Explosive entrepreneurship

When Chang Ji was wronged and the warehouse in Budai North City was emptied out of stock, everyone had a premonition that the boss would soon sell [Worry-free Products].

Sure enough, at the weekly meeting, Gou Dai announced: "I am going to sell [Worry-Free Products]."

The people who were used to the boss's ways were not surprised, and they didn't even dissuade them.

Wang Feiniu: "Yes, this kind of project that has no challenges has no meaning in our Budai!"

Shen Lianhua: "Sell it, sell it! The next one will be better!"

Shangguan Jingxian: "I will hand over the project well."

However, the sale was not smooth this time. Companies with the strength to acquire [Wuyoupin] have also deeply realized that [Wuyongpin] is not a closed-loop project that can make stable profits.

[Worry-free products] is different from the [Gone in the Sky] sold by Budai Company, [Gone in the Sky] is now under the Jinshan Group. The industry covets.Its branches have opened to the entire northern market, and the development of the southern market is also planned.

[Floating in the Sky] At the beginning, everyone rushed to break the lead because the closed loop was already clearly visible. The acquirer only needs to have strong enough capital to completely copy its existing business model, procurement channels, and publicity methods. It can easily make profits without being desperate. .

[Worry-free product] is not the same.

At present, the high value and high reputation of [Woyoupin] are based on the fact that it is managed by Budai Company.

As we all know, [Budai Company] only sells projects, not the core team.

If you have purchased [Worry-Free Products], you must consider the possible risks of self-employment.Specializing in the sale of slow-moving products is not a selling point. The selling point is how to sell slow-moving products in a way that pleases consumers.

For each batch of unsalable products, the consumer groups and sales methods need to be considered.

Even if the acquirer can find a team with outstanding capabilities and a lot of ideas, and give the salesperson a higher performance commission, it is still a big problem to open a store on a large scale.

At the same time, the capital also knows that the current success of [Wuyoupin] is inseparable from two people, Jiang Yichi who "has no reputation but promotes like a pyramid scheme", and "Chinese people feel indebted in their hearts and want to promote the best" Come to him" Chang Ji.

Both are well-known at home and abroad, and they are two resounding signs.

But this signboard is not nailed to 【Worriless Products】.

Needless to say, Chang Ji, his short-term endorsement with [Wuyoupin] is coming to an end, and there is no news of a contract renewal.What Chang Ji is grateful for is not the brand, but Gou Dai. Look at his last Weibo, the last @ person is Gou Dai, not [Wuwuyoupin].

If [Worry for Nothing] changes hands, Chang Ji's favor won't change hands.In other words, Changji's brand bonus will automatically become invalid after the sale of other capital.

As for Jiang Yichi, this person himself is unpredictable, both in person and in taste.The capital with the intention of buying can't figure it out. The other party just likes the products of [Worry-Free Products]?Or does it have other origins with the Gou Dai team?If they acquire, will the other party continue the current "obligatory publicity"?Can the slow-moving products they purchase in the future meet each other's appetite?

The two signboards cannot be guaranteed, the business model is difficult to replicate on a large scale, and the future market and consumer preferences are uncertain. Under the triple worries, this sale is very difficult. Many people come to inquire about prices, and very few have real purchase intentions. few.

In the past, Gou Dai would probably be worried for a few days and unable to sell, which meant that it was difficult to devote himself wholeheartedly to the new project.

But now, perhaps because he has experienced too many ups and downs, or perhaps because of Liang Junche, his attitude towards things is much more peaceful.

If you succeed, you will succeed, there will always be a next time.If you can't sell it, you can't sell it. At worst, it will be delayed. Maybe there will be a surprise and go bankrupt at the last moment.

Liang Junche was investigating new overseas investment projects in Nihong these days, and also learned of Gou Dai's dilemma of "unable to start the acquisition process".

When he made a video call from across the ocean, Gou Dai had just finished taking a shower and was holding the sanhua cat on the sofa blowing his hair.

The slightly curly hair was wet, and water dripped from time to time.Gou Dai was wearing a light gray loose cotton short T, dark gray plaid pajamas underneath, and a white bath towel over his shoulders.

When Liang Junche saw the people in the picture, all the comforting scripts he had written were cleared in an instant.

