I fell from grace at the top, and only then did the system respond?

Chapter 108, Picture 105: Advertising song released, amazing effect
When Wang Mo chose a singer, he automatically substituted Zhang Hanyun's criteria for selection.

And Tang Qinyun was somewhat similar to Zhang Hanyun in terms of appearance, voice, and youthful aura exuding from her body, so she was chosen by Wang Mo.

The following auditions and song recordings proved that Wang Mo's choice was right.

Tang Qinyun's performance not only satisfied Wang Mo, but also Yuan Xiong, Liu Zhengwen and others were full of praise.

The song "Sour, Sweet and Sweet Is Me" came out of her mouth, and the green taste made many people present feel the taste of first love in a trance.

Tang Qinyun is not that kind of top-notch beauty, but her slightly sensual baby face, coupled with her sunny smile, and the youthful atmosphere displayed in her every move, are even more exciting.

Go through the audition once.

The recording only took one afternoon.

Since Wang Mo provided a complete accompaniment, post-processing was extremely fast.

On the third day, Liu Zhengwen sent the full version of the song to Manager He.

Along with the song, a group of youth photos taken by Tang Qinyun were also sent.

Gao Niu Group.

Director Luo and other senior executives had their eyes bulging after listening to the song "Sour and Sweet Is Me" and looking at Tang Qinyun's portrait again.

When they listened to the electronic demo of the song before, they thought the song was good.But it wasn't until they heard Tang Qinyun's singing and the refreshing sweet voice that they realized that they had still far underestimated the quality of the song.

As for Tang Qinyun's photo, it gave everyone a unique surprise.

Student atmosphere.

Youthful scent.

The scent of first love.

These temperaments are almost perfectly reflected in a girl. If she were to hold a bottle of Yogurt in her hand, everyone would be excited to think about that scene.

"really not bad."

"The song is so good."

"The photos also exceeded my expectations. To be honest, the photos taken by this girl are more attractive to me than celebrities."

"Yes, yes, that's the feeling. I feel the attraction from her."

"Photographs of celebrities are high and untouchable. But these photos of hers seem to fit the image of our young people, making people feel familiar without knowing it."

"..."

In the past, these people were strongly opposed to using an almost amateur singer as a spokesperson, but now their attitude seemed to have taken a U-turn, and they were full of praise for Tang Qinyun.

Director Luo smiled, and then his expression turned serious: "Yunhai Media has settled the matter, and now it's time for us to start working hard. Please inform:

First: Prepare to put the song "Sour, Sweet and Sweet Is Me" online, and the core of the promotion is "Theme Song of Gao Niu You Yogurt".

Second: Immediately invite Tang Qinyun to the company, sign an endorsement contract, and shoot promotional posters at the same time.

Third: Design the latest packaging of Yoghurt as quickly as possible. The content must have the image of the spokesperson and the unspoken advertising slogan for us.

Fourth: In order to increase the appeal, 500 million QR codes will be immediately printed on the new packaging. Scan the QR code to participate in the performance of "Sour, Sweet and Sweet Is Me", and you can get a reward of up to 8888 yuan, and you will also have the opportunity to Visit Gao Cai Ranch.

Fifth: All work must be completed within one week.A week later, I will see the brand new package of yogurt on the market in major supermarkets and canteens across the country! "

"Mr. Luo, now we don't have enough publicity funds, so we may not be able to distribute our products nationwide."

Manager He reminded him.

Director Luo then remembered that all his publicity funds were only 500 million.The other 500 million was taken away by Deputy Director Gao.

He pondered for a moment and then said: "Then we will focus on the Beijing, Shanghai, Guangzhou and Shenzhen markets first. As long as the results are good, we don't need to worry about the follow-up."

"Yes."

Manager He agreed.

Director Luo thought for a while and asked, "How is the progress with Deputy Director Gao?"

Manager He said: "President Gao invited a second-tier celebrity to endorse the product, and at the same time, he used the advertising slogans we had prepared before. Because the process is far less complicated than ours, the new product from President Gao's side may be ready within three days." Able to go online.”

"Ah."

Director Luo nodded.

His heart is still hanging.

This time, he and Gao Rong were completely in the ring.

Who wins or loses, but at this moment, I have no confidence at all.

After all, he knew that Gao Rong's abilities were almost as good as his.So even though Director Luo knew that the songs and slogans provided by Wuyan were very creative, and that Tang Qinyun, the spokesperson, also met his requirements, nothing was known until the product went to the market.

……

In the blink of an eye, three days passed.

Gao Rong is holding a small meeting.

A manager stood up and said: "Mr. Gao, the new packaging, advertising slogans, and spokesperson posters for the new product Yogurt are all ready."

Gao Rong's eyes showed vigor: "Okay, let's push the new product to the market and start promoting it."

"Yes!"

All the subordinates nodded one after another, and then left the office and started working.

On Gao Rong's side, the market battle for new products has officially begun.

On the first day, terminal sales feedback showed that the response to the new product was quite good.

The next day, news came back that the new yogurt product launched had already accounted for 20% of sales of similar brands in major supermarkets.

On the third day, the sales of new products increased to 27.5% of the total sales of all types of similar products.

After hearing these data, Gao Rong finally showed a bright smile on his face.

She succeeded.

Although these sales data did not show explosive growth, the market effect almost reached an excellent baseline.

With this alone, she, Gao Rong, was already invincible.

