Explosive entrepreneurship

Beicheng, inside a residential building in Fengshang District.

Zhong Ping and her husband Wang Zheng sat cross-legged on the sofa, enjoying the rare two-person world.

Zhong Ping is a state-owned enterprise accountant, and her husband, Wang Zheng, is the sales director of a private enterprise. Both of them are aboriginals born and bred in Beicheng. They are only children. They have ordinary colleges and ordinary jobs. They have been married for nine years and have a seven-year-old child. They have a harmonious relationship.

Compared with many people who want to have a place in Beicheng and run around, they are already happy enough.Because of the local advantages and the good investment of their parents, the two families have seven properties in total. With the housing prices of every inch of land in Beicheng, they can be regarded as small assets.

They have been happy with 80.00% of the people in Beicheng. However, as the old saying goes, life is a gorgeous robe, but it cannot hide from lice.

The biggest "lice" in their lives came from their parents.

They are grateful for the superior conditions their parents have created for them, but they cannot bear their excessive interference in the life of their small family.

From the time the baby was three years old, both parents hinted that she would have a second child, for various reasons: as a citizen of China, he should respond to national policies, and as an only child who is too lonely, he should have a companion.

In this regard, the two stood in the united front and said:

As a citizen, he has the right to be born, and he also has the right not to be born;

There is no shortage of playmates for babies, and there are countless playmates from the community to the interest class;

As only children, they never feel lonely.

As dual careers, the two believe that one child can just balance their career and family, and they have no time to take care of another child.Coupled with the fact that Zhong Ping's department has had vacancies in the past two years, it is a critical moment to step up efforts to a higher level, and I don't want to have my career ruined by a second child.

However, it is useless to reason. The determination of both parents to urge a second child is like a needle in the sea.

Like today.

The child's grandparents pick up the baby to play, and before they leave, they repeat some clichés, the content of which remains the same—hurry up to have a second child while they are still healthy.

At this moment, the two of them watched the family drama in the family drama on TV, and sighed in their hearts that the reality is more uncomfortable than the drama.

There are always ups and downs in dramas, and the depression at this moment is to relieve the anger of the subsequent slaps; they have not lived a magnificent life, but they can't wait for the release after restraint.

"I think our parents are still too busy to stare at us every day." Wang Zheng rubbed his wife's legs.

Zhong Ping sighed: "I would rather they play mahjong and dance, and live a little bit of their own life."

Wang Zheng felt the same way: "My mother was a model team in Beicheng when she was young. She was very fashionable. Why is her thinking rigid when she is old?"

The two complained, and Zhong Ping received a message from her best friend.

[Ahua: Pingping, I just saw an ad, I laughed so hard, I count on this ad to be happy today! 】

Zhong Ping was speechless.

My best friend Ahua's laugh is so low that people and gods share a grudge, and an old joke from ten years ago can lie on the table and laugh for 15 minutes.

Zhong Ping clicked on the video.She didn't expect the advertisement shared by Ah Hua to be so funny, it was purely because the bloody drama in front of her was suitable for multitasking.

【"Blind date and blind date, can't we have a chat topic between mother and daughter that can avoid blind date and marriage? When you were young, you always talked to me about poems and distant places. What about now?"】

In the advertisement, the ordinary-looking heroine shouts at the silver-haired mother.

Zhong Ping's heart suddenly twitched, isn't this a replica of her and her mother?Although the topic changed from second child to marriage.

【"In [Not Slack Studying], she regained her youthful dreams and her own life. She shifted her focus and attention away from me, and our relationship became more harmonious."】

The picture of mother and daughter enjoying themselves happily ends, the picture turns black, and a bunch of artistic words appear in the picture in the form of flashing ghosts and animals.

[Don't neglect to study!The vitality engine of the elderly!

Do not neglect to study!The ideal petri dish for twilight love!

Do not neglect to study!Let your Huafa be reborn!Aunt is back!Rejuvenation!

Do not neglect to study!Family conflict resolved!A virtuous wife and a filial son!Peace and beauty!

Do not neglect to study!Join now!

Do not neglect to study!Join now!

Do not neglect to study!join in!join in! 】

Zhong Ping's eyes hurt when she saw the words "Ghost and Animal", but her heart was about to move.She handed the phone to her husband: "How about we enroll our parents in a class?"

"Hey, it's probably useless. Just let my dad participate in the community elderly activity room. He won't go there in two days, saying he can't play cards." Wang Zheng sighed.