Gou Dai smiled and looked at Liang Junche, who had completely panicked, but didn't speak, his expression was full of ridicule.

It's a pity that he forgot that Liang Junche, who is becoming more and more "presumptuous" nowadays, is still a pure and good student who will blush after staring at him for a while.

"Senior, I miss you so much."

"Me too."

"Senior, without you by my side, I couldn't sleep for days and nights."

Gou Dai: ...

Liang Junche's eyes were very clear, as if he was expressing the pain of lovesickness, but for some reason, Gou Dai always felt that behind the clear eyes, there was still some indescribable heat.

The two fat Sanhua in his arms fought again for the best couch on Gou Dai's lap.In the end, Xiao Dai took advantage of her greater strength to squeeze Xiao Che out of her thigh.

Xiao Che was extremely wronged, and yelled a few times, looking very pitiful.

Gou Dai couldn't see it, stretched out his hand, and scratched the cat's chin comfortingly.Xiao Che kicked his nose and face, and in the next second, he directly caught Gou Dai's index finger.

The warm tongue lingered on the fingertips, Gou Dai thought of an unspeakable night, blushed in an instant, pulled his hand back, returned his gaze to the phone screen, and met Liang Junche's fiery and transparent eyes.

In order to cover up the beauty in his mind, Gou Dai hastily changed the subject: "What are you doing?"

"shop."

Liang Junche said, and cut the camera to the rear view mode.

In the noisy commercial street, billboards filled with foreign characters are scattered, and a row of bamboo poles is propped up in front of the road, with colorful paper ribbons fluttering in the wind.

Obviously the vibe of the upcoming holidays.

Gou Dai counted the days and said, "The Qixi Festival in the Neon Kingdom is also very lively."

The neon Qixi Festival is different from Huaguo. It has nothing to do with Valentine's Day, but a festival of blessings.

Liang Junche nodded: "Today I also went to the village to do as the Romans do, and went to the temple to hang a wishing talisman."

Gou Dai: "Oh? What wish did you make?"

Liang Junche looked at the young couple snuggling past beside him, and at the people on the screen: "I think next year's Chinese Valentine's Day, we will hold hands and watch the fireworks display together."

The small colored light bulbs in the commercial street are connected into pieces, turning into a large halo of mixed colors.Tramps strummed guitars and hummed obscure neon ballads.

The young man's face is still in the mixed background, with a longing and persistent expression.

Gou Dai suddenly felt indescribable emotions overflowing from the heart, spreading throughout the blood vessels, and even overflowing the body.

"Will do."

==

The next day.

Buddy Company.

The content of today's regular meeting is about the upcoming Qixi Festival.

In Huaguo, whether the festive atmosphere is strong or not depends on whether the merchants sell well or not.

Nowadays, living standards are getting higher and higher, but people's desire for festivals is getting weaker and weaker. It is difficult for you to find new tricks in festivals.But this does not prevent businessmen from being creative and doing business through various festivals.

If there is no festival, we must create festivals to sell goods, such as 618, Double 11, and Double 12, not to mention Qixi Festival, a festival that can kill couples at a glance.

The best sales period for offline stores every year is the major festivals, so [Worry-Free Products] is naturally not to be missed.

The enthusiasm of the employees of Budai Company has not faded because the project is ready to be sold, nor has it slackened the management of the store.

The regular meeting continued with the usual noise.

Wang Feiniu: "I think we [Wuyoupin] must have a vision! We can't just copy the same thing! Now that everyone is selling Valentine's Day gifts, we surprise and sell baby products! Anyway, there are always surprises after the spring breeze, and we plan ahead. "

Wang Feiniu's suggestion did not get a single vote in favor, and everyone was very disgusted.

Shen Lianhua: "Do you think all condom companies have closed down?"

Fu Qiaoming started from the perspective of a mother: "Although I am seeking novelty and diversity, I love new things, but I will never try weird things on my children."

Li Xiaobai: "For Chinese Valentine's Day, I think the point of profit should be on couples. It's relevant. As the saying goes, 'When the golden wind and the jade dew meet, they win but there are countless people in the world. Once the lipstick rose is sold, the pockets will definitely be full.'"

