At the beginning, Gu Jia and Jiang Nansun were intercepted, and Qiao Yingzi pursued them

If Qin Fan had a large investment, many problems would be solved.

"I'll call Xiaochun right now and ask her to go to the farm to pick some fresh fruits and vegetables. I'll invite Qin Fan over for a meal later..."

As the two were talking about Qin Fan, they saw Qin Fan and Zhou Qingtian coming back from outside together.

Zhou Qingtian was exhausted. He casually said hello, quickly went upstairs, rushed into the room and fell asleep.

Xie Zhiyao pulled Qin Fan into the tea room.

"Master Ma and I were just talking about you when you showed up. Please take a seat."

"What did you say about me?"

"Master Ma said you have a plan and want him to go live and sell tea."

Qin Fan turned his gaze towards Ma Qiushan, "Xiaoqin has told you everything?"

Machushan nodded.

"It was my idea to have you livestream and sell goods. I've been thinking about you these past few days. Overall, you have a greater chance of success in livestreaming than in the physical industry. After all, livestreaming and selling goods are the new trend right now."

Ma Qiushan shook his head and said, "After my last failure, I have made up my mind not to chase the trend anymore. I will open a physical store and make money steadily."

"There's no such thing as a stable business in this world. The tobacco industry is very stable, but can you get involved? Banks are also very stable, but do you have the skills to run a bank?"

"No matter what era it is, starting a business is a high-risk industry that requires you to hang your head on your belt. Success means soaring to the sky, while failure means facing the rooftop. If you don't have the courage to burn your boats, I advise you to continue meditating."

Xie Zhiyao nodded in agreement. "Boss Qin is right. Master Ma, your play-it-safe mentality won't work."

"You're right. I should adjust my mindset. Drink tea! Drink tea!"

Although Machushan was a little depressed by the criticism, he didn't dare to get angry in front of his financial sponsor.

After sipping his tea for a while, Xie Zhiyao said, "Boss Qin, do you really want to invest in Yunmiao Village?"

"I haven't thought about this yet, but I have this initial idea. Ah Yao, let me ask you a question. If I can bring a large number of tourists to Yunmiao Village, and you reimburse the round-trip travel expenses, would you be willing to take this job?"

When Qin Fan heard the other party ask, he did not hide it.

"Reimbursement of travel expenses... The average round-trip cost for a tourist is 500 yuan. Not only the village, but even the town can't afford it."

This question really stumped Xie Zhiyao, as the village had never done this before.

"If you're not willing to pay for any travel expenses, what kind of development are you talking about?"

Xie Zhiyao smiled bitterly, "I know the nature of those tour groups in China. They offer a certain amount of money back for every tourist they bring in. Tourists are deceived and forced to spend money, but in the end, the sheep are the ones who pay the price. We are determined not to do that."

Machushan echoed, "This is an open secret in the tourism industry."

Qin Fan: "That's not what I meant. I won't ask you for a penny. You just need to consider one thing. As long as you can guarantee to reimburse the travel expenses, this thing can be done."

"Five hundred yuan is a bit much, but you have to think about the other benefits too. With more tourists, we can make money from accommodation, restaurants, and other tourist attractions. If local consumption goes up, won't the economy pick up quickly?"

"As the economy picks up, local fiscal revenue will also grow rapidly. This is a virtuous cycle. The key is whether you have the courage to spend money on subsidies."

Xie Zhiyao was skeptical. "Can you really guarantee a steady stream of tourists to the village?"

"You underestimate me."

Qin Fan smiled and said, "I have so many companies under my management. If I set up a monthly performance reward, such as a three-day trip to Dali Ancient City or a weekend trip to Yunmiao Village, do you think anyone would come?"

Xie Zhiyao finally understood what Qin Fan meant. "You're trying to take advantage of our village's tourism resources for free!"

"How can this be freeloading? Employees come here and eat, drink, and go to the bathroom for free, right? They're just spending money in your village."

Ma Qiushan nodded. "Qin Fan is right. As long as more people come here, consumption will definitely increase, and the village's economic vitality will be revitalized."

"The problem now is that there are too few activities to enjoy in Yunmiao Village. Even if tourists come, they won't spend much money. In the early stages, it will definitely be a loss."

Xie Zhiyao was also very distressed. No matter how beautiful the scenery was, the lack of tourist attractions was the shackles that prevented the village from developing.

Xie Zhiyao was very moved by Qin Fan's proposal.

