President of Custom

Jin Lanshu is a person who is not willing to reveal his true thoughts.

Not only in life, but also in work.

Therefore, although he was determined to engage in independent marketing planning, he did not immediately set up a corresponding department.

He gave an ambiguous attitude, as if to say, if it can't be done well, let's continue to outsource this part.

At the same time, he also believed in the principle of competition.

Otherwise, he would not implement the system of "survival of the fittest" and "elimination of the last" from top to bottom in Baofanliu.

The same is true for this new "planning department".

He asked the brand department to set up a planning team, and at the same time asked the marketing department to set up a marketing team. Both teams were assigned the same tasks.At the same time, the two groups nominally belong to the brand department and the marketing department respectively. In fact, the supervisors of the two groups report directly to Jinlanshu.This intention is obvious, that is, "survival of the fittest".This "assessment period" has passed, and only one of the two groups will survive.And the supervisor who survived can become the director.

Song Fengshi belongs to the planning team.

The director of the planning team is Jaclyn, 35 years old, a female returnee with a master's degree. She has rich industry experience. She is young and has high qualifications.During the interview, she actually had a mediocre impression of Song Fengshi. Later, when she was discussing the composition of the members with the brand director, Owen came to "raise some points", saying that Song Fengshi and Jin Lanshu were old classmates, and she was a little uncertain.

"If Mr. Jin and Song Fengshi are old friends who have a good relationship, why did Song Fengshi work at the grassroots level for so many years?" Jia Kelin didn't want to understand, "Well, maybe it's because Mr. Jin has been in the Lu family before? Then why didn't Song Fengshi go to Lu's?" Do you rely on Boss Jin?"

With these questions in mind, Jia Kelin asked when explaining her work to Song Fengshi alone: ​​"Speaking of which, I seem to have noticed your resume..."

"Huh?" Song Fengshi looked at his new boss seriously.

Jaclyn said, "It seems like you and Kim always graduated from the same school and the same class?"

Song Fengshi's face changed slightly, but he still kept smiling: "Yes, it's from the same class."

"Oh? That's awesome!" Jaclyn laughed, "Will your old classmates still keep in touch?"

Song Fengshi was a little embarrassed, and replied: "Occasionally, occasionally, rarely. You also know that Jin is always the boss."

Jaclyn sensed Song Fengshi's evasive attitude, so she didn't ask any more questions.

At the morning meeting, Jaclyn also announced their first task since the team was established: "In order to match the release of the new season's products, we need to plan a new advertisement. Mr. Jin and we had a meeting and clarified several requirements ...These are photocopies of the materials, you can take a look...I simplified it a bit, grasped the basic spirit, and mastered a few basic points. First, it must be able to reflect the transformation of the brand. The previous Baofanliu gave people a sense of The more mature image is not in line with the brand's new line of "rejuvenation". Therefore, the second is to cater to the young audience, and must make young consumers desire to shop. This is the basic theme. It means, It must contain the two core messages of 'transformation' and 'young'. Third, the slogan must be concise, and the number of words must be limited to 12 words, and the general meaning of the deposit is preferably within 10 words."

A newcomer named Ace raised his hand: "Why is there a limit on the number of words?"

Jaclyn said angrily, "Because this is the president's request!"

Another old employee named Ai Li smiled contemptuously and said: "So if you don't come from a major, you are not good enough. Anyone who has studied related majors should know that if the number of words in the advertisement exceeds 12 words, the audience's memory of it will be greatly reduced. It will be reduced by 50%."

Ace said, "According to you, long commercials are not enough?"

Alice looked down on Ace, so she said, "Almost, can you think of any classic commercials that are very long?"

"Why not!" Ace retorted unconvinced, "I don't accept gifts for the holidays this year, I only accept gifts..."

Ai Li's face suddenly turned crimson purple, it's true!

"Okay!" Jaclyn stopped the bickering of her subordinates angrily, "Work hard! There will be a meeting before Friday, and each of you will submit a plan!"

The members of the group began to scratch their heads and think.

Let’s say this task is heavy, but it doesn’t seem to be too heavy. It’s just a slogan.

It's not easy to say, but it's not easy. If you want to meet the brand value and reflect the core message of "transformation" and "youth", it should be within 12 words.