Fu Qiaoming: "If you continue to change poems indiscriminately like this, the old man Qin Guan will immediately push open the coffin and come to talk to you about life tonight!"

Gou Dai propped his chin, smiled and watched the crowd tease.When you don't regard things as goals that must be completed at the nodes of life, life will be much lighter in an instant.

"Actually, Xiaobai is right." Gou Dai said, "The Cowherd and the Weaver Girl only meet once a year, so it's unreasonable not to leave Qixi Festival to lovers."

Qiu Ren on the side shook his head, thinking that he was still single, and expressed the depression of a single dog: "It's a pity that the current festivals are not like that, and they all become the days when the merchants clear their inventory."

Shangguan Jingxian smiled and said: "The eggs you ate in the morning are not as delicious as when you were a child, so why do you expect the festival to have the same taste as before?"

When Qiu Ren thought about it carefully, it was indeed such a truth.

Shangguan Jingxian: "Boss, I have an idea."

"Oh?" Gou Dai was surprised, Shangguan Jingxian seldom spoke at such a time.

Shangguan Jingxian clicked on her laptop and found a video advertisement she saw this morning.

"Consumption was sluggish in the first half of this year, and there were only signs of recovery in the second half of the year. Therefore, major brands attach great importance to the first small peak in product sales in the second half of the year. In addition to common discount activities, buy-and-gift activities, etc., many brands have launched joint sales this year. Activity."

An advertisement that seemed warm but actually full of consumerism was played on the computer.

The ad is about a couple in everything from school uniforms to wedding dresses.

In the first scene, the boy handed out leaflets for a day on a snowy day, and finally bought a certain brand of eternal roses for the girl on the day of Qixi Festival.

Snowflakes are falling, the girl is holding a rose, and the boy is holding hands and looking at tears.

Background sound insertion: XXX rose, the initial throbbing, one flower is eternity.

Although the picture was very warm, it failed to impress everyone in Budai.

Fu Qiaoming: "Even if this advertisement is to set off the atmosphere, it has to be logical, right? It's snowing in August? I don't think this is love, it's Dou E's injustice!"

Wang Feiniu: "It must be the soul of the rose that is crying. Behind every stinky couple is the soul of one to nine hundred and ninety-nine innocent roses!"

Shen Lianhua is worthy of her background in catering: "When I was a student, I had the money to buy such premium products. Wouldn't it be nice to go to a five-star hotel for a discounted lunch buffet on weekdays?"

In the second act of the ad, two people who have just graduated and become social animals are running back and forth in the big city, bent over by work, credit cards, and rent.The day before the festival, the boy asked the girl what she wanted, and the girl said no, don't waste money.However, the next day, the boy still took out a lipstick of a certain brand.

While the girl was complaining about the boy's prodigal fortune, the smile on her face showed that she couldn't help herself.The girl put on lipstick and printed a bright red kiss on the boy's face.

The voiceover floats in: XX Lipstick, I really understand you, I really love you!

This scene was comparable to a scene in a literary romance film, and was once again criticized by all Budai employees.

Fu Qiaoming: "I'm sick. I don't know how to buy things and I don't have the concept of financial management. It's no wonder that I live so tired."

Saving expert Xiao Qian was very supportive: "Looking at the pile of card accounts, you know that there are serious problems with your daily spending habits. Just out of school, you shouldn't be confused by material desires. Isn't it good to save more money?"

In the third act of the ad, the boy invites the girl to a romantic cake shop when both of them are successful.It was snowing outside the window again, and the girl looked at the snow scene, thinking of her school days.At this moment, the waiter brought a cake and said to the girl, "The boy has something to do, so he can't come today", and ordered a cake for you.The girl was very disappointed, and ate the cake alone, but unexpectedly got a ring.

At this time, the lights in the store dimmed, and the fireworks outside the window, the boy came out from the corner and asked the girl, "Will you marry me?"

The girl's lips were fluttering, tears were shining, she couldn't say a word, she just nodded desperately, and put on the ring for herself.

There was thunderous applause in the bakery.

The voice-over sounded at the right time: XX ring, I will give you a lifetime promise and a lifetime embrace.