If we can attract tourists continuously, even if there are losses in the early stages, the situation will naturally improve greatly as the village develops and becomes more famous.

But the problem is, there is no money!

"Subsidies from the village or town alone are definitely not enough to meet this requirement. Where can we find the money?"

After thinking for a long time, Xie Zhiyao set his sights on Boss Qin Fan.

"Mr. Qin, are you interested in investing in Yunmiao Village? I can help you connect with the village and guarantee you the most favorable policies."

Qin Fan said with a forced smile, "I don't need you to act as a matchmaker. With the size of my company, I can get strong support from the local government wherever I go."

Xie Zhiyao hit a snag and smiled awkwardly.

Ma Qiushan suddenly suggested, “Why don’t we cooperate with other attractions? For example, we can organize a three-day tour of Dali Ancient Town, spending two days in the ancient town and one day in Yunmiao Village.

"Ayao, go talk to the person in charge of the ancient city. They'll subsidize two-thirds, and you can subsidize one-third. Wouldn't that solve the problem?"

"That won't do!" Xie Zhiyao refused without a second thought. "If we cooperate with the ancient city, they will definitely let tour groups get involved, and then they'll go back to their old ways of ripping off tourists. We won't do that kind of unethical thing."

"I'll leave first, you guys can chat slowly."

After saying that, Qin Fan stood up and left the tea room.

After coming outside, Qin Fan called Zhu Suosuo.

Some time ago, he founded a live broadcast company - Xingxuan Live.

He gave the position of head of Xingxuan Live Broadcasting Company to Zhu Suosuo.

Many of the big anchors he watched before traveling through time came from sales backgrounds.

Zhu Suosuo’s sales ability is naturally good.

Of course, Qin Fan didn’t want Zhu Suosuo to be a live-streaming host.

He won't let his woman show her face on the Internet.

Instead, he let Zhu Suosuo be responsible for operating the live broadcast company under the strategy he formulated.

The call was connected quickly, and Zhu Suosuo's coquettish voice came from the phone.

"Brother Qin, do you miss me?"

"I think about you day and night!"

"Hate it, Brother Qin is so dishonest~"

Zhu Suosuo smiled sweetly, but actually she also wanted to be () in her heart!

.......

324: Xu Hongdou is addicted to Wuliangye! Lin Na wants to drink it too!

After flirting with Zhu Suosuo for a few minutes, Qin Fan got back to the point, "Suosuo, let me tell you something."

"Yeah, Brother Qin, you say." Zhu Suosuo replied.

Qin Fan: "I've been on vacation in a small village near Dali these days. The scenery here is quite beautiful, with mountains, water, ethnic characteristics, and intangible cultural heritage industries. I feel there are investment opportunities."

"I came here for vacation some time ago and met a local friend who had returned to his hometown to start a business. He wanted me to invest some money in the village. I thought since I was going to invest, I might as well expand the industry."

"I started a brand called Kongshan Tea in Xiangxi. Remember?"

Zhu Suosuo replied, "I remember. The company has already sent two groups of anchors to broadcast four shows in total. However, the sales were average. Excluding returns, less than 2,000 boxes of tea were sold in total."

Since Kongshan tea is purely handmade, the labor cost is not low, and the production process is relatively slow, so the output cannot be increased. Therefore, the price is much higher than that of ordinary tea.

A box of two cans, ordinary Kongshan tea is priced at 388, while the premium Kongshan tea is priced at 688. This price is enough to scare away most consumers.

Since we can’t go for volume, we have no choice but to go for the boutique route.

The live broadcast strategy does not focus on discounts and promotions, but on live broadcasting of a series of processes such as picking and making Kongshan tea, focusing on promoting the fact that the tea garden is hidden in the mountains, far away from the city, and is pure, natural and pollution-free.

Some consumers just like this and don't care about the price, while others don't.

In general, after four live broadcasts, Kongshan Tea has made a small breakthrough, and its official website and flagship stores on other e-commerce platforms have also received some views, which is a good start.

Qin Fan said, "Here's what I'm thinking. Since we can't offer consumers a discount on price, which has led to insufficient shipments of Kongshan Tea, can we change our thinking and offer some other gifts, such as a two-day weekend trip to Dali?"

Zhu Suosuo immediately understood what Qin Fan meant and replied, "Brother Qin Fan, I understand your idea. Buy a box of Kongshan Tea and get a free trip. If you introduce people there, you can also get a rebate from the travel agency."

"This method can indeed increase sales, but the tour groups are such a rip-off. We refer people there, and they treat them like pigs."

