think love

Returning to his apartment tired, Lu Pengcheng opened the anti-theft door, and a small piece of paper with a pink heart pattern fell from the door.

Almost reflexively, Lu Pengcheng caught the piece of paper before it hit the ground.

Dear:

I'm gone, I decided to find the love that really belongs to me!

Although you are a rich, handsome and good man with great potential for appreciation, I think my charm is really not as good as your job (regret).

So I decided to find someone who knows how to appreciate my charm, and then go to the Caribbean Sea to soak up the sun with someone who really loves me~

Please don't worry about me & miss me~

Love you forever sweetheart biscuit stay (blow kiss)

PS Please help to send the clothes returned from the dry cleaners to my mother^^

The PPS credit card bill for this issue is considered a breakup fee~

After closing the door, walking into the living room, and putting the note in his hand on the coffee table, Lu Pengcheng fell back and threw his body heavily into the sofa.

Looking around, in the apartment with simple but tasteful decoration, the disharmonious bright colors belonging to women are indeed no longer visible, so the pink note on the coffee table and the black and white in the whole room have some sense of incongruity. So Lu Pengcheng had to believe that the person who left the note was not joking.

another...

The creative director who worked with him for six or seven years submitted his resignation after the Chinese New Year and left, taking away most of the talented designers in the design team.But this is basically the default practice in various industries, so there is nothing to complain about.

But seeing the other party on the Competitive Presentation in G City, and greeted him with a smile, Lu Pengcheng really had a stomachache.

Assistant Yolanda said that the relationship between the chief operating officer and the creative director in an advertising agency is like falling in love. You have to work hard to spark the spark and then burn the opponent to nothing.Although not appropriate, it is also appropriate.So when he saw his former "lover" and now he brought a new love to his side, Lu Pengcheng felt a little sour, but he had to hold on to the scene on that occasion and must not express this sourness in face.

And in this competition, the result is already known without guessing. The opponent is experienced, and the systematic analysis is clear, especially in the presentation, which is very contagious.

Seeing the new designer sitting next to him stare at someone else's presentation (note: proposal), Lu Pengcheng's stomach began to ache again.If he knew that his right-hand man in the past had jumped to the opponent's company to participate in the pitch, he would have given up the case at the beginning.

Returning to the hotel after the pitch, he encountered an inexplicable power outage. On the way back from the plane, he encountered bad weather and was forced to land in a nearby city. After finally getting home, he was greeted by his girlfriend’s declaration of freedom.

This series of events that seemed premeditated and followed at the same time made Lu Pengcheng begin to believe that even drinking cold water can block your teeth when you are unlucky.

Getting to this day with my girlfriend was actually more or less within Lu Pengcheng's expectation, because the previous girlfriends ended up almost like this.

Probably people have been together for a long time, and the relationship will really become weaker and weaker.

Before cohabitation, I thought my girlfriend was sweet and lovely. After cohabitation, all the good sides I used to think disappeared, but the shortcomings that I thought I could bear, gradually became geometrically magnified in the day-to-day relationship, and finally ended up again. It's unbearable too.

So Lu Pengcheng would rather spend his time on work, at least his achievements at work are more obvious than his emotional achievements.

After sorting out the summary of the pitch, Lu Pengcheng returned to the company the next day and started working on the next Competitive Presentation.

City B has built a new complex shopping center integrating shopping, entertainment and leisure, and Lu Pengcheng wants to win the year-round activity plan of this shopping center.

The whole proposal has been prepared for more than a month, and all the copywriting and planning have come together to come up with event ideas, such as Valentine's Day, Dragon Boat Festival, Mother's Day, as long as it is a festival, it will be held on the event, and the backgrounds of those popular film and television masterpieces are also added to the theme. Activities, combined with popular environmental protection themes, magic academy and the like, anyway, everything that can be thought of and used is used as material.

When Lu Pengcheng arrived at the office, there was a thick stack of manuscripts on the table.He picked up the stack of papers and flipped through them. It was the PPT printout after sorting out the proposal. Because there were too many and comprehensive, the whole stack was very thick.

After sitting down and reading two pages carefully, there was a knock on the door of the office, and then the sweet-looking assistant Yolanda with exquisite makeup came in with a coffee and a report.

"I heard that you met Henry in G City. How was it? Xiao Biesheng is newly married, did you have an unforgettable night of passion?"

Lu Pengcheng took a sip of coffee, "This joke is not funny at all." He made such an evaluation.

Yolanda pursed her lips and made a grimace, "Pancho, you have to be entertaining, you are so rigid all day long, Henry decided to go. You know, I can guess which shirt you will wear tomorrow Which tie. We're an advertising agency, so be creative..."