The men and women in the advertisement have exquisite looks and superb acting skills, but everyone in Budai is still unmoved.

Shen Lianhua: "Earlier, I was complaining about hiding the ring in the cake or something. If I ate the cake like Miss Qiaoming, the marriage proposal would immediately become a first aid."

Fu Qiaoming didn't feel offended, she was still obsessed with the issue of snow: "This advertisement is actually an environmental protection advertisement that alludes to the global climate abnormality? It's only been a few years since it snowed again in August?"

Xiao Qian: "What kind of promise can a ring give? I think it's better to give a real estate certificate."

In the final scene of the ad, the married heroine sits among a group of rich ladies and attends a dinner for the rich ladies.The eyes of the ladies glanced at the heroine's unbranded bag from time to time, and there was unspoken contempt in their eyes.At this moment, a woman walked up to the hostess with a gift box in her hand: "This is the Qixi Festival gift from your husband!" The hostess opened it and found that it was a bag of XX brand.The wives on the side looked enviously, and the heroine smiled instantly.

Voiceover: XXX Bao, I love you, so I want you to be the focus of the crowd.

Xiao Qian twitched the corners of his mouth: "Did the director get the inspiration from watching "Thirty Only"? Although the previous ones are illogical, they are romantic anyway. What is this scene?"

Fu Qiaoming giggled when he saw it: "The director doesn't know how to shoot, so he should have made the heroine even more embarrassed, and then the hero appeared with a bag and said in a deep voice, 'I'm here'!"

Wang Feiniu shook his head: "My God, don't you all understand the profound connotation of this scene?"

"What?" Everyone was curious.

Wang Feiniu: "Look, in the first three rounds, the male lead was by his side when he gave a few hundred yuan or [-] to [-] yuan. Now, if he gave away a bag worth tens of thousands, the male lead is gone! What does this mean!"

"The male lead went to sell his kidneys to buy bags? Can't move in the hospital?" Li Xiaobai's brain circuit was very clear.

Wang Feiniu: "Damn it, this is the real society! I can give you tens of thousands of bags, but I can't attend, and I might even spend the Chinese Valentine's Day with Xiaomi now!"

"Wow!" Everyone suddenly realized, and they were all moved by the profound social reality behind the love advertisement.

Shangguan Jingxian: ...

After being ridiculed by everyone, she almost forgot her original intention of broadcasting this commercial!

Gou Dai saw her embarrassment, motioned for everyone to be quiet, and gave Shangguan Jingxian a cup of tea.

Only then did Shangguan Jingxian regain her thinking: "Actually, whether it's festivals or advertisements, businesses are stimulating consumers' consumption. It's just that everyone keeps pace with the times these days and likes to instill values ​​in advertisements, such as roses, rings, and In fact, lipstick and bags are not very relevant.”

"This advertisement seems tacky and straightforward, but it has become quite influential recently. Firstly, it is not common for the four luxury brands to cooperate across borders. Second, it has a large amount of advertising, which has caused a chain effect."

Shangguan Jingxian noticed this ad because when she was eating breakfast today, she noticed a banner hanging in the breakfast shop, "One fried dough stick, one vegetable bun, one meat bun, and a cup of soy milk."

The banner has no beginning and no end, neither like a new dish release, nor like an event package, Shangguan Jingxian asked the young shopkeeper: "What does this banner mean?"

Shopkeeper: "Don't you know, Miss Shangguan? These are the four 'one' bodies that have been very popular recently. I'll follow suit and join in the fun."

So Shangguan Jingxian found out after inquiring that the so-called "four ones" was an advertisement jointly launched by four brands——

A rose expresses heart, a lipstick expresses love, a ring expresses commitment, and a bag expresses forever.

After deliberate marketing, the four became popular, and many brands imitated one after another. However, most brands did not have time to do cross-border cooperation, so they packaged their own products, such as the owner of this breakfast shop.

Fu Qiaoming had an unyielding personality: "Then let's make four-two propaganda!"

Shen Lianhua disgusted: "You're only two!"

Shangguan Jingxian: "Actually [Woyoupin] has been doing different activities on weekdays, and it is difficult to have more novel points in various event planning. Therefore, I think it is better to find some products as special festivals like these brands, and use high-end The publicity is specially launched."

