Cross the road of the director

300 million box office in the first week?

Based on the [-] theaters in Huaxia and [-] screens, the highest box office in China is only one billion yuan, and only blockbuster movies imported from overseas can reach such a figure.

Throughout the history of domestic film, there are no more than ten domestic films that have such good opening results. They are either big investments and big publicity, or national-level IPs, and the audiences have a good impression of them...

But now, a romance film with an investment of only 500 million broke the historical record at the box office in the first week, and paid back its capital in two days. Excluding theaters, taxes and costs, the net profit was more than 2000 million.

Such a high return stunned the major companies and filmmakers in the industry.

It is not without dark horses that have sprung up suddenly, but most of them are suspenseful crime films, relying on word of mouth for excellent plots, so that audiences willingly enter the cinema.

And even if it is a dark horse, it doesn't have a blowout at the box office in the first week.

"Autumn Love"?

Ordinary love tragedy, simple investment, new director, filming location is also in China, male and female protagonists are even more inconspicuous, has no box office appeal at all, and even has another name of box office poison.

This combination has no bright spots, and there is no place to promote it.According to normal development, "Autumn Romance" can be regarded as a big success if it can get a box office of [-] million after its release.

As a result, the box office of 300 million slapped everyone hard, and they were stunned.

Everyone knows about Zhuang Sixian's online hopping before, but no one would have imagined that just gaining attention on the Internet could earn so much box office, making "Autumn Romance" a dark horse in the Valentine's Day schedule.

According to this trend, the box office of [-] million before the release is no problem.

Four hundred million at the box office!

Dongyuan made too much money this time, right?

Everyone in the circle stared at Dong Yuan and Zhuang Sixian, shed tears of envy, and then turned around to ask the people in the marketing department to analyze the reasons for the success of "Autumn Love".

——Internet marketing, this delicious cake was discovered after all.

Never thought that just posting some random content can make netizens walk into the cinema?

Many movies in the same period as "Autumn Romance" are full of regrets. They dream of going back to play a set of online marketing before the release, even if they can't make a lot of money, they can recover some costs.

People in the industry expressed emotion for "Autumn Love", and related topics on the Internet followed suit. Young people enthusiastically began to express various opinions on their own sites.

Twitter, Zhihu, WeChat... The social network is full of "Autumn Love", so many people who are not interested in it can't help but go to watch it.

Under this strong wind, the negative reviews of "Autumn Love" were ignored by netizens, and they just kept other movies of the same period firmly under them, giving them no chance to resist.

"Autumn Romance" was so popular that even Lu Jue, who was closed for editing, was alarmed.

As a young fighter of Qingkong Studio, Wei Yuan has always paid attention to "Autumn Love" and Zhuang Sixian.Seeing that their box office was getting higher and higher, I couldn't sit still, and took my cousin to the cinema to find out.

"...Why don't you choose the late-night show? Isn't it good to have few people and clean?"

Facing the indistinct scrutiny of the people around him, the corners of Lu Jue's lips twitched slightly, and he elbowed Wei Yuan hard.

Wei Yuan sensed the weird atmosphere and looked around, only to realize that the people sitting next to them were basically lovers, full of them, the girl was peeking at Lu Jue because of his appearance, the boy was funny because the girl was looking at Lu Jue fiercely Extremely.

"I made a mistake, and I will never make such a mistake next time."

As soon as the voice fell, the lights disappeared suddenly. Accompanied by the familiar background sound, the familiar approval animation appeared in front of everyone, and "Autumn Romance" officially started.

Lu Jue was very familiar with the script of "Autumn Love", the only thing he was curious about was Zhuang Sixian's style.

He watched in silence for 10 minutes, and when he had the bottom line in his mind, he shifted his attention to other audience members, and only divided his attention on the big screen.

As the story progresses, the emotions of the audience also fluctuate.

Lu Jue found that among the viewers, girls were generally immersed in the plot, and many boys yawned secretly while avoiding their girlfriends. The preferences of both parties could not be more obvious.

Until the end of the movie, many girls in the theater were affected by the finale, sobbing and shedding tears, while the boys embraced them with blushing faces, and all of them became energetic.

People walked out one after another, Lu Jue and the others followed from afar, and walked out of the theater after a while.

It wasn't until getting into the car that Wei Yuan, who was sitting in the driver's seat, said awkwardly, "This movie is above average, nothing special. Why did it get such a high box office?"

With that said, he started the car and drove back slowly.

Wei Yuan really couldn't figure it out.

He knew that the box office was meant to be broken, but he never expected that "Autumn Love" would break it.

Until now, the highest box office of the love movie category is 4.86 million, which is maintained by the classic love movie "Pounding Heart" released three years ago.

