Don't fall in love with the professor
Chapter 56 Q56
"The word gewu comes from a sentence in "Book of Rites·University" that 'to know things is to study things, and then to know things'. It is an important theory of Chinese Confucianism."
Standing in front of the projector, Jiang Xiaocheng faced the focused gazes of his colleagues, his hands sweating profusely.
"About the meaning of 'gewu', from ancient times to the present, different people have different interpretations. One way of saying is that 'gewu' means to explore the truth of all things. The pursuit of truth should never be separated from specific things, truth and things, Corresponding to simplicity and complexity respectively, it is a unity of contradictions.”
"In the process of processing food, people will unconsciously make trade-offs between complexity and simplicity. Some people like spicy food, while others like sweet food...and the tableware is the ultimate carrier.
"Hobbies, tastes, attitudes towards life and even self-cultivation will all be reflected in these few inches—this is the foothold of this publicity plan."
As the beautiful slides slid past, Jiang Xiaocheng tried his best to overcome his nervousness and express his thoughts completely.
There was only a slip of the tongue at the beginning, but fortunately, it was corrected immediately, and the whole process went smoothly.
"The above is the preliminary design of Wenmu's 'Gewu' series."
The overall framework of the plan was displayed on the electronic screen, and Jiang Xiaocheng held the page presenter, his heart beating wildly.
The small conference room fell into a deep silence.
Xiao Qi was the first to break the silence, and said by name: "Xiaobai, let me talk about your thoughts."
"Hmm... I think it's very good. The biggest highlight of the theme of the small town design is that it explores the cultural tonality of the 'Gewu' series and weakens the fireworks that are common to tableware brands. This is in line with the high-quality positioning."
A person who has just changed careers needs such recognition very much. Jiang Xiaocheng relaxed a lot when he heard Xiaobai's words.
But he also knew in his heart that this recognition contained a lot of encouragement.
"It is very important to meet the high-quality positioning," Hua Yan focused his eyes on the last slide, "but I always feel that something is missing..."
His hands were turned outward in mid-air, as if he hadn't thought of any words to describe his inner thoughts.
He suddenly lowered his fist, finally found a suitable word, and said, "Temperature, yes, temperature."
Something crossed Jiang Xiaocheng's mind, but he didn't catch it, he just repeated: "Temperature?"
Hua Yan hummed, "The temperature is similar to fireworks, but not the same. It's cleaner, purer, more romantic, and more—"
Seeing that it was getting more and more confusing, Xiao Qi took his words.
"The temperature referred to in Huayan, in layman's terms, is emotion. People are born with emotions, and they like to give emotions to the things around them. For a good advertisement, being creative is the key, but it is also important to arouse people's emotional resonance .”
"Hey, Boss Xiao still understands me!"
Jiang Xiaocheng looked back at his work, pondering what the two of them said in his heart, as if there was a commanding person at a congested intersection.
A stunned expression appeared on his face, "I seem to understand."
I didn't think about it clearly all night, but someone else hit the nail on the head with a few words.
Jiang Xiaocheng felt deep admiration from the bottom of his heart, and at the same time realized that the gap between himself and his colleagues was still far away, and there was still a lot of room for improvement.
But he wasn't depressed because of this, on the contrary, he felt a momentum accumulated in his body, faintly pushing him upwards.
Qingtian said: "The second batch of samples sent by Wenmu will arrive in two days. I will send it to your home by courier. From the perspective of consumers, maybe I can get some inspiration."
In the workplace, these sincere suggestions and help are really rare.
After discussing some details, it was time to get off work. Xiao Qi glanced at his watch, probably to announce the end of the meeting.
"Just come here first, there is still some time before the draft competition, everyone can think about the plan again, thank you for your hard work."
Having said that, he paused and changed the topic.
His expression is also much gentler.
Said: "This weekend is the birthday of our colleague Jiang Xiaocheng. On behalf of the creative department, I would like to wish you a happy birthday in advance."
