Explosive entrepreneurship

Buddy Company.

The upper floors of the office building are being renovated, and the harsh sound of chainsaws can be heard occasionally.

The atmosphere in the meeting room was oppressive, and everyone buried their heads lower than the other.From time to time, dust shakes off the glass windows of the meeting room, as if covered with a layer of yellow tulle.

Next to the projection screen, Shangguan Jingxian paused for a moment: "All in all, the current profit situation and the future revenue inferred from the model are not optimistic."

After all, he glanced at Gou Dai who was still drinking tea leisurely.

One and a half months have passed since the Spring Festival. Budai Company's new project, the interest class for the elderly, is struggling and is not optimistic.

The interest class organization for the elderly is named [Not Slack Learning], and it is divided into four campuses, all of which are located in areas with many surrounding communities and heavy traffic.

There are a total of 24 fixed personnel in the four campuses, responsible for administration, reception, cleaning, sales and other work. There are 12 full-time contracted lecturers and 64 free contracted lecturers, and the personnel expenditure is relatively large.

Contrary to the relatively luxurious venue and staffing, it is always not optimistic about the reporting situation.

So far, there are less than 200 students in the four campuses, and more than 85% of the applicants are short-term trial courses within six classes, and the return of funds is extremely pessimistic.If this continues, we will either force ourselves to operate at a loss, or stop the loss in time and close the institution.

The conference room was silent, only the intermittent sound of the decoration on the high place, as if mocking everyone.

They are paid high salaries, their bosses care about them, they never exploit them, and the atmosphere in the company is happy and harmonious. Under such circumstances, they want to make such achievements.

It's not that they don't work hard, they really try their best.

Xiao Qian built and maintained the official website of [Not Slack Learning] by himself, built a complete registration system, and there are electronic guide maps of several campuses, AI consultation, etc. on the official website.At the same time, he also developed the APP of "Non-Slack Learning", through which students can customize their schedules, complete homework, and communicate with teachers.

Wang Feiniu and Fu Qiaoming printed a large number of leaflets, and took the staff from each campus to the surrounding communities of the four campuses, door-to-door to publicize.Encountered a community with strict management, I had several conflicts with the security property.

In order to source tourists, Wang Feiniu squats in the park early in the morning, chatting with the elderly who do morning exercises and chess; after get off work, he runs to the open places around the neighborhoods to brainwash the square dancing aunts.

Li Xiaobai, a logistics officer in charge of administration, also produced a bunch of questionnaires, mixed in various elderly groups, and investigated the needs of the elderly.

Shen Lianhua is proficient in the catering field, but has never dabbled in other industries.In order to set up courses better, he confirmed the needs of the elderly with Li Xiaobai, visited almost all the activity centers for the elderly in Jeonbuk City, and at the same time signed up for a large number of courses in psychology and education to study the psychology of elderly customers.

Not to mention Shangguan Jingxian, as a workaholic, she almost makes a follow-up report every day and analyzes models and data every week to find problems in the business.

It's a pity that only when the result is successful, hard work is worthy of praise; if it fails, hard work is just a bamboo basket.

The conversion rate of everyone's efforts is obviously not good. The fact that there are two hundred students a month is like a face full of ridicule, mocking them mercilessly.

"Why don't you talk?" Gou Dai held the small teacup and looked around the meeting room.

Fu Qiaoming was sitting across from him. The normally generous woman was holding a pen in both hands, lowering her head: "I'm sorry, boss."

Gou Dai smiled and shook his head: "I'm sorry, isn't the purpose of regular meetings to discover problems, ask questions, and solve problems?"

Gou Dai opened Shangguan Jingxian's PPT, looked at the various data above, and indeed none of them could be obtained.

This is quite different from what he expected.

Gou Dai knew all kinds of obstacles in the "Interest Classes for the Elderly" from the beginning, but in his presupposition, because of the vacancies in the sunset industry in the market in the early stage, there will always be a certain proportion of the elderly who are "old and beautiful" or "persistently love learning" .

According to his deduction, they should have sufficient students in the early stage, and their turnover should be relatively considerable.When the market is saturated in the later stage and there is no influx of new students, their interest classes will go downhill, and they will naturally go bankrupt and achieve the task of "entrepreneurship teaching system".

However, the reality slapped him hard, and he was still too optimistic after all.

If the market, user, product, marketing and other data required by the system cannot be met, it is meaningless to go bankrupt directly.

Gou Dai suddenly understood the gyms and barbershops around him that changed every few months and closed down after getting a card, and the children's interest classes that closed as soon as they said they would close even if they became a well-known chain in the country.

Gou Dai read Shangguan Jingxian's analysis report carefully and found the clue of the problem.

