Sugar Blueberries

In October, Si Ke received a wine project and was in charge of the marketing plan for the new product of brand B, sweet-scented osmanthus brew.She has taken over many projects of this kind and is very familiar with them. First, she did a round of market research.

When promoting short videos of competing products, the platform pushed her a "hot" intra-city video news "Domestic cars are of poor quality! Blown away by the wind!" As an advertising student, understanding news headlines is the basic quality of an advertiser .This title is obviously unfriendly, but it is enough to catch people's attention.As a user, she also went in curiously to take a look.

Seeing this, she was startled!The video in the news was the night of a typhoon in Guangzhou during a business trip in September, and the so-called "blown away by the wind" car was the car she thought Lu Xingchuan was inside, a Dongyu Automobile DT9.

She even found her own figure in the video under the storm at night, but because of the bad light and the poor pixels, she couldn't see her face at all.

Generally, such a video will mosaic the car logo for fear of causing unnecessary public opinion incidents.Si Ke saw it earlier, and could vaguely see the logo of Dongyu Automobile.When the situation reached its peak six hours later, the news and videos that were forwarded one after another later mosaiced the logo. However, there were a large number of talents in the comment area, and they solved the case in a second. yu car” comments.

Before Si Ke had time to talk to Lu Xingchuan about this matter, she and Gu Gu were dragged into the meeting room by Sister Mandy.

At that time, the large meeting room of the board of directors was already full of more than 20 people.Position C in the column of Party A is occupied by three leaders, and behind the one on the far right is Lu Xingchuan.In the chill atmosphere, the two only exchanged glances with each other.

Afterwards, the secretary of the administration department took a thick stack of agreements and asked all Party B present to read them carefully and sign them. It was a confidentiality agreement.A total of three pages of A4 paper, which simply and neatly stated that all the content discussed at the meeting must not be leaked. At the same time, it listed various "including but not limited to" situations, and also emphasized the responsibility for leaking business secrets. legal liability.

Tangzhi Advertising has a dedicated crisis public relations team, which is responsible for handling the public opinion of Dongyu Automobile. Because Mandy's team was in charge of the Guangzhou Auto Show before, the big boss said that he invited relevant personnel to participate in the meeting from the perspective of rigor and information synchronization.At the meeting, the public relations team also analyzed the public opinion. There are three possibilities: [-]. Accidental event: A netizen accidentally photographed it and was forwarded and fermented by a big V; Event; [-]. Malicious extortion: A person or organization who grasps certain clues and uses them as a threat.

During the intermission group discussion, Mandy also specifically asked Si Ke and Gu Gu if there were any special incidents at the Guangzhou Auto Show, such as unfriendly inquiries from the media, small actions of competing cars, and so on.The two of them recalled, not at all.

The meeting lasted for five hours, and there were various voices. For example, some suggested finding a professional company to clean the floor and review reviews, some suggested advertising new models on the air outlets, and some suggested sending a lawyer's letter... There were different opinions.

The only thing everyone has recognized is that an official statement must be issued on the same day.

The three people in position C in the middle of Party A are obviously leaders, the one on the left is the person in charge of the public relations department, the one in the middle has been making decision-making remarks, and is the vice president of the company, and the one on the right has never said a word, peacefully Sit quietly and listen.It wasn't until the end that the vice president asked him for his opinion, and everyone knew that this kind-hearted man who looked about 50 years old was the famous Professor Albert, Lu Xingchuan's master.

Si Ke always thought that Albert was a foreigner, but only then did he realize that he was a genuine Chinese face. Albert glanced at the people on the table indifferently, without deliberation, and naturally got everyone's attention, with a very gentle tone, "As the chief engineer of Dongyu Automobile DT100, I am very sure that this car is not inferior in quality. The problem. The car that can be lifted up by the typhoon is not because of the quality of the car itself, but because of the power of nature to destroy it. If you search the news, you can find that the cars that were overturned by the typhoon that day were domestic and imported. .”

He threw out the question, and said in conclusion: "There is an old saying in China that everything is done with sincerity. In fact, whether it is crisis public relations or public opinion, the most important thing is the attitude, the honest attitude. All calculations, it is better to Talk straight."