"This thing is a one-time deal. If consumers are fooled once, they will definitely not come to the live broadcast room next time. We did it twice before, and we didn't dare to do it again."

"Disgrace!"

There are many pitfalls in live streaming e-commerce, and what Qin Fan and Zhu Suosuo discussed is one of them.

It seems like buying something gives you a free trip, but in fact it is not free at all.

The live broadcast room introduces people, and the travel agency gives commissions based on the number of people. It also proactively reimburses the tourists' travel expenses, but everything is arranged for the tourists, including where to go and what to buy.

Tourists will have to pay double the price for any advantage they get in the beginning.

Qin Fan: "That's why I said we want to invest in Yunmiao Village. Let's just bypass the travel agencies and work with the local government. My bottom line is that the local government will subsidize half of the travel expenses, and we will subsidize the other half. We won't cheat tourists. Let's focus on the future."

Zhu Suosuo was a little confused, "Then how do we make money?"

Qin Fan said, "The tourism industry here is underdeveloped, so land is basically dirt cheap. We can buy some land and build B&Bs, a food city, a cultural street, and other tourist attractions. The rent alone will bring in a lot of money."

"Of course, the premise is that tourists must be able to support the local tourism industry. This depends on how many tourists we can attract."

Zhu Suosuo suddenly realized, "As expected of Brother Qin, he thinks far ahead!"

There is an objective law that wealth tends to gather in places where there are many people, and people are constantly pursuing wealth, so those big cities have an amazing siphon effect on surrounding areas.

As long as the tourism industry in Luoxia Town can take off, it will have a siphon effect on the surrounding areas, and land prices will skyrocket.

Qin Fan doesn't care about the small profits from tourists. If he wants to do something, he will do it on a big scale. He plans to acquire at least 30% of the land in Luoxia Town, invest heavily in development, and create a complete tourism industry chain.

In this way, Kongshan Tea has the gimmick of free tourism, and sales will be quickly increased. The live broadcast company will earn commissions, and with tourists in Luoxia Town and Yunmiao Village, it will naturally attract surrounding vendors to settle in.

The arrival of vendors will stimulate the increase in rents, which is a virtuous cycle.

Taking into account the reception capacity of Yunmiao Village, we can start with a small-scale approach and temporarily only use this measure on Kongshan Tea. After the cultural street and food city are built, we can let Xingxuan Live bring free tourism to its other products.

After all, it is free to visit and there is no compulsory consumption. It is a good idea not to miss out on such a small bargain. There must be many people who are willing to come here to play for two days during the weekend.

"Brother Qin, I will listen to you about what to do next!" Zhu Suosuo asked.

"This is just a preliminary idea, and it needs further refinement. How about this: send your staff over to take a look at the local tourism resources first, and then we'll make a decision."

"Okay, Brother Qin."

After finishing the call, Qin Fan walked back to the courtyard and was greeted by Xu Hongdou.

Qin Fan took Doudou's hand and walked inside.

Xu Hongdou's pretty face was full of sweetness.

Sure enough, the closest path to a woman's heart is the () Tao!

At this moment, Lin Na, who was not far away, saw Qin Fan and Xu Hongdou holding hands, and she couldn't help but feel jealous.

"Doudou, Wuliangye is pretty good, right? Hahaha." Qin Fan took Xu Hongdou into his arms and teased her.

Xu Hongdou thought that thing was very mysterious, but she would not admit it and snorted.

"Let's continue drinking Wuliangye tonight to beautify our skin and make Doudou as beautiful as a fairy!" Qin Fan said with a smile again.

"Hmph~ you naughty little brother!" Xu Hongdou snorted. "Besides, I'm already as beautiful as a fairy~!"

Xu Hongdou looked a little arrogant.

Neither of them noticed that Lin Na, who was not far behind them, felt even more sad.

……

That night, after dinner.

Qin Fan, Xu Hongdou, Zhong Xiaoqin, Lin Na and Zhou Qingtian chatted for a long time in the restaurant.

At around ten o'clock, Xu Hongdou left the restaurant first.

"I'm so sleepy. I need to rest too." Zhong Xiaoqin left immediately.

Zhou Qingtian stood up hurriedly, "I...I have to go write some words."

After being forcibly kissed by Qin Fan during the day, Zhou Qingtian was now very wary of him. He could no longer sit still and quickly ran away.

Among the four girls, only Lin Na sat there motionless, her bright eyes staring at Qin Fan quietly.