"Everyone is working hard, but they ignore a big problem. Our customers are the elderly, but we are using the thinking of the elderly we imagined to try to figure out the other party."

As Gou Dai spoke, he called up the optional curriculum of [Never Slack in Learning] and Li Xiaobai's questionnaire.

[Never slack in learning] The current courses are divided into three categories, including sports, art, and culture.

Each item is subdivided, for example, sports include yoga, ballroom dancing, etc., art includes musical instruments, bel canto, etc., and culture includes Chinese studies and history.It looks colorful and has everything.

And Li Xiaobai's questionnaire, in order to facilitate the respondents to fill in, also directly listed the options of the subjects of interest, which are basically the courses provided by [Never Slack in Learning].

Gou Dai asked Li Xiaobai to bring the original questionnaire, and after flipping through it quickly, he pulled out four or five.

"This questionnaire is basically a multiple-choice question. There are only three questions that need to be written. It is a well-designed and excellent questionnaire." Gou Dai praised.

Li Xiaobai didn't expect to be appreciated, he raised his head while maintaining his ostrich shape, his face was much ruddy.

Gou Dai: "It's just that the report you got based on the questionnaire is not perfect. The percentage data you get is to let the elderly choose among a bunch of projects that they don't necessarily want to participate in. It's as if you all like cherries. At this time, the fruit The store’s questionnaire asked you to choose among apples, pears, and oranges, and you all reluctantly chose apples. According to the survey report, the fruit store bought a large number of apples, but no one bought them in the end.”

Li Xiaobai suddenly realized: "So, I should add another to the options and let the investigators fill it out?"

Gou Dai smiled: "Yes, but in terms of big data, most of them are lazy and don't want to write, so they choose directly from the options that can be checked."

Li Xiaobai thinks differently, if it is him, it is indeed the same.Because this kind of questionnaire does not involve personal interests, most people fill it out at will, and the amount of reference is limited.

Gou Dai unfolded the four or five selected survey reports: "These questionnaires are actually very interesting. The last three questions in the questionnaire are short-answer questions, asking whether the elderly have other learning needs and what opinions they have on interest classes. Several questionnaires, and other short-answer questions are all empty. This is human nature. Because there are few samples to fill in this question, Xiaobai, you did not include it in the report.”

Gou Dai paused for a moment, then continued: "But I took a look, and found unexpected gains. The elderly who are willing to fill in the text questions, or they have a high degree of enthusiasm and cooperation, or really have a very strong demand, these two points All worthy of attention.”

Gou Dai read out a few handwritten contents.

"I hope there are simple and practical computer courses and electronic product courses."

"Can the interest class have classes after seven o'clock in the evening?"

"Is there any reliable regimen?"

……

After Gou Dai finished speaking, he looked at the thoughtful crowd.

"I think you've seen the sticking point. These comments, while isolated, reflect the needs of older adults that we've been ignoring."

Gou Dai said, sharing his experience of participating in a one-day trip to Beicheng during the Spring Festival, and the process of accompanying his grandfather to the hospital to see a doctor.

"This is an era of Internet +, but the elderly rarely enjoy the convenience brought by the Internet, and even bring inconvenience to their lives. It is difficult for them to select effective information among the complicated information, and they do not understand online registration and electronic payment. , The machine automatically scans the medical records and drug lists. In such a society, they will feel that they cannot keep up with the pace of the times, feel out of touch with the times and hesitate, thus narrowing their living scope and relying on the next generation.”

"So when we do courses, we should change our thinking, put ourselves in the perspective of the elderly, and imagine what they need, instead of taking it for granted that it is calligraphy, Chinese painting, playing chess, etc. Indeed, in the inherent thinking, old age is playing chess in the park , Dancing after dinner, and like to dance and write. But you must know that the elderly who like these things generally have their own groups, activity centers for the elderly, and other places, and interest classes are not very attractive to them.”

"Another example is that some elderly people want to have courses after [-] p.m., which seems to be a personal demand, but in fact, after careful consideration, it reflects a certain social phenomenon. Most ordinary families in Beicheng have dual careers, and the children can only be brought by the elderly. The elderly are busy all the time. On Sundays, only after dinner, when the children go home to bring their grandchildren, do they have their own time for activities. However, at this time, most universities for the elderly and activity rooms for the elderly are closed.”

"Our [Never Slack Learning] is not a university for the elderly, nor is it an institution for research. Our positioning is to discover things that the elderly are interested in, have a desire to learn, and have practical needs. Choice is more important than hard work, and finding the right position , get twice the result with half the effort."

Gou Dai's words suddenly enlightened everyone, including the hut.

For a time, everyone's inspiration was like a newly discovered spring, with spring water gushing out continuously.

