green knight

Chapter 579: Extreme Advertising Shooting

Chapter 579: Extreme Advertising Shooting
Therefore, the biggest task of Lexibi Red Bull in the new season is to win the top two in the Bundesliga and directly advance to the Bundesliga next season.

Among the teams sponsored by the Red Bull Group, the most famous and successful team is of course the New York Red Bulls of the Major League Soccer. It is worth mentioning that Li Zihan's predecessor, the former Arsenal French superstar Thierry Henry, is currently playing for this football team. Team.

Moreover, the Red Bull Group also has many teams in Asia, such as the leagues of Thailand and Japan.So there is still a lot of interest in joining the Chinese League Red Bull. At least the Chinese market is huge, and the price is cheap and cost-effective! !

After establishing the cooperation intention of Red Bull and signing a new contract, Li Zihan began to shoot a new advertisement for Red Bull Group.

This line of advertising has been conceived for a long time, and it can be said that it is a project carefully planned by Red Bull Group for a long time.Originally, the football part of this ad should be completed by the talented Brazilian star Neymar who joined the giants Barcelona last season.But the birth of Li Zihan gave Red Bull Group a better choice. It is hard to say who is stronger and who is weaker between Li Zihan and Neymar, and who is more famous and who is less famous.Because they are all so talented and young with a bright future.

but now!Obviously, Li Zihan, who helped Arsenal win the double, is even better, whether in the league or the Champions League.Li Zihan's ability is recognized. Compared with Neymar, although the Brazilian played well in Barcelona, ​​he did not bring Barcelona a championship. Even under the cover of Messi, his brilliance can only be regarded as mediocre .

On the outskirts of Salzburg, Austria, Felix Baumgartner, a famous extreme athlete under Red Bull and known as "Felix the Fearless", was wearing a special protective suit and riding a A space capsule suspended by a helium balloon.

On the helium balloon and space capsule is a huge Red Bull LOGO and English name. The destination of the helium balloon is 600 meters high, which has entered the ultra-high altitude of the stratosphere, and Felix Baumgart Na's purpose is to jump from here!
This is not the first time he has done this extreme sport. He jumped from this height two years ago and set a Guinness World Record.

In addition to wearing a special spacesuit, Felix Baumgartner also has a package outside the spacesuit.

Standing on the edge of the space capsule, Felix Baumgartner took a picture of the sky with the camera on his body. From the lens, the spherical arc of the earth can already be seen, which is almost to the point where It's empty.

Felix Baumgartner leaps from the capsule as he gets ready.

Today's day has been carefully calculated and monitored by Red Bull's technical department. The wind speed is relatively mild, which is safer for Felix Baumgartner.

At this time, Felix Baumgartner's descending speed has exceeded the speed of sound at his altitude. At this time, if someone can hold a subwoofer and play explosive music at him at this altitude, he will not be able to hear it.

When reaching a certain height, Felix Baumgartner opened the package on his body.

A specially made football fell from the package and flew directly to the distant ground.Felix Baumgartner, who completed the "delivery" mission, opened his parachute and began to glide down by himself.

The ball fell at a high altitude, and through the high-altitude high-speed camera that had been prepared long ago, it can be seen that the periphery of the ball seemed to be ignited with a layer of flames.

This does not add special effects, purely relying on the flames caused by the high-speed descent of the football itself, but the ball is specially made and has not been burned.

The ball is finally about to hit the ground. At this time, the camera shows Li Zihan wearing a jersey and special sneakers.

Li Zihan faced the falling football, which was so hot that it caught fire, and then an upside-down golden hook came, and the ball was kicked out by him.

The camera has been following the trajectory of the ball. At this time, in a place that the camera cannot capture, the staff immediately took the fire extinguisher and sprayed it on the area below Li Zihan's thigh. The five dry ice fire extinguishers effectively prevented Li Zihan from being burned. The medical staff immediately came up to check on Li Zihan's body.

On the other side, Felix Baumgartner's landing point has prepared staff and medical personnel, and they will ensure Felix Baumgartner's physical health as soon as possible.

The ball was still flying, and the world-class skateboarder Ryan Shakolon, a world-class extreme athlete under Red Bull, jumped up from a U-shaped slide, and then the skateboard flew over the football, and the device under the skateboard ejected liquid. Burn the flame on the football even more vigorously.