Yolanda shook her index finger while talking, and the crystal nails with three-dimensional carvings and rhinestones swayed with halos, "And your life like this is very boring and meaningless."

despair!

Lu Pengcheng put down the stack of manuscripts in his hand, and slightly raised the corners of his mouth, "You came here to tell me this?"

Yolanda looked up at the sky, then took a deep breath and put on her serious expression from work.

"The boss knew that your manuscript did not sell this time, so he was very worried about your case in this shopping mall, and then assigned the creative director of another company under him to assist you. This is the contact information. The boss asked you to show the proposal to the other party. .”

Lu Pengcheng swallowed the bitter liquid in his mouth and put down his coffee cup.

"The one who specializes in marketing activities?"

There are several companies invested under the head office group, some are engaged in marketing activities, and some specialize in planning public relations activities.Lu Pengcheng thought that if it was the creative guidance of a company that specializes in marketing activities, it might be of great help to his proposal for this shopping mall activity. After all, business district activities are their strong point.

But unexpectedly Yolanda shook her head.

"Is that the one that specializes in planning public relations events?" Although the relationship with the business circle is a bit far away, they have handled many big brand press conferences and have rich on-site experience.

But who knew that Yolanda still shook his head, so Lu Pengcheng was a little confused now, only these two companies had a little bit of business with his company, and he couldn't think of any other companies that could help.

"It's Xunyang's creative director. It is said that although he is young, he is full of talent. The most important thing is that he was hand-picked by the boss." Yolanda announced the correct answer with a smile.

"Xun Yang?"

Lu Pengcheng thought for a while, but he didn't have any impression of this company under the same group in his memory. His eyes fell on his laptop, and suddenly a light flashed in his mind, and then Lu Pengcheng half-closed his eyes and looked at Yolanda.

"That... Xun Yang who specializes in website and IT maintenance?"

One is an advertising company that focuses on shopping mall event planning, and the other specializes in dealing with computer networks. These two things can't be matched at all. How can I ask them to help me?

"You tell the boss, either change people from the other two companies, or don't send people here."

"Why?" Yolanda held the report and blinked. A pair of long eyelashes could almost stand on a bird.

Lu Pengcheng thought, last time the marketing company held an event for that brand of slender mascara, why didn't they think of inviting Yolanda to be a model?Standing on the event stage, with two little birds on the eyelashes, how straightforward and creative?

But Lu Pengcheng's mood at this meeting can only be described as bad, and he has no time to make this joke.He tapped the typescript on the table with his finger.

"How can that kind of Internet company do this? What they advocate all day long is the convenience of the Internet, teaching people one after another how to use the Internet to buy things, from clothes to food. Do you know how many customers have been lost by online shopping? You Do you know how many ways we think of every year to help the mall bring customers from the Internet back to reality? Let them help, and we can just close the store!"

Yolanda covered most of her face with the report, and peeked at the boss who had turned into a tyrannosaur. After Lu Pengcheng finished speaking, he pointed to the coffee cup on the table, "This is what we bought online..."

Kuang!

There was a shattering sound, and Yolanda looked at the shattered cup on the ground with some unbearable pain, and the calm voice of her authoritarian boss came from her ear.

"Ask the cleaning lady to clean it up, and then go downstairs to the mall to buy a new one."

In fact, in today's society, the Internet has already become an indispensable element of life and one of the important ways of information dissemination.

Lu Pengcheng is not an old-fashioned person. Although he does not often use the Internet to order things, he does not dislike this shopping method that erases the sense of place. Sometimes he also uses the Internet to buy some electronic products to save the cost of the store counter. The price is much cheaper than the products sold in the store.

But it's a pity that this convenient and affordable lifestyle is not compatible with Lu Pengcheng's customers, and even if it continues in this state, there may be a crisis that will make him lose his job.Because more and more people have abandoned the traditional way of shopping, more and more women no longer enjoy the fun of shopping, so shopping malls are becoming more and more difficult to do.

From such a standpoint, it is difficult for Lu Pengcheng to have a good impression of online shopping. In addition, as long as it is related to the Internet, he is inexplicably irritable.

But the boss seems to be determined not to call other people over. Now recruiting a creative director is no less difficult than winning this case. After weighing it, Lu Pengcheng decided to let the other party take a look. It is because the boss has spoken , I don't want people to lose face.

He asked Yolanda to email the entire PPT to the other party, and wrote in the email that he hoped to see a reply next Monday.

But until the next Monday, Lu Pengcheng didn't get a reply.The proposal is on this Friday, and even if there are constructive suggestions at this time, it will be too late to implement.

As Lu Pengcheng flipped through the proposals that he thought were comprehensive and had high hopes of winning, he thought that the other party probably couldn't understand them, so he couldn't come up with any ideas.