Fu Qiaoming: "Yes, I will take the [Teaching Course on Commonly Used Apps], such as WeChat and Alipay. Electronic payment is so popular, but there are still many elderly people who are completely unable to do it."

Shen Lianhua patted the table again, and then covered her sore palms: "Financial management class! Teach the elderly to identify those financial scammers who specialize in defrauding pensions!"

Shangguan Jingxian: "We can set up a comprehensive course. For example, my mother likes cheongsam, flower art, Chinese painting and other cultures very much, but flower art alone is too monotonous. We can set up an 'elegant woman class'. After all, compared with Proficient, they care more about beauty, sharing and communication.”

Gou Dai nodded, agreeing with Shangguan Jingxian's thoughts very much: "Sister Shangguan said very well. The needs of the elderly market are different from those of students and young people. Students and young people attend interest classes, which are mainly oriented towards learning skills. Middle-aged Many people attend interest classes to expand their network and provide assistance to their careers. For the elderly, they attend interest classes not to be proficient in a technology as a personal talent, nor to obtain a socially recognized skill certificate. To make life more beautiful and enjoy the life of the elderly better."

Under Gou Dai's prompt, everyone listed nearly a hundred requirements at one go and integrated them.

Gou Dai reminded: "If it is difficult to determine the demand, we can also try to provide free public courses, and then set courses according to the conversion rate."

After talking about the demand, Gou Dai looked at Wang Feiniu and Fu Qiaoming.

"The two worked very hard to promote the team, and I have seen it."

Wang Feiniu and Fu Qiaoming sat up straight.With Li Xiaobai in front, they are used to Gou Dai's way of giving a candy first and then talking about the problem.

Gou Dai flipped through the reports of the two soliciting clients and was quite satisfied.

The two are quite ingenious, and they know how to fully blossom in publicity and focus on targeting.

The two paid the courier a certain amount of remuneration and asked him to help insert the [Never Slack in Learning] promotional page in the newspaper.

Wechat and other online social methods are never overlooked. Local popular public accounts promote one-stop arrangements, and the means of collecting likes in Moments to obtain free lectures are not left behind.

Do door-to-door promotion with your own hands, and parks and squares will be stationed at fixed points.

What's more, the two also used their strong communication skills to settle down a lot of community neighborhood committees, allowing them to help publicize [Never Slack in Learning] while doing community work.

Fu Qiaoming also found several medical examination centers for the elderly and persuaded them to help put a few stacks of leaflets on the counter.

"Impeccable, more comprehensive than I thought." Gou Dai said sincerely.

Fu Qiaoming and Wang Fei's eyes lit up: there is no turning point!

Gou Dai: "It's just that there are two changes in thinking."

Fu Qiaoming and Wang Feiniu: Well, the turning point is late but has arrived.

Gou Dai smiled and offered his opinion.

"We take it for granted that the target customers we are looking for are those who are keen on activities, such as square dancers, or old men playing chess in the park. These people are also our target customers, but in fact they live in seclusion and do not appear on these occasions people, the possibility of enrolling in class is higher.”

Fu Qiaoming and Wang Feiniu looked puzzled.

Gou Dai: "The square dancing aunt and the old man playing chess are people who know how to enrich their leisure life. In other words, they have a strong ability to 'enrich themselves', and they are not lonely in their later years. They can also pass the time. The park is free. Interest classes are charged, what would you choose? And those old people who seem to have no interest may have a heart that loves life, but suffer from the lack of suitable places, or are not good at socializing, and do not know how to find like-minded people people."

Gou Dai said, and said to everyone: "There is another thing that everyone's thinking is solidified, that is, you all think that interest classes for the elderly are only for the elderly, so you give up promoting the middle-aged people. But in fact , to face up to a social phenomenon, it is often middle-aged people who have the key voice and decision-making power in the family. They will force children to enroll in interest classes..."

In the middle of Gou Dai's conversation, Wang Feiniu suddenly interrupted: "Let the middle-aged people force the elderly to enroll in interest classes?!"

Gou Dai coughed lowly, he didn't expect Wang Feiniu's thoughts to be so inhuman. "It is to let the middle-aged people understand, and even encourage the elderly to enroll in interest classes."

Gou Dai said: "In a family, if the elderly have a strong desire to participate in interest classes, their children will generally not stop them; chips."

Gou Dai looked at Shangguan Jingxian: "It's like Shangguan's sister, she encourages mothers to participate in interest classes. If we can let more young people understand the benefits of older people participating in interest classes, such as making them healthier physically and mentally, and being able to divert attention , so as not to overly interfere with the lives of young people; another example is that there will be many differences between the two generations in the education of the next generation. Through our courses, the elderly can accept a new concept of parenting, thereby resolving family conflicts.”

"It makes sense!" Everyone nodded repeatedly.

