Opponent debater, you talk nonsense
Chapter 13
Teammate A: "People don't listen!"
Teammate B: "An explanation is a cover-up, and what is covered up is the truth."
Teammate C: "Don't explain, everyone understands."
Song Shu: "..."
Why do I have to deal with you guys in a gay way every day...
Song Shu, who was too troubled to explain, moved a chair from the side and slumped down.He's resigned himself to his fate. Anyway, since he provoked Han Rui, is it okay that he was misunderstood?
Just look away.
The world is not worth it at all.
Han Rui couldn't help laughing when he saw Song Shu's expressionless face: "Are you really angry? What a sweetheart."
"Who told you to let it out?"
"I didn't have headphones on. Besides, I didn't know you were so... chuffed."
"You're the best!"
Song Shu finally calmed down, and was agitated by Han Rui's word "嗤".Seeing that Song Shu was about to blow up again, Han Rui hurriedly interrupted: "Hey, stop making trouble. Everyone is waiting for me to open the back door for you."
"..."
Song Shu suppressed his anger and said silently: bear the burden of humiliation, bear the burden of humiliation...
Han Rui had had enough teasing, and returned to seriousness: "I know your concerns. This is a common attitude for newcomers when facing disadvantages: they are too afraid of admitting mistakes. If you mention a disadvantage to the other side, you want to reject it, for fear of losing yourself. .”
"I can't admit it..."
"You can admit it." Han Rui said indifferently, "What can you do if you admit it? Admit the disadvantages and compare the pros and cons. Even in many cases, after you admit the disadvantages brought up by the other side, you can clearly say that this is nothing at all. What are the disadvantages. Let’s take money-burning marketing as an example. The most likely thing I will tell you is that money-burning marketing leads to capital barriers, making it difficult for small and medium-sized enterprises to enter the market.”
"Ah."
"It's hard to get in, it's hard to get in, so what if you're not allowed in?"
"Um... this is not very good for the market." Song Shu still has a hard time getting out of the frame. In his opinion, the opponents only need to use the market order to suppress them. They only look at the perspective of enterprise development. lower.
Han Rui smiled: "Why are you so difficult, because you didn't frame the scope of money-burning marketing from the beginning."
"?"
"You'd better lay a premise on the field. Money-burning marketing is not suitable for all industries. Just like selling mobile phones, you won't 'get 2500 yuan off when you spend 2000 yuan', and you won't 'get 40 yuan off when you spend 15 yuan' when selling houses. Just like the industries mentioned in the solution, food delivery, shared bicycles, and online car-hailing, they can obviously be attributed to: a homogeneous service industry that requires a huge market share to achieve profitability. Money-burning marketing is obviously applicable to these industries marketing techniques."
"Uh... is there any use in talking like that?"
Song Shu could vaguely feel the difference, but couldn't tell.Han Rui's bewildered and expectant eyes were obviously very useful to him:
"This kind of homogeneous service industry, to put it bluntly...the services provided by these companies are basically the same. Can you tell me the difference between Meituan and Ele.me in food delivery? Ofo and Mobike What's the difference? What's the difference between Didi and other online car-hailing services?"
"It's different." Song Shu retorted, "Besides, it's the same now. Doesn't mean there's no room for improvement. You can see that Mobike's bikes are getting better and better. The color and model of bikes can be improved. Online car-hailing... Human time can be shortened."
"Yes, of course it can be improved. So the next thing to mention is...whether consumers have such a high demand.
Taking shared bicycles as an example, do customers really have a high demand for the bicycles they ride? For most people who choose shared bicycles, what they want is just: 'Where do I go, where can I find cheap cars anytime, anywhere? Ride ', if not for convenience, but for comfort, why not buy a thousand bike?
Take the food delivery industry as an example. Of course, I know that food delivery can be delivered faster, but under the current technical limitations, it is probably the difference between 40 minutes and 35 minutes. Compared with the full 25 minus 10, you are a consumer. What do you choose?Most people's demand is very low, and it will be fine if it is delivered within a not too long time.You don’t need to kneel down to give it, and you don’t need any form for me when you give it.The same is true for online car-hailing.
In the case that the demand of consumers is not high, burning money can capture the hearts of consumers better than other marketing. "
Song Shu frowned: "But small businesses die if they can't afford it."