Jiang Xiaocheng was busy writing down suggestions one by one, when he heard this, he raised his head and couldn't help being startled.
Xiao Qi handed him something, he subconsciously took it, opened it, and saw that it was a birthday card, with three big characters in the lower right corner - He Jinye, which was the name of the president of the company.
Blessings sounded one after another.
"Wow, happy birthday!"
"Happy birthday!"
Someone caught Jiang Xiaocheng's confused expression and said, "You don't even remember your own birthday, do you?"
Jiang Xiaocheng is still not used to such enthusiasm, but such a heart-warming scene made him smile unconsciously.
She said shyly, "I forgot."
Another said: "Xiaocheng has been too focused on work recently."
"Pay attention to the combination of work and rest."
Jiang Xiaocheng listened to this phrase of combining work and rest. After staying up for several nights in a row, his body has reached its limit and his spirit has been tense. It is time to relax.
There was no class on Friday, and Zhong Kexing got off work earlier than usual. As usual, he drove to pick up Jiang Xiaocheng.
It was the evening rush hour. In fact, it was much faster for Jiang Xiaocheng to take the subway directly to go home, but the two always wanted to meet earlier, even though they wasted some time, they were willing.
At night, the lights are flickering, and all kinds of vehicles at the intersection communicate in an orderly manner. Many people have relaxed and soothing expressions on their faces, secretly looking forward to the coming weekend.
Zhong Kexing felt that something was wrong with Jiang Xiaocheng.
The man had been peeking at him since he got in the car, and when Zhong Kexing turned his head to face him, he went to look at the scenery outside the window.
The music in the car was too loud, and when waiting for the red light, Zhong Ke turned down the volume and asked, "What's wrong?"
"Huh?" Jiang Xiaocheng looked away and said, "What's wrong?"
Zhong Kexing said bluntly: "You are peeking at me."
This is really embarrassing, Jiang Xiaocheng turned up the volume guiltily, and stammered: "Who peeked at you, I, I was... looking at the tree on your side."
Zhong Kexing turned the steering wheel, turned into a main road, and said nothing.
After being silent for a while, Jiang Xiaocheng still spoke, and asked without confidence: "Is there anything going on in the laboratory this weekend?"
When the two were together, they often talked about each other's work. Zhong Kexing didn't find it strange that he asked this question.
Looking straight ahead, paying attention to the road conditions, he said casually, "It's nothing."
He turned his head and asked, "What? Does the company have to work overtime?"
"I'm fine, don't work overtime."
Jiang Xiaocheng replied that he was already feeling down. Seeing Zhong Kexing like this, he probably didn't know that his birthday was on the weekend.
But the colleagues in the company all remember it.
There was a tightness in the chest.
At this time, Zhong Kexing said again: "Are you hungry? I bought Yuanji's glutinous rice cakes and put them in the back seat."
Jiang Xiaocheng straightened up in surprise, looked at the location he said, and asked, "Isn't Yuanji going to line up? When did you go?"
"Didn't you say you wanted to eat two days ago? I didn't have anything to do at noon today, so I went to buy it. I was lucky and didn't wait too long."
On that day, Sunny's boyfriend came to the company to give away love desserts, Jiang Xiaocheng ate a piece of it, and thought it tasted very good, so he asked where he bought it.
While chatting with Zhong Kexing, I accidentally mentioned something.
Unexpectedly, it was remembered in my heart.
A gust of wind came from somewhere, blowing away the unhappiness just now, replaced by a warm current, washing from the chest to the bottom of the heart, softening the whole body.
Jiang Xiaocheng thought, the identity information is stored in the HR department, and it is not surprising that the company knows the birthday of each employee, and giving greeting cards must be a long-standing tradition.
But he and Zhong Kexing have never talked about this matter, and it is normal for him not to know.
Besides, the two are always happy when they are together. Zhong Kexing is tolerant, gentle, and patient. He is a very rare lover.
There is really no need to worry about such a small matter.
Or... tell him directly?
Forget it, I used to live by myself, and I didn't celebrate much.