In Lu Pengcheng's eyes, there have always been Internet IT companies who deal with calculator codes all day long, and what fun and creativity can those boring characters have in them?So the boss hand-picked Xunyang's creative director to assist in this proposal, it was simply a joke to himself.

Lu Pengcheng picked up the note with the contact information of the creative director of Xunyang, looked at it, and then dialed the other party's phone by accident.

Sometimes people's vanity and sense of superiority are often based on the embarrassment of others, and Lu Pengcheng is such a person who needs to prove his ability from time to time so as to gain greater motivation for advancement.

In Yolanda's words, some people don't understand the value of their existence until they die, and Lu Pengcheng will prove his value to the world even at the last moment before he dies.

The phone beeped twice and was picked up.

"Hi, I'm Fang Bining."

As soon as the voice on the other end of the phone rang, Lu Pengcheng was stunned.It was a clear and clear voice, not deep but still magnetic, and the vibration brought by the sound hitting the eardrums aroused a little crispness.

Unable to hear the voice from this side, the other party "Hello" again, and Lu Pengcheng regained his senses.

"Hi, I'm Lu Pengcheng from Guangyan Culture Communication."

"Lu... what?" The other party fell silent, as if searching for impressions of the name.Other voices came faintly from the other end of the phone.

"Ah Zang, the blame is over!"

"MT! Where are the MT people!?"

"Grandma-Mom-off-line-la-ahhhh!"

"Depend on!"

Playing online games during work hours?Lu Pengcheng frowned slightly, and his overall impression of Xun Yang dropped another [-]%.Then, the voice of the other party on the other end of the phone came, "I'm really sorry, I can't remember where I met you? Are you the one who sold insurance last time?"

Lu Pengcheng's hands holding the phone trembled. Even if you don't know me, another company under the same group should know, right?Anyway, according to last year's year-end report, Guangyan's annual profit ranked second in the entire group!

Well, after all, the industry I am in is different from my own, so it is not like I am familiar with the directors and even the teams of the other two planning companies.

Lu Pengcheng said this in his heart, but his tone of voice was obviously not much better.

"I'm Lu Pengcheng, COO (Note: Director of Operations) of Guangyan Culture Communication, and now I have a presentation in my hand. The boss asked you to participate together."

The other party was silent for a while, and then, "Oh, I remembered, the one who sent me an email with a big attachment last time?"

Finally remembered? "That's our present this time..."

"Can you speak Chinese? My English is not very good."

The other party interrupted Lu Pengcheng and made a request to make Lu Pengcheng speechless for a moment.

Basically, the advertising industry has relatively high requirements for the second and third languages. This is the first time Lu Pengcheng has encountered such a straightforward expression. Because of Pengcheng's sense of superiority, Lu Pengcheng, who was about to hang up the phone, is now somewhat willing to continue the conversation.

"Yes, that's the one. The PPT email sent to you is a proposal we are going to pitch for this Friday. It is a year-round activity plan for Lulemall, a newly built complex shopping center in City B. I don't know if you have any comments after reading it. ?”

After Lu Pengcheng finished speaking, he was in good spirits and prepared to wait for the other party's compliment, but he didn't expect the other party to say something that he would never forget.

"Ah, that...it was too long, I turned it off after reading two pages."

So this time it was Lu Pengcheng's turn to be speechless, and the other party's words were repeated in his head and ears over and over again.

Turned it off after two pages...it turned off after two pages...it turned off after two pages...

Sitting in the secretary's room outside Lu Pengcheng's office, Yolanda was polishing the edges of her nails with a pair of delicate nail clippers. She seemed to hear the sound of a "bang" volcanic eruption coming from Lu Pengcheng's office.

She turned her head to look at the glass door of the office behind her, blinked her long eyelashes, then lowered her shoulders, sighed, shook her head, and turned around to continue manicuring.

Lu Pengcheng's agitated voice came through the glass door that could not block much sound.

"Didn't finish it? The boss asked you to participate in this case, but you didn't finish it? Is this your work attitude?"

Lu Pengcheng questioned the person on the other end of the phone, but the other party's indifferent attitude and somewhat lazy tone made Lu Pengcheng even more annoyed.

"Don't be so excited, it's not that I didn't watch it. Didn't I tell you? It's too long, I can't read it. There are [-] pages of PPT, and I feel a little sympathetic to the person who will go up to explain it. If the people below are all asleep, wouldn’t it be boring for him to talk on the top alone?”

Lu Pengcheng took a deep breath and said to himself, it's unwise to get angry with such a person.

"Just because you can't stand it, doesn't mean that the customer can't stand it either. If he wants the mall to attract popularity, he will read all of them, and then choose the best solution he thinks. You can't just because you can't stand it or don't understand it. , just throw it aside."

