I fell from grace at the top, and only then did the system respond?

Chapter 109 The song is on fire, and the product sales are exploding!
Director Luo's office.

Manager He was holding a document, his forehead was covered with sweat, but at this moment he had no intention of wiping the sweat, but excitedly lowered the document in his hand.

Director Luo suddenly stood up, took the document and started reading it.

Just glanced at it.

"what?"

Director Luo had an extremely shocked expression on his face, obviously shocked by the data above.

I was stunned for a while.

He asked, "Are the data accurate?"

Manager He nodded: "I have confirmed with the major suppliers, there is absolutely no mistake."

Director Luo nodded, read the documents in his hand a few more times, and murmured: "It's a bit outrageous..."

Data Display:

In just one day today, the first batch of 103 boxes of the new yogurt product they provided to 87 large supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen has been sold out in 15 supermarkets, and only a few are left in the remaining supermarkets. stock.

This result, let alone far exceeded Director Luo's estimate.

He hadn't even dreamed of it.

For Gao Rong, when the new product was launched on the first day, the products sold only accounted for 30% of the total inventory, and such a result can already be called excellent.

So what does their score count?
……

At the same time, Gao Rong also saw the exact same sales data in Director Luo's hands.

She stared at the content above, and her mind went blank for a moment.

"how is this possible?"

She has never seen such exaggerated data since she entered the industry.

However, things are not over yet.

The manager who came in said in a low voice: "Mr. Gao, there is another news. Today, in more than 100 supermarkets, our sales of the same product but with different packaging of Yoghurt dropped by 70%. There is news that many young people originally They took the Yogurt products packaged by us, but after seeing Director Luo’s packaging, they basically replaced them with their packaged products. Only a few elderly people didn’t change because they found it troublesome.”

When Gao Rong heard this, his already pale face became even more bleak.

After a while.

She suddenly stood up and smiled: "Manager Tan, Mr. Luo shouldn't have gone home yet, right?"

Manager Tan nodded: "Yes."

"Walk."

Gao Rong straightened her hair and said, "Let's go congratulate Director Luo."

In some competitions, if the gap is not big, you can still find a way.

But in some competitions, once the gap is known, there is no need to continue.

But now, after Gao Rong saw the results created by Director Luo on the first day, she immediately knew that she had been completely crushed in this competition between the two sides, and that she would only be humiliating herself if she continued.

Those who know the current affairs are handsome.

Having been in the workplace for many years, she knows this truth well.

Therefore, she chose to congratulate Director Luo as soon as possible.

Only by being able to bend and stretch can you go further in the workplace.

Of course Director Luo is happy to see Gao Rong accept defeat and join.

However, whether it was Director Luo or Gao Rong, although they were shocked by the sales results of Tianyou Yogurt on the first day, they still did not expect that the subsequent development trend would be so violent.

Starting from the next day.

On the Internet, the song "Sweet and Sour is Me" began to spread rapidly.

Many people even discussed it on some social platforms.

"There is a very sweet song recently, have you listened to it?"

"What song?"

"I highly recommend giving it a listen, it's so sweet. The song is called "Sour, Sweet, and Sweet Is Me."

"Haha, I know this song. It has been playing in the supermarket downstairs for the past two days."

"My little shop here also plays it. Anyway, it sounds very comfortable."

"..."

If there is discussion, it means there is enthusiasm.

Popularity means more people will see the song.

When the time came to the third day, the playback volume of "Sour and Sweet Is Me" unknowingly exceeded , and it reached the top of the new song list.

The exposure of the top new songs is completely different from that of songs ranked after the top .

Then, more people joined the discussion.

"The song sounds sweet, and the girl who sings is so sweet."

"Much like my first love."

"Bah, it stinks and is shameless. When did my first love become your first love?"

the next day.

Day three.

Until the fourth day, countless netizens discovered that a song suddenly appeared in their lives.

Included on the network:
Douyin, Weibo, WeChat, and major music platforms... you can all see people listening to "Sour and Sweet Is Me" or commenting on this song.

Life includes:
Supermarkets, small shops, even buses and subways... from time to time, the singing "I like sweet and sour, this is the real me" will be heard.

Even the executives of Gaoniu Group were unexpected.

In less than a week, the playback volume of "Sour and Sweet Is Me" has exceeded one million or ten million, and it has directly reached the top ten of the new song list.

It's a pity that Tang Qinyun has released several campus songs on music platforms before, so it has nothing to do with the newcomer list.Otherwise, this data can already sweep the newcomer list.

But that's okay……

for the rest of the time,

Even before the Gaoniu Group had time to do large-scale publicity and promotion, this song became popular all over the Internet like the autumn wind sweeping away fallen leaves.

The fire made their hearts tremble.

The fire caught them off guard.And this time, it was popular both online and offline.

