Different God of Cooking [Rebirth]

At the end of the summer vacation, three eye-catching shops suddenly appeared in Rongcheng, and they have a common name:

A tree milk tea shop.

It was the entrepreneurial project that Zhao An had been busy with during this time.

The three milk tea shops are located near three different shopping malls in Rongcheng.

Before the opening, there were banners, newspapers and other means of publicity.On the day of the opening, staff in cute doll costumes took to the street with beautifully designed leaflets.

Several doll staff responsible for distributing leaflets have been professionally trained by Zhao An, but they don't just stuff leaflets directly into the hands of passers-by.Instead, it wobbles and makes naive gestures to interact with pedestrians.

Especially children and women have no resistance to cute large dolls and will actively interact with them.

At this time, the doll staff will take the opportunity to deliver the leaflets in their hands.

One tree milk tea brings you a different experience!

Milk tea series: silk stocking milk tea, mandarin duck milk tea, earl gray milk tea...

Fruit Milk Tea Series: Golden Memory, Papaya Kiss, Green Style...

The names of these milk teas alone are enough to attract them. In recent years, milk tea has become a new drink popular among young people.But compared with the milk tea shops of later generations, the types and names are still far behind.

The general names are pearl milk tea, cantaloupe milk tea, watermelon milk tea... It can be said to be quite unpretentious.

From the name, One Tree Milk Tea is already half successful, and the phrase "three days before the opening, all milk tea is half price" on the leaflet makes passers-by holding the leaflet willing to go to "One Tree" to try.

Of course, this is also inseparable from the decoration of a tree milk tea shop. The meticulous decoration mainly in gray and green makes the milk tea shop look particularly classy.

"This milk tea dares to sell for 6 yuan a cup. Is this boss crazy?"

Of course, some people will be worried about the price on the leaflet.

"Give it a try. Anyway, it's half price today, and it's even cheaper than ordinary milk tea shops."

Nowadays, a cup of ordinary milk tea is 3 or 4 yuan, which is considered a relatively luxurious drink nowadays.

When they saw the staff making milk tea for them, they understood why "One Tree" dared to sell it at such a price.

The black tea has been brewed early in the morning, and then it has been placed at room temperature, and it is packed in a special iron container, ready to be taken at any time.

The milk is a well-known brand in Switzerland. When making milk tea, the staff will also ask if they need fresh milk or milk powder. Generally, fresh milk is used by default.

As for other ingredients, such as pearls, nata de coco, pudding, etc., they are also placed in specific glass food cabinets, which customers can see at a glance. The colors are bright and full, and then they can choose according to their preferences.

Customers can see the brand of each raw material, because the clerk will place the last used food packaging on the specified display cabinet, and even the production date can be clearly seen.

Someone specifically estimated the cost price of a cup of milk tea. Milk, tea leaves, syrup, pearls, etc. add up to more than 3 yuan, and this does not include staff costs and venue costs.

Now everyone knows why Yikeshu milk tea dares to set this price, coupled with various unique production methods and exquisite appearance, "Yikeshu" milk tea is instantly regarded as a high-end drink.

Especially three days before the opening, Yikeshu milk tea is discounted by [-]%. This is a loss-making business. The "One Tree" milk tea shop was originally located in a commercial area, and the crowds waiting in line formed a long queue.

Faced with such a hot scene, pedestrians will stop to understand the situation.

"High-end milk tea shops opened at a loss and sold at a loss."

This information quickly spread throughout the business district, and it is human nature to take advantage of it, so the queue in front of "One Tree" is getting longer and longer.

Fortunately, Zhao An had already prepared enough contingency plans. The staff of the two shifts had all joined the battle. At the same time, they also seconded the staff who were in charge of Hongxiu food ingredients and logistics supply to ensure the smooth operation of the milk tea shop three days before opening.

The popularity of "One Tree" can be said to be the most unexpected event in the catering market in Rongcheng this summer. Who knew that three milk tea shops could set off such a boom?

However, the unexpected popularity in the eyes of others is the result of countless efforts by Zhao An, Wang Zegang, and Hongye Foods.

First, grasp what the market needs.

Are high-end Chinese restaurants lacking in Chengdu now?What is lacking is a variety of foods that can fill you up?neither.

People have more and more cash in their hands, consumerism has begun to sprout in the Chinese mainland, and consumption habits have undergone significant changes.

The most obvious change is that there are more and more shopping malls in Rongcheng. Residents also regard shopping in shopping malls as part of their daily life, and the catering industry is becoming more and more popular near the business district. The success of Burrito World is A prime example.

Zhao An also considered starting a restaurant chain at the beginning, but he still had too little start-up capital, and he was not able to borrow money like Zhao's mother.Zhao An set his sights on some smaller shops.

Zhao An is very clear that when consumers in the future are tired from shopping, what they like most is to taste desserts, or buy a cup of drinks that can replenish calories and bring a sense of happiness.

The latter is the origin of the milk tea shop planning.

In order to be able to stand out among the milk tea shops in the future, Zhao An did a lot of market research in the early stage. He visited a large number of milk tea shops in Rongcheng to understand the average level of the current milk tea shops.

