Bring goods we are first-class

In the box, the bodyguards and lawyers retreated temporarily, leaving only the four of them.

Those rotating lights and KTV speakers were also turned off. The good sound insulation here immediately made the whole room a very suitable place to talk about things, especially for Li Shaochen.

A few people didn't bother to move places.

Their leather bag business is going to be on the right track, and they want to become a company with formal operating qualifications and their own independent brand. Although Chu Mingqian is excited about this, the challenges they have to face are also great.

In China's affordable women's bag market, competition is fierce.

Most of the affordable leather handbags in the market are new products that imitate various popular big and small brands, so they are released very quickly.

Behind them, more small manufacturers choose to imitate their products.

These small manufacturers give up leather, choose artificial leather, and change hardware to make the price even lower. The price of the same style drops from two to three hundred to thirty to forty in an instant, effectively occupying the next class of the market.

But these orioles don't need to be considered for the time being. Chu Mingqian's target is the domestic mid-end market.

Among several people, he had the most actual combat experience, so he chose the first one to speak.

Summing up his thinking and analysis during the period of Taobao, Chu Mingqian has a draft.

Although he didn't study this and couldn't analyze it as thoroughly as a professional, the information obtained from the actual analysis is still very useful.

He was sitting on the sofa, leaning forward, with both elbows on his lap, in a very earnest pose for a conversation.

In front of him, from Li Shaochen to Louis to Julian, none of them were in the same class as him, Chu Mingqian only hoped that they could listen to him:

"I have been selling bags on Taobao for the past six months. My biggest experience is that the daily shipment volume of this platform is very large. Although Shaochen provides a lot of bag styles and the speed of updating is also very fast, but in the actual sales , I still feel that I can’t keep up with the needs of customers.”

In the live broadcast room, if the same style is used back and forth, the audience will quickly lose the novelty.Fortunately, Chu Mingqian has to go to school, and the weekly live broadcast time is only a dozen hours, otherwise he really can't change so many styles to maintain the popularity of the live broadcast room.

Li Shaochen listened and nodded with interest.

After all, before, he only got the quantity and sales from Chu Mingqian, and stamped him as the most powerful agent under him.

Moreover, most of the impression of Chu Mingqian was raised during the process of him cooperating with him in playing the plot. Li Shaochen hadn't had any serious communication with him on these matters.

He moved closer to Chu Mingqian and asked, "So, Aqian, you mean to expand production capacity?"

Chu Mingqian: "That's right."

If they want to open up the market, they should not be afraid of hoarding large quantities.

The entire market in China alone is so vast, not to mention that they don't need to worry about not being able to sell things like other businesses.

As long as he is here, Chu Mingqian thought, no matter how many goods he has, he can handle them.

They communicated in Chinese throughout the entire process, and Julian was able to fully receive their information, but lacked interest.

Until now, he still felt that designing cheap women's bags was too much for his own worth, so he didn't pay attention to this conversation at all, only thinking that they were talking about things that had nothing to do with him.

Louis observed Chu Mingqian's expression and felt that although there was no arrogance on his face, it showed his confidence in sales from beginning to end.

Before that, Li Shaochen had not once or twice praised Chu Mingqian as a business genius in front of him, but Louis remained calm, thinking that this time he just took this opportunity to see how capable he is.

So, in the gap between Chu Mingqian and Li Shaochen's communication, Louis stepped in.

He said to Chu Mingqian: "Expanding production capacity is also under consideration, but producing so many products at once, how do you plan to sell them all?"

Yes, production is not a problem. The ultimate goal of production is to sell products, which is the most important thing.

After hearing this, Li Shaochen also looked at Chu Mingqian.

Now that they are doing something big, Chu Mingqian will not be his national agent in the future, but the marketing director of his company. Li Shaochen very much hopes to hear a convincing plan from him.

What plan can Chu Mingqian have?What he thinks is the simplest and crudest way to sell, big sell.

He said: "When our own bags are designed and produced, we will still rely on the Taobao platform for sales at the current stage. Once the products are on the market, we must broaden the channels, spread them out in an all-round way, quickly seize the market, and make them available in the shortest possible time. Sales of new models have reached a saturated level.

"As for the lower-level market, there will always be our imitators. Therefore, our brand may be able to make its own characteristics like other big brands in terms of manufacturing technology, making it difficult or even impossible for other businesses to imitate."

Apart from Chu Mingqian, who is rich in theory and often needs to use his words to sell to customers in the live broadcast room, Li Shaochen may be the one who knows the most about making leather bags.

It was impossible for Louis to be involved in this industry at first glance. As for Julian, Chu Mingqian didn't know his origin, and seeing that he was completely non-participating, he didn't count him.

He only said to Li Shaochen: "Of course, we don't insist on this craft, what we pursue is speed."

Speed ​​is everything.

As long as I publish new editions fast enough, you imitations will not be able to catch up with me.

As long as I seize the market fast enough, your imitations will not affect me.

Li Shaochen nodded, thinking he was right.

After all, the imitation of various big-name bags in China is the same now. Those who are more sophisticated will buy the version first, and then imitate after buying it.