And now, "Autumn Romance" has a tendency to break records?The plot is ordinary, the actors are ordinary, and the camera is ordinary... How can this kind of movie that only meets the pass line have the qualifications to compare with "Pounding Heartbeat"?

"Nothing unusual."

Lu Jue propped his chin with one hand, looked at the pedestrians outside the car window, and said casually: "The domestic film market is a treasure, but it hasn't been deeply explored before. Zhuang Sixian discovered this, and used the Internet to conduct a survey on netizens. Brainwashing propaganda is naturally several times more effective than traditional propaganda.”

Wei Yuan frowned slightly, and looked at him suspiciously, "Dig deep? Brainwashing propaganda? What do you mean?"

"In one year, the number of domestic theaters has increased by 1, and the number of screens has reached 3 yuan. The total number of domestic theaters has reached [-], and the number of screens has reached [-] yuan. Do you know what this represents? It represents the domestic film market Officially enter the third- and fourth-tier cities to tap hidden audiences."

"Think about it. People who thought the cinema was far away and didn't want to go out knew that there was a cinema next to them. Would they want to go to the cinema to pass the time when they were bored? They would. With more cinemas, the number of moviegoers increased, and the box office Naturally, it will also rise, this is the most simple reason."

"Overseas movies have already formed a scale, and they have always paid attention to the relevant data. Zhuang Sixian studied abroad, and he already has some foundation. With the soil needed for the box office, coupled with brainwashing propaganda, [-] million box office is just the baseline."

Lu Jue briefly mentioned the reason why Zhuang Sixian was able to succeed.

As he said, the overseas film industry has long been formed, and production companies have always paid attention to various data.

On the contrary, although China knows the overseas model, it still does not pay enough attention to statistics, data reception, and data processing, and its reaction speed cannot keep up. It is no wonder that Zhuang Sixian took the lead.

"What do you mean by brainwashing propaganda?"

Wei Yuan looked expectant, and glanced this way from time to time.

Lu Jue glared at him, and said angrily, "Drive hard!"

Wei Yuan: "..." Wronged.

Looking at his angry face, Lu Jue sighed: "Brainwashing propaganda is also called Internet marketing."

Wei Yuan: "???"

Lu Jue: "Oh, let me put it another way, or you won't understand."

Wei Yuan: "Hey." He smiled flatteringly.

Lu Jue: "The current Internet penetration rate exceeds 50%, plus basically everyone has a smart phone, you can find out that among the pedestrians passing by with a little observation, four out of ten will play with their mobile phones in their spare time and receive various information on the mobile phone. kind of information."

Wei Yuan was thoughtful, and asked: "So, Zhuang Sixian is jumping around on the Internet because he has a good eye on the netizens?"

Lu Jue raised his chin slightly and said, "Yes. Zhuang Sixian seems to be born with a knack for marketing, and he likes to play on the Internet when he has nothing to do. Think about it carefully, in the past six months, have the topics related to "Autumn Romance" Will it always appear in front of your eyes? This high-frequency appearance, whether netizens are willing or not, will have some understanding of this movie, and understanding is the key to entering the theater."

After Wei Yuan digested this passage, he took a breath and exclaimed: "Hey, Zhuang Sixian is so good? Tsk tsk tsk, after this movie, this kid will definitely become a big celebrity in Dongyuan."

"Rather than careful planning, I'm more inclined that he hit by mistake."

"The outside world doesn't know, in fact, in order to maintain the popularity of the Internet, Zhuang Sixian invested at least three or four million in publicity fees. I guess he didn't expect that the three or four million would get such a high return, right? It's no problem to make a lot of money , the rest depends on whether there is a dark horse in the latest movie, and whether he can maintain the box office growth."

As Lu Jue said, he couldn't help but think of the movie poster he saw just now.

that poster...

I think there will be another good show soon.

The corners of Lu Jue's lips raised slightly, and he urged: "Brother, stop dawdling, and go back to the company quickly, I still have work to do."

Wei Yuan woke up, remembering a lot of unfinished business in the company, and immediately stopped worrying about "Autumn Love", stepped on the gas pedal, and rushed to the company with people.

"Autumn Love" was released in the second week, with a box office of 300 million.

"Autumn Love" was released for the third week, with a box office of 900 million.

"Autumn Love" was released for the fourth week, with a box office of 2000 million...

Contrary to everyone's expectations, the box office trend of "Autumn Romance" unexpectedly dropped.According to this trend, the [-] million box office is hopeless, and the [-] million box office is also a bit mysterious.

what's the situation?

Dark horse|wilt| so fast?