In the eyes of others, milk tea is already a new favorite on the street, but in Zhao An's eyes, it is indeed not worth mentioning.The competition in the milk tea market in the future can be said to be quite exaggerated.

In order to attract customers, chain milk tea shops strive for excellence in raw materials and recipes.In order to break out of the siege, new and new brands must innovate and win by surprise.Coupled with those Internet celebrity shops that "popular" on the Internet from time to time, they have used the means of publicity to the extreme.

Although Zhao An personally doesn't like milk tea that is too strong, but he often invites employees and fans to drink milk tea, and his understanding of milk tea is still far beyond this era.

Zhao An was not in a hurry to jump directly to the era of "Internet celebrity milk tea", but temporarily used "Hong Kong-style milk tea" and "Bay style milk tea" as the main system, and launched various classic and enduring milk tea items in the future.

In fact, some milk tea shops are already taking shape based on the experience they have absorbed from Hong Kong City and the Bay Area.

So Zhao An worked hard on raw materials and made up his mind to make "One Tree" an industry benchmark in the milk tea industry.

At the same time, in order to let customers understand the quality of "One Tree" milk tea, there is a counter dedicated to displaying raw materials.These brands have been carefully selected by Zhao An, and they are basically the best mass-produced brands on the market.

In terms of products, Zhao An already has enough confidence.In terms of publicity, Zhao An still went all out.

In addition to the original various traditional media propaganda methods, there are also some new tricks.

Doll clothing is the most important means for One Tree to attract customers. The design of doll clothing was personally communicated by Zhao An and the design company many times, and it must cater to the aesthetics of children and female customers.

In addition, the half-price event is also something that Zhao An has calculated.He estimated that more than half the price would bring a lot of traffic.But someone actually figured out the cost of each cup of milk tea, which was indeed unexpected by Zhao An.

He will not miss the promotional opportunity delivered to his door.During the lunch break on the first day, Zhao An, who had been checking the situation back and forth in the three stores, directly told the cashier and the publicity staff that this could be used as a selling point for publicity.

For example, when a customer asks why milk tea is so expensive, he directly accepts the brand and unit price selected by the store, and then says, "Our raw materials are definitely the best products on the market."

As long as a rough calculation is made, customers will know that the cost of "One Tree" to make a cup of milk tea is about 3 yuan.It has greatly enhanced the brand image of "One Tree".

Many consumers have the illusion that if they drink a cup of milk tea, the boss will lose a little money.

Of course, in fact, even the half-price event three days before the opening will not make Zhao An lose money.

Customers evaluate the raw material cost of milk tea based on the retail price of the ingredients, but in fact, Zhao An signs the purchase directly from the general distributor in Rongcheng, and basically can get a 30% discount.

In this way, the material cost of a cup of milk tea is just over 2 yuan, which is basically the same even if labor costs and store costs are included.

Of course, because the business was so hot three days before the opening, the employees in the second shift had no chance to stop from morning till night.Zhao An directly compensated with three times the overtime salary, as well as various publicity expenses in the early stage of opening, and the income could not fully cover the expenses for the time being.

But as long as it survives the opening period, the subsequent profits can be said to be amazing.

And because there are only three stores in "One Tree", even if the business is booming, the consumption of raw materials is not enough.

If "One Tree" can really form a milk tea chain in the whole province and even the whole country, it is not impossible to discount the purchase price of various raw materials in half.

After three days of half price, "One Tree" immediately withdrew from the promotion of half price for the second cup.During the ten-day opening period, the long queue at the gate of Yikeshu never disappeared.

Later, in the name of Hongxiu Food, Zhao An contacted TV stations and newspapers to report on a tree. After paying a considerable "interview fee", a tree appeared on newspapers and TV at the same time. At that time, a tree had completely established itself in Rongcheng.

Zhao An has also been prepared for the later operation.

Milk tea has a relatively low technical threshold in the catering industry. The real competition is the supply chain, brand, creativity and black heart.

Therefore, the degree of black heart refers to adding excessive caffeine and saccharin to milk tea. These two substances can greatly promote the secretion of dopamine, making people feel that milk tea is particularly delicious, but it is too harmful to the human body.

Zhao An would never use such a method to attract customers, what he can guarantee is to provide the best quality ingredients, the latest styles and designs.

This is also the reason why Zhao An did not directly launch various conceptual milk tea items. He wants to make "One Tree" a benchmark and leader in the milk tea industry for a long time to come. Only in this way can he occupy a decision-making position for a long time. .

It is still a bit far away to say these things now. The biggest change at present is that after the official opening of "One Tree", each store has a daily turnover of nearly 1500 yuan, and the three milk tea shops can bring Zhao An more than 2000 yuan in income every day.

While slowly making up for the shortfall in the early stage, Zhao An is also continuing to cash in, preparing to expand investment and standardize operations.

In order to handle the supervision and management of "One Tree", Zhao An has recruited a finance manager separately. It is more appropriate to distinguish the accounts of "One Tree" from Hongxiu Foods.

And when everything was stable, Zhao An and Ji Jiashu also started school.