Zhong Ping: "Don't worry, a dead horse is treated like a living horse."

==

[Never slack in learning] Ishii Campus.

Zhong Ping saw that the hall of the institution was crowded with people, three quarters of which were middle-aged people who were similar to her age, and there were very few elderly people. Those who didn't know thought it was an adult re-education and training institution.

Soon, a girl in a formal suit led her and another group into a small classroom.

A middle-aged man stood in the classroom.

"Looking at everyone's age, they must all be here to sign up for the elders in the family. If you have any needs, just tell me and let [Never Slack Study] solve your problems." The middle-aged man said.

Everyone talked at once.

It was only then that Zhong Ping discovered that every family had a difficult scripture to recite.

The middle-aged man nodded after listening to everyone's confession, with the appearance of a caring big brother.

"In fact, everyone's appeal, in the final analysis, is to hope that the elderly can have their own lives and not be too involved in their children's families. Or that parents should be healthy and see the outside world more, instead of being addicted to mahjong TV all day long."

A group of people nodded one after another.

"As for the places that everyone finds difficult, we have already planned for you."

Soon, several course recommendation sheets with rich content were distributed to everyone, and the middle-aged man started the chattering mode.

At first, Zhong Ping thought that the other party was just recommending courses, but after listening carefully, she realized that these courses corresponded to the troubles of everyone present.

For example, some people worry that their parents always think that electronic payment is unsafe and a fraud, and they have to use cash to buy things every time.But nowadays, many shops in Beicheng seldom use cash for transactions, and they often cannot find change.

The uncle recommended the course "Entering the Internet Era" to him. There are [-] class hours, not only mobile phone applications, but also basic Internet access and the use of self-service machines in various places.These things that are easy to get done in the eyes of young people with a little groping, are like demons and ghosts to old people with rigid thinking.

This course includes online simulations, offline practical operations, etc. It really starts from the thinking and perspective of the elderly, and grants the skills that are closest to life. There are also one-on-one patient guidance from gentle college students, so that the elderly must grasp the spirit of the times. sailing.

Another example is that some people do not know what interests the elderly in the family are interested in. They are worried that the elderly will not like the projects they have signed up for rashly, and they are also worried that the elderly in the family will not be able to study well, and they will not be able to keep up with their schoolwork, which will affect their enthusiasm.

The uncle recommended the course "The Profound Meaning of an Elegant Life" for him, with [-] class hours, it is more about experiencing life than studying.It will lead the elderly to try various interests, discover the beauty of life, discover their own hobbies, and enjoy their old age more gracefully.

Another example is that someone said that the elderly in the family love their grandsons and granddaughters very much, and they hang around them every day, worrying that they don't want to come to interest classes at all.

The uncle promoted a comprehensive package of two courses, "Across Three Generations" and "Bringing Babies Scientifically".

"Across Three Generations" is to make the elderly understand the young people better, pass on family communication skills, and create a harmonious family through teachers' lectures and scene performance experience.

"Scientific Parenting" is suitable for the relationship between the elderly and their grandchildren. The older generation tends to spoil their grandchildren and has many bad habits. Many conflicts between mother-in-law and daughter-in-law arise during the process of raising children.This course can be entertaining and educational, so that the elderly can better understand the modern concept of parenting.

The uncle said: You can prescribe the right medicine and attract them with the reason that "taking classes can make your grandchildren better."After taking this course, the two generations will be more harmonious in terms of education, and they will be more comfortable raising children.

Among the people who came to consult, they also had the same trouble as Zhong Ping, that is, their parents were not willing to take interest classes at all.

In this regard, the uncle did not introduce the course, but told him about the current discount activity of [Non-slack Learning]-all students choose a course with more than [-] class hours this month, as long as all the class hours are full, they can refund the All course fees.

Yes, all the tuition fees are worth a penny. There is no deceit. There are absolutely no unreasonable thresholds and black-box operations. As long as you clock in for each class, you can refund all tuition fees.

The uncle said: This is the money subsidy activity for the founder of [Not Slack Learning] to encourage the elderly to get out of the family.In this way, the elderly are encouraged to try interest classes. Anyway, it doesn't cost a penny, so why not do it.

Zhong Ping was also very moved. The reason why she was moved was not because it was free. The cost of a few thousand was a drop in the bucket for her.What is exciting to her is that if she enrolls the four elderly people in her family, she will definitely be able to complete the class without missing a lesson, given the very stingy character of the elderly and the idea of ​​not taking advantage of the sky.