The famous Spanish MotoGP sports genius Maverick Viales drove his car at a high speed on the asphalt road, and then at high speed, he suddenly braked the front wheel to death.The two motorcycles stood straight up, and the football happened to hit the rear wheel that was still spinning in mid-air at this moment. Affected by the friction, the football flew higher again.

At this time, Thomas Boggs, a fancy off-road extreme player, accelerated to the limit from the special runway, and then jumped up from the platform. The motorcycle and his whole body made a 360-degree rotation in the air, and then the ball hit the ground. On the front fork bar of his motorcycle leader, continue to fly.

Because these two model cars are made of special materials, the flaming football did not set their cars on fire.

Of course, even such an action requires very high control for both drivers.

Then the famous racing driver, world champion Vettel came roaring in the F1 car of the Red Bull Racing Team.Facing the football flying towards him, Vettel drove the car to a graceful, the front wheel stopped, and the rear of the car was thrown out.

The specially-made and improved Red Bull F1 car is like an excellent football player, with a scorpion wagging its tail!
In the end, the ball hit the rear of the racing car, and the football changed direction and flew forward, and then flew into a large billboard that had been prepared long ago. This is a billboard for Red Bull drinks.

Then the three-dimensional billboard doused with gasoline in advance burned directly through the flame brought by the football, and instantly became a burning Red Bull.

At this time, the image of the camera began to go dark, and then a row of burning characters appeared: "Use my life to burn the sport I love, life will end, and I will be eternal!" Then the logo of Red Bull appeared, but in the Beneath the logo, their usual slogan: "Your energy is beyond your imagination!"

Instead, another row of small characters appeared: "To Guido Gorman, you are eternal!" There is an Arabic numeral "8" behind this sentence.

The ad is dedicated to extreme pilot Guido Gorman, who died in an aerobatic flight last summer.

Guido Gorman, 38 years old, and his age is eternally fixed at this age.He used to be a Lufthansa pilot and has been engaged in aerobatics since 320.On May [-] last year, Gorman flew a jet plane to Austria for an air show at a speed of more than [-] kilometers per hour.But due to a technical failure, his plane lost control and crashed into a mountain near Innsbruck.The rescue failed, and Gorman died unfortunately.

And the Arabic number "8" behind the words of paying tribute to Gorman represents that he is the 8th extreme athlete sponsored by Red Bull Sports to die in an extreme sports stunt!

After the black background disappeared, there appeared a group photo of Li Zihan, Vettel and other athletes who participated in the filming of this stunt advertising video. It is worth mentioning that they are all champion members! !

Although Li Zihan only completed a small screen relay in this commercial, he is very satisfied with this commercial.First of all, the creativity is very unique. In fact, the entire commercial is often shot for 5 minutes without any special effects.

At the same time, this video also expresses the athletes' own love for this sport. They almost use their lives to carry out the projects they love.

Red Bull Group also expressed its respect and tribute to these athletes.

Of course, the most important thing is that Red Bull Group announced that this video will be fully launched in August this year, and then in August this month, 50.00% of the profits generated by Red Bull drinks will be donated to the "Charitable Fund for Disabled Athletes" , to improve those great athletes who have been hurt by various sports and ended up having a difficult life, and part of this 50.00% will also be used to condolences to the family of Guido Gorman who passed away unfortunately.

这样的力度可谓非常大了!!拿去年的数据来说,红牛饮料去年一年的利润是44亿美金,这44亿美金平均下来到每个月差不多有三亿六千600多万美元,而这三亿6000多万的50.00%就是一亿8000多万美金!!

This is a very impressive figure. Counting the sales driven by this video, the profit in August may be more than 3 million. That is to say, by then, Red Bull Group may donate at least [-] million US dollars! ! !

Of course, Red Bull didn’t release this video now, they just told the reporter the list of celebrities who participated in the filming, then announced the upcoming charitable donation, and then released some filming highlights, but the complete video Red Bull Group is very close strict.

They have already started to build momentum for August. At that time, the World Cup is over. The enthusiasm for the World Cup champion born in mid-July has also begun to dissipate. It is time for Red Bull to show its strength.

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