crazy growth

In a flash, it was winter again, and the entire Shuguang Village was covered by heavy snow again. The dark green branches of the red pine trees on the mountain were about to be crushed by the heavy snow, forming a thick layer of snow.The reservoir is also frozen. When I was young, the reservoir was a children's paradise. Although my family was poor at that time, I could really figure out fun things, especially for children. I have everything, ice tops, ice sledges, anyway. Wide open place for fun.And now there's no one there.

In Shuguang Village, there is also a particularly important spring, the spring water is warm all year round.It is the water source for the entire west rice field.It is on the west mountain, and a small stream flows from the spring, which becomes the main river in the west. This spring was originally used by people in the village to fetch water, but since tap water became available, few people used it.In winter, on the entire white Songshan Mountain, there is such a small stream flowing, whistling with white gas, and the white gas floats on the trees and freezes into rime. On both sides of the stream are particularly beautiful pebbles. The mountain stream flows into the river channel of the rice field.So this part of the mountain, the scenery is magnificent, and the whole frozen world is still.Only the stream is flowing, so clear and beautiful, what does it feel like?It's like seeing winter and spring get along peacefully together.

Baixia is walking by this stream now, and at this time everyone is basically hiding at home, so Baixia is thinking about the big problems of life by the stream.He is now crossing the river by feeling the stones, abandoning his career, abandoning his previous advantages, and starting from scratch.

Looking at the flowing brook, Baixia thought to himself, if everything could be as clear as this, it would be nice to never let those coal bosses and those who harm the land come back here, but local leaders will often agree to performance. All kinds of polluting projects, unless he can come up with a project that does not pollute the environment at all.Qin Huai once told him that the main brand building point should be all-natural, green and pollution-free, but he should take a long-term view and understand how to integrate all resources.If you can let people see it with your own eyes, but most people are willing to go all the way to see if your food is not clean or environmentally friendly.So how to attract people, I guess it is to engage in eco-park tourism or farmhouse entertainment. This place has beautiful mountains and clear waters. Once the reputation and word-of-mouth are spread, the types of food to be expanded will naturally have labels, so first of all, we must label this place as a whole.Once this label occupies a position in people's minds, it will not change.

Baixia stood on the top of Xishan Mountain and looked at the entire Shuguang Village. By the way, he suddenly knew what to do.Of course, opportunities will only be given to those who are prepared, but first you have to recognize the opportunity, and second, you must be prepared.Baixia realized that the people in Shuguang Village must first develop good habits, and the formation of habits does not take a day or two.Then there is the artistic conception to be created as a whole, what is needed is the atmosphere, the concept, the difference, and the uniqueness.Four seasons of flowers is a concept, but it will not succeed. The atmosphere created as a whole, such as romance, is an abstract concept, and people can fully mobilize their perception.Artistic conception, what is artistic conception, when you see the scenery, you will naturally think of picking chrysanthemums under the eastern fence, and seeing Nanshan leisurely!But there are no chrysanthemums in his hometown, and there are no romantic poems written by any great poet.What is the artistic conception of his own hometown?Grab just one concept for this mood firmly in the mind of the potential client.So we must position this "concept".Successful positioning is very important. At the same time, it is necessary to maintain the long-term investment of the person in charge, and not to complicate the concept too much. Complexity is the enemy of positioning, and simplicity is the essence of positioning! ⑤ Baixia studied the entire layout of Xiashuguang Village again. Shuguang Village is located in a flat land surrounded by hills, with fields to the east and the town across a high slope.To the west are big mountains, one after another.To the north is the reservoir.To the south is Chenguang Village.

The Shuguang Village he saw now was shrouded in a sea of ​​white snow. The poplar trees beside the village had only trunks, all their leaves had fallen off, and there were a few crows' nests.He saw indistinct smoke rising from the small chimneys of each house, white and straight into the sky. Today's sky is gray, so Beishan is connected with the sky, just like an ancient Chinese painting drawn with ink lines under a gray baseboard, only in ink. , white and gray, ethereal like a paradise.That's right, that's right, Baixia finally understands the artistic conception.He quickly took out his mobile phone and called Qin Huai.

"Hey, Qin Huai, let me tell you, I finally understand what you mean by artistic conception.

"Really, then congratulations, but you look back."

Bai Yi turned his head and saw Qin Huai just downstream of the stream, waving at him not far from him.

Baixia ran over in twos and threes.

"Hey, why are you here?"

"It's not the Chinese New Year soon, so I went back early."

"How did you find it? Do you know the way?"

"You forgot that we came here to pick vegetables. I'm bored at home, so I'll come out for a walk."

"Tell me, the place of spring water is really beautiful in winter, just like a fairy tale world." Qin Huai came here for the first time in winter, so his eyes were opened.

"Haha, it's not easy to conform to your aesthetics."

"You see that you have obviously learned badly, and you have learned to tease people. This does not suit your gentle temperament." Qin Huai laughed happily.

Baixia was also happy when he heard this.

"Hey, what kind of bird is that? You see it's quite big." Qin Huai pointed to several big birds on the snow not far away. The tail of this big bird was very long. In fact, the color of the bird was black, but his feathers Under the sunlight, it is shining with colorful light.

"Oh, that's a pheasant. Look at the red fruit he's eating. It's called pheasant beans. The pheasant will faint after eating it. Let's wait, it will faint after a while, and then we can carry it directly I went back, I was lucky today, the prey came into my hands."

"real"

"You can see it in a while"

"Unbelievable!"

After a while, those pheasants really fainted, lying sprawled on the snow. They walked over, held the legs in one hand, turned the pheasants upside down, and went to the woods to find some grass, which was all withered and yellow for a long time. The length is also very soft, the chicken is bundled and taken away.

"Qin Huai, how many do you want? I'll save the rest for the breeding of my chickens. I'll ask the technician when the time comes, is that okay?"

"Leave me two for my dad to raise and play. I don't think he's bothered to take care of the lilac tree that doesn't bloom all day. I think he should like raising this pheasant, after all, he can still crow."

"It's really strange to say that the tree in your house has not bloomed for so many years. Your father is still like a treasure. I can't figure it out, I can't figure it out. Hey, do you think that plant is a lilac or a long one? It's more similar."

"Maybe, well, quite possibly."

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Note ⑤ The concept of positioning is taken from "Positioning" Author: Jack Trout (JackTrout) / Al Ries (ALRies)