Explosive entrepreneurship

[Non-slack farmer] Park, reception room.

"Meet you again, Xiao Dai. I haven't seen you for a day, like three autumns. It feels like I haven't seen you for tens of thousands of years." Gan Shengyuan stared at Gou Dai without moving.

A few months have passed since the last charity dinner, Gan Shengyuan finally met the "superior" whom he had been dreaming about again and again.

Gou Dai smiled and nodded: "Your Chinese has improved a lot, and your accent is even weaker."

He Mingzhan propped his chin on the side, looking at the two of them with great interest.

The reason for today's meeting lies in the expansion plan of the primary industry in Goudai Park.

Although Gou Dai believes that the best way to solve the current agricultural products in the park is to carry out secondary processing of products, but it takes a lot of time to build factories, recruit workers, produce and operate, and promote marketing.If the profit target cannot be achieved as soon as possible, the time left for "bankruptcy" will be extremely limited.

Therefore, Gou Dai intends to "grasp with two hands", on the one hand, continue to promote the secondary processing products, and on the other hand, start to sell the raw materials in the park.

Gou Dai is not a greedy person. He does not plan to be a downstream market for raw materials. He decides to only ship goods, to be a primary raw material supplier, and to leave the specific sales to other people.

However, selling on such a large scale is no easy task.

Nowadays, large commercial supermarkets or branded supermarkets basically have a stable supply of goods, and replacement of goods involves various channels, so it is difficult for them to "occupy the magpie's nest".Even if it is occupied, the "entry fee" of the mall is not cheap.Similarly, there are hotels and high-end restaurants and other places.

If the market is positioned as a farmer's market, they have no price advantage.The cost of crops in the park is relatively high, and a price war will hurt the enemy eight hundred and self-loss one thousand.

The last way is to sell to factories, such as dried fruit factories, beverage stores, etc. for secondary processing, but it will conflict with the industry after [Non-Slack Farmer].At the same time, the price offered by the factory is also difficult to meet Gou Dai's expectations.

The traditional road is not easy to follow, so Gou Dai decided to find another way and blaze a trail by himself.

But this time he is very clear that he is only a guide, not a trailblazer, so someone needs to assume the role of a trailblazer.

Gou Dai asked He Mingzhan to introduce a suitable partner, but He Mingzhan said that, coincidentally, there are people really eyeing this market.Gou Dai still knew this person, and it was Gan Shengyuan who had met at the dinner party before.

Gan Shengyuan heard that he was cooperating with Gou Dai, so he agreed without saying a word of nonsense, and urged He Mingzhan to say that he wanted to meet.

He Mingzhan looked at his good brother's impatient expression, and gently reminded: "Look at the mandala, although it is beautiful, but the whole plant is poisonous, and if you are not careful, you will have convulsions, convulsions, coma, and death."

Gan Shengyuan:? ? ?

He Mingzhan: "Look at the Australian box jellyfish, the most attractive animal in the ocean, but also the most poisonous creature. It can easily cause heart paralysis and death immediately."

Gan Shengyuan:? ? ?

Gan Shengyuan: "Are you showing me your knowledge?"

He Mingzhan: "No, I'm just telling you that no matter how beautiful a beauty is, it can be poisonous."

At this moment.

He Mingzhan looked at Gan Shengyuan's appearance of "Boss Gou said east, I will never go west", and sighed faintly.

==

Appreciation is appreciation, and tacit understanding is tacit understanding. In business, we still have to talk about business.

After Gan Shengyuan's Shengyuan Beverage Industry occupied a place in the beverage red ocean, it had the idea of ​​expanding its business field.It has abundant funds and a strong network of relationships, and the difficulties faced by many enterprises in transformation, upgrading or expansion are not problems for them.

His only need is - to find relevant outlets and be able to make a profit.

Gan Shengyuan's favorite market is afternoon tea.

Afternoon tea is very attractive to domestic office white-collar workers, especially young women who consume a lot of brain power.