People in the industry once again looked away, and were a little confused about the routine of "Autumn Romance".

After they investigated, they found out that in the second week of the release of "Autumn Romance", Cheng Yaojin gnawed the big cake from "Autumn Romance".

Afterwards, they also seized the film schedule and fans of "Autumn Love", insisted on overtaking in a corner, pressed "Autumn Love" on the floor and rubbed it, and achieved a counterattack.

This movie is "Fruit Game" brought by Qiu Yuling.

Qiu Yuling, a contestant of the first "Future Star" and the only female director who entered the finals.After the competition, she chose to join Chaoyu Films and created a new movie "Fruit Game" with the new team.

Zhaoyu Films started out with romance films, and they are eager to transform.

With Qiu Yuling's arrival, the attention of the microfilm competition has not completely disappeared, so it must be used?

For the investment, for the actors, for the production team, for... With the back door wide open, the progress of Qiu Yuling's new movie is fast, no slower than Lu Jue and the others.

After the release stage, Zhao Yu was not like Zhuang Sixian who knew how to play online marketing, so he had no choice but to be ruthless and rely on money to find a lot of films, paving the way for the counterattack of "Fruit Game", which became the first link in the counterattack.

They did this because they had enough confidence in "Fruit Game".

Zhuang Sixian's "Autumn Love" will be released on February 2.

I don't know whether it was intentional or a coincidence, Qiu Yuling's "Fruit Game" was released on February 2, biting his tail.

Don't look at the cute name of this movie, in fact, "Fruit Game" inherits Qiu Yuling's usual style, and is still a new thriller and suspense work.

Qiu Yuling's new film tells the story of eight people who were kidnapped by a mysterious person into a small room, suspicious of each other, and fought against each other.

In the story, the eight victims were male and female, the older one was 60 years old, and the younger one was more pitiful and helpless than the other.And it is these innocent people who must play various games under the arrangement of mysterious people.

During the game, people die each other, leaving only the last 60-year-old woman.The old woman was so weak and harmless that the audience couldn't help feeling pity, and couldn't help but hate the mysterious person.

However, when the mysterious man who was resented by everyone appeared, it was the old woman who was put on trial.

It turned out that eight people, including the old woman, were all involved in one case.

Eight years ago, the old woman abducted the child of the mysterious man and sold the child. Her crime was the most serious.Others are either traffickers or accomplices who help traffickers, and they are equally unforgivable.

You-Know-Who is actually an Avenger crawling out of hell.

In the picture, the mysterious man finally killed the old woman, and then went to the police station to surrender there.

"Gah, I still felt sorry for them before, and thought that the mysterious people should be damned. Now it seems that these people are the most damned!"

"This is Li Zhe's second time working with Director Qiu, right? This guy obviously doesn't look good, why do I like it more and more? Oh, the acting skills are amazing."

"Human traffickers deserve to die!"

"If I remember correctly, there are pictures of old women, young women, and children in the middle of the movie. I thought it was weird when I saw the pictures at the time. Now that I think about it, maybe those are the people she abducted? Thinking carefully, I'm terrified."

"The protagonist played by Li Zhe is like a lunatic. He searched for the child for eight years, but found only a dead body. I can't imagine his pain."

"Secretly, in that man's flashback, there is a picture of the little boy being abused|tortured, and then look at Li Zhe's injuries when he found the child in the end, you can taste it for yourself."

"Director Qiu did a great job."

"At first, I didn't understand why the movie was called "Fruit Game". It wasn't until the last memory flashback that the fruit representing the eight people rotted and turned smelly. Then I realized what Director Qiu meant. It's amazing."

Qiu Yuling's new work has more detailed pictures, implying that the foreshadowing is more superb, and the final reversal is the finishing touch, which directly changes the taste of the whole movie.

There is no navy, no marketing, and the fans of "Fruit Game" are only discussing the plot enthusiastically in their own small circle.

The circle of suspense and horror is small, and at the same time, the cohesion is higher.They feel that "Fruit Game" is a good work, and they will willingly go to the cinema to watch it twice and watch it three times to support it.

Their efforts are the second link of the counterattack.

It cannot be denied that "Autumn Love" is a good romance film, but if you watch it carefully, you can find the fact that its picture is simple and the overall style is slightly different.

On the other hand, the well-crafted "Fruit Game" is more than one grade higher than "Autumn Love" in terms of style and details.

Comparing the two, wouldn't ordinary audiences be attracted by "Fruit Game", forcibly suppressing the opportunity of "Autumn Romance" to ferment public opinion?

In fact, Zhuang Sixian was not ignorant of the counterattack.

