President of Custom

The new offline advertisement has landed, which does not mean that the planning team can be idle.

Soon, the president issued a new task - online promotion.

After all, "digitalization" and "rejuvenation" are the two major focuses of the new route.Digital marketing is a big focus of the new promotion strategy.

In the small conference room, members of the planning team met to discuss new plans under the organization of the team leader Jaclyn.

"Our previous advertisements put a lot of emphasis on youth, but the president emphasized that we cannot ignore the needs of mature consumers. After all, our brand positioning is for consumers aged 20 to 50. And mature consumers are what we originally wanted. There is already a 'battlefield', let alone lose him." Jaclyn held the minutes of the meeting and emphasized, "President Jin means that this online promotion needs to be 'depth, breadth and enthusiasm', so that young consumers Consumers have a sense of participation, and at the same time, we cannot ignore the mature consumers of the brand, so as to achieve a sense of participation of all age groups.”

The planning team lowered their heads and recorded.

Ace said, "Mr. Jin will really give you problems..."

"Is this difficult? This is pretty good." Ai Li put on an "old man" posture again, and taught the other party, "The former boss was considered difficult. He didn't mention any requirements carefully, and the needs were not clear, so he just said 'advanced' ''Atmospheric', who knows how to do it? It's better to clarify the rules like Mr. Jin, and the work will be easier to carry out."

Jaclyn nodded and said, "Of course Mr. Jin is wise!"

Even in a place where the boss can't hear, you still have to flatter!

The planning team thought hard and worked overtime for several days, and finally produced a concept commercial.In the advertisement, there are clouds of beauties, some young and some mature women, all wearing Baofanliu accessories.

When submitting the commercial, it was still a small meeting of four people including Owen, Jin Lanshu, Cao Datou, and Jia Kelin.After the ad sample was played, Jaclyn said: "Many mature consumers also agree that they are 'at their best age'. So I think this ad can cover all age groups we target."

"It's not unreasonable for you to say that." Cao Datou responded first, "But are you ignoring male consumers?"

Jaclyn was taken aback, then smiled for a while and said, "Well, your opinion is quite right. We can also add male images in the finished film, after all, the 'best age' has no gender distinction."

"But I think your commercial is not 'digital'." After all, Cao Datou came from a technology company, and he is better at digital marketing than Jaclyn. "First of all, your video is too long. There is no difference in advertising. Second, are you sure what platform you want to broadcast on?"

Jaclyn replied: "This... this is of course on the digital platform... that is, the major video platforms."

"Is that a pre-roll ad?" Cao Datou shook his head, "The pre-roll ad is becoming less and less popular. And such a long video ad is no longer suitable for the current market. We all make short videos."

Jia Kelin was robbed by Cao Datou, her face was disgraced, she looked at Jin Lanshu who had been silent all the time, and said, "Boss Jin hasn't said anything yet? Why does Director Cao make such an evaluation?"

Jin Lanshu spoke slowly: "Indeed, last year, the number of video advertisement views for luxury goods dropped by 85% year-on-year. This is an indisputable fact."

Jaclyn was also speechless.

Cao Datou smiled triumphantly: "I think, you can find celebrities to do live broadcast on the most popular live broadcast platform now, and the interaction is very strong."

Jaclyn objected: "This is really funny! I'm afraid this can only meet the needs of young people? Can mature consumers like to watch celebrities on live broadcast platforms?"

Cao Datou said: "There are many more mature users on the live broadcast platform than you think!"

Jin Lanshu saw the proposal submitted by Cao Datou, and pointed out after a while: "This platform is very popular, but there have been several scandals recently, so it is not suitable for us. Don't take advantage of it, and damage the brand's image. I think it is still necessary to do this. Be cautious."

Cao Datou's complacent fire was also extinguished by Jin Lanshu, and there was only smoke.

Jin Lanshu closed the plan of the two, and replied with four words: "Send it back and do it again."

Some of these two groups continued to be busy.

In fact, Jin Lanshu himself is very busy.

It was only when Song Fengshi was reading the news at home that he realized why Jin Lanshu was so busy these days.

It turned out that Prince Kuilong had an accident.

The Lu family, who was originally revitalized by Jinlanshu, was handed over to Prince Kuilong. Unexpectedly, the prince made a lot of troubles. Once he returned to the pre-liberation period, the sales in the last quarter fell, and the results were ugly.But, after all, the crown prince is the crown prince, the boss's own son, and he can't be dismissed after only one season, which is ugly.

Boss Kuilong got a reliable professional manager to go over and take the incompetent prince out of the way, which is also a face for everyone.

Unexpectedly, Prince Kuilong knew that he was about to be ostracized, broke the cans, broke the cans, acted recklessly, messed up the company, and even spread the scandal of sexually harassing his subordinates.

These luxury goods pay special attention to the brand image, how can such a thing happen?

Boss Kuilong asked Lu to issue an urgent announcement to remove the eldest son as president, and at the same time asked Jin Lanshu to work overseas and temporarily act as Lu's CEO.