She cut first and then played, and reported to the class first. In order to get back the money, the old man would definitely be willing to come.

Thinking of this, Zhong Ping felt that the future was bright.

'It's just a completely free model, this scale, decoration and teachers are quite good [Never Slack in Learning], how to make a profit?Really losing money and making money? Zhong Ping wondered.

==

How to make a profit?

A week ago, Shen Lianhua, who was in charge of curriculum design, also questioned Gou Dai's activity plan.

"Boss, free activities can indeed quickly attract a large number of students, but we have no profit point! The restaurant where I worked part-time in college also did business at a loss, such as giving away two dishes for free. Do you know the result, young man After seeing the event coming in, they will order some other dishes. Many elderly people find that there are no other conditions, and they can eat for free. They really don’t spend a penny and only eat two free dishes! They also invite friends to drink! The surrounding population of the restaurant is located Aging is serious, and three quarters of the elderly ended up being active for two weeks. Guess what, our boss lost [-] yuan. What's even more annoying is that once the activity stopped, the elderly who ate for nothing for two weeks stopped coming. what can I say!"

It can be seen that Shen Lianhua has resentment towards the elderly group.

In Shen Lianhua's perception, the elderly group likes to take advantage of all kinds of cheapness. In their eyes, many normal consumptions are "waste and squandering". In the end, the money is discounted on health care products with no curative effect and the high return of pure IQ tax. Financial product.

Regarding Shen Lianhua's indignation, Gou Dai smiled and said: "I don't think the consumer group can be blamed. First of all, there is a problem with the setting of this event itself. The promotional activities of the merchants should be meaningful, such as drainage, such as publicity Products, such as accumulating loyal customers. It is your boss who gives consumers the opportunity to eat and drink for free without any results. If I were to set up this activity, I would set preconditions, such as free two dishes for any purchase of [-] yuan , If you apply for a [-]-yuan membership card, not only will you get a [-]% discount, but the full amount of the consumption will be refunded to the membership card. This will generate loyal customers and cultivate consumption habits.”

Shen Lianhua was thoughtful.

Gou Dai continued: "In addition to this, there is a more serious problem, which is the product itself of your restaurant. Once the event stops, all the elderly people do not come, which means that either the taste of the food or the product positioning does not meet the market."

After being reminded by Gou Dai like this, Shen Lianhua remembered that the dishes in that restaurant were heavy in oil and spicy, which really didn't suit the tastes of the elderly, and it was free to get a bargain, but it cost money, so naturally no one came to seek guilt.In addition, the restaurant is well-decorated, the dishes are exquisite, and the price is relatively high. It is good to eat once or twice occasionally. After a long time, it is indeed incompatible with the surrounding environment of Shaxian restaurants.

Shen Lianhua felt that her words awakened the dreamer, and she looked at Gou Dai with a little more admiration.

"Boss, I understand! On the one hand, we need to improve the quality of the courses so that the elderly will continue to study after they have used up the free courses; on the other hand, among the free courses, we will vigorously promote other courses!" Shen Lianhua drew inferences from one instance to another.

Gou Dai showed a "children can teach" expression: "It is no problem to improve the quality of courses, but it is not necessary to vigorously promote other courses."

"Why?" Shen Lianhua was puzzled.

Gou Dai: "A large part of our courses must be for the elderly to sign up for the elderly. The elderly trust the health care products that are known to be scams at a glance, but they will be highly vigilant about such interest classes that they did not choose. If we are too active in recommending other products, they will have a rebellious mentality, 'I just said, there is no free lunch in the world, they just want to make me money. The smoke cleared."

Shen Lianhua nodded again and again: "The boss really knows how to figure out the psychology of different people." Just after sighing, Shen Lianhua found something wrong again, "But the boss! This is back to my original question, we can't make money at all!"

Gou Dai smiled: "Actually not."

Gou Dai explained the original intention of the design activity to Shen Lianhua.

First of all, free courses are not completely free, and there are prerequisites - [Complete all courses without missing a lesson].

The products participating in the activity are products with one class per week and at least 15 class hours, that is to say, it will take three months to complete all of them.If one class is missed in the middle, 30% of the "resource waste fee" will be deducted when returning the fee, [-]% for two classes, and so on. If the absence exceeds seven classes, there will be no refund.

Not to mention the old man who often has headaches and family chores, even students who have no distractions and concentrate on studying, most of them cannot guarantee that they will participate in every interest class.Therefore, a considerable part of the "overdue tuition fee" can be recovered.