Gan Shengyuan's vision is to be a healthy afternoon tea brand, focusing on fruits, dried fruits, scented tea, and light salads, advocating a delicious, healthy, and slimming afternoon tea model.

It has also been piloted on a small scale for more than a month, but the results are not ideal.

On the one hand, its price is expensive.Shengyuan afternoon tea is not a single-order model, but an order starting from January, and it will be delivered to customers every day within that month, similar to the model of ordering fresh milk;

On the other hand, its kind is single.Although it has attractive labels such as health and weight loss, it is still easy to get bored if you eat afternoon tea such as fruits and salads for 30 days.What's more, girls always need freshness, and milk tea and fried chicken are also fatally attractive.

Gan Shengyuan also thought about many countermeasures.

One is to increase product diversity, and invite nutrition experts and gourmet experts to adjust and integrate meals;

The second is to increase publicity and place advertisements in the elevators of major office buildings, buses and subways, and official accounts that white-collar workers in Beicheng often see.

However, the results were minimal, and the performance did not improve.

Unable to open source, Gan Shengyuan thought about reducing expenditure first and controlling the cost of materials.

The procurement of raw materials is rather messy, there are many suppliers, and the quality of the goods is uneven. From time to time, shoddy products appear, and customers complain that the fruits are not good.And because there are so many suppliers, it is difficult for him to trace the source and find the problem.

Therefore, Gan Shengyuan decided to find a powerful and trustworthy comprehensive raw material supplier, purchase directly from the source, and keep costs down.And all are purchased from one channel, and it is also easy to control the goods.

It was such a coincidence that two people who needed each other got online through He Mingzhan.

Accompanied by Gou Dai, Gan Shengyuan visited the park and tasted various crops. He was very satisfied and decided to purchase all the raw materials from [Non-Slack Farmer].

Gou Dai reciprocated, and in order to avoid the failure of the other party's project from affecting the stable sales of crops in the park, he simply helped analyze the feasibility of his project.

"Your thinking is not wrong, but I think you can improve it a little more." Gou Dai said.

Gan Shengyuan immediately turned on the recording device of the mobile phone, and at the same time took out his portable notebook, as if he planned to listen to God tell the winning numbers of the lottery tomorrow.

Gou Dai and He Mingzhan looked at each other, full of helplessness.

Gou Dai: "The first is publicity and marketing. In addition to a large number of advertisements, you have also done offline tasting and other activities."

Gan Shengyuan nodded.

The feedback from their several offline food tasting activities has been very good. Of course, it is not sure whether the participants are "eating people with short mouths" or because "whoring for nothing is delicious".

Gou Dai: "For an offline event, the cost from venue rental to personnel expenses is not low. I personally suggest that it is better to do it online."

Gou Dai provided Gan Shengyuan with an online tasting plan, which was very simple and provided each customer with a free delivery of a standard meal.

Of course, there are conditions for receiving it, that is, customers must follow the official account of Shengyuan Afternoon Tea, register as a member, and bind its mini program to enjoy the meal.

At the same time, if customers can bring in ten new customers, they can enjoy another standard meal with free delivery.

In order to ensure delivery, free meals are distributed in batches, and customers can reserve a time by themselves, and delivery cannot be made when the time is full.Of course, if customers make consumption, they can be delivered first.

The cost of free food delivery does not seem to be low, but the effective customers absorbed through the spontaneous communication of the crowd are very considerable, which is more effective than untargeted advertising.

Gou Dai was halfway through, and He Mingzhan interjected: "Yes, and through this event, your official account has gained a large number of members, which is all valuable. If other people want to talk to you about cooperation or sponsorship, this is all right. A bargaining chip for direct cash.”

Gan Shengyuan trusted Gou Dai: "It's just these users, how can I keep them?"

Just like Gan Shengyuan did offline activities before, everyone who participated was very enthusiastic, but the effective conversion rate was not high. After all, free prostitution and spending money are two different things.What's more, it's popular among young people to grab wool, and there are many people who run out of free and leave.

