acting substitution syndrome

Mango's annual advertising and investment promotion meeting.

On the big screen in the lobby, following the host's introduction, there were previews and screenshots of the TV series to be broadcast next year.

芒果明年全年有17部剧待播，全都有细致的介绍,6部青春剧,4部仙侠剧,3部古偶，剩下还有2部大女主剧,还有1部漫改剧。

The host and the editor-in-chief of Mango TV went on stage and analyzed in detail the reasons why these TV dramas attract viewers, such as the huge investment and excellent production, such as the popularity of the leading actor XX, and the production company is a well-known company in the industry...

The advertiser below nodded while writing down the name of his favorite TV series.

It is also a technical job to name TV drama advertisements.

If the ratings of the favorite TV series are high, the title advertisement will naturally become popular, but if the TV series hits the street, no one will even pay attention to the advertisements, and the center of the world will be confused.

The advertisers stared at the screen, and suddenly saw that the poster of the manga drama was removed from the screen, and a new drama was actually replaced.

In the middle of the screen...

It was Robrie.

The newly-promoted Golden Rooster male supporting role, a young actor who has risen on a rocket within a year.

Advertisers are no strangers to Robrie, and even know it well.

Because no one is stupid, especially the businessman, who naturally saw the huge traffic and popularity behind this new niche, the person who can make hundreds of millions of sales in one live broadcast, and the person who clears the inventory in less than half an hour after bringing a shipment.

The same clothes, shoes, and watches of Robry, after the fans posted their photos at the airport, the buyers who flocked to the brand could sweep out the brand within two hours.

Logically speaking, such a niche must have multiple endorsements, and must have huge commercial value.

But Robbie... Counting on his fingers, there are only two endorsements.

All are domestic products.

Still relatively low-end.

Mountain spring water is also an endorsement?

Advertisers can also understand. I heard that this is the first advertisement endorsement of Robrie, which should be of great significance to the star himself. It is understandable that he is the first endorsement to recognize the value of a star.

But rainbow toot, they can't understand.

What the hell is this?

I heard that Robli still pushed the ambassador of Armani and chose this domestic product.

Have you never heard of this makeup brand before?

However, as soon as Robli spoke, the exposure was greatly increased. It is said that the brand is now planning to enter the high-end market of color cosmetics.

How many advertisers are holding huge sums of money to ask Robrie to speak, but they are all declined by Robrie's team.

The reason is very simple. Robry has a relatively full schedule this year, so he will not consider contacting for an endorsement for the time being.

Well, Robbury doesn't accept the endorsement, he has his own career plans, but it doesn't matter if Robrie doesn't accept, his new drama...

Always name the ad.

Advertisers seemed to have been beaten to death. They hadn't forgotten that Luo Buli's last drama, which was co-broadcast with Zhang Yingying on Tomato Channel, was very popular in ratings.

Robry... is now recognized in the industry. Not only has he contributed to good results in the box office of movies, he is also a person who has made achievements in the field of TV dramas.

Advertisers who hesitated at the Tomato Channel's internal investment promotion meeting last time will no longer hesitate this time.

If you buy it, you must get the naming rights of Robry's new drama!

But when they took a closer look at Robry's latest TV series, they looked solemn and took a deep breath.

Poverty alleviation drama? !

This, this... is too incredible.

It's not that it's unbelievable for Robbie to act in a poverty alleviation drama, but that Mango TV will actually buy a poverty alleviation drama as a new year's drama——

This is incredible.

Mango Taiwan, did you take the wrong medicine?

The last fiasco, after so many years, forget?

Now, the advertisers looked at Robry in the center of the screen and shook their heads one after another—even if this actor was a favorite, they would not dare to invest.

The actors themselves are fine.

This is the market, this is the wind direction, and this is the reason for the market.

……

Backstage, the Director of Film Purchasing looked at the feedback and sighed: "Director, it's exactly what we thought. No one named Robry's poverty alleviation drama."

The head of the station remained calm: "I'm not stupid, everyone knows that it is a risky thing to title a poverty alleviation drama broadcast on Mango."

Film purchasing director: "Then what should we do? Could it be that this show is star-studded? Isn't this... a joke for people to watch?"

There are not no dramas with bare stars, there are very few.

"Wait a little longer," but the director seemed to have a plan: "Isn't there going to be a promotion meeting tomorrow? Isn't Rob... coming?"

……

Robrie is really coming.