Fu Qiaoming, who had worked in an advertising company for two years, immediately wrote a video promotional copy:

"My home has been under constant low pressure for three full years.

My mother forced me to go on a blind date every day and yelled for me to get married.

But I don't want to, I have unlimited desire for career, and I also look forward to a love that is full of surprises and will come naturally.

But I don't want to, all my mother's unhappiness comes from me.

Until I met [Not Slack in Learning] and looked at the smiling faces of the group of elderly people.

I wish I could have such a smile on my mother's face.

In the end, I let my mother participate in the [Never Slack in Learning] interest class. Her life finally stopped revolving around me. She found her own interests, her own happiness, and her own youth!It also understands my thoughts better!

My home is happy again!

It was [Never Slack in Learning] that changed my family!

[Never slack in learning], open the key to happiness in your life! "

Crowd: ...

After talking about the publicity issue, Gou Dai turned to Xiao Qian and Shangguan Jingxian: "The two have done it perfectly technically and financially."

The two sat upright, waiting for a turning point.

But no, Gou Dai looked at Shen Lianhua.

"Xiaohua has been engaged in catering services for a long time, but this time she has suddenly transformed, and she is very determined." Gou Dai said softly.

Shen Lianhua was ashamed. In Shangguan Jingxian's financial report just now, her evaluation of cost control was very low.

Gou Dai: "There is no need to blame yourself. No one is born to be good at what they do. They just cross the river by feeling the stones. I also thought about recruiting another manager in the education industry to be your assistant, but then I thought, interest classes It is everywhere in Beicheng, but interest classes for the elderly are very rare in Beicheng, and there is no systematic and large-scale existence. Instead of finding someone who is a youth interest class to limit your thinking, it is better to let you flex your muscles."

Shen Lianhua is like a wronged little daughter-in-law, feeling that she has failed Gou Dai's trust.

Gou Dai talked about his experience of going to an educational institution for an internship in the summer vacation of the previous two years.

"Although I was doing website operation and maintenance at that time, I also dabbled in other functional departments, and occasionally I went to be a guest teacher. I remember teaching one-on-one with students at that time, two classes at a time, each 45 minutes, with a break in between 10 minutes. The institution pays teachers 120-300 according to different grades. Of course, the fees for parents of students may be doubled. Almost all of these one-on-one teachers are college students.”

"If you hire a regular contracted lecturer, even if you have just graduated, the market price in Beicheng is 6000 yuan, plus the five social insurance and one housing fund welfare fees, not counting the year-end, and the monthly expenditure exceeds 24. The effective class hours of a lecturer for a week About 60 classes. However, if you hire a part-time student at school, the minimum hourly salary is 24, which is quite a considerable income for many students at school. And the company does not need to pay five social insurances and one housing fund, but only pays the salary, which is also valid for 1440 hours During the class, the enterprise only needs to pay a minimum of [-] yuan."

"I said this not to want everyone to exploit cheap college labor, but to change thinking. In our interest classes for the elderly, many courses do not have high requirements for professional skills, and need more patience, communication and expression. On campus There are also many excellent students who are willing to work and study, and they also hope to get in touch with the society, accumulate experience, and earn income. We can build such a platform and bridge, and of course, it can also save costs.”

At the end of a meeting, everyone was enlightened and went back to their seats to frantically change their plans.

Unknowingly, the moon climbed over the top of the city.

The light strips of the tall buildings in the park are fully turned on. The night scene project may be to brighten the night, or it may be light pollution.

Looking at his hard work, Gou Dai looked like an employee who was going to lay the floor in the company tonight, ordered takeaway for everyone, and leaned against the window in a daze.

If his business failure plan can succeed, if his grandfather can come back, he will open the interest class for the elderly again, regardless of profit, let the grandfather and a group of peers enjoy the class happily and enjoy the life of the elderly.

big office.

After finishing the promotional video proposal, Fu Qiaoming raised his head and saw Gou Dai who was in a daze in the small office.

Outside the window was a stretch of orange light strips, Gou Dai stood in front of the window in white clothes, his eyes blurred.

In a daze, Fu Qiaoming saw an elegant and pure white crabapple bursting out of the mud-yellow ruined wall.

"Sister, you married young and the eldest child, and you are still a domineering president, oh no, what about the scene where the gentle president falls in love with me?" Wang Feiniu bumped Fu Qiaoming's arm.

Fu Qiaoming: "I love your size, I just think our boss is too good-looking, like a work of art shelved in a museum, the most precious and touching one that has bought hundreds of millions of insurance."

Wang Feiniu followed her gaze, it was hard to disagree, and nodded: "Hey, I don't know which woman Boss Gou will take advantage of in the future."

Fu Qiaoming: "Maybe it's a man."

Wang Feiniu: "Huh?"