Second, the fission effect can be realized quickly and the time rate of funding can be obtained.

The elderly also have their own social circle, word of mouth, and they will soon know that there are "free interest classes". [Never slack in learning] You can also do some interactions, for example, if you invite three people to participate in a free interest class, you can get a health pot, rice oil set, etc.Vigorous activities, the fission effect is very significant, and can accumulate a large number of new sources in a short period of time.

A large number of new sources will bring a lot of cash flow.The cash has interest rates of at least three months, and they can invest the cash flow in other high-return projects.

Secondly, a large number of students can naturally achieve partial transformation in the atmosphere of interest classes, and obtain considerable back-end profit income.

The natural transformation is obvious. As long as the quality of the courses is good, there will be a certain level of people who choose to continue their education.And the low frequency of one class a week also has time for senior students to observe other interest classes, thereby arousing interest.Give a discount at this time, and there is a high probability that you can negotiate a new course with a fee.

Back-end profitable products are a considerable piece of income.

Older people need props in many places to attend interest classes, such as calligraphy classes need pens, ink, paper and inkstones, and musical instrument classes need various musical instruments.

These objects are provided in class, but for after-class practice, the elderly need to purchase them by themselves.At this time, [Not Slack Learning] can use its own advantages to sell this part of the product.

In addition, some courses do not require the use of props, but some products will appear during the course of the class. For example, in the course "Science with Baby", there will be children's puzzle books, interactive toys, etc. The class process is like Subtle advertisements stimulate the desire of the elderly to buy. [Never slack in learning] It can also provide purchase channels and make profits.

Finally, it is the non-operating income brought by a large number of students.

When the outside world knows that there are a large number of elderly people in the interest class, many elderly tour groups and elderly supply stores will come to the door to seek cooperation without using them as a bridge.

In addition, the LED screens and newspaper racks outside the interest class can also charge the promotion and advertising fees of these manufacturers' stores.

After Shen Lianhua listened to Gou Dai's analysis, she had to lament that the boss had far-reaching thoughts.

"Sure enough, it's the era of 'the one who wins the user wins the world'." Shen Lianhua made it clear.

Compared with the billions and tens of billions of money spent by taxi-hailing software and food delivery software to snatch users, this free course is really nothing.

==

Is Gou Dai really designing products to grab users?

Yes or no.

Indeed, given the dismal enrollment and operating conditions of [Never Slack Learning], it is true that all-round reforms are needed from the course product itself to the marketing plan.Otherwise, it is difficult to complete the star rating of system marketing, operation, market and other indicators.

But Gou Dai is also worried that if the reform is too successful, if [Never Slack in Learning] really soars to the sky and repeats the dramatic journey of [Gone with the Sky], then his busy work will also be in vain.

After thinking hard for several days, Gou Dai finally came up with the idea of ​​free lessons.

From the most superficial level, it seems that it is losing money and making money, but looking at the deeper level, it is the chain effect that he and Shen Lianhua said, but there is the innermost core, but he did not tell Shen Lianhua.

This method can indeed accumulate a large number of students and cash flow in a short period of time. In the era when users are king, it seems that they have already won.However, he does not intend to put the proceeds into reproduction, that is, to expand the campus and increase employees.

When reproduction stops, the influx of a large number of students will not lead to a seller's market where demand exceeds supply, because interest classes are not a necessity of life.

It will only lead to a sharp decline in consumer happiness—

The original class of 20 people became [-] people;

The originally well-proportioned staff will be overwhelmed, resulting in students' needs not being addressed in a timely manner;

The teaching equipment originally used by students, such as a calligraphy table for four people, has become a calligraphy table for eight people.

In the end, a bad experience will make students give up【Non-slack learning】.

The word-of-mouth declines, and the follow-up cash flow cannot keep up, and [Never Slack in Learning] will eventually go bankrupt.

Therefore, when Gou Dai designed the free event, he set the time point at three months.A very delicate node.

Within three months, [Never Slack in Learning] is going uphill. At least the continuous influx of new students will make the operating profit and cash flow very impressive.

Three months later, the free period ended one after another, and the elderly who had a declining sense of experience would not choose to continue the course. Part of the funds returned three months ago had to be spit out, and [Never Slack in Learning] began to decline.

It's perfect, it's tailor-made for system tasks!

Gou Dai felt refreshed like never before!

Completing the mission is just around the corner!