Albert glanced at the vice president beside him, and nodded his jaw lightly, "I suggest that on the basis of not disclosing commercial secrets, the relevant data of the DT100 model should be released to prove the quality of our car. For the rest, all professional advertisers here The relevant people and our public relations department of Dongyu Automobile will work together to complete this statement in line with the concept of 'sincerity', honesty or sincerity."

After the meeting, it was already eight o'clock, when Si Ke walked out of the company and wanted to call Lu Xingchuan, he saw a Dongyu car with double flashing lights on the side of the road.

Si Ke walked over and sat in the co-pilot. She had to take a taxi only because she had a limited number this day, which was just right, "Don't you need to go back to the company to work overtime?"

Lu Xingchuan shook his head, "Professor Albert said that there is no problem with the quality, then the rest of the work is the work of the PR department, and I can call it a day and spend time with my girlfriend."

"The technical data mentioned at the meeting, don't you need to post it?"

"Those things are in the mailbox of the leader. It's up to the leader to make a decision. After they make a decision, they will send it to the public relations department."

Si Ke raised a smile at the corner of his mouth, "I noticed that you were shining when you talked about your profession before, and today I finally know why."

"Why?" Lu Xingchuan asked.

"Because your master, like a hermit, is a master of martial arts, not angry but powerful, with his own aura, every sentence is plain and gentle, but every sentence is on point." Si Ke's face was full of praise, " Famous teachers give rise to great apprentices."

"Hmm...how do you feel that you worship him more than me?" Lu Xingchuan said intentionally.

"Do I have any admiration for you?" Si Ke tilted his head to look at him, and said with a smile, "I really don't."

"Sure enough..." Lu Xingchuan stopped talking halfway, and waited for her to ask.

"Surely what?"

"The person I like first is more disadvantaged. I give more and stronger feelings." He pretended to have a regretful expression.

"What do you mean?" Si Ke's eyes widened.

"Have a supper first," Lu Xingchuan said as he parked the car in the parking lot and turned off the engine.He didn't mean to get out of the car, but turned to look at her, "What do you mean by me?"

"Who liked each other first?" Memories of the past quickly flashed before his eyes, and Si Ke thought for a while, "It was me."

"It's me." The voices of Lu Xingchuan and Si Ke were almost in sync.

"Ah!!!!" Suddenly Si Ke shouted!

"What's the matter?" Lu Xingchuan was so frightened that he quickly loosened his seat belt and hugged her into his arms.

Si Ke was like a little rabbit, poking out from Lu Xingchuan's chest, his face was full of surprise, the corners of his lips were bent into a moon, "Really? Really? Is it true?"

"..." If the rabbit becomes a spirit and can speak human language, that's probably the case.Lu Xingchuan coughed lightly, "Of course, it's true. But, this... shouldn't you have known?"

Si Ke covered her mouth, trying her best not to get carried away, and when she laughed, she was still too flamboyant, "I always thought I had a crush on you for a long time, and you never knew it! Tell me quickly, when did you start coveting me?" Beauty?"

Instead, Lu Xingchuan became arrogant. He stretched out his arms, leaned against the steering wheel, and leaned his face, "The one who covets the beauty is me now. At the beginning, I just fell in love with your interesting soul."

"Then when exactly?" Si Ke chased after him.

Lu Xingchuan tapped his fingers lightly on his lips, but did not speak.

Si Ke leaned over and kissed her, "Okay, let's talk."

"Go eat first." Lu Xingchuan smiled slyly: "I will tell you later."

"Why don't you say nothing?" Si Ke was dragged by Lu Xingchuan, swaying awkwardly, "Didn't you tell me you kissed me?"

Lu Xingchuan turned his head, groaning and smiling slightly, "I didn't say anything."

Si Ke pouted, "Isn't that what you meant when you put your finger on your lips!"

"The movement of the fingers only represents the movement. Obviously you kissed me forcefully." Before entering the restaurant, Lu Xingchuan turned his head and smiled at Si Ke, and said in a low voice, "I'll go back later, I'll make you full of kisses."

"Rogue! Smelly rascal! I just realized that you, Lu Xingchuan, are a big-tailed wolf from beginning to end!"

"No, it's a pervert."

