by the end of the year, the number of online game users will exceed 10, ranking among the top ten online games. It is expected that the peak number of simultaneous online games will exceed one million by the end of 04, making it the best online game in China and once again creating industry glory. "

After placing the satellite, Lei Jun took the big sword handed over by the guard and put on a few POSEs on the stage, winning bursts of encouraging applause from the audience.After coming off the field, Lei Jun always felt a little unfinished and unhappy. If it weren't for the drag he was wearing, he felt he could have talked for another hour.

Qiu Bojun then took the stage dressed as a martial arts leader and announced Kingsoft's grand strategy to enter the digital entertainment industry across the board.

That is to say, Kingsoft plans to invest 2000 million in its wholly-owned subsidiary, Kingsoft Digital Entertainment Company, and the preparation work is in progress. In the next two years, Kingsoft will build a complete digital entertainment business group and enter the computer games, online games, mobile entertainment and other fields in the future. digital television entertainment business.

This speech highlights Qiu Bojun's lofty vision as chairman of Kingsoft.

The last link was an on-site lottery. Tsinghua Tongfang, a famous PC manufacturer that was the only company cooperating with this conference, provided all the prizes for the conference.

The winning rate exceeded 50%, which made all the media and guests present feel very happy.

This press conference also received strong support from the Beijing City Science and Technology Commission and the Zhongguancun Science and Technology Park Management Committee, who gave strong support to the release of Jinshan's "Jianwang".

Relevant leaders from the Audiovisual Electronics and Online Publishing Management Department of the General Administration of Press and Publication attended and made a speech at the end, highly affirming Kingsoft Software's contribution to the development of independently developed software products, and praised the domestic martial arts game blockbuster "Swordsman Love Online Edition" as a Excellent works containing the essence of traditional culture and entertainment and game life.

At the end of the press conference, with the leader in the C position, martial arts leader Qiu Bojun and King Lei Jun were on the left and right, followed by celebrities and other actors who came to perform, and everyone took photos.

The Jinshan press conference concluded successfully.

The day after the press conference, media follow-up reports came out, with keywords such as Kingsoft’s entry into online games, JX Online version, domestic self-developed martial arts, etc., occupying the headlines of major media.

Chen Hao read with relish an article in a computer newspaper with an extremely exaggerated title: "Jinshan Dream: Towards a Giant in China's Game Industry." How much money did Jinshan pay this reporter, and could the title be like this?

The first half of the report is about Kingsoft's entry into the online game industry, how many people have worked hard on research and development for Jianwang, how much money has been invested, how many technologies have been tackled, how many servers have been invested, and how to prevent cheating.

But in the second half, Kingsoft invested 1500 million in capital to operate the market.In addition to high-density and intensive media placement covering various areas from first-tier cities to local areas;
On September 9, the day of the public beta, the large-scale "Swordsman Heroes Meeting" event in 20 major cities across the country was launched. This was just the starting point of the market activities. The continuation of the "Swordsman Heroes Meeting" was a nationwide tour codenamed "Swordsman Miles Journey". It will cover 11 major key areas and more than 5 cities across the country.

At present, Jinshan’s 12 major regions covering the country have entered the stage of comprehensive preparations. At the same time, thousands of Jianwang counselors and field reporters are being recruited across the country as auxiliary troops to join the battle. A "human sea war" is unfolding around the "Jianwang" offensive. "Started.

At the same time, after being interviewed by our reporter, Kingsoft CEO Lei Jun said: Kingsoft has strongly detonated market demand with unprecedented market investment, and will make more potential users know "Jianwang", understand "Jianwang", and fall in love with "Jianwang".

Chen Hao scoffed at the first half of the article. Compared with Century Interactive Entertainment, these are just small cases.

However, he still learned a lot of knowledge from some of Rebus's promotion methods in the second half. It is only natural to learn from each other's strengths and complement each other's strengths.

Although he only remembers Jian Wang 3 in his memory and does not remember anything about Jian Wang, this is Rebus, the shadow of a famous tree.

To be cautious, he then made a call on his landline and asked someone to buy a set of the Swordsman Love game.

After all, as the old saying goes, if you know yourself and your enemy, you will never be imperiled in a hundred battles.

Respect by playing first!

(End of this chapter)