Hollywood Tycoon [US Entertainment + Business War]

After the premiere of "Pearl Harbor" was held in Pearl Harbor, Hawaii, the crew members hurriedly returned to the United States. After all, it will be officially released in North America soon, and the crew still has to seize the last opportunity to promote it.Since the premiere at Pearl Harbor was only for veterans and their families, most of the media and film critics were declined to attend.

Fortunately, some family members are relatively young, and they still slipped their mouths when they were interviewed by reporters. "Although I heard my grandfather talk about the Pearl Harbor incident, it always made me feel that it was a very distant thing. But after watching this movie, I realized that that period of history was so clearly presented in front of me. I It must be said that my grandfather and his comrades in arms are all American heroes!"

After the premiere of Pearl Harbor, Galaxy Films released the final official poster of "Pearl Harbor".The gray-and-blue tones of the poster show a mother drying her clothes in a clearing, suggesting it was a peaceful day.But the Japanese Zero plane flying in the sky and the clothes rolled up on the ground make people have to worry about the next story... Although the history of most Americans is not very good, after all, Pearl Harbor is the first time that the United States was captured. People were attacked and suffered such a large loss, so Americans still have a fresh memory of this national humiliation.What's more, in this sneak attack, four battleships of the US Pacific Fleet were sunk and three battleships were severely damaged... It can be said that not only the US Navy suffered heavy losses, but also the history of the international navy evolved from the battleship era of giant ships and cannons to a mixture of various ships The age of the aircraft carrier of combat.

The Galaxy movie neither used the sunken battleship as the poster background, nor did it use the tragic casualties at that time as the main body of the poster. Instead, it used an instant scene from life as the poster.This idea won the praise of the American Advertising Association, and many film critics also agreed with this poster.The film critic Charles commented in the "Chicago Tribune", "True tragedy and tragedy do not necessarily need to be expressed in terms of destruction and death. Sometimes, when good things are in a state of jeopardy, the kind of sadness that is about to come It's more touching."

"Disney's American Films has announced that the release date of "Blood Angel" has been postponed." Mai Ruibo called Jia Fei.For a distribution manager, there's nothing more exciting than news that one's own film has forced the other party's film to be rescheduled. "However, Universal Pictures doesn't seem to be afraid of us. The "Indulgence in the World" launched by their Focus Pictures is still planning to confront us head-on on May 5. But as far as I know, only 25 theaters have agreed to let them go painting, and we have 11 theaters agreeing to paint."

"Don't underestimate Focus Pictures." Jia Fei reminded on the phone. "Disney's strategy of promoting Miramax has been successful, and major film giants have launched sub-brands dedicated to high-quality goods. Focus Features is a sub-brand launched by Universal Pictures for niche films and art films. , what people care about is not the box office, but the trophies. As long as they can be released in North America, they will have the opportunity to nominate various awards at the end of the year. Besides, there is Johnny Depp in this movie. Although I don’t understand Why does Mr. Sherman value him so much, but judging from his performance in "Chocolate", I have to admit that he is a very good movie actor. With a little time, maybe he will become a super first-line actor in Hollywood. "

After chatting with Jia Fei for a while, Mai Ruibo continued to follow up the promotion work of the theater chain.Film distribution is not a one-and-a-half-hour job. Generally speaking, the first-round release of a fairly good movie will last for one to two months, and the second-round release will generally enter the third month.The so-called second-round distribution is to go to some small and medium-sized theaters in small and medium-sized cities and remote areas. At this time, the box office share will not be too high, and it is purely to obtain the final residual value of the film.If it is some excellent movies, then the first round and the second round of release will last at least half a year to a year.

After the second round of distribution is over, the film will be produced on dvd and videotape.Video tapes generally enter rental shops in some small and medium-sized cities, while DVDs can also be sold in addition to rental.Wait more than a year for the dvd releases before the films will hit the cable channels.Compared with the wireless TV network, the fee given by the cable station will be higher, so the first round of the TV network is given to the cable station.

However, with the emergence of digital television, cable channels have differentiated into pay channels.Generally speaking, when the dvd goes on sale, the premium movie channel will be released.Wait until three years later, the film will enter the TV network for the final round of value extraction.And these tasks are handed over to the Galaxy Film Distribution Company and Galaxy Home Entertainment Company, which are in charge of Meribo, so it is definitely not an easy task.

On May 5th, the theaters under the major theater chains in North America put up promotional posters of "Pearl Harbor" in conspicuous positions at the entrance, and all the screens in the theaters were playing the promotional film of "Pearl Harbor" first.Of course, there will be limited authorized peripherals of "Pearl Harbor" that will be given to the audience along with the tickets on the premiere day.In short, in order to make "Pearl Harbor" have a better box office, Mai Ruibo has used his best efforts.

