President of Custom

Jin Lanshu did not expect that her carefully designed "Private Custom Perfume" plan did not achieve the expected results.

Obviously this is great!

Isn't that romantic?

Jin Lanshu scratched her scalp and didn't know that the problem was her stinky mouth.

However, although Song Fengshi said he didn't accept it, he was still sweet in his heart, and his attitude towards Jin Lanshu was much more gentle.

Moreover, the company is also busy, Song Fengshi still has a clear distinction between public and private, and he really can't bear to continue to be awkward at this juncture, fearing that Jin Lan will have a headache.Speaking of which, everyone now spends 90% of their brain capacity researching what style the spring and summer models released in the autumn fashion show should go.

Cheng Jin said: "I think the elements of palace embroidery can be continued. Didn't it mean that it was successful before?"

"I don't think so." Cao Datou said, "Consumers are very 'greedy and tired of the old'. If you keep producing the same things, they will find it boring and not fun."

Cheng Jin said: "But every brand has its own classic elements, which will appear in every series and become its own signature. This is also conducive to the positioning of a brand."

"But I don't think palace embroidery is suitable for all series." Rick also spoke, "court embroidery is too complicated, especially the full embroidery you advocated before, which is not suitable for the current trend that emphasizes simplicity and neatness. In addition , it is time-consuming and labor-intensive, and it is difficult to apply it to ordinary ready-to-wear and accessories series.”

Cheng Jin was also speechless, because he was indeed convinced.

If it is considered to be a classic element in the whole series, it is really not suitable for too complicated.

"Generally speaking, the classic elements of the brand are some printed patterns," said design director Kevin. "For example, the classic check pattern or old flower pattern, it is best to be simple enough, but beautiful and stylish. Can make a statement."

Cheng Jin nodded unconsciously.

Song Fengshi said: "As a promotion and marketing person, although I don't understand design, I think you are right. But it is really not easy to establish a core element. For example, you just mentioned plaid and old flower patterns. It looks very simple, but it is actually an element full of beauty that is difficult to design.”

"Yes, but I already have a preliminary idea." Kevin replied, "It is to take the simplest route and use the 'Yunxiang' LOGO as the core element. Just like 'supreme', use your own LOGO Printed on the product as the signature of the brand."

"Hmm..." Song Fengshi frowned.

"Is this okay?" Cheng Jin shook his head, "I think this doesn't match our positioning. It seems like a lazy way."

Kevin asked, "Then do you have any suggestions?"

Cheng Jin was startled, but said, "I will try my best to think of a new element."

"But the press conference is imminent, so we can't think about it slowly." Kevin is used to the commercial line, and is very sensitive to time and cost. "Picasso can paint a painting for ten years, but we can't do products."

"I..." Cheng Jinrou faltered weakly.

"Okay." Jin Lanshu finally said, "Think again."

As long as Jin Lanshu said "Think again", then everyone should "Think again".

After the meeting, Jin Lanshu returned to the office to process the documents.Song Fengshi knocked on the door and entered the office, and only said, "Actually, do you have the same idea as Kevin, and think it's better to save costs?"

"What do you think I am?" Jin Lanshu raised her eyebrows, "Do you think I'm also an upstart aesthetic?"

"Of course not!" Song Fengshi quickly shook his head, "I'm just asking..."

"I said, I want to be a good brand, not just selling goods." Jin Lanshu pulled out a report and handed it to Song Fengshi, "Take a look."

Song Fengshi glanced at the report and quickly came to a conclusion: "This is the conclusion of a luxury industry survey? Consumers with assets below 1000 million are more sensitive to prices, and most of them pay attention to whether the logo is conspicuous enough. Assets exceeding 1000 million Millions of consumers, on the other hand, will pay more attention to whether the brand matches their own temperament and whether it can reflect their personality."

"That's right, we can't focus on people with assets below 1000 million." Jin Lanshu only said, "It's not impossible to print a LOGO, but it should be placed on the entry-level model and the low-end line. If all products are The LOGO of Yinda is very detrimental to the overall development of our brand. Especially our press conference will be held in the Louvre, so it can’t be so rustic. We must produce something with heritage. So I am optimistic about Cheng Jin. "

"Well," Song Fengshi nodded, "I feel that Cheng Jin also needs encouragement."

Cheng Jin is an artist who lacks self-confidence.

Song Fengshi made coffee and went to the workshop to find Cheng Jin, and found that Cheng Jin had been scratching his head until his hair was messed up like a bird's nest.

"Stop scratching," Song Feng smiled and handed him a cup of coffee, "If you scratch again, you'll be bald."

"If you're bald, be bald," Cheng Jin said with a dejected look on his face, "Eight out of ten designs are bald, that's normal."

"Really?" Song Fengshi took a sip of coffee and suddenly thought, "Didn't your last design concept come from the collections of the museum? Or why don't you go to the museum someday?"

"That can't be done." Cheng Jin said, "How can there be such a time? The press conference is imminent!"

"'The press conference is imminent'... This sentence sounds very familiar..." Song Feng thought for a while and said, "Did the design director Kevin say it just now?"

"Yeah." Cheng Jin nodded and said, "He also has his reasons."

"What are you listening to him for? You are an artist." Song Fengshi said, "You don't shart!"

Cheng Jin twitched his lips and squeezed out a smile: "Thank you, Mr. Song. But I don't think I can be so self-willed. Since I want to make products, I can't just focus on art. The balance between art and business is the key. The key to being a brand.”