Gou Dai smiled and said: "The biggest difference between online activities and offline activities is that you have obtained user information and channels to continue promoting to users."

The second step of Gou Dai’s plan is to provide the user with a coupon for free trial within three days after the user’s first free trial.

Of course, the coupon only waives the meal fee, but the delivery fee of 6 yuan is unavoidable.If consumers want free delivery, they can purchase other trial products up to 39 yuan, and then they will be free of delivery together.

At this point, it is basically possible to identify "high-quality" customers and unsuitable customers, customers who are not even willing to pay a delivery fee of 6 yuan, or are not interested in afternoon tea at all, or the food does not meet their taste at all.

For the rest of the consumers, whether they choose 6 yuan for delivery or 39 yuan for free delivery, they are all users who have generated transactions.

The third step in Gou Dai's plan is to really lock in consumers.

After the second free trial, the platform can subtly promote and harvest users.

The best way to retain customers is membership.

When the user tried it for the first time, he bound the official account and the applet. At this time, he is an ordinary member, that is, he has a member name but no actual benefits.

After the second tasting, the gold membership service can be launched.Customers only need to recharge 100 yuan on the platform to become a gold member and directly get a coupon worth [-] yuan. After becoming a member, they can get a free glass of freshly squeezed juice every weekday for one month.

Of course, the free delivery of fruit juice also requires a delivery fee of 6 yuan, or you can choose 39 yuan for free delivery.

At this time, if the customer chooses to become a member, there will be two situations.

One is that the customers are so greedy that they only want juice and don't choose other meals.At this time, Katsumoto's afternoon tea seemed to be sipping at a loss, but it was not.

If the customer does not buy, the recharge of [-] yuan is equal to the direct profit of Shengyuan, and the [-] yuan coupon is useless, so it has no meaning.Sheng Yuan made a net profit of one hundred yuan.

In Beicheng, if you buy a cup of freshly squeezed juice, plus the delivery fee, it costs at least 15 yuan as a base, and it is usually 25-30 yuan.Therefore, the fruit juice that only needs 6 yuan delivery fee is a leak in the eyes of customers, and it is the ultimate in wool.

However, Katsumoto did not suffer.

The cost of fruit juice is extremely cheap, especially when Shengyuan Beverages purchases fruit directly from the raw material area, there is no middleman to make the difference, and the cost of custom-made plastic bottles is less than 1 yuan.Shengyuan Beverages does not have the high rent and labor of most milk tea and juice shops. It is equivalent to selling goods directly from the factory to customers.

The manual delivery of Beicheng takeout is about 2-10 yuan, and the normal price is about 5 yuan. From the perspective of consumers, the delivery fee of 6 yuan does not seem to make a difference.

After all, a few years ago, people in Beicheng were used to the trick of giving cheap watches and jade under the guise of giving free gifts, using high courier fees to hide the price difference. The delivery fee of 6 yuan is a normal fee in the eyes of customers.

In fact, the delivery of Shengyuan afternoon tea is not the same as the delivery of food delivery software.It's not that you place an order, the courier picks up the order, picks up the goods, and delivers them.

Instead, you placed an order one month in advance, and the delivery staff arrived at your company around 4 o'clock every day to deliver the meals.If there are multiple consumers in the same building or nearby, delivery staff can complete a large number of orders in a short period of time.The labor cost required by the company is extremely low.

It’s as if you order a cup of milk tea and 100 cups of milk tea in a store, and you need a delivery fee of 6 yuan. Shengyuan Beverage Industry’s ingenious shift of the world, with a labor of 6 yuan, harvested a delivery fee of 600 yuan.

Therefore, even if customers only have free juice, Shengyuan afternoon tea is profitable.

It's just that the profit is too little, at least compared to Gan Shengyuan's ambition, it's not enough to satisfy his appetite.

So we have to consider the second situation, that is, customers give up the ultimate wool and choose to order.

In this case, there is no need to consider the profit situation, because as long as the customer places an order, even if the free juice and double coupons are deducted from the dishes for a month, the profit is still very considerable.

