The splendid life of Korean entertainment

With the ratings of "Conditions of Love" rising steadily, several main creators have also received more attention from the media.

[The TV dramas directed by Jin Zongchang have never disappointed the audience.I have to say that "Conditions of Love" is more compact in terms of plot arrangement than "Yellow Handkerchief" two years ago, the characters are fuller, and the plot is fascinating! ] After complimenting the director, the media turned to praise the actor.Young actors such as Chi Cheng and Li Zhongyuan were praised by the media for their increasingly mature acting skills, while the two old actors Han Zhenxi and Cai Shina were jokingly called "the backbone of the whole play" by the media.

[If Han Zhenxi and Cai Shina weren't in charge, "Conditions of Love" wouldn't be as good as it is now!The old drama is really an old drama, and the action is extraordinary, especially Cai Shina, who appeared in a kbs TV series again after a year, gave the audience a big surprise. Not only did her acting skills not decline, but the long vacation caused the audience A sense of freshness, a happy married life seems to have given her greater confidence, the performance is kind and natural, and the heart is very shocking in a few scenes, almost zero trace! ] As the second female lead, Song Ya naturally also received the attention of the media.However, what is a little confusing is that neither the media nor the audience paid attention to the performance that Song Ya cared about most.Instead, her gorgeous and stylish clothes and makeup appear in each episode!

[Have you watched the episode yesterday? That brown and black cropped leather jacket that yaa is wearing is really cool, I want to buy one too, does anyone know what brand it is? 】【In these few episodes, yaa has almost a scene with a hairstyle, and a scene with a suit of clothes. I am dazzled by the words.But, it's beautiful! ! 】【It feels like yaa is just a hanger, it looks good in anything! 】【yaa has really good skin, I really want to touch it. 】

[The pleated skirt from the day before yesterday was also pretty good, I like it!But when I went to the mall to buy it, the salesperson told me it was out of stock! !Are there so many people watching this show? ! 】Song Ya feels helpless for the overly varied looks in TV dramas.Originally, she didn't want to change so many clothes in one episode, not to mention wasting time, too gorgeous clothes can easily make the audience ignore the acting skills of the actors, Song Ya didn't want the audience to only remember herself as one at the end of a [-]-episode TV series The ostentatious peacock!

"I'm sorry, I'm an actor and not a model, don't let me change so many clothes, ok?!" Song Ya, who couldn't bear it anymore, finally found the styling director of the crew.

"I understand you dear." The styling director studied in France in the early years. He is tall and burly, but he speaks terribly tenderly. He yelled "dear", which made Song Ya's hair stand on end, and goose bumps rolled all over the floor.

The director said: "Honey, I can't help it, I also want you to wear a hairstyle and a dress for a day, oh no, ten days, I'd be happy if I don't change it for a month! But, we have a brand sponsor Yes! My dear! If people invest money in us, don’t we have to be more dedicated?”

"I understand! Dear!" Song Ya was also infected, she clutched her forehead and said brokenly: "But, can you spread out these beautiful clothes a little bit, there are so many actresses in the crew, why only let me wear them alone ? Senior Cai Shina can't?"

"No, my dear!" The director pointed his orchid and turned his head in denial. "Senior Cai Shina played the role of a housewife. Have you ever seen a housewife wearing a pleated miniskirt when she went to the vegetable market to buy pork?!"

No way, for the money from the sponsor... Song Ya had no choice but to continue playing "peacock".Although there were many complaints, the audience's response was unexpectedly good.Everyone expressed that Song Ya is a genuine doll!Every appearance in the TV series will become a hot topic of discussion on the Internet the next day.

[I like yaa more and more, the facial features are so beautiful, are you a mixed race? 】【yaa is definitely a born hanger!All types of clothes are taken! 】【In other words, since I read "Conditions of Love", now I don't buy fashion magazines, I just look at yaa for how to match clothes. 】【Why did I buy clothes and skirts that are exactly the same as yaa, but they are so ugly that people laugh out loud? ! 】Song Ya only found out later that the clothes she wore in TV dramas always became popular styles shortly after they were broadcast. These areas will become the favorite places for young girls to choose clothes.