Rather than not being able to read it, Lu Pengcheng was more willing to believe that the other party didn't understand it, so he didn't read it. It's like putting an original English book in front of someone who doesn't understand English at all.

After listening to Lu Pengcheng finished speaking, the other party used a drawn-out nasal voice for a while, "Ugh", and then quieted down. The background music of the online game on the other end of the phone and the ghost screaming of those people continued.

Lu Pengcheng's anger subsided a little, he thought, asking you to participate in this presentation is indeed a joke from the boss, so let's forget it, the boss will at most help you to be vague when asking.

Just as he was about to hang up the phone, the other party's voice rang again.

"If you can force customers to listen to your explanation, then it is not impossible."

The casual and perfunctory tone made Lu Pengcheng want to hang up the phone immediately.

Talking to this kind of person is simply a waste of time, and the industry is like a mountain, and the industry I am in is almost a world away from theirs!

So Lu Pengcheng immediately decided to end the conversation.

"There is no other question, thank you for your opinion." Lu Pengcheng said dryly, and was about to press the hang up button when the other party suddenly asked him to "wait a moment".

"Mr. Lu, can you tell me what is called creativity in your eyes?"

Lu Pengcheng looked at the ceiling with a sneering expression, laughing in his heart, and actually asked himself what is creativity, every one of those successful shopping malls is creativity, creativity that you can't understand at all!But he didn't say these words, but asked him back.

"Then I would like to ask the director below, what do you think is creativity?"

The other party laughed softly, mature and sexy in his clear voice, and then he told him──

"Take an apple, label it, and hang it from the ceiling... This is creativity."

"Tag the apples and hang them from the ceiling..."

On the second day of the unpleasant conversation with Xunyang's creative director, Yolanda saw Lu Pengcheng talking to himself like this while holding the small apple that came with his lunch box.

"Pancho, have you finally awakened to discover your entertainment spirit?"

Lu Pengcheng raised his head and looked at Yolanda. He had a calm, handsome face with deep contours. He was cold and rigorous, full of abstinence, but it was difficult to conceal the hormonal charm of mature men that radiated invisible.

It can be said that it is not easy for Lu Pengcheng to achieve his current achievements at the age of his early 30s.But most of them are obtained by his personal efforts. He is full of planning and clear goals for life planning and doing things.Be strict and conscientious about every thing you handle, and set high standards for the goals, and strive to achieve perfection.

Everything, every detail, every day, even every minute and every second, may be carried out in an orderly manner according to the plan that Lu Pengcheng had already made, without any accidents, along the pre-planned track, even if occasionally The deviation will be corrected by him immediately.

So Yolanda would say that she can guess which shirt and tie he will wear the next day, because Lu Pengcheng's world is composed of one plan on top of another.

But not everyone can tolerate his style, like the ex-girlfriend who left him, like the creative director who took the design team to change jobs, but Lu Pengcheng doesn't care about these things, he only cares about others' treatment of himself doubts, such as this apple.

"Do you think it's a very creative thing to label apples and hang them from the ceiling?" Lu Pengcheng asked.

"Of course!" Yolanda replied without thinking.

"why?"

Yolanda shrugged exaggeratedly, "Because no one would do that. Don't those performance artists and urban artists like to do some funny things to reflect their thoughts and ideas that are different from ordinary people? For example..." Pointing to the apple in Lu Pengcheng's hand, "Label the apple and hang it from the ceiling."

After Yolanda finished speaking, she put down the meeting minutes and left.

Lu Pengcheng looked down at the apple in his hand again.

It is undeniable that he really underestimated Fang Bining at the beginning. He said that he did not read the proposal, and when he asked himself to speak Chinese, Lu Pengcheng only regarded him as a creative director with a false name. Bining's "Apple Theory" shocked Lu Pengcheng.

This is a very simple but very appropriate description, expressing a very conceptual word with a concrete image.

And it was because of this little shock that Lu Pengcheng's confidence in this proposal began to waver.

After lunch, he called the project manager and copywriter, planner, and several designers to mock up the proposal to be presented on Friday.

Lu Pengcheng sat calmly in a corner of the conference room, and then he found pessimistically that not only the people listening below were almost in a state of dull faces and eyes lost in the second half, even he himself The urge to go out and smoke.Therefore, Lu Pengcheng began to feel a little guilty about whether he could let the client listen to or read the proposal.

But at this time, there is no possibility of rethinking the way of expression, and besides PPT plus commentary, he really can’t think of any better way to express it, so he can only combine it as much as possible in the proposal, hoping to mobilize the whole commentary the rhythm of the process.

But for the next two days, Lu Pengcheng was still restless and restless.