So they only need to consider how to let customers choose to place an order.

First of all, the old-fashioned 39 yuan free delivery, people actually have a hidden attribute of picking sesame seeds and throwing watermelons, thinking that the delivery fee will cost 6 yuan, why not choose a 39 yuan trial package for free delivery.

The second is to increase the unit price of customers.

In this regard, Gou Dai suggested that Gan Shengyuan could introduce afternoon tea and dinner.

It is not expensive to buy an afternoon tea at 39 yuan, but there are very few people who are willing to eat afternoon tea on working days for a month.

But if it is changed to a 39 yuan afternoon tea and dinner set, many people will be tempted.

When Gou Dai said this, Gan Shengyuan couldn't help asking: "But if I add dinner, my cost will increase?"

Gou Dai shook his head: "First, you don't need to deliver twice, you can choose to deliver at around 04:30. As for the heat preservation of dinner, you can choose to deliver salads that do not require high temperature, or give each member a heat preservation Boxes, the cost of mass customization is very low, or you can customize a simple material package that can be self-heating, which is also mass-customized. In this way, your labor will not increase; second, afternoon tea and dinner at 39 yuan, and afternoon tea at 39 yuan Tea, the content is definitely different. If you add dinner, you should not eat too much afternoon tea, and the amount should be small, so in terms of raw material costs, you also have not increased."

Gan Shengyuan nodded, thinking about the feasibility of the plan.

He Mingzhan on the side nodded frequently: "That's a good idea. I said Xiao Gan, you should also get into the people's sentiments. For most ordinary people, afternoon tea at 39 yuan a day is really not a consumption without blinking an eye. For dinner, the feasibility is indeed much higher."

Gou Dai: "And your products focus on health and weight loss. To be honest, afternoon tea, which exists outside of three meals a day, doesn't seem to have anything to do with weight loss?"

He Mingzhan joked: "Haven't you heard a saying, eating is one stomach, drinking milk tea is another stomach, there is no conflict, Shengyuan's afternoon tea is a third stomach, eating will not make you fat."

Gan Shengyuan: ...

Gou Dai: "Thus the concept of afternoon tea plus dinner, the price starting from 39 for two meals is psychologically acceptable. After all, if you order an ordinary box lunch in Beicheng, it costs more than 20; Combining the concept of "less quantity" with the concept of health and weight loss, and the concept of eating less and more meals under brainwashing, you will definitely be able to catch your main customer group - white-collar women who pursue health and fashion."

Gan Shengyuan poured out all his beautiful words as if he had been enlightened, such as "listening to what you say is better than reading ten years of books" and so on.

Gou Dai waited until Gan Shengyuan finished his speech, and asked the chef in the park to prepare eight dishes and three soups for the meeting room.

The chefs in the park are recruited from local farmers. Their cooking skills are not as good as those in restaurants, but they are home-cooked and they use poultry and fruits produced in the park, which are highly sought after by Budai employees.

However, Gan Shengyuan and He Mingzhan are both people who are used to eating small eight treasures, and the ordinary stir-fried vegetables and fried meat obviously make them lack of interest.

He Mingzhan glanced at his watch, it was not yet eleven o'clock.

"Boss Gou, it's a bit early for lunch. Why, after living in the country, you have started a life of working at sunrise, resting at sunset, and not eating after lunch?" He Mingzhan joked.

Gou Dai smiled and shook his head: "This is not lunch, I just want to invite investors and partners to taste the dishes made from ingredients in the park."

He Mingzhan and Gan Shengyuan noticed the dishes on the table, and then frowned.

It's not that Gou Dai was in a frenzy and took some dishes that added Xiaoqiang and other redundant creatures, or used some old rice, spoiled meat and vegetables, etc., but these dishes were served without cooking skills at all.

Steamed eggs with half a spoonful of sesame oil, steamed pork ribs with millet pepper and cooked sesame, boiled shrimp, corn ribs soup, braised broccoli and so on.