"Don't worry," the boss still coaxed Jin Lanshu, his tone was more loving than his own son, "This salary must be doubled for you."

"Double copies? Do you think I'm a beggar?" Jin Lanshu's tone was even more aggressive than that of a rebel.

The boss took a deep breath and said, "Well, I will give it as you said."

"Okay." Jin Lanshu said, "And stock options..."

"Of course, no problem." The boss smiled, "My love for talents..."

"Okay," Jin Lanshu was too lazy to listen to nonsense, "When the time comes, ask your assistant to send a copy of my package agreement. After reading it, I think it's OK and I will sign the contract."

The boss agreed, thinking, Jin Lanshu would still say "you", how fucking polite.

Jin Lanshu was so rude to the boss, it was not true that he was rude by nature.In fact, he was full of anger, and there was a resentment of "Zhong Wuyan if there is something, and Xia Yingchun if there is nothing".

It was you who asked me to hand over Mrs. Lu, and now you recruited me back?

when i what?

Probably this kind of resentment.

Boss Kuilong knew it, so he lowered his stance.

For the Lu family, after the turmoil subsided, Jin Lanshu didn't bother too much, and put a few formerly familiar cadres in their proper positions, and the company could run efficiently again.It's a big brand, and it's all done in the first place. If the prince didn't mess around, it wouldn't be so bad.

"Stupid cake." Jin Lanshu passionately insulted the crown prince who was far away across the ocean, "His father is quite powerful, how did he give birth to such a thing?"

Song Feng, who was eating with Jin Lanshu, swallowed, and had to say after a while, "You can still admit that others are great? That's not bad."

"If he's not good, why would I work under him?" Jin Lanshu said in a natural tone.

"I thought you were quite dissatisfied with him."

"No one can satisfy their boss." Jin Lanshu asserted.

Song Fengshi smiled and said, "Well, but I don't know if he really gave up on the prince? After all, he is still his own son."

"If he is his son, even if he doesn't become a CEO, he can lie down and spend money every day at home. What's the matter?"

Song Fengshi frowned again, and said, "It's just that his huge family business is unsustainable?"

"That's not enough. As far as I know, he has a daughter in Germany and a son in China. There should be more elsewhere."

Song Fengshi raised his eyebrows: "He's still spreading 'love' all over the world?"

"Yeah, I just said that his character is not good." Jin Lanshu was gossiped about being the boss, and he also gossiped about the boss behind his back, "But even if he is so unlucky, if he is not good at birth, he can still find a professional manager People run business and talk things over.”

Song Fengshi smiled: "Then you can fight for it and be the talker of the Kuilong Group."

"I'm not interested." Jin Lanshu said, using chopsticks to pick and choose, "Hey, why did you get so many green peppers? Is your plate fried with green peppers or meat mixed with green peppers?"

Song Fengshi was also angry: "Eat more green peppers, it will be beneficial!"

Jin Lanshu had a meal at Song Fengshi's house, and then turned on the TV to watch the program freely, like an old man.

Song Fengshi didn't dare to ask Jin Lanshu to wash the dishes, so he said tactfully: "It's so tiring to cook and wash the dishes!"

Jin Lanshu said, "Really? Then why don't you buy a dishwasher?"

Song Fengshi was also stunned by Jin Lanshu's rhetorical question.

After a while, Song Fengshi found his own train of thought: "Do you think there is room for a dishwasher in the small kitchen of my small shabby house?"

"It seems to be the same." Jin Lanshu rubbed his chin and thought, "Then why not buy a big house?"

The "why not buy a dishwasher" just now was an acceptable question for Song Fengshi, but now the "why not buy a big house" really made Song Fengshi want to vomit blood a little bit.

Song Feng said angrily: "Buy a big house? Will you give me the money?"

Jin Lanshu seemed to be overwhelmed by the question.

Seeing that Jin Lanshu was stunned, Song Feng thought he had finally won a round of words, and he was quite proud.

Unexpectedly, Jin Lanshu was stunned for two seconds, then replied: "It's not impossible."

Song Fengshi almost fell off the sofa.

He also wondered if Jin Lanshu was telling the truth or just kidding...

But if you think about it carefully, you should force yourself to say such things just for the sake of face.

Who can buy you a big house without any problems?This kind of thing, my own father is hanging on!

Song Fengshi refused in a "sensible" way: "I don't care if you give it to me. I really like this little house."

Jin Lanshu said, "Then your taste is not good."

Song Fengshi wanted to vomit blood: Yes!If I have good taste, how can I still like you?

Jin Lanshu stood up and rolled up the sleeves of his shirt.

"What's wrong?" Song Fengshi looked at Jin Lanshu suspiciously.

Jin Lanshu said, "Don't you find it tiring to wash dishes?"

Then, Jin Lanshu entered the kitchen neatly and began to wash the dishes and chopsticks.

Song Fengshi was really stunned: Jin Lanshu can understand human speech!

The author has something to say: It breaks my heart to see readers worried that Lewis will go bad!I say it again!Lewis is not a bad guy!Lewis is really not a pervert!It is not wrong to give him a good person card!