Shangguan Jingxian is the most prestigious person in the company except Gou Dai, everyone nodded frequently.

Shen Lianhua looked at Gou Dai and asked for advice: "Then what do we sell? Clothes? Lipstick? Toys?"

Gou Dai made it clear: "As a slow-moving grocery store, we shouldn't think about what to sell, but how to sell things, right?"

Fu Qiaoming was worthy of Gou Dai's confidant, and immediately understood: "I know, don't think about what to sell, just find the item with the largest number of items in the inventory, and think of a way to promote it to sell it!"

Shen Lianhua quickly found out the inventory list.

At present, the four most unsalable commodities in the warehouse are:

Necklaces that are not exquisite in workmanship, Yiwu goods, the reason why they will become unsalable in bulk is probably because their styles are various agricultural tools, such as sickles, shovels, axes, etc. Girls with normal aesthetics should not wear this style. on the chest.Therefore, at the time of purchase, the price was ridiculously cheap, 1 yuan for [-] pieces; [-]% off for more than [-] pieces.

The second largest number is a batch of unsalable books. The titles of this batch of books are full of lofty titles, and they are all notes, experiences, etc. of a certain leader in a certain area. No one will buy it if you put it in a bookstore, and perhaps even dislike the heavy type if it is distributed for free.

The purchase price is also unbelievably cheap, but Shen Lianhua, who is in charge of purchasing and selling waste products in the company, is not surprised, because these days, even the tattered collectors say that books are worthless and newspapers are valuable. The tattered ones are purchased at a price of 1 cent per catty.

The following products are wishing pendants, which seem to have something to do with festivals, but most of their shapes are extremely ugly, and the style, materials, and colors all have a sense of red revolution/revolution, and they can't be loved at all. The wishing girl.

The fourth item in quantity was a large batch of 50 cm long maps of Huaguo. It is said that the printing factory made a serious mistake when receiving the order. All orders are void.

Afterwards, the printing factory worked hard to find sellers to restore cash flow, but never thought that this size was too embarrassing. When used as teaching aids or on walls, they are generally large maps with a size of more than 80 centimeters.Those who want to use it for themselves are mostly small maps under 30 centimeters, which can be seen at a glance.As a result, these goods were completely unsalable, and Shen Lianhua bought them back at a discount of the cost price.

Afterwards, the inventory of the goods has a gap with these four goods.

Shangguan Jingxian was slightly embarrassed: "These things don't seem to have anything to do with the Qixi Festival?"

Xiao Qian nodded: "Giving these things during the festival may not only result in being broken up, but also be posted on the Internet. "."

Fu Qiaoming: "If my husband dares to give me any of them, I will hold the child at the gate of the Civil Affairs Bureau and wait for the staff at the divorce window to go to work. If he dares to persuade me, I will throw the things in his face."

When they were at a loss, everyone habitually looked at Gou Dai.

Gou Dai, whose mentality has already been relaxed, is not worried.

"Didn't Miss Shangguan just say that? The purpose of product advertising is to instill values, and then sell products that are actually just like that at a premium."

The crowd nodded.

"So we can completely package these four products and use the popular concept of 'four ones' to sell them."

Fu Qiaoming was curious: "But why are these things 'four ones'? A cheap necklace, my heart is like a farm tool to cultivate your heart? A slow-selling book, you feel sleepy when you read a book, and I must be in your dream? A wishing equipment, although Ugly, but immortals don’t distinguish between beauty and ugliness when they fulfill their wishes! With a map, they will follow you all over the world, and they will never let you go even if they die?”

Gou Dai: "Sister Qiaoming has a good idea. But who said Qixi Festival must be linked with love?"

Everyone is puzzled.

Gou Dai: "For example, in Neon Country next door, Qixi Festival is a festival similar to Spring Festival; in Smecta Country, for example, Qixi Festival is a festival to pray for skillful hands and the safety of relatives and friends. So we don't have to stick to the scope of love propaganda at all, jump out of the frame, Great vision."

Everyone seemed to understand, but still looked at Gou Dai in confusion.

Gou Dai explained his plan in detail.

a long time.

Everyone is: Huh?That's okay too.