My drama is going to be broadcast on Mango Channel, so I have to cooperate with the promotion.

At the promotion meeting, he was the promotion ambassador.

……

In particular, Mango really spent a lot of money this time, spending 2.4 million yuan to buy the exclusive rights to "An Official Came to the Village".

2.4 million, what a concept, it can be compared to the price of a major Donghuang movie.

When I bought it, not to mention other radio stations, even CCTV was shocked.

This is the highest price given by a local radio station in the past ten years.

This is sincerity, but also a gamble.

……

Since Mango believes in himself, Robery can't deny himself, he gritted his teeth and bit the bullet to create momentum for the show.

He also heard that the show had no advertisers.

Robry thought about it and decided to find another way.

……

At the presentation.

Still yesterday's advertiser, still yesterday's lobby.

However, next to the host, there is an extra Robbie.

One was wearing a plaid shirt and a dusty jacket, and was holding a basket of specialty robbies.

Smile honestly and honestly.

……

Robli's voice resounded like a clear spring in the hall.

"...During the days in the small town of Xining, I lived a fulfilling, practical and happy life. I saw the bean curd sticks irrigated by the well water, hanging on the windows like gold bars, and I smelled the aroma of green pepper trees. , every dried green pepper is the hope of the whole village, and it is their road to a better life."

"Do you believe that beautiful flowers bloom on the Loess Plateau? I do."

"Do you believe that the impoverished mountainous area where flying sand and rocks are flying will become a golden town where every inch of land is expensive? I believe it."

"Do you believe that faith can unite all forces and create great miracles?"

"I believe."

Robrey smiled: "...I am very honored to be able to participate in such a TV series. Until now, I have an indescribable excitement. I have seen with my own eyes the changes that are taking place in China, and I sincerely believe that , These changes can evoke something in the bones of all Chinese people. I always remember that my acting teacher said to me that the mission of literary and art workers is to bring this kind of thing to the audience, and to resonate with everyone through their own transmission. "

Robry bowed: "Thank you."

There was no echo at the scene.

The moved host: "I think this TV series should not be measured by ratings, but by emotions..."

Before she finished speaking, she heard a person standing up in the corner: "Yoyo Shanquan is willing to name the name, we will pay 5000 million!"

……

Yoyo Spring, a brand that has never dared to call itself a "leader" in the field of pure water. In the past year, because of Rob Buri, sales have increased significantly. Now, they are willing to spend 5000 million to name Rob in the TV series.

It's still Yoyo Shanquan's own spokesperson.

What is the concept of 5000 million, if you calculate it according to the discount promotion of your cousin Wang Peigen, it is the money for selling 5000 million bottles of mountain spring water.

The host saw that someone was beckoning from the audience, so she turned around and said, "Just now Rainbow Dudu called and is willing to provide sponsorship, the price is 1000 million."

That's enough, Rainbow Dudu is just a newly emerging domestic brand.

Money is tight.

Robbie felt a little warm in his heart.

……

Unexpectedly, the advertisers below whispered to each other for a while, and another one stood up.

"We don't want to name Xixi, but we want to buy an ad, a golden ad 10 minutes before the TV series starts..."

Pinxixi has a state-supported agricultural aid project, which combines e-commerce and delivery from the origin, and is in full swing.

In fact, Pin Xixi planned to cooperate with CCTV, but after seeing Robery's affectionate narration, he suddenly felt that it might be a good idea to put this advertisement on Hunan Satellite TV.

It just happens to be a poverty alleviation drama.

Isn't this just catching up?

……

Other advertisers actually raised their hands not to be outdone.

They still have no confidence in TV dramas.

But, they don't name TV series, they can buy prime-time advertisements.

Anyway, there is Pin Xixi to be the big head.

If the ratings are not good, it will have the greatest impact on Pin Xixi.

……

Backstage, the director asked, "How much?"

Film purchasing director: "The naming fee is not much, 5000 million..."

The director breathed a sigh of relief: "Not bad, not bad."

It's nice to have a title.

The 5000 million naming fee, although it is incomparable with the high price naming fees of other TV dramas, is still an income.

At the very least, it can be regarded as Taili's performance.

After all, if 2.4 million flowers go out, no matter how strong Hunan TV is, they are still sweating and don't know what will happen in the future.

Unexpectedly, the purchasing director was silent for a while, and then said: "There are still 4.6 million advertising fees..."

Director: "..."

The author has something to say:

Pin Xixi, give me advertising money! ! !