"That's right, if you die, you die." Han Rui looked indifferent, "Is this a big deal? This is not a competition between technology-based companies, burning money to kill several companies that have technology but no money It will be a pity for enterprises. This is an industry in which everyone is similar, and it is the same for everyone who is burned. In a normal market, one out of a hundred small enterprises may survive and become a medium-sized enterprise, and one out of a hundred medium-sized enterprises may One survived and became a large enterprise. This is a normal shopping mall order. Many enterprises will die if they don’t burn money, and there is nothing to be sorry about.”
Song Shu felt that it was very cruel to say that.
But he was persuaded.
A few teammates were scribbling down notes, but Song Shu felt that there was nothing to memorize, so he turned his pen absently.During the interview, he still had three debates, so he had to think about what to say.
"Mark the battlefield."
Han Rui asked about their arguments and simply assigned them tasks.
"Debate is a matter of cooperation. In your own part, you must win the battlefield that you should win, otherwise it will affect the rhythm of the entire field. If there are too many troubles in front of you, no matter how good your teammates are, you will not be able to win." It's impossible to 'Nuwa mending the sky', understand?"
"Understood!"
Teammates A, B, and C are categorical.
Understand shit.
Song Shu sat on the field and realized what it means to have more than enough heart but not enough energy.He also wants to make up for his teammates, and he also wants to carry the whole audience, but...he really can't do it!
First, the scope of the dispute was not settled, and then they gave in to the other party on the point of answering "whether it will cause a monopoly", and now their arguments are completely riddled with holes!
In order to make up his arguments as soon as possible, Song Shu unexpectedly gave up his questioning session and abruptly typed his statement.The pot is finished, but the scene is not so good.
Han Rui's expression on the interview table was cold.
It’s over.
Song Shu didn't know why he felt so sad. When he walked out of the interview room, he still felt his legs were a little weak.He is afraid that there is no hope...
Back in the dormitory, Song Shu also sent a WeChat message to Zhang Zhexi who was also in the interview room:
——Senior, am I nervous?
Zhang Zhexi didn't reply to him for a long time.
Song Shu went to take a shower, and looked again when he came back, but Zhang Zhexi still didn't reply him.
Obviously, Zhang Zhexi would reply in seconds whenever there was a question about the debate.It seems that the seniors feel that he is not a good talent.
Teammate B: "An explanation is a cover-up, and what is covered up is the truth."
Teammate C: "Don't explain, everyone understands."
Song Shu: "..."
Why do I have to deal with you guys in a gay way every day...
Song Shu, who was too troubled to explain, moved a chair from the side and slumped down.He's resigned himself to his fate. Anyway, since he provoked Han Rui, is it okay that he was misunderstood?
Just look away.
The world is not worth it at all.
Han Rui couldn't help laughing when he saw Song Shu's expressionless face: "Are you really angry? What a sweetheart."
"Who told you to let it out?"
"I didn't have headphones on. Besides, I didn't know you were so... chuffed."
"You're the best!"
Song Shu finally calmed down, and was agitated by Han Rui's word "嗤".Seeing that Song Shu was about to blow up again, Han Rui hurriedly interrupted: "Hey, stop making trouble. Everyone is waiting for me to open the back door for you."
"..."
Song Shu suppressed his anger and said silently: bear the burden of humiliation, bear the burden of humiliation...
Han Rui had had enough teasing, and returned to seriousness: "I know your concerns. This is a common attitude for newcomers when facing disadvantages: they are too afraid of admitting mistakes. If you mention a disadvantage to the other side, you want to reject it, for fear of losing yourself. .”
"I can't admit it..."
"You can admit it." Han Rui said indifferently, "What can you do if you admit it? Admit the disadvantages and compare the pros and cons. Even in many cases, after you admit the disadvantages brought up by the other side, you can clearly say that this is nothing at all. What are the disadvantages. Let’s take money-burning marketing as an example. The most likely thing I will tell you is that money-burning marketing leads to capital barriers, making it difficult for small and medium-sized enterprises to enter the market.”
"Ah."
"It's hard to get in, it's hard to get in, so what if you're not allowed in?"
"Um... this is not very good for the market." Song Shu still has a hard time getting out of the frame. In his opinion, the opponents only need to use the market order to suppress them. They only look at the perspective of enterprise development. lower.
Han Rui smiled: "Why are you so difficult, because you didn't frame the scope of money-burning marketing from the beginning."
"?"
