Hollywood Tycoon [US Entertainment + Business War]

The profit model of e-commerce websites in this era is actually no different from that of general department stores. Whether it is B2B or C2C, e-commerce websites only draw commissions from the transaction amount, and then there is the little advertising fee on the website.To put it bluntly, the e-commerce website at this time is nothing more than an Internet broker.

Although many people draw a conclusion from common sense that e-commerce websites must make money, don’t you see that department stores and supermarket chains are making money?But the question is, how do e-commerce sites make money?This is not only the confusion of eBay and Yipai, but also the confusion of Ma Yun.According to the agreement with Jed, Ma Yun finally got the opportunity to meet Jed alone on the fifth day after he came to the United States. The meeting place of the two was in Jed's office in Burbank headquarters.

Ma Yun admires his new boss very much, because Jade's investment in any field is almost always successful, and the returns are all huge profits.Especially in the Internet field, Jade was the first to be optimistic about the Yahoo website, but he was also the first to abandon the Yahoo model.This confuses Ma Yun. Is the Yahoo model wrong?

After chatting with Ma Yun in the office for a while, Jed asked a question, "What is the most important thing for the website?"

"Flow." Ma Yun quickly gave an answer.

This is the success of the "Yahoo model", which attracts users to Yahoo in various ways, and then Yahoo turns these traffic into advertising impressions and clicks, and finally makes a profit.Yahoo was successful, America Online was successful, and everyone succeeded by relying on the road pioneered by Yahoo.

"You're wrong, it's the user." Jed shook his head. "Traffic is the embodiment of users, but users are not just traffic. Especially for e-commerce websites, you can't rely on traffic to make money. Although most of Wal-Mart supermarkets are located in places with high traffic, why do they launch memberships? What about cards and point rewards? And how does Sam’s Club make a profit? So your Alibaba Group can’t learn from Yahoo, because no matter how many people come to you, if your supermarket has no products, you can come again. Why? Are you planning to sell advertisements in supermarkets? But if you plan to sell advertisements, you don’t have as much information as portal websites, so why should users stay? The traffic you bought or attracted was nothing in the end. "

Ma Yun was originally a genius for e-commerce websites, but at this time he has not experienced the baptism of the Internet winter, so he still believes that the Yahoo model is correct.But when someone told him the real development trend in the future, he could quickly absorb and understand it.

"I understand that whether it is a B2B or C2C e-commerce website, users are the foundation of development. This user can be a seller or a buyer. When there are more sellers, there will be more buyers; in turn, the number of buyers will increase. A large number will also attract sellers to join in. Some of our basic services should not be charged, but should be free, so that the threshold for merchants and consumers to enter the e-commerce website is almost zero. We must be more convenient than traditional sales channels and cheaper!"

Jed nodded, expressing his approval of Ma Yun's words. "In the future, Alibaba will be divided into two major business groups, e-commerce and third-party transaction guarantee. The e-commerce group will be divided into three parts: B2B, C2C and B2C, which will be handed over to Alibaba, Taobao and Tmall respectively. to operate."

"Why do you need three websites?" Ma Yun didn't understand, "Isn't one-stop service better?"

"The three websites face different user groups. Market segmentation is very important. Why do my TV stations need so many channels?" Jed asked back. "Alibaba's B2B business is a bulk business that needs more professional logistics and capital flow support, so they need more professional services. So on the Alibaba website, we can properly draw commissions, because we are indeed a conscientious Taobao has the lowest threshold because it will be a flea market on the Internet, where anyone can sell and buy. Tmall is an upgraded version of Taobao, and we will control the sellers to ensure consumption Those who buy on Tmall are high-quality and good-quality products.”

"But how do we prevent counterfeit and shoddy products? As long as one customer buys a product, it will inevitably affect more people to shop online. When I was doing C2C before, I was forced to give up the C2C business by this problem."

"That's why I asked you to do third-party guarantee business, that is, Alipay." Jed explained the principle of Alipay to Ma Yun.

Of course, there are some very important things that Jed will not talk about for the time being, because they are too sensational.Alipay's cash flow is very huge, because Taobao generally requires at least one day's guarantee payment in the later stage.Even if Taobao's daily transaction volume is only a few million, Alipay's daily cash reserves are several million, which is almost as high as that of a small and medium-sized commercial bank.That's why Alipay started to do various banking-like businesses in the later stage. If it weren't for the People's Bank of China not allowing Alipay to mess around, Alipay might have become an Alipay online bank long ago.

