crazy growth

The country drew a high-speed rail line three years ago, passing through the small town where Shuguang Village is located. It would not have been drawn in the town, but because an army was stationed next to the town.The location of Shuguang Village is not bad. It is connected to the town to the east. The road leading to the town that was later repaired by the coal boss is not bad. It takes only ten minutes by car to reach the town.Once this high-speed rail line is drawn, the original ten-hour drive from City B has been shortened to one and a half hours.This is beneficial to Shuguang Village.

Seeing that the high-speed railway will be completed and opened to traffic in a few months, Baixia's eyes are filled with tears. When he stood on the mountain and looked down at the entire Shuguang Village, in order not to destroy the overall plan, he kept a lot of things. This is what he was waiting for. one day.To engage in farmhouse entertainment and tourism, the economy of the surrounding cities must be developed, the transportation must be well-developed, it must be convenient to go back and forth, and the travel time must be short.Shuguang Village has excellent natural conditions, and the traffic was the only thing that was poor before. If it is opened to traffic, it would be great to be an ecological environmental protection park.And if you want to develop green marketing, you must have a convincing reason, then nothing is more convincing than seeing it with your own eyes.

Today's green products are difficult for consumers to justify, with many being accused of "greenwashing," a claim that makes it difficult for similar companies to sell the concept of green products. (⑧)

The eco-environmental protection park can confirm the consumer's demand for green product identification. While developing rural tourism, the surrounding products do not need to spend a lot of money to promote, which can be said to kill two birds with one stone.

Of course, he was even happier that it was so close to Qinhuai time, and it was convenient to go back and forth to Qinhuai. The little Jiujiu in Bai Xia's heart began to want to move again.

As far as Shuguang Village is concerned, it is not completely unknown. Its fame lies in the azalea in the mountains and forests. In spring, half of the forest turns red. It is beautiful, so many people from the surrounding areas will come to visit in spring. In addition, there is a fire tower on the mountain. It was built when the Japanese invaded the Northeast. It is the highest point in the town. Standing on it, the entire forest is under your feet. You can see almost every corner with binoculars. Yes, but the ground next to the tower is full of Japanese graves, and the name is also a lot of words, so the old man who watched the tower put a lot of charms on the tower. Especially the spring outing for elementary and middle school students in the town is a must-see. Later, the Japanese came back and took away the graves. When they left, they donated several computers to the primary school at that time. Computers were rare at that time.

Next, Baixia began to make overall planning.First of all, azalea is the main selling point.The best place to see azalea is on the side of the reservoir. Azalea blooms on the north mountain, and the reservoir is on the south side of the mountain. Every evening, the green hills in the north and west reflected in the water complement each other, which is called a beauty.They began to build flower viewing spots, flower viewing corridors, inns and restaurants on the waste rock mountain behind the reservoir.In order not to spoil the overall atmosphere, all the facilities are made like plants in nature.Secondly, it is the fire tower. We need to optimize the way to get there and make good supporting facilities.A sightseeing car runway was built in the fields, and fish fry were released in the reservoir.He studied farm recipes with his fellow villagers, and he helped others modify the internal structure, repair toilets, and install showers in some vacant rooms, planning to use them as hotels in the future.

At the same time, Baixia strictly stipulates various systems that villagers should abide by. For example, agricultural products and farm dishes are all priced uniformly, and prices are not allowed to increase or decrease.You can't litter, you can't damage the environment, you can't raise too many poultry in the village, especially large livestock, and so on.The punishments and rewards are listed one by one, and the rules and regulations will be followed in the future, and no one can violate the rules.The current villagers now more or less have shares in their families, so of course they followed suit. Besides, they have followed suit all along.

After everything was ready, Baixia contacted Qinhuai to start various promotions for Shuguang Village. They used free media community fan marketing, mainly interacting with consumers through major social media. Through his grassroots digital strategy, "Natural" Focus on social media to tell its story.On well-known video sites, well-known idols are used to use micro-movies to set Shuguang Village as a positive example, resisting the destruction of ecology and hunting rare animals.