As early as the third day of "Fruit Game"'s opening, the box office gains of "Falling in Love" stalled.At that time, Zhuang Sixian wanted to continue to use the Internet, but unfortunately, netizens were tired of this topic, and instead reminded them that Qiu Yuling was also a finalist.

"Wow, I thought "Future Star" was just an entertainment program, but now it seems that the selected people really have some skills."

"Qiu has released a new film? Hahaha, I have to go to the cinema to see it."

"Nowadays, there are too few directors who are obsessed with suspense and thrillers. I have to go to the cinema to support them. I will secretly tell you a trick. When watching horror movies, you must bring a girl [bad smile.jpg]"

"Zhuang Sixian and Qiu Yuling made moves one after another, what happened to the others? You can't just hold back like this, can you?"

"Zhao Jie, the director of "Zhao Xiaoyun", made a TV series, and I heard that it will start broadcasting next month; Wang Yi, the director of "Runaway", heard that he went abroad to study; Zheng Chengzhi, the director of "Grandpa's Back", went to work as an assistant director to experience , I don’t know how long it will take to independently produce a new work.”

"@Lu Jue, as the boss, shouldn't you also express something here?"

"A friendly reminder, A Jue's film has entered post-production, and we will be able to meet you soon without any accidents. I hope you can support me a lot."

"Hey, the news about autumn is not autumn all the time, I'm so annoyed to death, I can finally take a breath and watch movies that normal people should watch."

"Take me upstairs."

"If you're a man, you should watch "Fruit Game"!"

"@Lu Jue, brother, you are the champion, you can't be overwhelmed by Zhuang Sixian and the others, that would be too embarrassing. Hurry up, I can't wait."

……

After Zhuang Sixian, Qiu Yuling's sudden appearance immediately reminded everyone of "Future Star". Many people even went to Lu Jue's Twitter to ask for the latest information.

Facing this group of people who eat melons, Lu Jue's fans patiently comforted them, saying that they are still in production and hope everyone can support them in a unified way.

At this time, an anonymous netizen broke the fact that "Autumn Love" had changed directors, which blew up the entire Twitter.

"What? "Autumn Romance" has changed directors? Is it true or not?"

"No wonder I think the overall painting style is weird. It turns out that the director has changed? Who knows how many shots Lu Jue took? Is there a third? I don't know how many frames Zhuang Sixian and the others kept when editing. If there are more frames, Lu Jue Shouldn't it be a name?"

"Hey, isn't this plot too tortuous?"

"@庄思贤, Director Zhuang, should you explain it?"

"When will "Autumn Love" be released? I really want to find out which ones belong to Lu Jue and which ones belong to Zhuang Sixian on the computer. It must be interesting."

"Am I the only one wondering why the director changed?"

"@Lu Jue, brother, why did you give up "Autumn Love"? Such a good box office, breaking the historical record, you actually missed [Regret Rolling.jpg]"

"Change the director? This kind of thing is rare in the history of movies. Well, @庄思贤 you managed to attract my attention."

……

Netizens were discussing and jumping up and down on Zhuang Sixian and Lu Jue's blogs, wanting to know the real reason for changing directors.

Can the real reason be told to them?

Of course not.

Therefore, Zhuang Sixian took the lead in tweeting, expressing formulaically that this was all the company's needs, etc. Anyway, the matter of changing the director has nothing to do with Lu Jue, and it has nothing to do with himself.

Such a formulaic answer obviously did not satisfy the netizens, they left messages, they protested, they wished they could get the truth out of Zhuang Sixian's head.

Seeing that the netizens were still entangled, Zhuang Sixian directly dropped a new bait, and encouraged the netizens to go to the cinema twice and three times to find out the pictures that Lu Jue had taken, and those who answered correctly could come to him to exchange for rewards.

As soon as these words came out, all the melon eaters were shocked.

award?

Zhuang Sixian didn't say what the reward is, so why not just let everyone imagine it out of thin air, making it more and more beautiful?However, just as everyone was enthusiastically analyzing and commenting, hoping to get a reward for guessing correctly, a new melon came...

The author has something to say: Director Zhuang is the director with the most beautiful opening and the fastest turnaround, hahahahaha~

That’s right, it’s none other than our awesome Sister Qiu who is holding him down. Applause for our Sister Qiu~!

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Let me explain, it rains frequently here recently, and the power goes out after a while. My computer is a desktop computer, so I am very passive.Sorry everyone, I will update as soon as possible, love you =3=

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感谢在2020-07-0811:52:30~2020-07-0921:56:13期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angel of irrigation nutrient solution: 3007309120 bottles; (ω`) 7 bottles of Lei Lei; 1 bottle of Xuehu;

Thank you very much for your support, I will continue to work hard!