Hollywood Tycoon [US Entertainment + Business War]

After the fifth week of the release of "Face Changing", Columbia Pictures entered the North American film market with "Air Force One".Although the production cost of "Air Force One" is as high as 8500 million U.S. dollars, it is still not enough compared to the 9800 million U.S. dollars of "Face Changing".After winning the box office championship for four consecutive weeks, "Face Changing" finally gave up the No.1 throne to "Air Force One".

Doug Belgrade, CEO of Columbia Pictures, said in an interview with reporters, ""Air Force One" is definitely a sincere movie. In addition to the compact plot, the action design and special effects are also very amazing. —— Yes, we know about the stellar performance of "Face Changing," but I believe "Air Force One" can do it too."

In fact, Belgrade does have such pride. The production cost of "Air Force One" is as high as 8500 million U.S. dollars, which is also ranked among the movies of the whole year.Just for filming, Columbia Pictures purchased a semi-new Boeing aircraft and refitted it into "Air Force One", which was very expensive.Not to mention that there are also scenes of missiles attacking Air Force One and fighter jets exploding in the film. These production costs are also very high.

Although film critics unanimously criticized Columbia Pictures for begging the U.S. government, the American people are still very happy to see their president kill all directions on the plane.What's more, the explosion special effects and fighting movements in the film are indeed very well done, and it deserves to be the box office champion of the weekend.

After seeing the release of "Air Force One", Jed also began to pay attention to the reports of the film in major American newspapers. Judging from the results of interviews with ordinary people, Jed knew that the popularity of "Air Force One" was inevitable problem.But his own "Men in Black" wants to love "Air Force One", which was released in the second week of its release, which is tantamount to facing the box office of "Air Force One".In terms of production costs, the production cost of nearly [-] million yuan makes "Air Force One" only a high mountain, but at the same time it also puts "Men in Black" on a huge box office pressure.

And what makes Jed most uncomfortable is that when Columbia Pictures promoted "Air Force One", it would always pull "Men in Black" over and lie down.Basically, as a comedy, why did "Men in Black" cost more than "Air Force One"?Is this movie really better than Air Force One?

In fact, when promoting in the film market, the most taboo thing is to compare movies with the same schedule, because you are stabbing other distributors with a knife.But everyone knows the feud between the Sony Group and the Sherman Group, so the confrontation between Columbia Pictures and Galaxy Pictures is not surprising.In particular, the promotional videos currently released by Galaxy Films do not look like scenes produced at a large cost, so the questions raised by Columbia Pictures still attract a lot of attention in the market.

However, Columbia's practice of stepping on others to praise itself is also a double-edged sword. On the one hand, audiences who oppose Jed and remain neutral have doubts about "Men in Black". Do you think it is necessary to go to the cinema to watch it?But on the other hand, it also aroused the fighting psychology of the audience who supported Jade. You think it is not good-looking, and we still have to go to the cinema to support our favorite director.

In such a strange market atmosphere, "Men in Black" finally ushered in its North American release.However, thanks to the support of AMC theaters and the strong distribution capabilities of Broadway International, "Men in Black" was released in more than [-]% of theaters in North America.As for whether the major theaters have come up with the best time slots and the best movie halls, that is the business of each theater manager.However, with Will Smith starring and the title of director Jed Sherman, "Men in Black" still had an attendance rate of about [-]% in the first round of screenings.

The attendance rate of about [-]% is not bad in the Asian market, but it is only a pass in the North American market.Because the major cinema companies currently sell tickets online through computers, within a few minutes, the major film companies already knew the attendance rate of the first round of "Men in Black".Although the attendance rate still lacks data such as second- and third-tier cities and small theater companies, it basically has an accuracy rate of more than [-]%.Seeing that a film produced at such a large cost has only a passing attendance rate, Columbia Pictures laughed, while Disney Pictures was a little worried.

As Hollywood's top film critic and one of the few film journalists with his own column on national television, Roger Ebert sat down early in a Chicago movie theater.As the first few metropolitan cities to develop in the United States, Chicago still has several independent cinemas that are not in the national cinema chain, and this Chicago Metropolitan Cinema is one of them.

When Ebert was very young, he went to watch movies here, so he and the owner of this movie theater are close friends.It's interesting to say that Ebert knows five managers in this movie theater. Although they have different personalities, they are very strict in how picky they are about movies.They have no distinction between art films and commercial films, only good or bad, so the Metropolitan Cinema of Chicago soon has its own diehard audience in Chicago, who trust the manager's vision of film selection.And Roger Ebert also saw a recommendation for "Men in Black" on a sign at the door, and bought a movie ticket.