Moreover, it is not enough to just write this advertisement, and you have to write a long "design idea", which is equivalent to a 12-character advertisement, and you have to write a small thesis to demonstrate how this advertisement is. Well, how is it suitable, how is it creative, how is it "transformed", "young" and "Baofanliu"...

Everyone searched their brains on the computer, and slowly typed out the words, and then slowly deleted them.

"so hard……"

There was a lot of mourning in the group.

In fact, Jaclyn also lost her hair.

She was afraid that she would not be able to come up with a plan, and she was even more afraid that the competing groups would come up with a plan.

However, for things like inspiration, it is useless to sit dead in front of the computer.

Although Song Fengshi couldn't think of any powerful solutions, he still clocked in at the clock when he got off work, packed his things and prepared to leave.

Ace watched Song Feng put away his things, and asked in a low voice, "Have you figured out a plan yet?"

"No." Song Fengshi replied, "But you can't figure it out if you sit here and work overtime?"

Ai Li sneered at the side, and secretly said: "It's one thing not to hand in the work, but you have to have an attitude, right? At least make a show to show the boss."

Of course, as an "old fritter", she does not intend to remind her colleagues of the truth that "sitting overtime and pretending to be serious, the boss looks more comfortable".Didn't Song Fengshi know that there was such a law?

But he was really too lazy to take care of it, so he picked up his bag and left.

Ace saw Song Feng walking so gracefully, so he also packed his things and left.

Seeing that the two had left, Ai Li remained silent and continued to stick to her post.It wasn't until Jaclyn left the office that she dared to clock out.

Of course Song Fengshi knew that he should put on a show when he first joined the job, and punching out on time might offend some bosses.

But he doesn't care anymore.

He made an appointment with Jin Lanshu.

He stood by the side of the road, looking around like a child waiting to be claimed, still a little dazed.

"Xiao Song." A steady voice suddenly sounded from behind.

Song Fengshi was startled, and when he turned around, he finally saw Jin Lanshu: "Ah! Scary!"

Jin Lanshu appeared silently like a person without feet.

Jin Lanshu said, "What do we eat?"

"I see, you turned down the high-end dinner, didn't you?" Song Feng said angrily.In fact, Song Fengshi didn't care about it at all.He thought, if he could invite Jin Lanshu to a dinner party, how could he not be high class?But certainly not some important banquet.If it was an important banquet, Jin Lanshu would not refuse it for himself.

"There's nothing delicious, and I don't have the money to treat you to a fancy place." Song Fengshi said, "Please don't mind."

Jin Lanshu said: "Okay, but if it's unpalatable, I'll still be honest."

Is it still this "okay, but" sentence pattern?This was originally reminded by Song Fengshi to teach Jin Lanshu to speak well, but he did not expect such a euphemistic sentence pattern to be used so badly by Jin Lanshu.

Song Fengshi said: "You should be able to rest assured about this. It won't taste bad."

Jin Lanshu said, "My taste is very picky."

"Actually, you've eaten it too, and you've commented that it's okay." Song Fengshi smiled mysteriously, as if trying to tell a joke.

This hurdle really aroused Jin Lanshu's curiosity: "Oh? I have eaten it? Have you commented?"

Song Fengshi nodded: "Yes, I invite you to eat the meal I cooked."

"Huh?" Jin Lanshu raised her eyebrows a little, really surprised.

Song Fengshi was ready to accept Jin Lanshu's harsh words.But Jin Lanshu smiled slightly and said, "Okay."

This reaction really surprised Song Fengshi.

He thought that Jin Lanshu would be as mean as ever, saying something like "it's too shabby" and "really not advanced".

"Where to eat?" Jin Lanshu seemed very interested.

Song Fengshi didn't expect that Jin Lanshu would really like to eat the dishes he cooked.

So unexpected.

I thought that Jinlanshu was only eaten because of lack of money, but I really like this taste?

Song Fengshi didn't realize that he was secretly pleased, so he smiled and said, "Go to my house."

"Okay." Jin Lanshu seemed to be in high spirits, with a smile on her face, looking as gorgeous as a peach blossom, almost dazzled Song Fengshi's eyes.

Jin Lanshu said to Song Fengshi again: "I'll go to your house. Tonight, I won't go."

Song Fengshi was fascinated by Jin Lanshu's peachy smile, and his cheeks were a little red.