That night, Dongyu Automobile’s official Weibo released a statement.The final version is almost the same as what Professor Albert said at the meeting.And at the end of the statement, I wrote a paragraph of sentimental text: "Dongyu Automobile has always been committed to the research and development of China's own brand and China-made cars. Although we started late, we will not be able to catch up and become a top-level car in a short time. Enterprise, but on the way forward and hard work, we never stop."

The next day, the incident became the headline of Weibo, and under the comments, apart from the first few clichés that bad-mouthed domestically produced cars, "I still believe that you get what you pay for" and "Cars still have to be made in Germany", The back is almost a one-sided gesture, supporting Dongyu Automobile.

[Coordinated in Guangzhou, countless cars were overturned by the typhoon that day. Some were made in Germany and some were made in Japan. How could domestically-made cars be targeted?Or you ask the typhoon? 】

[It's already 2202, and the wind of xenophobic fawning is still prevalent? MadeinChina is quality now, isn’t it good? 】

[An auto engineer came forward to say that the basic material of the body of a car worth 30 million yuan is steel plate, and the difference is very limited. Don't make any conspiracy theories.The data of Dongyu Automobile are all put up, just to present the facts and treat people with sincerity.This wave of operation 666, as an automotive engineer, I see the future and dawn of domestic cars! 】

[Just because this car is less than 10, do you think it is of poor quality?What a foolish way of thinking!Injustice is a real hammer!The term "pay IQ tax" is given to these people! 】

……

A week later, Dongyu Automobile not only passed the public opinion, but also reversed its word of mouth.Major media and variety shows have offered olive branches to Dongyu Automobile. Some invited them to participate in commentary programs to discuss the future direction of domestic manufacturing, and some offered to use Dongyu Automobile for the program group to cooperate. Even various economic big Vs came out to make predictions. It is said that Dongyu Automobile's third-quarter financial report must have a significant growth rate. It can be seen that this incident has promoted the sales of Dongyu Automobile.

It has always been difficult to send charcoal in the snow, but easy to icing on the cake.

Si Ke was deeply moved by the follow-up of this incident.She thought it was over, but it wasn't.

The new DT200 car, which was originally planned to be released next year, decided to catch up with the wave of enthusiasm and started pre-sales.

This is equivalent to advancing all the original work, and Lu Xingchuan became busy for this.He couldn't even go back to Fangting Community, which was very close to the company, and sometimes he even slept directly on the company's desk for a night.

Si Ke hadn't seen Lu Xingchuan for a week.

As in the past week, at 12:15 noon, Lu Xingchuan's unresponsive phone call came in, his voice was hoarse, and he could hear he was tired, "Ke Ke, have you eaten yet?"

Si Ke said, "No, go to the cafeteria right away."

"Oh, then eat better." Lu Xingchuan called every day at noon, it was nothing important, but he would always talk for 2 minutes.

"Can I see you today?" Si Ke asked.

"I will try my best to go back to Yazhu Garden on weekends."

"Oh."

Si Ke's voice was a little low, which Lu Xingchuan could hear, and he asked, "Ke Ke, why do you think I call you every day at noon?"

She replied: "Concern whether I eat on time, and remind me not to suffer from hypoglycemia."

"No," he said.

Si Ke couldn't think of another reason.

Lu Xingchuan's voice was faint, like the autumn wind blowing past Si Ke's ears, he said, "Because I miss you."

Si Ke, who was holding the phone, smiled knowingly, "Yes, what should I do, Lu Xingchuan? I miss you too."

It was Friday, and Si Ke made an excuse that he would go shopping with Wang Mengmeng on the weekend and live in her house.At noon on Saturday, she ordered takeaway and went to Lu Xingchuan's company.

Ten minutes later, Lu Xingchuan walked out of the gate of Dongyu Automobile.He was wearing overalls, took off his hard hat and held it in his hand, talked to the colleagues who came out with him, and then walked towards Si Ke.His colleagues also greeted Si Ke.

"Why do they all look at me and smile?" Si Ke asked.

Lu Xingchuan said: "I told them that my girlfriend is here to bring me food."

"What did you just say?"

"The seniors of the design institute were very curious, and asked who could bring down iceberg grass like me, which is as sour and boring as wild blueberries, from the altar? I said white sugar, which sweetened my whole growing season of white sugar."

Si Ke laughed with a "puchi" and made a heartfelt show to Lu Xingchuan, "Tenth-level perfect scorer of love talk, I'll show you my heart."