The difficulty of these dishes is comparable to the multiple steps of making instant noodles.

Obviously not a banquet dish.

Gan Shengyuan gave a special face, and those who immediately cheered took a few mouthfuls, and praised: "The original flavor, not too much seasoning, it's awesome."

He Mingzhan smiled on the sidelines, it was really a bowl of wine from the Gu King, anyone who drank it would talk nonsense first.

Gou Dai also knew that Gan Shengyuan was flattering him. After all, what he prepared were just ordinary garden crops, and it wasn’t watered with holy water in the novel.

Gou Dai has his own plan for preparing this table today.

"Boss Gan, regardless of friendship, how do you think these meals are for ordinary office workers?" Gou Dai asked.

Seeing that Gou Dai added the prefix, Gan Shengyuan also told the truth: "The taste is relatively light, and there are no complicated side dishes. It is okay for daily meals, but it is a bit shabby for dinners or banquets."

Gou Dai nodded: "Actually, my purpose of making this table dish is to discuss with Boss Gan about the possibility of having lunch."

"Make lunch?" Gan Shengyuan looked embarrassed.

Most of his Shengyuan afternoon tea supply chain consists of salads, cold noodles, sandwiches, or health-preserving soups. He does not have too complicated cooking skills. If he starts making lunch, it means that he needs to rebuild a supply chain, rent kitchen space, hire Chef and more.

Gou Dai guessed what Gan Shengyuan was thinking: "Make lunch, but I don't let you do it yourself."

"I didn't do it?"

Gou Dai nodded.

He asked the chef to prepare this table today because he wanted to introduce his plan to Gan Shengyuan.

Even if Gan Shengyuan's afternoon tea supply chain is established, the demand for raw materials is still limited. Gou Dai does not plan to find more partners, so he puts his idea on the distribution logistics system that Gan Shengyuan has built.

"My idea is to launch a 'healthy lunch'. Nowadays, everyone has heard about the dangers of food delivery, but the food delivery industry is still booming. In addition to its convenience and deliciousness, most office workers who do not have a cafeteria still can only order food delivery. Since the victory Yuan is in the business of healthy catering, and the distribution chain is also very complete. I wonder if it is possible to build a healthy lunch supply chain, that is, Shengyuan delivers fresh raw materials to customers around [-] o'clock in the morning every morning, and customers process and cook their own meals to eat healthy lunches? "

He Mingzhan on the side shook his head: "It's not practical. Most company tea rooms only have coffee machines and microwave ovens, and there are very few equipped with induction cooker and pots and pans. Even if there are, you must cook in the company. will be sued."

Gou Dai nodded, obviously also considering the above situation.He took out an object similar to a lunch box from a side cabinet.

"This is the electric lunch box bought by Wang Feiniu before. I borrowed it from him. With this machine, I can complete all the simple dishes on the table."

Gan Shengyuan was inspired, looked at the lunch box and said: "So I only need to provide processed meat dishes, seasoning packets, and if it is more considerate, I will give a small card on how to cook, and let the customers do the rest? "

Gou Dai nodded: "The taste of the food made by this kind of machine is really average, so the main promotion direction is 'nutrition, health, less oil, light salt'."

Its target customers are urban female white-collar workers who pursue health and fitness.

So Gou Dai designed an advertisement to reproduce the scene——

A lovely urban beauty, at ten o'clock in the morning, work entered the first period of boredom.

At this time, Katsumoto's delivery arrived.

Meals are not informed in advance, and there will be surprises when they receive the goods. Of course, when customers place orders at the beginning of the month, they can check their taboos and tastes.

Beauty unpacked the carefully packaged ingredients, feeling happy, and put the food into the machine one by one according to the simple requirements for making small cards.

This process is also a process of letting the nervous brain rest and adjust.

When it’s almost lunch time, colleagues who have difficulties in choosing nearby start to look for takeaway, or take out the food that is not kept warm. When the meal was cooked last night, Liren came to the tea room, took out the nutritious meal from the machine, and enjoyed a hot and healthy lunch. "

Gan Shengyuan's eyes are getting brighter and brighter. Gou Dai's plan undoubtedly fits well with the company's philosophy, and can easily add changes to the original structure.