When the title of "Men in Black" appeared, Roger Ebert was immediately overwhelmed by the director's careful design.Use the perspective of an insect as the title, and the line of sight continues from the sky to the ground.The sky is full of stars, and the ground is as quiet as water, which seems to imply that this is an alien story full of suspense.In Ebert's opinion, the artistry of such a title is not inferior to the flying feathers in "Forrest Gump" back then.

Ebert frowned slightly. Could it be that Jed Sherman is planning to make another sci-fi movie full of humanity?But the production cost of nearly 1 million US dollars cannot be recovered by literary films.Soon Ebert found that his worries were unnecessary, because the director actually arranged for the first alien to appear as a smuggler who smuggled into the United States from Mexico.And just when the US border police caught him, the man in black appeared.

What makes Ebert feel unbelievable is that since you, an alien, have smugglers pretending to be Mexicans, you should learn Spanish anyway!The "Mexican" who didn't understand Spanish was quickly picked out by the man in black, while the rest of the smugglers were encouraged by the man in black to go to the United States to realize their "American Dream".Ebert laughed when he heard the man in black's lines, the men in black are still a group of liberal Democrats!Soon Ebert saw all the elements that a commercial film should have, such as tracking scenes, mysterious organizations, strange opponents...

However, when Ebert saw the interior of the MIB headquarters, he suddenly realized that the director really had his own ideas, because isn't the entire MIB interior the setting of an American airport in the 70s and [-]s?The whole movie is very relaxed, although there are some mysterious plots to solve the case, but basically the main purpose is to please the audience.So Ebert didn't feel how tired the movie looked, but he knew that it was definitely not a simple sci-fi comedy.

With the end of the movie, it turns out that the ultimate boss that humans have to deal with is actually the cockroach that everyone hates in daily life.But when the men in black brought their powerful advanced weapons to deal with the cockroaches, the cockroaches ate their weapons as soon as they met.This made Yibert a little dumbfounded. How could he be so easily disarmed when fighting a boss?As a result, Agent K and Agent J had to stop the cockroach people by acting stupidly, and finally had to use the method of being eaten actively to find a weapon inside the cockroach people.This setting made Ibert a little uncomfortable. Sure enough, even the very nervous Agent K couldn't bear the fact that he was eaten by cockroaches after getting the weapon, so he chose to retire voluntarily.

After the whole movie ended, there was still cheers in the theater, and many viewers were calling their relatives and friends, saying that "Men in Black" was the funniest comedy this summer!

But Ebert didn't think so. The next day, the "Chicago Tribune" published Roger Ebert's film review article-"The Man in Black, He's Actually Laughing at the Whole of Hollywood!" ".

"Men in Black actually has two positionings, comedy and science fiction. One type of comedy is satire, let's skip it for now. As a science fiction movie, do you really think it is a science fiction movie? Mr. Jed Sherman himself is a director who is good at shooting sci-fi movies, but can you see his past attitude towards sci-fi movies from this movie? There is no cloning technology in "Jurassic Park" in this movie There is no exploration of space-time theory in "12 Monkeys". It can be said that there are too many "flaws" in this sci-fi movie. If there are no super weapons, this movie is different from ordinary police movies. Any difference? But I see the continuation of Mr. Jed Sherman in science fiction movies from the other side, which is his irony of human beings. In "Jurassic Park", due to human arrogance and greed A group of creatures that humans cannot resist have been resurrected; in "12 Monkeys", due to the scientific ethics of human beings, human beings have destroyed themselves... Mr. Jed Sherman's science fiction movies have always warned human beings, while "Black The Man in Clothes is no exception. A big planet is protected by a small organization, and they only have two agents. And we were almost destroyed by a cockroach, yes, the ones in your kitchen Nasty little creature. The opening scene of "Men in Black" is actually beautiful artistically, but Mr. Jed Sherman insisted on realizing this scene from the perspective of an insect, and finally turned the insect into flesh Mud. So I have to say Mr. Sherman, is he going to play his 'deconstruction' in comedy movies? Sure enough, we see stupid New York policemen and arrogant New York citizens, Jed uses a watch Bad-looking sci-fi comedy is taunting us... but we can't refute it!"

At the end of the film review, Roger Ebert gave "Men in Black" a "two thumbs up" evaluation.With Ebert's film review, "Men in Black" was immediately discussed on news programs and entertainment programs across the United States, which also raised expectations for the box office results of "Men in Black".

Although "Men in Black" lost to "Face Changing", which was blessed by the president, in the first weekend box office results, it still stepped on the triumphant "Air Force One".Seeing such a box office ranking, Columbia Pictures resolutely shut its mouth, but the reporters obviously kept letting them go like this, and all kinds of ridicule poured in, which annoyed Sony and Columbia.