Song Fengshi raised his eyebrows in surprise: "Have you suddenly had such a profound understanding?"

"Isn't that right? I saw Yuan Chun and didn't want to understand this, so I kept losing money." Cheng Jin said, and shook his head with a wry smile, "But I'm quite envious of this state."

Song Fengshi smiled: "Lewis, who was born with a golden spoon in his mouth, can't we compare?"

"That is."

"But in the end it's 'haste makes waste'. I don't think you can do it if you stay here and don't relax. The rubber band will break if it is too tight!" Song Fengshi opened the mobile ticket booking app while talking, "I Let me help you see what exhibitions the museum has recently."

Song Fengshi looked at it and said, "Look, there is an exhibition of "A Thousand Miles of Rivers and Mountains"."

Cheng Jin's eyes brightened when he heard the words: "Is it "A Thousand Miles of Rivers and Mountains"? Is it "A Thousand Miles of Rivers and Mountains" by Wang Ximeng of the Song Dynasty?"

Song Fengshi opened the photo of "A Thousand Miles of Rivers and Mountains" and said, "This color is so beautiful."

"Isn't that right? They use traditional mineral pigments, which are bright in color and won't fade for thousands of years..." Cheng Jin said, suddenly jumped up, and said, "By the way, didn't you say that my moonlight product was very popular before?" Welcome, can you make a core element? So, a recognizable color can also be a core element, right?"

"Of course." Song Fengshi nodded, "It's like Valentino's red or Tiffany's blue."

"What about the stone green and azurite that have not faded for thousands of years in "A Thousand Miles of Rivers and Mountains"?" Cheng Jin said, "Isn't this color unique? The stone green, azurite, and cinnabar colors produced by Chinese painting pigments are all chemical The paint can't be mixed."

Song Fengshi was also quite pleasantly surprised when he heard the words: "That's right! And it also fits the positioning of our national style brand! Because it is pure Chinese elements! It is also an intangible cultural heritage! The style is quite high!"

Cheng Jin stopped scratching his head immediately, and immediately began to write and make a plan.

Song Fengshi also brought this idea to Jin Lanshu.

Jin Lanshu also felt good when she heard the words, she just said: "Not bad! I just said, Cheng Jin is fine."

Traditional Chinese mineral pigments have good color development, high color fastness, and beautiful hues, and can be applied to various materials, not only textiles, but also ceramics, glass, and plastics.And it's organic pigments, which can be used as a gimmick.

"Consumers now like 'organic' in everything," said Cao Datou, "If this pigment is made organic, they will like it very much."

Kevin raised an objection: "But the cost of mineral pigments is quite high, and the production is also very troublesome..."

"Don't worry about it." Jin Lanshu emphasized, "We are in the luxury business. Just set the price higher."

"What about the mid-to-low-end product line?" Kevin said, "It's a product below [-] yuan, how to apply it?"

"I also thought of this." Cheng Jin said suddenly, "We can use local elements. The scraps left by high-end products are cut into small pieces and added to entry-level products in the form of collages."

With that said, Cheng Jin also handed over the design draft.

Jin Lanshu glanced at it and said, "Okay, not bad."

Then Cheng Jin showed a relaxed smile.

After the meeting, Kevin shook hands with Cheng Jin and said, "Teacher Cheng is amazing, I still have a lot to learn from you."

"No." Cheng Jin was a little shy, "I actually don't know anything."

The design was finally finalized, and Jin Lanshu felt relieved.On the way home from get off work, he also hummed leisurely in the passenger seat.

Song Fengshi said while driving: "Are you relieved? Are you afraid that Kevin will not be convinced and become the next pornographic fan?"

"He won't." Jin Lanshu said, "Although Kevin doesn't see any great talent, he still has good character and is modest. I've thought about it this time, and I still want to find someone with good character. Otherwise, it’s easy to go wrong.”

Song Fengshi smiled.

Jin Lanshu said again: "What about you? What do you think of my character?"

Song Fengshi murmured: "You can ask such a question?"

Jin Lan was very displeased: "Then you think my character is not good?"

"Okay...very good..." Song Fengshi really didn't want to argue with others while driving, so he coaxed Jin Lanshu first.

After getting a satisfactory answer, Jin Lanshu stopped talking and hummed a song while looking out the window.Humming, he stopped again and just said, "Stop the car."

"What's wrong?" Song Fengshi asked while pulling over the car.

"Look, do you like it?" Jin Lanshu pointed to a flower shop by the roadside, "Do you like roses?"

Song Fengshi's heart skipped a beat, and he looked at Jin Lanshu's profile under the neon lights, and said faintly, "I like it..."

"But?" Jin Lanshu seemed to have a premonition that Song Feng was about to say a turning point.

"But..." Song Fengshi held his chin and said distressedly, "roses have thorns."

"Fish also have spines, don't you just eat them?" Jin Lanshu said, "Pretentious."

Song Fengshi was choked by him, and he sighed after a while, and said: "Yes. Where there are thorns, there will be thorns. There is no way, it is born. He didn't do it on purpose."

"Then I think you like it." Jin Lanshu only opened the car door, walked quickly to the flower shop, and came back with a large bouquet of roses.

The narrow front seat was immediately filled with the fragrance of roses.

Song Fengshi became in a better mood, and said with a smile, "Why did you buy this?"

"Isn't this basic etiquette?" Jin Lanshu said, "Sending roses to coax someone or something."

Song Fengshi muttered "You still know the basic etiquette", and accepted the rose with a smile.