If a healthy lunch can hit the market, it can also be combined with afternoon tea, such as the combination of "lunch and afternoon tea".

Gan Shengyuan: "Dai Dai, this plan is great, but I'm still a little confused. That is, how can all users buy this electric lunch box? They don't have electric lunch boxes, so the conditions for a healthy lunch cannot be achieved?"

Gou Dai shook his head: "You don't need to expect customers to buy it, you just give it to them."

Gan Shengyuan: "Send?"

Gou Dai nodded: "This heated lunch box is not expensive and has no technical content. You can directly find the manufacturer to order in large quantities. With LOGO and the like, the unit price is less than 30 yuan."

As Gou Dai said, he took out a marketing plan.

Yes, Gou Dai has even thought up the marketing plan of "Healthy Lunch".

"Shengyuan Healthy Lunch" can launch a one-week experience event in the early stage, 199 yuan to enjoy five-day healthy delivery, and at the same time give an electric heating lunch box, a set of foldable knives, and a set of kitchen cleaning kits, and the things will not be taken back.

Customers will habitually use the market price to measure the gifts, and there will be "electric lunch boxes and knives" worth 30 yuan, which is equivalent to free lunch for a week.In fact, the cost of the three is basically controlled within [-] yuan.Gan Shengyuan still has considerable profits.

After a week of experience activities, you can start the old routine of [group discount gift].

If group joining is to be effective, discounts must be large. For example, the lowest monthly lunch package at 999 yuan, if three people join the group, it only costs 666 yuan; if one of the three is a new user, all three people only need 333 yuan Yuan.

Such a discount will allow many users who are more suitable for "healthy lunch" to actively attract new users, resulting in spontaneous customer self-communication.As we all know, the current era is the era when users are king, and only users can have everything.In this way, rapid fission of users can be achieved.

As for the super high discount, Shengyuan will not lose money, because it itself is a premium sale. 999 is the price of a high-end brand, and 333 is the market price of an ordinary brand.

The cost price of the dishes supplied to customers in a day is basically around 10 yuan, plus the delivery fee will be diluted as the number of users increases, Shengyuan still has a profit of 100 yuan.It does not consider the situation that the customer chooses a higher-priced package, etc.

As for gifts, apart from the initial pots and utensils, repurchasers do not need electric lunch boxes, so they can provide options such as "no lunch box, free juice or fruit plate".

In addition, some activities combining online and offline activities can also be held.

For example, the big appetite challenge is popular in the catering industry.We can go in the opposite direction and launch "Health King", allowing users to upload their initial weight and the situation after using the "Shengyuan Healthy Dining Package" for one month.

Gan Shengyuan looked at the plan, his eyes became hot, and he wished to fly back to the company immediately and let his subordinates arrange all the industrial chains.

He Mingzhan adheres to the principle of "If I don't criticize me, I don't have a sense of existence"-"Wait for Boss Gou, everything else is fine. This is the Health King activity. I think there are too many drawbacks, and you can't guarantee the honesty of users. For example, I Falsely fill in the weight at the beginning, and fill in a much lower weight a month later, you have no way to verify it.”

Gou Dai smiled and said: "Users are not required to be honest. The purpose of this type of activity is to make users feel 'eat this healthy lunch and lose weight'. They are willing to exaggerate the effect for us, and they wish for it. As for the risks, our rewards are not Instead of selecting one, two or three, it rewards users according to the percentage of the number of participants. Prizes such as 'discount coupons', 'a piece of fruit every day for the next order package', 'free upgrade to a one-week package', etc. You have to continue to use The discounts that can only be obtained for this product, in other words, are also a means of retaining customers, even if he does not participate in the event, I want to find a way to reward him."

Holding the proposal, Gan Shengyuan asked the last question in his mind: "Dai Dai, do you plan to become a shareholder of my company, or do you plan to establish a project yourself and then cooperate with me?"

