Hollywood Tycoon [US Entertainment + Business War]

"Pale plot under gorgeous special effects." This is the latest "New York Times" evaluation of "Thor". Of course, it is not a day or two that New York media people don't like Jade and Sherman Film and Television Entertainment Group. .As Jed's "lifelong black" - "Variety Show" also published a film review of "a lot of movie special effects and a handful of storylines". The "Washington Post" was not far behind in its review of "bad romantic movies".In short, the movie "Thor" was sent to the [-]th hell by film critics.

But even so, "Thor" still won the first weekend box office with a box office of $7000 million. For this, film critics can only attribute it to fans who are too "pursuing sensory stimulation".The CG special effects in the whole movie accounted for almost one-third of the plot, and the money burned for it accounted for half of the production cost, so the final effect is naturally extremely gorgeous.For the summer movie-watching army—students, who cares whether there is criticism of society and introspection of human nature in it, what people want to see is gorgeous visual effects and shocking scenes.

Moreover, Sherman Film and Television Entertainment Group has a very unique vision in selecting actors. The actors of the male protagonist Saul and the male villain Loki just fit the two directions of modern girls' aesthetics. One is a traditional muscular man, and the other is The most important thing about modern popular handsome boys is that the indistinct, half-hearted, lingering brotherhood between the two characters ignites the hearts of many rotten girls.The actors have good looks, and the plot is rotten. This is simply "officially forcing colleagues to death"!

Originally, the releases in April and May should be romantic comedies, and this kind of popular stories are the main force at the box office.But under the box office pressure of "Thor" 7000 million, Sony's "Wedding Fight" and Warner's "The Big Wedding" did not exceed 1500 million US dollars in the box office in the first weekend, and even "Fast and Furious 5" did not. Unable to defeat, they could only rank third and fourth with hatred. No.5 is still "Rio Adventure" produced by Sherman Film and Television Entertainment Group.Although the film failed to secure the top spot at the weekend box office, it was in the top five of the weekend box office list for several consecutive weeks, which made managers see the film's long-term ability to attract money, so the theater companies asked for an extension. release cycle.Because according to Hollywood's unspoken rules, the longer the film's release cycle, the higher the proportion of the box office that the theaters will receive.

In another time and space, the total number of screens of China's five major theater companies actually surpassed the total number of screens in the North American market in 2010. According to the general development law, Chinese domestic films should have a rapid development.After all, you have such a big market, no matter how bad a movie is, there is a chance to be released, why are domestic movies even weaker?In fact, to put it bluntly, the Chinese film market is dominated by theater companies, which is just the opposite of the North American market.In the earliest film market in North America, the production company owned its own distribution company and theater chain company, so the distribution company and theater chain company became the support department of the production company, so the box office share was absolutely focused on the production company.

Everyone knows that 90% of a movie's box office is concentrated in the first three weeks, and Hollywood's rule is that 90% of the box office in the first three weeks (excluding theater operating costs) should be owned by the film studio.In other words, the production company can get at least [-]% of the total box office.But what about domestically?The domestic box office is a one-size-fits-all, [-]-[-] opening.The so-called "three" is still given to the production company, which undoubtedly increases the cost pressure of the production company.

The Chinese market is no different from the North American market. In North America, there are movie pay channels (or websites) after the movie theaters are released. After the movie pay channels, there are cable stations, TV networks, and finally DVD and video tape markets.In addition, there are vast surrounding markets.For example, Jed's filming of "Toy Story" actually made a loss at the box office, but the authorization in the toy market made Pixar Studios, a subsidiary of Galaxy Animation Films, make a lot of money.

But what about at home?The most profitable peripheral market has long been eroded by pirates, and TV stations can only enjoy super blockbusters. As for DVDs, we can only hope that there will be a few diehard fans willing to buy this movie.Therefore, without a reasonable box office share ratio, praying for the recovery of Chinese films is simply a joke.In a word, no one does business that does not make money.This is why directors such as Lao Mouzi are increasingly making movies that meet Hollywood tastes. Since they can't make money in China, they can only pray to make money abroad.Of course, some of them were deceived. For example, the Weinstein brothers did not cheat too many Chinese directors.

In its second week of release, "Thor" was sniped by Universal's rom-com "Bridesmaids," which starred newcomers like Kristen Wiig, but Jed would never underestimate such a film .Because Christine is an actor from the long-running American variety show "Saturday Night Live", how many small roles can have a place in this variety show?Sure enough, the film earned $3000 million in its first week of release, and lost to Thor by only $400 million. This result has already shocked Jed into a cold sweat.After all, the production cost of "Thor" is five times that of "Bridesmaids", and it would be too sorry for the production cost if it was defeated in the second week of its release.However, in the week when "Bridesmaids" was released, the major TV networks and newspapers in the United States published the promotional posters of "Pirates of the Caribbean 4: On Stormy Tides", and the "2011 summer vacation" recognized by the film industry officially came.