Just treat it as an ordinary day.
When they arrived at the basement floor of the community, Zhong Kexing and Jiang Xiaocheng got out of the car and walked forward in half-steps.
Zhong Kexing suddenly said, "What do you want to do on Sunday?"
Jiang Xiaocheng had already put aside the matter of celebrating his birthday, and when he heard Zhong Kexing say it, his heart thumped, and he was filled with hazy joy.
Afraid of being self-indulgent, he took the ordinary chat as a purposeful question, and only said: "There is nothing to do."
Zhong Kexing took his hand naturally, and said: "I originally planned to go to a nearby city to play during the two-day vacation. But then I thought, you are really tired recently, why don't you take advantage of this time to take a good rest .What do you think we'll go to the movies on Sunday?"
After a pause, he said, "It's your birthday that day, I remember correctly."
Jiang Xiaocheng was moved with joy, and asked softly, "How do you know?"
Zhong Kexing said: "I remember the date on the ID card.
Then he said, "Do you think I forgot?"
At this moment, Jiang Xiaocheng really felt that he was a fool, because he sulked for so long for no reason because of his baseless assumptions.
And because of being stabbed in the mind, I felt guilty.
After walking a few steps, he finally noticed something was wrong.
He stopped, raised his head, and with shame and anger on his face, he called Zhong Kexing by his name.
"In the car just now, you clearly knew what I meant, and you said that the laboratory was fine, you were misleading me."
Hearing Zhong Kexing's low laughter, he was even more annoyed. He shook off his hand and said, "I misjudged you, you are not at all..."
Zhong Kexing was also curious about Jiang Xiaocheng's initial impression of himself, so he asked, "It's nothing at all?"
Jiang Xiaocheng held back for a long time before saying something.
"You are not honest at all!"
After Zhong Kexing and Jiang Xiaocheng were together, his smile changed a lot, but he had never smiled so heartily.
He really wanted to hug Jiang Xiaocheng, and he did.
Rubbing Jiang Xiaocheng's brows with his forehead, love overflowed from his eyes.
"You're such a baby."
Standing in front of the projector, Jiang Xiaocheng faced the focused gazes of his colleagues, his hands sweating profusely.
"About the meaning of 'gewu', from ancient times to the present, different people have different interpretations. One way of saying is that 'gewu' means to explore the truth of all things. The pursuit of truth should never be separated from specific things, truth and things, Corresponding to simplicity and complexity respectively, it is a unity of contradictions.”
"In the process of processing food, people will unconsciously make trade-offs between complexity and simplicity. Some people like spicy food, while others like sweet food...and the tableware is the ultimate carrier.
"Hobbies, tastes, attitudes towards life and even self-cultivation will all be reflected in these few inches—this is the foothold of this publicity plan."
As the beautiful slides slid past, Jiang Xiaocheng tried his best to overcome his nervousness and express his thoughts completely.
There was only a slip of the tongue at the beginning, but fortunately, it was corrected immediately, and the whole process went smoothly.
"The above is the preliminary design of Wenmu's 'Gewu' series."
The overall framework of the plan was displayed on the electronic screen, and Jiang Xiaocheng held the page presenter, his heart beating wildly.
The small conference room fell into a deep silence.
Xiao Qi was the first to break the silence, and said by name: "Xiaobai, let me talk about your thoughts."
"Hmm... I think it's very good. The biggest highlight of the theme of the small town design is that it explores the cultural tonality of the 'Gewu' series and weakens the fireworks that are common to tableware brands. This is in line with the high-quality positioning."
A person who has just changed careers needs such recognition very much. Jiang Xiaocheng relaxed a lot when he heard Xiaobai's words.
But he also knew in his heart that this recognition contained a lot of encouragement.
"It is very important to meet the high-quality positioning," Hua Yan focused his eyes on the last slide, "but I always feel that something is missing..."
His hands were turned outward in mid-air, as if he hadn't thought of any words to describe his inner thoughts.