And some fashion magazines with young students or young white-collar workers as the main buying group also followed the trend, and launched several consecutive issues of "Becoming a Fashion Girl Like Jiang Yinbo", and the sales volume increased greatly.

Song Ya became a "fashion baby" for a while.

In an interview with the media, Song Ya gave all the credit to the styling director Karl King. "Without Carl, there would be no beautiful and fashionable Jiang Yinbo on the screen. He is the real hero behind the scenes."

But Karl has a completely different opinion. "Come on honey, without you, those clothes are worthless, just a pile of rags!"

"Are you crazy? You actually called the sponsor's clothes rags?!" After the interview, Song Ya scolded Carl worriedly. "Beware of getting into a lawsuit!"

It's easy to get into a lawsuit. If the sponsor's executives withdraw the sponsorship funds in a fit of anger, Song Ya thinks that Jin Zongchang will hack Karl to death for speaking out.

Looking at the worried Song Ya, Karl rolled his eyes and said disapprovingly: "I'm not crazy, what I'm saying is the truth, without you, my dear, those clothes are really worthless! It is estimated that after the launch , None of them can be sold, and the end result is to be destroyed in the furnace, it is better than rags, it is you who gave them a new life, so that they have the opportunity to enter the homes of ordinary people." The more he talked, the more excited Karl was. He held Song Ya's hand tightly and said, "Honey, I have a premonition that soon a clothing brand will seek you out as an endorsement!"

"I also have a hunch dear." Facing Carl, whose expression was overexcited and his facial features deformed, Song Ya calmly cleared her throat, "You should go to the hospital for a good look at the psychiatrist."

Facts have proved that although Carl is quite sloppy in his speech, his premonition is still super accurate.It didn't take long for the Zara brand to find Song Ya, hoping that she would become the brand's image spokesperson in Korea.

"Za...ra? Which Zara?" At first, Song Ya thought she heard it wrong, because Zara has never found a celebrity to endorse since its establishment. Of course, she doesn't know about Asia. Spokespersons are always young models with a fresh temperament, who have just debuted, and the endorsement fee is much cheaper than hiring a celebrity.After all, it is a civilian brand, and Zara understands its own positioning.Paying high prices to invite celebrities or supermodels to be endorsements is not in line with the corporate culture, and the result is likely to be more harm than good.

Seeing Song Ya's foolishness, Jin Baora knocked her on the head with her hand and asked, "Listen to you, is there a second Zara in the world?"

and so……

Song Ya chuckled, waved her hands and said, "Don't make trouble, Sister Paula, April Fool's Day is almost a month away." After finishing speaking, she lowered her head and continued to memorize the script. Zara asked me to be an endorsement?This is a big joke!

In Jin Baora's view, Song Ya, whose career is clearly on the rise, is overly modest.poor child!It must have been too bumpy when she first entered the planet, so she couldn't easily believe that she would be blessed by heaven one day.Pushing Song Ya's shoulders hard, Jin Baora stared into Song Ya's eyes, and asked earnestly and sincerely: "Look at my eyes, Yami, and tell me, what did you see?!"

Jin Baora believes that as long as Song Ya sees the sincerity in her eyes, she doesn't need to say anything, she will believe anything.

However, Song Ya held Jin Baora's face with both hands, looked left and right into her eyes for a long time, and finally said only one sentence: "Honey, you forgot to wipe your eye poo when you got up early!"

Nao Nao Nao Nao, Zara did contact Song Ya through SM Company, hoping that she would become the brand's image spokesperson in Korea.

Song Ya was quite puzzled, she didn't quite understand what Zara liked about her.

On the last day of April, at the invitation of Tiffano, the chief designer of Zara Korea, Song Ya came to Zara's Korea headquarters in Seoul as a quasi-spokesperson.

"Welcome, yaa, the most beautiful girl in the Republic of Korea."

As soon as he entered the headquarters building, the chief designer Tiffano came over and hugged Song Ya.Tifano is a typical Spanish girl, with deep features, pretty eyebrows and eyes, not fair skin, but full of healthy sexiness.An orange-red sequined miniskirt is exactly the one Song Ya wore at the premiere of "Don't Trust Her".Tifano is 45 years old, but wearing this girly and cute short skirt does not seem to be inconsistent at all. On the contrary, when Tifano speaks, he will gently raise his face like a proud little girl, with eyes There was a clear sharpness. Looking at her, Song Ya couldn't help but be overwhelmed by this natural self-confidence.