Originally, many filmmakers thought that "Pirates of the Caribbean" would come to an end after the trilogy, and if it came out again, it would be either a prequel or a postquery, but Johnny Depp said in an interview last year, "This is a movie. Very ambitious work, according to Mr. Sherman's setting, this film is seven parts. Yes, my contract is also seven. In addition to the fourth part I have already finished filming, I also received The notice of the upcoming filming of the fifth and sixth steps, the script is estimated to be provided to me in early 2011. Although many people think that the story should end after 'the end of the world', but you have forgotten the treasure hunt map, There will be future directions for the story. Yes, I can only say so much. If there is more, you will have to go to the movies to find out. As for whether I will get tired of this character, I want to say that it is A role full of various challenges, just like the storyline. If you have the opportunity, welcome to watch the fourth part in the cinema next year."

In fact, John Woo, who is the director of the entire film, knows how grand the background world of the "Pirates of the Caribbean" series is. Jed and his screenwriters have written a novel version of the entire story in private, but it has not been published.The current timeline of the "Pirates of the Caribbean" series of movies starts from the fourth novel, which means that the four novels from the fourth to the seventh of the novel support the seven-part movie.The first three novels are naturally the prequels of the "Pirates of the Caribbean" series, and the film company will decide whether to start filming the prequels based on the box office results of the final seven novels.Of course, the openness of the whole story also determines that there will definitely be rumored series, but how to shoot or what to shoot depends on the market reaction.However, John Woo has decided not to take over the series after filming the fourth part, so Jed also contacted Robert Marshall as the director of the next trilogy.In order to let Marshall get started faster, Marshall also served as the art director of this movie.

Despite Johnny Depp's announcement that there will be more "Pirates of the Caribbean" movies, critics think the series has been squeezed out of box office value, but Jed doesn't think so. "Pirates of the Caribbean: The Curse of the Black Pearl" has a North American box office of $3.5 million and a global box office of $6.5 million; "Pirates of the Caribbean 2: Dead Man's Chest" has a North American box office of $4 million and a global box office of $11 billion; "The North American box office is 3 million US dollars, and the global box office is 4 billion US dollars... Faced with such achievements, which film and television company can give up making a sequel?What's more, Jed knows that although "Pirates of the Caribbean 10: On Stormy Tides" only won a box office of 4 million US dollars in North America, it has raked in 2 million box office in overseas markets; that's why "Pirates of the Caribbean 8: Dead Men Tell No Tales" is in preparation.But in this life, Jed will not let the "Pirates of the Caribbean" series of films lose their market in North America, so Jed slightly changed the story background of "Pirates of the Caribbean 5: On Stormy Tides".Originally, the background of this story was still the Caribbean Sea, but Jed moved the story to the Atlantic Ocean a little bit, and even involved the two countries of Spain and England.Therefore, the highlight of this movie has become the three-party wrestling between the English Navy, the Spanish Navy and the Pirates of the Caribbean, and the storyline has been modified to be more full.

On May 2011, 5, "Pirates of the Caribbean 20: On Stormy Tides" was announced to be released simultaneously worldwide.Because this will be the last "Pirates of the Caribbean" movie directed by John Woo, Sherman Film and Television Entertainment Group also specially sent blessings to John Woo.Before the official release of the main film, a short documentary film of about 4 minutes was screened, which recorded some things that happened between Wu Yusen from the first part to the fourth part.Although the documentary does not take the sensational route, it still made the crew members' eyes flushed.You must know that when the "Pirates of the Caribbean" project was established, it was a movie that no one watched. Except for Jed's support, no one thought that there was still room for pirate movies to survive in this era. So he took over the filming of the "Pirates of the Caribbean" movie because he was the only one in Galaxy Film Company who would take over.But to everyone's surprise, this seemingly unmarketable pirate movie has achieved John Woo's status as a first-line director in Hollywood.Although many people think that "Face Changing" is the movie with the most violent aesthetic characteristics of John Woo, it is this popcorn movie that convinces Hollywood producers.It is also because of Wu Yusen's successful example that the Hong Kong movies that have completely declined in later generations have survived at least, so that there will be no one left in the end. Stephen Chow is still independently carrying the banner of Hong Kong movies.

"Pirates of the Caribbean 4: On Stormy Tides" had a box office of $9000 million in its first weekend in North America, basically showing signs of a "blockbuster movie".Basically, if this rhythm continues, the possibility of this movie losing money is almost zero, and what analysts are interested in is whether this movie can continue to break the $10 billion threshold?After all, this will be very helpful to the listing of Sherman Film and Television Entertainment Group at the end of this year.