He suddenly lowered his fist, finally found a suitable word, and said, "Temperature, yes, temperature."
Something crossed Jiang Xiaocheng's mind, but he didn't catch it, he just repeated: "Temperature?"
Hua Yan hummed, "The temperature is similar to fireworks, but not the same. It's cleaner, purer, more romantic, and more—"
Seeing that it was getting more and more confusing, Xiao Qi took his words.
"The temperature referred to in Huayan, in layman's terms, is emotion. People are born with emotions, and they like to give emotions to the things around them. For a good advertisement, being creative is the key, but it is also important to arouse people's emotional resonance .”
"Hey, Boss Xiao still understands me!"
Jiang Xiaocheng looked back at his work, pondering what the two of them said in his heart, as if there was a commanding person at a congested intersection.
A stunned expression appeared on his face, "I seem to understand."
I didn't think about it clearly all night, but someone else hit the nail on the head with a few words.
Jiang Xiaocheng felt deep admiration from the bottom of his heart, and at the same time realized that the gap between himself and his colleagues was still far away, and there was still a lot of room for improvement.
But he wasn't depressed because of this, on the contrary, he felt a momentum accumulated in his body, faintly pushing him upwards.
Qingtian said: "The second batch of samples sent by Wenmu will arrive in two days. I will send it to your home by courier. From the perspective of consumers, maybe I can get some inspiration."
In the workplace, these sincere suggestions and help are really rare.
After discussing some details, it was time to get off work. Xiao Qi glanced at his watch, probably to announce the end of the meeting.
"Just come here first, there is still some time before the draft competition, everyone can think about the plan again, thank you for your hard work."
Having said that, he paused and changed the topic.
His expression is also much gentler.
Said: "This weekend is the birthday of our colleague Jiang Xiaocheng. On behalf of the creative department, I would like to wish you a happy birthday in advance."
Jiang Xiaocheng was busy writing down suggestions one by one, when he heard this, he raised his head and couldn't help being startled.
Xiao Qi handed him something, he subconsciously took it, opened it, and saw that it was a birthday card, with three big characters in the lower right corner - He Jinye, which was the name of the president of the company.
Blessings sounded one after another.
"Wow, happy birthday!"
"Happy birthday!"
Someone caught Jiang Xiaocheng's confused expression and said, "You don't even remember your own birthday, do you?"
Jiang Xiaocheng is still not used to such enthusiasm, but such a heart-warming scene made him smile unconsciously.
She said shyly, "I forgot."
Another said: "Xiaocheng has been too focused on work recently."
"Pay attention to the combination of work and rest."
Jiang Xiaocheng listened to this phrase of combining work and rest. After staying up for several nights in a row, his body has reached its limit and his spirit has been tense. It is time to relax.
There was no class on Friday, and Zhong Kexing got off work earlier than usual. As usual, he drove to pick up Jiang Xiaocheng.
It was the evening rush hour. In fact, it was much faster for Jiang Xiaocheng to take the subway directly to go home, but the two always wanted to meet earlier, even though they wasted some time, they were willing.
At night, the lights are flickering, and all kinds of vehicles at the intersection communicate in an orderly manner. Many people have relaxed and soothing expressions on their faces, secretly looking forward to the coming weekend.
Zhong Kexing felt that something was wrong with Jiang Xiaocheng.
The man had been peeking at him since he got in the car, and when Zhong Kexing turned his head to face him, he went to look at the scenery outside the window.
The music in the car was too loud, and when waiting for the red light, Zhong Ke turned down the volume and asked, "What's wrong?"
"Huh?" Jiang Xiaocheng looked away and said, "What's wrong?"
Zhong Kexing said bluntly: "You are peeking at me."
This is really embarrassing, Jiang Xiaocheng turned up the volume guiltily, and stammered: "Who peeked at you, I, I was... looking at the tree on your side."
Zhong Kexing turned the steering wheel, turned into a main road, and said nothing.
