green knight

Chapter 5 Eighty: The acquisition plan of "Li Da Huyou"
After Li Zihan finished his European schedule, he went to Procter & Gamble's headquarters in Ohio, USA to shoot commercials.

Procter & Gamble has come under pressure since its biggest rival Unilever's Clear brand signed Cristiano Ronaldo.They once thought about asking Messi to be their brand spokesperson, but after more than a month of negotiations, the two parties still failed to come together.

The sudden emergence of Li Zihan made P&G's executives shine. Now P&G's marketing focus is on the Asian market, especially the Chinese market.

With a large number of Chinese people, daily chemical products are naturally consumed very quickly, and with the rise of China's economy in recent years, Chinese people have become more and more aware of enjoying some good products.

So P&G executives directly approached Li Zihan, a popular Chinese star, and signed the contract.

When it comes to this contract, I have to talk about Susan's operational ability. After the inspiration and leadership of Puma, Susan will be able to sign Li Zihan for any major company activities or contracts with a period of more than three years. There is a clause that players can take the initiative to increase sponsorship fees based on their performance, which is very suitable for Li Zihan.

For example, the previous contract between Procter & Gamble and Li Zihan was 160 million pounds a year, a total of four years of long-term contracts.If there is no such special clause, Li Zihan will be paid 160 million until the end of the contract. During this period, no matter how many championships Li Zihan wins, when his net worth and advertising fees rise, Procter & Gamble will only pay Li Zihan 160 million every year. This is still a disadvantage for Li Zihan.

But with this special clause, it would be much better, and because Li Zihan's endorsement fee is not very high, and because of the huge Chinese market behind him, sponsors can still accept it.And the better Li Zihan's performance, the better their brand promotion will be. This is mutually beneficial. In the end, they formed a good cooperative relationship with Li Zihan, and it will be much more convenient to follow up with other companies than other companies.

After filming the commercial, Procter & Gamble also negotiated new sponsorship talks with Li Zihan's manager, Susan.

Just leave this part to Susan, and Li Zihan took advantage of this time to fly back to Chengdu, the capital of Sichuan, China from New York in a low-key manner.

Because Li Zihan and Procter & Gamble have not cooperated for a long time, the two parties do not have a good relationship and good friends in private like Puma, and Procter & Gamble is not as enthusiastic about sports sponsorship as Red Bull Group, so this contract negotiation may It needs to last for some time, and the two parties may have to bargain on the price and contract annual salary.

During this period of time, the media's footage has been following the national team. The World Cup held every four years is a feast for the world of football, so occasionally the media photographed Li Zihan and his agent Susan appearing in the United States, and then exploded. It was revealed that Li Zihan was negotiating a new contract with Procter & Gamble, and then there was nothing further.

Everyone thought that Li Zihan was still negotiating a contract with Procter & Gamble in the United States, but at this time Li Zihan had already arrived in Chengdu.

After arriving in Chengdu, Li Zihan reconciled with Yiyi who had been staying in Chengdu, and the two rushed to Shuangliu County in Chengdu without stopping.

When Li Zihan entered No. 68 Jinhe Road, Shuangliu County, the conference hall of Chengdu Tiancheng Club Headquarters was filled with high-level executives from Tiancheng Group Corporation and the club, as well as representatives from Sichuan football.

Because the two parties had already discussed the details with Li Zihan when Li Zihan was still in Europe, so this time Li Zihan personally came forward to set a general policy.

Yes, Li Zihan's purpose this time is to buy Tiancheng Club.Although Tiancheng Group has only been in Chengdu Football for a year, they already have the intention of withdrawing and leaving.

This year, they have already felt that the football business is not easy to do, and the losses are not small, and there are many messes in the Tiancheng Club, the former Chengdu Sheffield United. After Tiancheng Group entered the club, it cost a lot of money to clean up the mess less funds.

Especially half of this season has passed, and the team is still struggling in the relegation zone. Even the group executives are not very optimistic about the team's success in relegation, even though they have hired experienced coaches in China and South Korea. Experienced South Korean marshal Lee Jang-soo.

If the team is relegated, the value of the team will shrink by more than half, and it may even not be able to find a next home.Therefore, Tiancheng Group hopes to sell the team during the summer offseason of the Chinese League One, so as to recover the funds lost on the team earlier.

And at this time Li Zihan wants to take the initiative to take over, Tiancheng Group is of course smiling.But when Yiyi approached Li Zihan on behalf of Li Zihan, the other party offered a sky-high price of 8000 million RMB
In fact, Chengdu Sheffield United's original foundation is still worth a lot of money, especially the land including the original Sheffield United Football Park, and everyone knows how expensive land is in China now.

Of course, Yiyi directly ignored the price and turned around to leave.You must know that the price of a general team in the middle and lower reaches of the Chinese Super League is about this price, such as Dalian Albin and Yiteng, which are currently in short supply of funds, and Chongqing Lifan, which may succeed in the Super League this season.