Trends are always changing quickly, and it is not easy to buy some brands, like Hermès, you have to order it to buy a bag.

Therefore, many of these shops that rely on high imitation also want to transform and carry out independent development.

However, because their customer base is accustomed to buying these fake high-quality imitations at one-tenth of the original price, they naturally look down on the ordinary goods made by these stores themselves, so many stores have failed in their transformation. Can only continue to come back to do high imitation.

It can be seen that without the ability of independent innovation, there is no core combat power, so when Li Shaochen said that they had a design director, Chu Mingqian felt that the whole future was a little brighter.

Going on, that is, when it comes to their target groups.

Chu Mingqian was a little thirsty, and reached out for the mineral water in front of him.

When they brought in the drinks just now, Louis asked for a whole bottle of mineral water, obviously remembering that Chu Mingqian said he couldn't drink alcohol last night.

I don't know if the drinks here will contain alcohol. It's always right to ask for a whole bottle of mineral water.

Chu Mingqian was very grateful, after all, in his current situation, he absolutely couldn't drink alcohol.

He opened the bottle cap, took a sip of water to moisten his throat, and then said: "Our overall price is between 200 and [-] yuan. Among the cheap women's bag buyers in my store, the price is about [-] yuan. Packages account for the largest share."

And the effect formed in this group is also the best.

In such a group, when a person buys a bag and is seen by her colleagues or friends, the similar aesthetics created by the similar environment will make them easily attracted by such a bag, and thus come to Chu Ming Qian's shop to buy.

"The consumption power of this consumer group is about the same—"

While Chu Mingqian was talking, Julian, who had been silent all this time, suddenly said, "Are you sure they would like others to carry the same bag as themselves?"

He used English, Chu Mingqian didn't expect him to speak, so he turned to look at him.

The Frenchman waited for his answer.

Chu Mingqian thought for a while, and he still wanted to explain the confusion to the design director, so he also switched to English to talk to him: "The high-end consumer group wants to be unique, and our target group is domestic, and they are used to buying two hundred And the mid-end consumer group of women’s bags priced below [-], they are often more willing to have similar or identical models with their close friends and others than being unique.”

The bags and shoes of the same style can quickly shorten the distance between women and establish a good relationship.

This trend is more obvious the farther away from the big cities, and it just so happens that the targets they want to win are not customers in the first- and second-tier big cities.

Julian looked thoughtful.

"What else?" Li Shaochen was interrupted when he was listening seriously, so he stretched out his hand and grabbed Chu Mingqian's sleeve and asked, "What else did you investigate?"

Chu Mingqian glanced at Louis, put down the mineral water bottle, and said to Li Shaochen: "And your AJ series inspired me. When we build our own brand and launch bags, we should also consider making it like this The series, connecting the past and the future, linking the past and the future, let you want the second generation after having one generation."

If the marketing concept is in place, there will be more popular publicity outside the live broadcast room, and more appealing endorsements, then even the cheap women's bags can be sought after by people, and people want to have them all.

And it just so happens that they are taking the cheap route, so even if they buy the entire series, the money they spend is not as good as buying a luxury brand bag.

This is the top affordable collection that even a ghetto girl can own.

Li Shaochen nodded as he listened: "Yes, and it's best to have matching models, couple models, girlfriend models..."

After speaking, he imagined his AJ series collection.

If only their bags could do a tenth of that, no, a hundredth would be enough.

Even if you start buying from the seventh generation of a series, people will try their best to buy the previous ones. At that time, they will launch classic comebacks to satisfy consumers' desire to buy.

But these are all things to do later, and it is easy to solve, the most important thing is to have an exciting style!

It depends on the big plum.

Li Shaochen looked at Chu Mingqian, and as soon as their eyes met, they knew that they were thinking of being together.

They turned to look at Julian at the same time.

On the side, Louis also looked at Julian.

Julian originally listened to these young people's words, and felt that they really didn't hurt their backs when they stood and talked. Are the shoes in AJ's series so well designed?That's still Jordan's influence.

Today, the entire series is no longer selling designs.

What they want to do now is a women's bag without any added value. To achieve this, in addition to concocting a corresponding brand story, the more important thing is the product itself.

How much painstaking effort did such a design take?They also want to innovate intensively and constantly. What do they think of as designers?Juicer?

Just thinking about it, Julian felt the surroundings quiet down, and when he looked up, he found three pairs of eyes looking at him.

"..." What are you looking at him for?Don't look at him!

Julian felt chills running down his back, especially when he met Louis' eyes, remembering that he had just been forced to sign the deed of sale, and that he had another handle in Louis' hands. If the little devil used these two things to oppress him, Julian felt that he had no way to resist.

He recalled that since he returned to Europe after suspending his studies, he wandered freely in the fashion circle. He came up with designs based on his mood and inspiration.

"I can't do it..." the Frenchman raised his hands and said to the young men who were staring at him, "Don't count on me!"

Chu Mingqian heard that he was so nervous that he could speak Chinese, and then he heard Louis say coldly from the side: "If you can't do it, you have to do it."

Julian: "..."