Seeing Song Ya keep looking at the orange-red short dress on her body, Tifano slightly parted her red lips, and said with a smile: "I wore it specially today, I just hope you feel kind."

Song Ya was quite moved by the other party's thoughtfulness: "Thank you, Ms. Tiffano, I feel very honored to receive your invitation. By the way, you look much prettier than me in this dress."

Song Ya didn't mean to flatter, but really felt that Tiffano's beautiful and sexy appearance and sunny and confident temperament matched the bright orange red very well.

Hearing Song Ya's praise, Tifano laughed flamboyantly. "You are too humble boy, although your words make me sound very comfortable, but I want to make a statement, without you, this dress is estimated to be a slow-selling item. Since you wore it in public, it is in the Republic of Korea. The Zara store completely disappeared. My assistant went to Hong Kong to buy this clothes. It took a lot of trouble!"

It turns out there is such an episode!Song Ya smiled apologetically at Tifano: "I'm sorry, it's all my fault!"

Tifano smiled even more happily, and replied humorously: "Honey, I hope you keep being so wrong!"

Sitting in the office, Tifano introduced the history of the Zara brand to Song Ya in detail.

Zara belongs to the Spanish X Group and is the third largest clothing manufacturer in the world. Its business scope includes clothing, accessories, shoes and hats, perfume and so on.The design is excellent but the price is low, so that consumers can dress decently without breaking the bank. The super high cost performance has made Zara become a representative of civilian brands that have attracted worldwide attention in just 20 years.There is a joke that says, "The only civilian brands that dare to open stores next to Versace, LV, Gucci, and Chanel are Zara, H&M, and Uniqlo.

In 2000, Zara opened its first sales store in South Korea in Seoul. As of March 2004, four stores have been opened.Three in Seoul and one in Busan.To be honest, the reason why Zara opened its store in South Korea at the beginning was because of the fact that the tall Korean girls are quite similar to European girls, and Zara only opened two stores in Hong Kong before.However, to the disappointment of the company, compared with Hong Kong, Korean girls seem to be less accepting of Zara's bright European style. They prefer to wear relatively conservative black or gray clothes. Clothes that reveal their figure will be dismissed as It was revealed that although it has been stationed in South Korea for four years, the sales volume has been deteriorating. The Spanish headquarters even intends to close four stores in South Korea.

But throwing in the towel too easily seems inappropriate for a clothing brand that aims to be a century-old classic.After careful consideration, the company decided to take a gamble.The former Korean designer was recalled, and the chief designer Tiffano, who was stationed in France, was sent to South Korea.The company's thinking is that changing a designer is changing a sales mindset.Since Tifano allowed Zara to gain a foothold in France, where big names gather, then this time in South Korea, Tifano can also create miracles.

Facts have proved that Tifano is not only an excellent fashion designer, but also a keen-eyed market operator.After coming to South Korea, she immediately found that, unlike European and American girls who "make decisions about my look", girls here like to imitate celebrities in dressing.As long as it is the same style as a celebrity, regardless of whether it suits you or not, you will follow the trend and go to the store to grab one.So soon, Tifano made a sales plan-to sponsor magazines, movies and TV shows in the form of sponsors.In addition to providing free clothing, accessories, shoes and hats, Zara can also sponsor funds when necessary.The only requirement is that the actors wear costumes sponsored by Zara.

"To be honest, I really don't understand why you Asian girls are so disgusted with wearing fashionable clothes that are as bright and beautiful as fruit." After talking with Song Ya for a while, Tiffano couldn't help but asked what he couldn't think of. understand the problem. "Aren't red, orange, and yellow more suitable for young girls than old-fashioned black and gray?"

In a world so rich in color, why choose the most old-fashioned and dull one?Even if you are a celebrity, Tifano often finds that they prefer to wear dark-colored clothes to attend events, while those lively and pretty clothes that are very fashionable in her opinion are often thrown aside with disgust, like a pile of colorful clothes Colorful trash!

Song Ya thought for a moment, and then slowly said: "Actually, there is nothing complicated about it, it's just that the culture is different."