crazy growth

"Hey, Baixia, I have something good to tell you. I want to sell the plum blossom bean powder here. Are you interested? If you buy it, you will integrate the following industrial chain."

"Ah? There is such a thing, so I'll come right away." That day, Bai Xia went to City B in a hurry.

It was already evening when we arrived in City B, Bai Xia and Qin Huai had a hasty meal outside, and then went back to Qin Huai's house.After Qin Huai returned home, he handed over the information to Baixia. The first thing Baixia looked at was Hongmei Doufen's financial statements for each year, probably because of the inertia of his previous career.

"There are loopholes in the financial statements of their factory." Baixia finally came to this conclusion.

"Yes, they made fake accounts. The sales channel of this brand has not been opened, and it only has a market in our province, but the product is really good. If the son-in-law of the factory manager has not run out of public funds to make futures, he is now in debt. Otherwise, they wouldn’t have sold it to him to fill this pit.”

"Poor parents in the world"

"Many companies are very interested in this factory now, and several of them offer quite high prices."

"For us, if this factory is sold, the processing chain behind soybeans will be established directly. Their product technology is still very good. If we manage this brand well, the future is still very promising."

"But what advantage do we have? In terms of money, we seem to be completely inferior to those well-known companies." This time it was Bai Xia's turn to worry.

"Well, we have made a plan, let's see what advantages we can have in this acquisition?"

So Bai Xia and Qin Huai stayed up most of the night, made a purchase plan, and planned to talk to the old factory manager.

When Qin Huai came back from running early the next morning, Baixia had already prepared breakfast, fried eggs, sliced ​​bread with fried bacon and green vegetables, and the milk had been warmed up.Bai Xia felt ashamed to occupy other people's house for free, so he decided to cook and tidy up the house all by himself in the future.Qin Huai took a shower and came out to eat a hot breakfast, feeling wonderful.

"You go out for a run every day?"

"Yeah, I want to stay in shape. My job pays attention to appearance." Qin Huai took a sip of milk while talking.

"Let's take a look at that factory today."

"Okay! Qin Huai, why are you helping me like this?"

"Don't forget that my family is the major shareholder"

"..." Well, Baixia really didn't hear the answer he wanted.

After eating, Baixia washed the dishes, cleaned up the kitchen, and they went out.

They arrived at Hongmei Bean Flour Factory early on. Since Qin Huai had cooperated with them before, the production director of Bean Flour was very friendly to Qin Huai.They walked around the factory and found that all the conditions were very good. They also talked to the employees in the factory. There are many old employees in the factory, and they all have feelings for the factory. The craftsmanship is also a relatively traditional method. .They knew that the factory would be sold and they would be sad. They have been following the old factory manager for most of their lives, and they are very reluctant to part with everything here.The director told them that the old factory manager was so angry that he went back to the eldest daughter in city S to hide, and he didn't want to see anyone before the public auction. Qin Huai successfully got the phone number of the old factory manager in city S, and planned to come to discuss in person.

They flew to City S that day.

"We don't seem to have much advantage," Bai Xia sighed.

"Learn to use unequal things to trade. Inequivalent transactions can be completed, and unequal exchanges need to use intangible assets to succeed. Their common feature is that they are of little value to some people but fully meet the needs of another person. "(③) Qin Huai said.

"Intangible assets? I think the old employees here have a strong affection for this factory. We have to preserve the dignity of the old factory manager and these employees. In fact, this kind of thing seems insignificant, but for the old factory manager and the others, it is very important. Important, there are some things that cannot be done with money. Do you think this matter is super simple? Cut off the backward production capacity and backward employees in their eyes for a while. What they pursue is profit and efficiency. As for the illusory things like humanistic spirit, they seldom measure them, and even the original corporate culture will be trampled to nothing. Value, and this is precisely the most shining part of this brand, it is a kind of spirit inherited." Bai Xia suddenly realized.

"Sure enough!" Qin Huai smiled.

"We put the photo of the old factory manager as the founder in the most prominent position of the factory, and at the same time, we promise not to fire any old employees. As for the old factory manager, he can be hired back with a high salary. As for the price, we may be far behind those big ones. Capitalists, but let’s try, how will we know if we will succeed if we don’t try.”

Qin Huai likes this kind of smart people who don't need to talk nonsense, and the most important thing is that they can think of themselves together.

After getting off the plane, they went straight to the residence of the old factory manager.

The old factory manager now lives with his eldest daughter. His daughter used to be a college student in the early 90s. College students at that time were very valuable. When she graduated, she was directly assigned to City S, so she fell directly to City S later. .The eldest daughter of the old factory also asked his father to retire to her place to enjoy the blessings many times. The old man was unwilling to guard the old place. The old factory manager was not afraid of retiring, but he was afraid that after he left, no one would take care of the factory. The waste material's second daughter and the waste material's son-in-law can't support it at all. It doesn't matter if he is gone. Whatever the workers do, they will follow him for most of their lives.

They arrived at a small villa area, and when they rang the doorbell, it was the eldest daughter of his family who opened the door. She was thinking about who was looking for it, but she saw two handsome men standing at the door, otherwise how could she believe in the power of the face? , Qin Huai simply said what he wanted, and let them in.

The old factory manager was not too surprised to see Qin Huai.

They directly stated their intentions, and Baixia seriously told the old factory manager every detail that came to his mind for an hour.

"To be honest, if it weren't for my prodigal son-in-law, I wouldn't have sold this factory. But my daughter is kneeling in front of me. What can I do? I can't watch my son-in-law go to jail. What about my daughter?"

"Yes, we know, pity the parents of the world!"

"As long as I can pay back the money owed by my prodigal son-in-law, I'm willing to sell it to you if it's what you said. A few days ago, there were many rich people who came to my door, and they were full of money. , my old man is indeed short of money, but I really don't like their faces."

"Well, as long as you promise not to fire any old employees in my factory and not destroy our old traditions, I will sign with you."

Everything went better than expected.They successfully acquired the Hongmei Bean Flour Factory at a price much lower than that of the industry, which was simply a miracle in the eyes of those competitors who attempted to acquire it.

The author has something to say:

Note ③, this passage comes from the author of "Wharton Business School's Most Popular Negotiation Course": Stuart Diamond?