Same Bed Different Dreams

After receiving the financing from Wanzhong Fund, the short-term development of Jingyun Finance has been greatly guaranteed. It is no longer in the previous "precarious" state, and the employees are more motivated to do things.

As the organizer of the road show, Shenglu Group gathered a lot of financial media to report and publicize yesterday's event. Jingyun Finance's name is sandwiched between those who sell tea in the circle of friends and those who sell facial masks in Weishang. Ridiculous.

There was a lot of thunder and little rain in this event, most of which was due to the downturn in the capital market: after one crop after another, the bubble had already reached the point where the bubble was on the verge of bursting.A small part of the reason is that the few companies participating in the road show did not propose any new concepts, and the attention was naturally low.

Summer vacation is approaching, and Li Yun tentatively introduced a new round of promotion on major platforms, from soft to hard, including Jingyun Finance's own account, which has been promoted layer by layer.

There are many financial students and financial workers in China, and Jingyun Finance still has a large potential market.

Although this round of marketing is not as effective as during the winter vacation, it is also steadily advancing.

At the same time, the employees of Jingyun Finance and Economics Operation Department are also actively promoting offline promotion work, from the banners and promotional pages posted on the campus to various lectures held...

Of course, due to financial and consumption considerations, local promotion activities are mainly concentrated in campuses in first-tier and new first-tier cities.

With the gradual increase of promotion efforts, the number of registered users of Jingyun Finance has been rising steadily. Although the proportion of paying users has declined, the overall income has been increasing day by day.

On the Internet, there are also frequent discussions about Jingyun Finance. Weibo entries, Zhihu questions, and Baidu Q&A often have questions about Jingyun Finance from potential users.

In this regard, Li Yun specially arranged operation personnel to maintain the company's image on major platforms every day and do a good job of positive guidance.

Summer vacation is the main battlefield of major educational institutions. Juli Education, with its strong financial background and outstanding background, is naturally unwilling to lag behind. Not to mention the overwhelming online and local promotion, even the advertisements are in the prime time of satellite TV.

Even if Jingyun Finance and Economics brought in Wanzhong Fund, it is impossible for Zhou Jingci to face Juli Education head-on.

Whether it is E-buy or Jingyun Finance, the business model is very different from Juli, not to mention, there is no need for them to head-to-head.

In an East Asian society where involution is so serious, whether it is a sophomore, a junior, or a senior freshman, there is a common idea of ​​using vacations to improve themselves.

However, there has been a lack of a professional platform on the Internet to guide them to learn practical experience and workplace skills.

In order to fully improve the daily activities and traffic of Jingyun Finance, Zhou Jingci introduced a new check-in section on the basis of the original forum board. Users can share their learning time through this check-in activity, and users can form their own groups.

Members in the group can compete with each other, and there will also be inter-group competitions between groups.

At the same time, Juli Group took advantage of its inherent advantages in the social field to realize the social nature of Juli Education at the maximum speed through the interconnection of various sub-products.

However, consumers did not buy Juli Education.

The teachers of Juli Education are mainly young master graduates from universities at home and abroad. Although they have certain theoretical knowledge, they have not been combined with practice, or have little practical experience.

However, the lecturers of Jingyun Finance and Economics mainly work part-time.

Most of these teachers are senior financial managers and financial directors in enterprises, experienced auditors in firms, fund managers, consultants, and even bank management...

The foothold of their teaching is not the knowledge in the classroom or books, but the combination of theory and practice.

Jingyun Finance's courses are supplements to professional courses in universities, rather than repetitions.

On the contrary, Juli Group is trying to do theoretical education, head-to-head with more professional and established financial online schools.

While Jingyun Finance is advancing steadily, Juli Education is retreating steadily. The dividends brought by extensive marketing are like moons in water, like flowers in a mirror, like bubbles, which burst as soon as they fly.

The sales of Juli Education's paid courses are bleak. Although the large-scale distribution of coupons can bring short-term traffic, the weight of the courses in the hearts of users is greatly reduced, so that less than [-]% of the remaining consumers remain.

Although the price of Jingyun’s financial courses is not too high, it is rarely discounted. Firstly, it is to maintain the positioning in the minds of consumers, and secondly, it is trying to use real money to stimulate consumers to learn the courses.

Free courses are not necessarily good, users are willing to study seriously only when they actually spend money.

However, with the increase of users, the quality of posts in Jingyun Finance Forum is also declining rapidly.

At this stage of development, it is already difficult for operators to control and guide the environment in the forum, and large-scale advertisements, traffic drainage, and fishing emerge in endlessly.

Therefore, as a last resort, Li Yun added a review step in the app: the system first identifies whether the posts posted by users contain blocked words, and the blocked posts will be manually reviewed for a second time, and the reviewers will decide whether to release them.

However, the review system has brought new problems. Due to the timeliness of manual review, many content that triggers the blocking mechanism but does not involve violations cannot be released in time, which seriously affects the user experience.

Once the review mechanism appeared, many people expressed dissatisfaction with it, and some even posted a large number of water stickers in the forum, and these water stickers further affected the experience of a wider range of users, so more and more dissatisfaction crowded the forum middle.

By the time the staff dealt with it the next day, the forum had already been screened for several pages.

At the same time, the situation of flooding Jinshan in the forum was sent to Weibo by countless people with screenshots, so more and more abuse poured in...

This is not the first time Zhou Jingci has faced such a situation. He quickly arranged for the IT department to check and screen these users.

In the end, the IT department found that the first to stir up emotions in the forum and post a large number of spam posts were a few new users. The registration time was less than three days. Nutritious content.

It seems that these users are not here for Jingyun Finance’s content or platform at all, but to find fault with rhythm.

Realizing that they came prepared, Zhou Jingci immediately decided to block these new accounts. At the same time, he arranged for reviewers to quickly deal with irrelevant content, and sent new financial hotspots and interview experience to guide the forum to restore the previous atmosphere.

After a whole day's work, Zhou Jingci thought that this matter would be over like this, but he didn't realize it. That night, these banned people went to Weibo to pour out their bitterness, and even posted an article to the marketing account, claiming that Jingyun Finance ignores the interests and demands of consumers and blocks accounts at will.

The company can still guide the wind direction in the forum, but this matter has developed on Weibo, which is quite an uncontrollable trend.

Since the traffic of Jingyun Finance is relatively small and the popularity is not high, even the black material sent out by the marketing accounts has not been on the hot search for a long time, but if such slander continues to develop, it will definitely affect the reputation of Jingyun Finance.

Therefore, Zhou Jingci and Li Yun decided to publish the cause of this incident in the early morning tomorrow after thinking about it for a while, and the lawyer issued a lawyer's letter.

The two of them had been busy all night, and when it was almost dawn, they only took a nap at the table for a few hours.

Unexpectedly, before the alarm clock woke them up, Wei Xiao's phone call came.

"Jing Ci, Jingyun Finance's black material is hotly searched."