After seeing off Ma Yun, Jade led the crew of "The Patriot" to Canada for location shooting.Emmerich's version of "The Patriot" has always been criticized for shooting war scenes for the sake of making war movies, so Jed has increased the drama of Bruce Willis in this version of "The Patriot".Although Benjamin Martin, played by Bruce Willis, is the protagonist of the film, the "patriot" in the title of the film is obviously not him.Benjamin has experienced the French war against the Indians, and he lost his wife in the war, so Benjamin has a natural rejection of the coming American Revolutionary War.

In his opinion, the war has nothing to do with him, he just wants to lead his sons to live peacefully on his own land.Compared with Benjamin who became compromised because of his experience in the war, his eldest son Gabriel is obviously the embodiment of a passionate American youth.He enlisted in the Continental Army and fought in the Union of American Colonies' war against Great Britain.But he was quickly arrested. Benjamin was furious after Benjamin tried to rescue Gabriel through legal means but failed, which caused his other son to be shot dead after using violent means to rescue Gabriel!He couldn't accept the pain of losing his sons after losing his wife. In desperation, he was forced to take up a gun and participate in the war against the British colonists.

Therefore, "The Patriot" is not only a historical film about the American War of Independence, but also a film about the "family relationship between father and son", and it is also a film about the hero's self-salvation and family saving.Under a grand theme, Jed gave the film an emotional appeal very close to the general public.Although the dramatic conflicts in the movie come from the British colonists and the free citizens of the United States, the most prominent dramatic conflict is the contradiction between a father and a son.The contradictions of the small family are included in the contradictions of the general environment, which promote each other to advance the storyline.

In order to make the "Patriot" he shot closer to historical reality, Jed still invited professional historians to review all props.Because Jed knew that although Emmerich was very careful in filming "The Patriot", there were still two historical mistakes that made people catch the goofy shots.The first goofy shot is that modern snare drums used by later generations appeared in the War of Independence; the second goofy shot is that the French warships supporting the United States actually hung red, white and blue tricolor flags, but in fact the French warships at this time Hanging is the royal fleur-de-lis coat of arms representing the Louis Bourbon dynasty.With the help of historians, all sorts of details have been corrected.Finally, Jed finished shooting the entire film in May and returned to the United States.

But because he stayed in Canada for three months, Jed missed the 72nd Academy Awards ceremony.But Jed didn't feel regretful, because this year's Oscars were basically the arena for the two films "American Beauty" and "Boys Don't Cry". Although "The Sixth Sense" won a lot of nominations, it didn't win a single award. arrive.On the contrary, "The Matrix" won four technical awards, and this movie did not require Jed to go up to receive it, so Jed acted as if nothing happened.However, Jed's absence from the Oscars still embarrassed the Oscar organizing committee. After all, Jed is considered a leader of the new generation of American directors.But it was this future leader of American movies who was absent from this Oscar, which also made Jed and Oscar forge a bridge.

However, Jed did not notice the resentment of the Oscar Organizing Committee towards him. After disbanding the "Patriot" crew, Jed began to squat in the editing room to urge the editors to edit.At the same time, Jed also borrowed John Williams from Spielberg to be responsible for the soundtrack of "The Patriot".

John Williams has been nominated for more than forty Oscars in total, winning five of them.The most recent Oscar win was for the soundtrack to the film "Schindler's List," co-directed by Jed and Spielberg.Jade is very aware of John Williams' style, which has the characteristics of American symphony in the 50s-luxury, grand and reserved.

Jed not only persuaded John Williams to participate in the soundtrack production, but also invited the Boston Symphony Orchestra to participate in the later recording.

"Patriot" is the first time that Galaxy Film Distribution Company participated in the distribution independently. According to Meribo's plan, the film will have its premiere on June 6, and it will be broadcast nationwide on June 27.Because "The Patriot" is not a real historical film, but it is still a literary film with a relatively dramatic plot, so it must be recommended by film journalists and film critics, so Meribo held the small-scale premiere one day earlier, Let people who watch the movie the next day get the opinions of the critics and form a word-of-mouth effect.

However, at this time, Jed was still busy with the editing and soundtrack of "The Patriot", but Warner Dongfeng TV Network ushered in some controversy.Because Warner Dongfeng TV Network launched a travel challenge reality show - "Extreme Speed" on the Wednesday of the summer vacation, and the slogan of the program is "Millions of production costs per episode, and the champion will enjoy a million prize money."

Any two people in a relationship can form a team to join the show, which will travel from the United States to the United States and then return to the United States.There are many sub-station road sections, and there are various challenge links in the sub-station road sections. The last group of players will be eliminated in each stage, and the last two groups of players who reach the finish line first will receive 100 million US dollars.