"You'd better lay a premise on the field. Money-burning marketing is not suitable for all industries. Just like selling mobile phones, you won't 'get 2500 yuan off when you spend 2000 yuan', and you won't 'get 40 yuan off when you spend 15 yuan' when selling houses. Just like the industries mentioned in the solution, food delivery, shared bicycles, and online car-hailing, they can obviously be attributed to: a homogeneous service industry that requires a huge market share to achieve profitability. Money-burning marketing is obviously applicable to these industries marketing techniques."
"Uh... is there any use in talking like that?"
Song Shu could vaguely feel the difference, but couldn't tell.Han Rui's bewildered and expectant eyes were obviously very useful to him:
"This kind of homogeneous service industry, to put it bluntly...the services provided by these companies are basically the same. Can you tell me the difference between Meituan and Ele.me in food delivery? Ofo and Mobike What's the difference? What's the difference between Didi and other online car-hailing services?"
"It's different." Song Shu retorted, "Besides, it's the same now. Doesn't mean there's no room for improvement. You can see that Mobike's bikes are getting better and better. The color and model of bikes can be improved. Online car-hailing... Human time can be shortened."
"Yes, of course it can be improved. So the next thing to mention is...whether consumers have such a high demand.
Taking shared bicycles as an example, do customers really have a high demand for the bicycles they ride? For most people who choose shared bicycles, what they want is just: 'Where do I go, where can I find cheap cars anytime, anywhere? Ride ', if not for convenience, but for comfort, why not buy a thousand bike?
Take the food delivery industry as an example. Of course, I know that food delivery can be delivered faster, but under the current technical limitations, it is probably the difference between 40 minutes and 35 minutes. Compared with the full 25 minus 10, you are a consumer. What do you choose?Most people's demand is very low, and it will be fine if it is delivered within a not too long time.You don’t need to kneel down to give it, and you don’t need any form for me when you give it.The same is true for online car-hailing.
In the case that the demand of consumers is not high, burning money can capture the hearts of consumers better than other marketing. "
Song Shu frowned: "But small businesses die if they can't afford it."
"That's right, if you die, you die." Han Rui looked indifferent, "Is this a big deal? This is not a competition between technology-based companies, burning money to kill several companies that have technology but no money It will be a pity for enterprises. This is an industry in which everyone is similar, and it is the same for everyone who is burned. In a normal market, one out of a hundred small enterprises may survive and become a medium-sized enterprise, and one out of a hundred medium-sized enterprises may One survived and became a large enterprise. This is a normal shopping mall order. Many enterprises will die if they don’t burn money, and there is nothing to be sorry about.”
Song Shu felt that it was very cruel to say that.
But he was persuaded.
A few teammates were scribbling down notes, but Song Shu felt that there was nothing to memorize, so he turned his pen absently.During the interview, he still had three debates, so he had to think about what to say.
"Mark the battlefield."
Han Rui asked about their arguments and simply assigned them tasks.
"Debate is a matter of cooperation. In your own part, you must win the battlefield that you should win, otherwise it will affect the rhythm of the entire field. If there are too many troubles in front of you, no matter how good your teammates are, you will not be able to win." It's impossible to 'Nuwa mending the sky', understand?"
"Understood!"
Teammates A, B, and C are categorical.
Understand shit.
Song Shu sat on the field and realized what it means to have more than enough heart but not enough energy.He also wants to make up for his teammates, and he also wants to carry the whole audience, but...he really can't do it!
First, the scope of the dispute was not settled, and then they gave in to the other party on the point of answering "whether it will cause a monopoly", and now their arguments are completely riddled with holes!
In order to make up his arguments as soon as possible, Song Shu unexpectedly gave up his questioning session and abruptly typed his statement.The pot is finished, but the scene is not so good.
Han Rui's expression on the interview table was cold.
It’s over.
Song Shu didn't know why he felt so sad. When he walked out of the interview room, he still felt his legs were a little weak.He is afraid that there is no hope...
Back in the dormitory, Song Shu also sent a WeChat message to Zhang Zhexi who was also in the interview room:
——Senior, am I nervous?
Zhang Zhexi didn't reply to him for a long time.
Song Shu went to take a shower, and looked again when he came back, but Zhang Zhexi still didn't reply him.
Obviously, Zhang Zhexi would reply in seconds whenever there was a question about the debate.It seems that the seniors feel that he is not a good talent.
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