At 08:30 in the evening, the first round of ticket sales on the first day of prime time has reached the hands of Mai Ruibo and Jia Fei.The attendance rate in important cities is as high as [-]%, while the attendance rate in small and medium cities is also [-]%.According to the current box office sharing contract, for theaters, the attendance rate in the first three weeks must be maintained at [-]% in order to maintain their capital, and if it exceeds [-]%, it will be a big profit.Since "Pearl Harbor" opened such a popular box office in the first round, then the major theaters will naturally use the best resources to support "Pearl Harbor".

To put it bluntly, the quality of the film is the key to determining the power of the major theaters.Good-quality movies naturally have a high attendance rate, so theater managers will support them with the best screening halls and screening time slots in their theaters.Movies with poor quality will naturally have little attendance. Even if they cannot be released due to the pressure of the theaters, theater managers have various ways to deal with such bad movies.I don't draw pictures of your films, but I'll make up the numbers by placing your films either at ten o'clock in the morning or at two o'clock in the evening;Moreover, there is also a breach of contract clause between the theater chain and the theater. Once the attendance rate is lower than a certain amount, the theater can unilaterally tear up the contract and forcibly cancel the painting.

It is precisely because of the automatic adjustment of the market that in American theaters, bad movies are really bad movies, and there is absolutely no chance of a counterattack.Of course, when it is extremely bad, some "self-abuse" audiences may be able to maintain the box office, but generally it will not last for too long.

At eleven o'clock, the first audience of "Pearl Harbor" also left the theater one after another.Film critics were either caught by film and drama reporters and asked to do interviews, or hurried home to prepare to write for film reviews.Compared with the busyness of film critics, ordinary audiences have a much more direct view of movies.Jed's dual emotional lines are loved by female audiences, especially Janet's daring character, which made her more popular than the real heroine Evelyn.In the end, Danny sacrificed, leaving only a coffin for Janet, which also earned enough tears from the female audience.

The male audience was dumbfounded by the Pearl Harbor air attack and counterattack shots. Michael Bay showed his excellent control over the war scenes here. The audience is almost there.Had it not been for Michael Bay's refusal to shoot the imax version, the sense of presence in this movie would have been even stronger.

"You Can Follow" sung by Faith Hill even set off an emotional climax for the audience at the end of the film. Her perfect singing and special lyrics are especially in line with the emotional clues of the whole movie.Fish Hill is the queen of Bel Canto in the United States. Compared with Whitney Houston, she cleans herself up and has no negative news; compared to Celine Dion, she is born in the United States and has home court advantage, so Fish Hill is more of a "national queen". reputation.In order to ask this queen to come out to sing the theme song, Michael Bay can be said to have "visited thatched cottage three times", and finally moved Fisher with "You Can Rely" written and composed by Jed Sherman himself.

A good theme song can not only add a lot to a good movie, but a good movie can also bring reputation to a good theme song.Faith Hill has always been called "Celine Dion's biggest rival", but he has not made much achievements in the theme song of the movie.Celine Dion's "My Heart Is Still" sung by "Titanic" sold diamond sales, which made Faith Hill even more dissatisfied.Now with this song "With You to Rely on", Fisher believes that he can also make a difference.

As viewers returned home, imdb and Rotten Tomatoes' scores on "Pearl Harbor" saw major changes.Imdb, which has always been strict in taste, still didn't give face to commercial film director Michael Bay. The score of "Pearl Harbor" has been hovering around 5 points.The general point of view is that imdb's bad film standard is 3 points, but the passing score is 5 points. In the minds of imdb users, a movie that is "acceptable" generally requires a score of 6, a score of 7 for good, and a score above 8 is naturally excellent.Judging from the current situation, "Pearl Harbor" is very likely to be just a passing grade, and it has not reached the "fair" in the minds of imdb audiences.

On the relatively young Rotten Tomatoes, "Pearl Harbor" was not loved by film critics, and only 30% of the approval made this movie quickly become a "rotten film".But fortunately, the scores of ordinary audiences are not bad. As high as 68% of ordinary audiences recognized this movie, and gave "Pearl Harbor" an average score of 3.6 points on the basis of five points.Although "Pearl Harbor" did not fail to break its wings on imdb and Rotten Tomatoes as expected by Meribo, the box office of "Pearl Harbor" still opened a red plate of 2000 million US dollars on the first day.You must know that the premiere day is only on Friday, and the audience will reach its maximum value on Saturday and Sunday. Therefore, there is absolutely no problem with the weekend box office of "Pearl Harbor" exceeding 6000 million.

And "Pearl Harbor" did not disappoint everyone. Three days after its release, on the North American weekend box office list announced on Monday, "Pearl Harbor" became the champion with a score of 6300 million US dollars, far surpassing the runner-up "Shrek" with 3500 million US dollars. As for the third runner-up "The Return of the Mummy", it only won a box office of 1500 million US dollars.In the second week, "Pearl Harbor" continued to win the championship with a box office of 3500 million US dollars; it was not until the third week that Warner Bros.' "Operation Swordfish" squeezed out the championship with a box office advantage of 200 million.

But at this time, "Pearl Harbor" has already won a domestic box office of 1.14 million, far exceeding the production budget of 1400 million, and at this time "Pearl Harbor" has only made great efforts at the overseas box office...