After being silent for a while, Jiang Xiaocheng still spoke, and asked without confidence: "Is there anything going on in the laboratory this weekend?"
When the two were together, they often talked about each other's work. Zhong Kexing didn't find it strange that he asked this question.
Looking straight ahead, paying attention to the road conditions, he said casually, "It's nothing."
He turned his head and asked, "What? Does the company have to work overtime?"
"I'm fine, don't work overtime."
Jiang Xiaocheng replied that he was already feeling down. Seeing Zhong Kexing like this, he probably didn't know that his birthday was on the weekend.
But the colleagues in the company all remember it.
There was a tightness in the chest.
At this time, Zhong Kexing said again: "Are you hungry? I bought Yuanji's glutinous rice cakes and put them in the back seat."
Jiang Xiaocheng straightened up in surprise, looked at the location he said, and asked, "Isn't Yuanji going to line up? When did you go?"
"Didn't you say you wanted to eat two days ago? I didn't have anything to do at noon today, so I went to buy it. I was lucky and didn't wait too long."
On that day, Sunny's boyfriend came to the company to give away love desserts, Jiang Xiaocheng ate a piece of it, and thought it tasted very good, so he asked where he bought it.
While chatting with Zhong Kexing, I accidentally mentioned something.
Unexpectedly, it was remembered in my heart.
A gust of wind came from somewhere, blowing away the unhappiness just now, replaced by a warm current, washing from the chest to the bottom of the heart, softening the whole body.
Jiang Xiaocheng thought, the identity information is stored in the HR department, and it is not surprising that the company knows the birthday of each employee, and giving greeting cards must be a long-standing tradition.
But he and Zhong Kexing have never talked about this matter, and it is normal for him not to know.
Besides, the two are always happy when they are together. Zhong Kexing is tolerant, gentle, and patient. He is a very rare lover.
There is really no need to worry about such a small matter.
Or... tell him directly?
Forget it, I used to live by myself, and I didn't celebrate much.
Just treat it as an ordinary day.
When they arrived at the basement floor of the community, Zhong Kexing and Jiang Xiaocheng got out of the car and walked forward in half-steps.
Zhong Kexing suddenly said, "What do you want to do on Sunday?"
Jiang Xiaocheng had already put aside the matter of celebrating his birthday, and when he heard Zhong Kexing say it, his heart thumped, and he was filled with hazy joy.
Afraid of being self-indulgent, he took the ordinary chat as a purposeful question, and only said: "There is nothing to do."
Zhong Kexing took his hand naturally, and said: "I originally planned to go to a nearby city to play during the two-day vacation. But then I thought, you are really tired recently, why don't you take advantage of this time to take a good rest .What do you think we'll go to the movies on Sunday?"
After a pause, he said, "It's your birthday that day, I remember correctly."
Jiang Xiaocheng was moved with joy, and asked softly, "How do you know?"
Zhong Kexing said: "I remember the date on the ID card.
Then he said, "Do you think I forgot?"
At this moment, Jiang Xiaocheng really felt that he was a fool, because he sulked for so long for no reason because of his baseless assumptions.
And because of being stabbed in the mind, I felt guilty.
After walking a few steps, he finally noticed something was wrong.
He stopped, raised his head, and with shame and anger on his face, he called Zhong Kexing by his name.
"In the car just now, you clearly knew what I meant, and you said that the laboratory was fine, you were misleading me."
Hearing Zhong Kexing's low laughter, he was even more annoyed. He shook off his hand and said, "I misjudged you, you are not at all..."
Zhong Kexing was also curious about Jiang Xiaocheng's initial impression of himself, so he asked, "It's nothing at all?"
Jiang Xiaocheng held back for a long time before saying something.
"You are not honest at all!"
After Zhong Kexing and Jiang Xiaocheng were together, his smile changed a lot, but he had never smiled so heartily.
He really wanted to hug Jiang Xiaocheng, and he did.
Rubbing Jiang Xiaocheng's brows with his forehead, love overflowed from his eyes.
"You're such a baby."
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