Yiyi revealed that Li Zihan's newly established investment company hopes to make some contributions to his hometown football, otherwise Julong Investment Company would have approached teams like Chongqing Lifan and Dalian Albin long ago.

Then Yiyi privately got in touch with the famous player of Sichuan football, Yao Xia who is now staying in Tiancheng Group as a player and vice director of the club.

As one of the club's top executives, Yao Xia is of course clear about the team's current status and future. He even knows that if the club can't find a new investor this summer and is relegated next season, Tiancheng Group may be able to invest next year. Divestment.

At that time, the team's situation will be very embarrassing, and it may be forced to disband.

During this period of time, Yao Xia was also troubled by this matter. He even thought about buying the team himself, but it was obvious that he couldn't afford so much money.

Yao Xia himself also has a business in Chengdu, but he doesn't earn much. At the same time, he has even subsidized the club himself over the years, and he has not received his salary as a player.

At this time, Yiyi came to represent Li Zihan, and naturally gave Yao Xia a new idea.But this Sichuan football star is still relatively cautious. He first established Li Zihan's current funds.He knows that football in this society cannot be played without money. Of course, if you have money, you may not be able to play well later, but it is absolutely impossible without money.

When he learned that Li Zihan invested almost all the money he earned in a year into the team, to be honest, Yao Xia was a little moved. He knew that Li Zihan must have made up his mind, otherwise he would never have won It would be useless to spend all the family property earned through a year's hard work.

Although everyone sees that players earn a lot, Yao Xia, who has played professional football for nearly 30 years, knows how hard it is for players to earn money.

After Yiyi's external "temptation", he said that if Tiancheng Group didn't lower the price, he might find a "neighbor" who might be promoted to the Chinese Super League to restart Lifan, or go to Harbin to find Yi Teng.Yiyi said that anyway, Li Zihan wanted to contribute to Chinese football as a club, and Northeast China has always been a place where Chinese football talents are born, and it seems to be a good place to go there.

And Yao Xia helped Yiyi win some favorable conditions within the club.

In the end, it became a foregone conclusion that Tiancheng Group sold its football club to Julong Investment Company under the name of Li Zihan.

The two sides reached an initial agreement on some specific contracts at this meeting, and finally announced to the outside world before the end of the World Cup and the start of the second half of the Chinese League One.

In the end, the specific amount came out. Julong Investment bought out the entire Chengdu Tiancheng Club at a price of 3000 million, including its youth training echelon and all ownership.

Then it bought out the original Sheffield United Football Park at a price of 60 million yuan, including the right to use the football park land for the next [-] years, the right to develop it, and all the buildings now.

Of course, Li Zihan couldn't come up with all the cash for the 3000 million yuan. After Yao Xia's coordination, Tiancheng Club finally agreed to Li Zihan's first payment of 7000 million yuan, and the remaining [-] million yuan to be paid off in three years.

When Li Zihan signed the contract with Yang Li, the executive director of Tiancheng Group, the big stone in Li Zihan's heart finally landed.

In fact, although Tiancheng Club has lost in recent years, its value is definitely more than that. The total value of the team and the land of Sheffield United Football Park may reach [-] million.Then after Yao Xia's negotiation, Tiancheng Group really wanted to get rid of this "hot" potato as soon as possible, so it agreed so happily.

After the memories were over, Yao Xia came over to shake hands with Li Zihan, and Li Zihan expressed his gratitude to him.The two greeted each other, not at all like newcomers they just met, but old friends who hadn't seen each other for many years.

Yao Xia also admires Li Zihan's achievements. He knows that it is not easy to play football abroad, especially the language and living environment. However, Li Zihan can speak five languages ​​including English and Chinese. Yao Xia had to admire him.

In the end, Li Zihan said that he still puts more thoughts on playing football, so in the future before he retires, the team will have to rely on Yao Xia to help take care of him. He let Yao Xia take the position of chairman of the club .Like many European teams, the club president and general manager are in charge of the day-to-day running of the club, while the team owner is only in charge of planning for the future and spending money
Yao Xia originally wanted to refuse, and he even planned to step down as the club's deputy director, but Li Zihan's words moved him.

"I didn't buy the team with the intention of relegation and overtaking! I hope that my team, no, I hope that we and our Sichuanese team can bring happiness to the fans and folks, and then to the players. They bring a broader space to cultivate more talents for Chinese football, regardless of whether they can enter the national team in the future. So I hope you can stay and be a witness and founder of a great era!"

Li Zihan's words were passionate and powerful, and Yao Xia agreed on the spot as soon as his blood surged up.

Yao Xia hugged Li Zihan: "I did it to you!!" A sentence in his hometown dialect was very powerful.

After many years, Yao Xia, who had become one of the great contributors to Sichuan football and Chinese football at that time, said the following passage to the reporters dumbfounded when recalling the situation at that time.