And on the seventh day, "Sour and Sweet Is Me" surpassed the song "Empty City" sung by Hao Mingxing on "Singer Style" in one fell swoop and topped the new song list.

Until this time, the music world was finally shaken.

"Hao Mingxing's "Empty City" fell to second place?"

“Oh my god, is this song so scary?”

"Isn't that awesome?"

"Who the hell is it? Even wordless songs are underfoot."

"..."

Canxing culture.

Ye Yuanhang, who was still depressed and drinking alcohol every day, saw that "Sour and Sweet Is Me" surpassed "Empty City", his eyes instantly brightened, and the long-standing depression in his chest was almost wiped away.

Even to confirm that "Sour and Sweet Is Me" won the first place on the new song chart.

Ye Yuanhang also refreshed the new song list more than ten times in a row.

Until the news is confirmed.

He stood up and laughed loudly: "Hahaha, hahaha, Wu Yan, you also have today! Haha! You also have a day to become the second child?"

The manager next to him also smiled and said, "Isn't it painful now?
"Of course!"

Ye Yuanhang laughed and said: "Not only is it not painful? Now I am even in a very comfortable mood. At this moment, what I want to call Wu Yan most is to ask him: Is it painful? Hahaha!"

He wanted to yell.

He wanted to yell.

Let me ask, who will God spare? !
Excited for a while.

Ye Yuanhang clicked on the detailed song information of "Sour, Sweet and Sweet Is Me" and said excitedly: "I must see who is the big shot in the composing world who defeated Wu Yan. I must worship him... …”

Click to open.

Take a closer look.

Ye Yuanhang's smile instantly froze on his face, and his whole person seemed to turn into a sculpture.

Seeing Ye Yuanhang's abnormality, the manager was surprised and said: "Which composer is it? You have such a big reaction?"

Ye Yuanhang suddenly jumped up and said ferociously: "It's your father!"

……

After the song "Sour and Sweet Is Me" became completely popular.

More and more people began to notice that this song turned out to be an advertising song for Gaoniu’s new brand Yoghurt.

In addition, Gaoniu Group finally came to its senses and launched a large-scale advertising campaign across the country.

Almost every large supermarket and shopping mall of some size has a poster of Tang Qinyun holding Yogurt, with the song "Sour, Sweet and Sweet Is Me" playing next to it.

then.

The three advertising slogans Wang Mo gave Gao Niu before began to appear frequently in front of the public.

【Sweet and sour is me】

【Sweet and sour I call the shots】

【I want my taste】

After countless young people flocked to supermarkets and canteens, when they heard the song and saw the Yogurt brand endorsed by Tang Qinyun and with a new advertising slogan, most of them would almost subconsciously buy it and give it a try.

"It looks delicious."

"Try this taste."

"Yes, let's see if it's really what I want."

"that's amazing."

"..."

When the image of a product becomes deeply rooted in people's hearts, what happens next will be terrifying.

sold out!

sold out!

Still sold out!

In just half a month, Gaoniu Yogurt's production capacity increased hundreds of times, even surpassing its flagship milk product to a certain extent. However, even so, Yogurt's products are still in short supply.

It can be exploded by phone calls from suppliers across the country every day.

At the same time, the stock of Gaoniu Group soared 25.6% due to the popularity of the new yoghurt product.

The huge success has attracted the attention and analysis of countless people in the industry.

Everyone is analyzing: What is the reason for the success of Gaoniu Group’s product?
at last.

Someone came up with a more authoritative analysis report:

First, Gaoniu Group's publicity this time has formed a publicity system integrating the theme song of the advertisement, the singer, the spokesperson, and the advertisement words, so that consumers can accept the advertisements without barriers invisibly.

Second, the advertising theme song is of high quality and can resonate with young people.

Third, although the singer is not well-known this time, his sweet image and voice perfectly fit Yogurt's products, which in turn produced an immeasurable chemical reaction and set off a wave of "sweet and sour" among young people. The topic of first love.Then it brought a huge publicity effect to the product.

Fourth, Gaoniu's three-sentence advertisement is a classic, easy to remember and deeply rooted in the hearts of the people.

A series of factors led to the explosion of Gao Niu You Yogurt products.

After analyzing the results.

Many people in the industry began to dig deeper. Who is the expert who can plan such a publicity system and realize it perfectly step by step?
At the beginning, everyone thought that there was a marketing boss in Gaoniu.

Until the end, a Gaoniu insider accidentally revealed a piece of news.

Only then did everyone get an answer that shocked everyone: almost all of Gao Niu's publicity system was created by one person.

And this person is not from Gaoniu Group, he is Wuyan, the composer of Yunhai Media.

speechless?

The composer is speechless?

Everyone was confused when they heard the news.

(End of this chapter)