Gou Dai: "No, I just want to sell you the things in the park."

Gan Shengyuan looked bewildered.

He Mingzhan dialed and said: "Boss Gou means that all project ideas, proposal ideas, etc. will be given to you, and you should quickly start the project and make it bigger and stronger. Just purchase all the raw materials from him."

Gan Shengyuan understood half of it: "But like this, Daidai, aren't you at a loss?"

Gou Dai: "I will sell your things steadily, you are responsible for your own profits and losses, and I will not lose money."

If we do not engage in the downstream market, the profit may be reduced, but it saves a lot of manpower and material resources.There is a division of labor in the commercial society. Although big capital likes to play closed loops by themselves nowadays, if small business owners do not have the strength, it is safest to choose a link and do it carefully and deeply.

Gou Dai made it clear, but Gan Shengyuan always felt sorry for him, and no matter what, he wanted Gou Dai's technology to become a shareholder of Shengyuan Beverage Industry.

"The last time [Zhuifengming] came back to life after receiving your advice. I already owe you a huge favor, and I can't take advantage of it this time!"

Gou Dai is helpless, the last "dialing" was pure nonsense.Who knows that his aura of "unable to go bankrupt" is so strong.

He Mingzhan on the side joked: "Sheng Yuan, you are worrying too much. Don't you know that our Boss Gou's hobby is to spread heat and light, and is committed to making the world a better place?"

He Mingzhan's joke was half a joke, but unexpectedly, Gan Shengyuan stared at Gou Dai with star-like eyes: "Dai Dai, you are like an angel."

He Mingzhan rubbed his eyebrows.

Has the Gu King played Gu today?

down.

==

Gan Shengyuan and He Mingzhan bid farewell to Gou Dai after visiting the park and having another delicious farm feast.

On the car back to the city, He Mingzhan kept answering the phone, so that Gan Shengyuan couldn't share his admiration and love for Gou Dai with him.

After a long time, He Mingzhan finally hung up the phone.

"What's wrong?" Gan Shengyuan asked.

He Mingzhan rubbed his forehead habitually: "Sister An Ming called me just now."

The only daughter of a certain political figure recently became interested in the media and went to work as a director of a certain media group.

Its first project was an outdoor reality show.

For the subject of reality shows, Huaguo variety shows have already made [-] proposals, but no new tricks can be found.

An Ming slapped his head and thought, since it is difficult to innovate on the content, he should innovate on the guests.

Amateur, no traffic.

Stars, tired of watching.

Political leaders, dare not commit suicide.

An Ming thought of the most existence around him - the rich second generation.

The rich second generation she knew was a real rich second generation, not a second generation who got rich from demolition or had several factories at home.But when the names or industries of their parents are spoken out, the public basically has heard of the type.

An Ming and He Mingzhan have a good relationship. In other words, An Ming's parents have a good relationship with He Mingzhan's father, and they can be regarded as colleagues of the same faction.

After An Ming confirmed the plan, the first guest that came to mind was He Mingzhan.

In this regard, He Mingzhan said: He doesn't mind showing his face on the screen, but it's a pity that he is not only the second generation rich, but also the second generation official, which is very inconvenient.

An Ming didn't let him go, saying that it was okay if he didn't come, but he wanted to introduce someone who could do it for him.

Gan Shengyuan heard about the distress of his good brother and said that he could not help. The reason for his inability to participate was the same as that of He Mingzhan.

"The rich second generation... There is a ready-made candidate, who is photogenic enough, and also comes with a topical degree." He Mingzhan smiled slyly.

Gan Shengyuan: "Who?"

He Mingzhan: "A poor little girl who is dying of illness after being poisoned."

Gan Shengyuan: "Ah! It's terminally ill and you still don't let people recuperate well. Old He, you can't be a good man."

He Mingzhan twitched the corners of his lips in disgust: "You should care more about yourself, junior patient."

Gan Shengyuan: "What?"