"Mr. Luo, it seems that I can only accept the position of director next year. This is something you gave up on your own initiative..."

Sitting in the office, Gao Rong had a charming smile on his face.

Soon.

She suddenly remembered that Director Luo's new product seemed to be launched on the market today, three days later than her. She wondered how effective the other party's new product promotion was?
……

December .

There is no Double Twelve in this world, so there are fewer chopping parties.

But because it is the weekend, in the major supermarkets, there are still people coming and going, very lively.

Magic City.

In a large supermarket, the supermarket was almost packed with people shopping.Moreover, more than 80% of these people are young people in their twenties, especially girls or couples. Everyone takes advantage of weekends to fill their refrigerators.

At this moment.

I saw singing sounded from the stereos all over the supermarket:

"Hide under the covers with a small speaker in my ear and read comics.
Although I'm still in the ivory tower
How I want to grow up overnight"

Hearing such a fresh and sweet song, many young people smiled knowingly, and even the suffocation in the supermarket seemed to be relieved a lot.

Many people looked up at the direction where the singing was coming from and started talking.

"This song is so refreshing."

"The voice is so sweet."

"Yeah, that sounds comfortable."

"It's a bit exciting."

"..."

But most people didn’t realize that it was a new song, and they didn’t bother to search for it.

The singing continued.

"I like sour and sweet

this is the real me
Every day is very new to me

my picky palate
The most unique difference”

When I sang this, a lot of young people happened to be shopping in a certain brand exhibition area in the supermarket.

A large green advertisement is displayed in front of everyone.

Fresh colors are eye-catching

In the green advertisement, the playful and lovely Tang Qinyun is holding a box of yogurt in her hand, her eyes are full of stars.

On Yoyogurt, there is a cartoon-style advertisement: Sweet and sour is me.

Stuffy supermarket.

The sudden appearance of such a large green area makes people feel relaxed and happy.

After seeing the advertisement again, everyone was attracted by Tang Qinyun's image.

A girl picked up a box of Yogurt and shouted: "Wow, this packaging is so beautiful. And the girl who endorses it is really beautiful. The phrase 'Sour, sweet and sour is me' also looks so kind. ."

Another girl asked strangely, "Why is the advertisement on this yoghurt so similar to the supermarket song we heard just now?"

Immediately, many people agreed.

"Yes, it really looks like it."

"No wonder I felt familiar when I saw this yoghurt after listening to the song."

"What a sweet song, what a sweet advertisement."

"It turns out to be Gao Niu's new brand. Do you want to try it?"

"Try it!"

Then, someone shouted again: "Oh, look, there is a QR code on the packaging. I just scanned it and realized that the girl in this advertisement is the one singing."

This time, there was an even louder sound all around.

"real or fake?"

"It's true."

"The song is so sweet, and the person is so sweet, I can't help but want to buy a box."

"Me too."

Many people were very interested, and either took a box of yogurt, or just picked up a box and left.

There were a few other packaging boxes that originally contained Gaoniu yogurt. After seeing the fresh and lovely packaging in front of them, they simply took out the previous yogurt and replaced it with this one.

As time goes by, more and more people gather here.

Of course, most of them are young boys and girls.

Because they found that Gaoniu's new products this time had a natural appeal to them, coupled with the songs played over and over again in the supermarket, they subconsciously stopped when they came here.

……

This supermarket in Shanghai is just an example.

at the same time.

There are hundreds of supermarkets in Beijing, Shanghai, Guangzhou and Shenzhen, and almost all of them have this kind of scene.

Under the song cycle of "Sweet and Sour Is Me", countless young people subconsciously piled into the exhibition area of ​​Gaoniuyou Yogurt's new products.

Young people are far more receptive to new things than middle-aged and elderly people.

In particular, the impulse purchase desire for a new drink or new packaging is ten to a hundred times higher than that of middle-aged and elderly people.

Many times, what they buy is based on the feeling of that moment.

At this moment, Gaoniu Youyoghurt’s new product.

The packaging, spokespersons, songs, and advertising slogans all make them feel fresh and dazzling.

What are you waiting for?
buy it!

Buy it back and try it.

Don't say that Gaoniu is a big brand, even if it is a brand they have never heard of, they don't hesitate to pay at this moment.

that's it.

The first day passed quickly.

Gao Niu Group.

Director Luo was sitting in his office, his expression seemed calm, but his heart was still wondering: "Manager He, how are you?"

Manager He said: "We don't know yet, because each major supermarket has its own independent checkout, so today's terminal sales will not be known until the supermarket gets off work and the other party calculates it. A conservative estimate is that it will have to wait until at least one or two in the morning. , can we count the department’s sales today.”

"Ah."

Director Luo nodded slightly. Of course he knew what Manager He was talking about, but he was just anxious inside.

the other side.

Gao Rong is also waiting for the results.

But she was much more laid-back than Director Luo, drinking coffee and waiting peacefully.

At this moment, she still firmly believes in her heart: a mere newcomer with no reputation cannot serve as a spokesperson at all.So now she just wants to know: How low was Director Luo's sales on the first day!

Tick.

Tick.

It was until one o'clock in the morning.

Bang!
Bang!
Director Luo and Gao Rong's office doors were knocked open almost at the same time.

"Mr. Luo, the sales results on the first day are out!"

"Mr. Gao, the sales results from Mr. Luo are out!"

(End of this chapter)