Louis withdrew his gaze after finishing speaking, and said to Chu Mingqian and Li Shaochen: "He can do it, don't worry about the design, now why not think about what Shaochen's brand should be called."

When Li Shaochen heard this question, he immediately fell into deep thought.

It mainly depends on Li Shaochen's intentions, Chu Mingqian didn't intend to speak at this time.

However, from a practical point of view, although their brand focuses on the domestic market, it should not be rustic and must have an international style.

In this way, they can give their target groups a sense of superiority that they have bought quality that is in line with international standards at a moderate price.

Louis said at this moment: "How is LV?"

Julian: "..."

This is for fear that others will not know their ambitions.

Louie obviously also did some homework for Li Shaochen's career, and said: "Singapore's little CKs are also priced at civilian prices, with mid-range quality."

In order to distinguish it from CalvinKlein, this brand is generally called small CK.If their brand abbreviation is LV, it will be small LV in the future.

Of course, there is also Louis's own selfishness in this.

Li Shaochen's English name is Vi, and their names together are LOUIS&VI, or LV for short.

Chu Mingqian got the idea of ​​Louis, but Li Shaochen had a different reaction when he heard the abbreviation of the brand name.

There was light in his eyes: "Lord Voldemort!"

The Duchess bag!

Louis: "..."

Chu Mingqian almost felt sympathetic to him, why did I turn my heart to the bright moon, but the bright moon shines on the ditch?I also want to know that "L" is the abbreviation of LOUIS. How could it be Lord Voldemort!

Julian watched from the sidelines, wondering who this group of people were?

But no matter how heavy his heart was, he was still amused by the expression on Louis' face. It was worth the price to see the little devil have such an expression.

Li Shaochen was still immersed in his imagination, rubbing his hands together and said: "Okay, okay, there is a small CK in the front, and a small LV in the back. We are now making women's bags, and we will expand our business in the future to produce various fashion items."

Louis was struck so speechless, but fortunately Chu Mingqian remained rational and stopped the Harry Potter enthusiast.

He said: "Isn't Little CK a brand that the two founders put their names together and jointly established? I think what Louis said is to put your name and his name together and make a joint brand."

What, not Lord Voldemort, but LOUIS&VI?

Only then did Li Shaochen come to his senses, he put down his hand, and said to himself: "That's fine, foreign style." After speaking, he raised his head and looked at Chu Mingqian, "But we are all co-founders. It’s just me and Louis’ signatures, isn’t that bad?”

Chu Mingqian thought to himself that I don't want to put my name on it as a light bulb, so I just told Li Shaochen that I don't care, and then said: "And I don't have an English name either."

In the principle of fairness and justice, Li Shaochen looked at Julian again: "How about you, Big Li?"

This is their design director, the person who will inject the soul into their brand in the future, and his name cannot be justified.

Da Lizi: "...I don't want it either."

Louie didn't even have to stare, he didn't want to put his name on such a cheap brand targeting small CKs, it was too embarrassing for him.

"Okay." Chu Mingqian looked at Li Shaochen and made a conclusion with a wave of his hand, "Now our market target has also been set. I think the company is registered in Hong Kong, so that it can spread to the whole Southeast Asia."

In this way, their leather bag brand is not only domestic, but also can be distinguished from other local brands.

Li Shaochen remembered that many companies in his circle of friends were registered in Hong Kong, and the procedures should not be troublesome.

This decision is very good, and no one has any opinions. Only Louis said: "It is convenient to have an office in this city."

The company in Hong Kong is just a shell. It is impossible for Li Shaochen to leave the familiar land and resources in this city and go all the way to Hong Kong to start from scratch.

When Li Shaochen heard this, he immediately said, "I have it, I have it, I have it!"

Louis: "To expand production capacity, in addition to increasing the number of factories, we must also recruit master craftsmen."

It is true that the labor force in Southeast Asia is cheap, but if the technology is not good enough, it is okay to make some imitation products, but it is not enough to make your own brand, and you need to be taught by a master.

Li Shaochen: "I'll do it, I'll do it!"

Louis nodded, so at this point, all that remains is to call in the lawyer to draft the contract and discuss the issue of equity distribution.

His eyes fell on Chu Mingqian. Although Chu Mingqian gave a lot of useful information just now, it also exposed his unprofessionalism, and he is still a student, so he has no advantage at all.

Everyone just heard him ask: "The last question, Shaochen provides contacts, I provide money, and Julian provides technology. What can you provide to become Shaochen's co-founder?"

He wanted Chu Mingqian to answer the question, why is he irreplaceable.

"Louis." Didn't Li Shaochen think they agreed, and Chu Mingqian was in charge of sales, "Didn't I tell you that Aqian is a business genius—"

Louis said, "I can find you a better one."

"It's ok."

Li Shaochen wanted to say something, so Chu Mingqian held it down.

Chu Mingqian didn't think that he could get into Louis' eyes without accepting some tests. This young man was completely different from Li Shaochen. He stood up and said, "If you don't mind, let me get it when I go home?"

"Let's go together." Afraid of the embarrassing atmosphere, Li Shaochen also stood up and said, "After Ah Qian has taken his things, stop by our office to take a look."