Soon, Shuguang Village received the first batch of reserved tourists.

After opening to traffic, Baixiahe Township received the first batch of tourists. In spring, Azalea is so beautiful.Everyone is busy inside and out, and the farm dishes are cooked in different ways.For a while, this mountain village that was already dying seemed to come alive overnight.With a good reputation, the reputation of Shuguang Village is getting bigger and bigger, and more and more people come to play.Gradually, the young people in the village who came to work outside came back, and the village is no longer an old man over the age of 40. When everyone follows you and makes money, they will naturally listen to you, so Baixia has become the axis of this village. Heart.

Baixia later built a large library in the village, named Shuguang Reading Library. The books in it were donated by former classmates, and bought with money from the village.In this way, the cultural life of the villagers has new content.There are quite a lot of dolls coming to the library, which is also what makes Baixia happy.He always thought of the predicament when he wanted to read but had no books when he was a child, all because of poverty.

Since the opening to traffic, Qin Huai has come back frequently.Every time I come back, I still have a glass of mountain wine with Bai, talking happily about various things.Every time he gets along with Qin Huai for a short time, Bai Xia can be happy for several days, and the smile on his face floats to the sky.The little Jiujiu in Baixia's heart began to think again, "Since the distance is so close now, then we can still do it." Baixia was very happy thinking about this possibility.And he can also feel that Qin Huai obviously likes him too, no matter how dull he is, he is not a fool.Baixia even thought about putting medicine in the wine, first to deal with people, and cooking raw rice into cooked rice, but he never followed suit. "Haha, Baixia, Baixia, you are also a wolf in sheep's clothing." Whenever this thought came up, Baixia wondered when he became so dirty, what a sin.Later, based on the tourism industry of Shuguang Village, they later developed a variety of green organic food as an extension of the industrial chain. With the amplification effect of the Shuguang Village brand, these products have natural brand advantages and do not need to spend a lot of money on marketing. And channel construction, this is what Qinhuai and Baixia said about maximizing brand equity.Soon after, Baixia began to develop and busy with various projects in the dark, so busy that he didn't even have time to think about Qinhuai.

The development of Shuguang Village has greatly gathered the popularity there, the locals who work in other places will return, and talents are constantly being gathered and introduced.Once the industrial chain starts to expand, various industries will prosper. As soon as the industry rises, all kinds of supporting infrastructure around it will be complete. The first is transportation, and various roads will start to be built. The second is the construction industry, which needs to build various bases and facilities. Houses, and then furniture, fabrics, restaurants, hotels, car dealerships, and various other small businesses all prospered.Even the poverty-stricken county where Shuguang Village is located has taken off its title of poverty-stricken county and no longer receives state subsidies. Although the leaders in the county have the most face when they take off their hats, the most important thing is that this small poverty-stricken county has a solid foundation. The foundation of industry, not a false consumer boom.Shuguang Group has also become the largest tax-paying enterprise group in this county.

Most of Baixia's high school classmates did not return to their hometowns, and they all lived a hard life outside, paying for the high housing prices in that city every month, and did not dare to get sick or play. "If there were jobs here at the beginning, who would want to leave their hometowns? But at that time, it was the financial crisis in 08, and even big cities were unemployed, let alone this city B." Give his words with emotion.Yes, if it is difficult to find a job in this city after receiving higher education, then who would like to stay, not to mention that the business environment at that time was really bad. Difference.But this kind of state-owned enterprise has a ceiling that is difficult for ordinary people to enter.Therefore, in some places, the negative side of the Matthew effect continues to expand. It is nothing for a year or two. After a long time, the disease cannot be cured. If you break your head at that time, a dilemma has already formed.

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Note: ⑧From "Marketing Management" Author: Kotler