Bright Star Road [Entertainment]

Li Wei didn't expect that he would buy an island when he came to Hawaii for vacation. Although the sovereignty of the island still belongs to Citigroup, the land rights of the entire island are his own.For Li Wei's investment, Zhou Xiao's parents very much agree.After all, Zhou Xiao's parents are very traditional Chinese people who have a natural love for the land.Moreover, although this island was purchased by Li Wei in name, it actually belongs to the Emerald Island Tourism Development Company.

Purchasing the island in the name of a company is of course based on financial and tax issues.The holding company of this development company is the mutual fund of Li Wei and Zhou Xiao.Because they have decided to get married, the two took out their respective funds for equity replacement, and then merged into one fund.This fund was originally used by Li Wei and Zhou Xiao to provide for the elderly and take care of their families. Now that they are married, of course their properties have to be merged together.Therefore, Zhou Xiao owns half of the island's property rights, which is why Zhou Xiao's parents think it is a good investment.Zhou Xiao's father also specially called Li Wei, and asked Li Wei not to let go of the island at will, and to treat it as a family heirloom.

In addition to Zhou Xiao's parents who are very concerned about this island, the Hawaii state government is also very concerned.Just after Li Wei signed the relevant agreement with the state government and the city government where the island is located, the Governor's Office of Hawaii released the news.Although Hawaii is one of the best tourist destinations in the world, the state government is really poor.Although the tourism industry can drive the development of the catering industry, the hotel industry and the retail industry, these industries really cannot bring much taxation.After all, in order to stimulate the tourism industry, the government not only needs to reduce the relevant taxes of the retail industry and the hotel and catering industry, but even provide financial subsidies. come?

In particular, the tourism characteristics of Hawaii are not unique in the world, but the Caribbean is eyeing it.And in terms of air tickets and price levels, the Caribbean has more advantages than Hawaii.For the government, the industry and the real estate industry are the real taxpayers, but the state of Hawaii is definitely not suitable for the development of industry, so the real estate industry is the focus of the state government's development.But the question is, who has nothing to do to buy property in Hawaii?That's why the state of Hawaii has set its sights on the rich. After all, this group of rich people who have money to burn will have nothing to buy islands for fun.

Just when the Hawaii state government was happily preparing to sell their islands all over the world, it turned out that there was an economic crisis in Europe.Countries along the Mediterranean Sea have also begun marketing their islands in order to raise funds.Compared with the Mediterranean islands, the Hawaiian islands have almost no advantages.In terms of scenery, the humanities and geographical environment of the Aegean Sea almost surpassed that of Hawaii; more importantly, the islands in the Aegean Sea are not troubled by volcanoes and tropical storms. At the same time, the countries to which these islands belonged were originally old capitalist countries. Much better than your Hawaii.As a result, the Hawaii state government had to find out embarrassingly that there were no buyers for the islands it enthusiastically promoted.

Now that a rich man named Li Wei is finally tricked into wanting to buy the island, the Hawaiian state government naturally wants to promote it, showing that our island is not without buyers, but that you potential buyers have not yet discovered the charm of our island.And to the delight of the Hawaii state government, Li Wei bought the island not for the purpose of playing alone, but for investment and development.The important thing is that the projects they invest in are all aimed at high-end consumer groups.Yacht clubs, golf clubs, sailing clubs, etc. are definitely not things that the middle class can afford; while surf clubs are relatively close to the people, but they are definitely only enjoyed by the richer middle class.

As long as Emerald Island can attract mid-to-high-end tourists in the future, it will also stimulate the tourism industry in Hawaii as a whole.What's more, Emerald Island was supposed to drive the growth of local tax revenue and employment in Hawaii, so the governor of Hawaii now looks at Li Wei as if he is looking at his own son.Of course, if Li Wei knew that the governor had plans to become his own father, he would definitely beat him to find his own father.

"Mr. Li, these two TV series are the opening TV series of our Kylin Video North America station?"

As the person in charge of KyLinVideo's North American station, Luxenberg is still doing his best.But Naihe's focus is not on the North American market, so Luxenberg always feels that he has no ideals.Fortunately, the big boss seems to be interested in the North American market, so the rise of the North American station is not a dream.Luxenberg studied the experience of his big boss when he joined Kylin Video North America. His big boss is not only familiar with the front and back of the entertainment industry, but more importantly, he has studied and lived in North America. He has his own experience in the North American entertainment industry. profound experience.

Many Huaguo entertainment giants came to North America to develop and finally failed. The important reason is that the environment is not acclimatized.It's not that their innovation ability and execution ability are poor, but their lack of localization ability.As far as the type of reality show is concerned, if it is placed in the East Asian market, what the audience wants to see is the drama where the contestants support each other; but if it is placed in the North American market, then what the audience wants to watch is the drama where the contestants compete with each other.But if you really think that North American audiences and East Asian audiences have nothing in common, then you’re wrong again, because reality show contestants and self-improvement characters are still popular.

Luxenberg looked at the script outlines of "Paradise Enforcer" and "Beach Guard" provided by Li Wei, and was immediately attracted by these two scripts.Crime dramas are one of the mainstream genres in the North American TV drama market, and they are also the main viewing genres for male audiences aged 25 to 45; while youth idol dramas are not mainstream dramas, but they are the most popular among audiences aged 15 to 25. like.These two groups are very important audience groups for advertisers, and the boss is going to go for the favorite of the advertisers. You can imagine how much the boss attaches importance to the North American market.

But after reading the production plan, Luxenberg's face turned dark.TV dramas in North America are all weekly broadcasts, and generally there are 23 episodes per season, broadcast from the beginning of autumn to the end of spring, and then there will be a winter break of about two to three weeks in between.But these two dramas were broadcast on the shelves at once after the production was completed.

"Mr. Li, this one-time broadcast setting does not conform to the viewing habits of North America, and the risk is too great, and the company is difficult to control!"

For TV companies in North America, TV series are actually commodities, and TV broadcasting is a very commercial process. Therefore, the separation of production and broadcasting is not so much an anti-monopoly. The production of this high-risk business activity is subcontracted out.It is not so easy for a TV series to be broadcast from a production company to a TV station. First of all, the producer has to bring the script outline and credits to the major TV stations for pre-sale. A prepayment of approximately 30% will be made.Secondly, after the producer finishes the production of the first three episodes, they will bring them to the TV station and hand them over to the review department for review. Only after the review department agrees, the producer will edit the content of the three episodes into a suitable pilot episode and hand it over to the TV station.Thirdly, pilot episodes are generally arranged in relatively unpopular time slots of the TV network or simply placed on a few designated member stations or on the Internet for trial broadcasting. Only when the ratings and word-of-mouth of the trial broadcast meet expectations, then the TV station will arrange a schedule for broadcasting .In the end, it doesn't mean that everything will be fine for the TV series if it is scheduled to be broadcast. The TV station will still monitor the changes in the ratings.If the ratings are unsatisfactory, then the TV series may be shifted, such as moving from the relatively flagship Wednesday and Thursday prime time to Monday and Tuesday prime time, or withdrawn from the TV network and switched to a subordinate secondary channel.Of course, if the ratings still don't improve, then the episodes may be cut in half and end before the winter break.

To put it bluntly, this is just a self-protection method for the TV station to control the risk of ratings. After all, it may take many years for a TV station to increase the ratings, but once the ratings collapse, it only takes a few days.Once the ratings of a TV station for a certain schedule are not good, then it is natural that the schedule planning needs to be redone.Don’t think how gentle capitalist TV stations are. For example, the Huoshi Theater of Japan’s Fuji TV once contributed so many TV dramas with high reputation and high ratings. But once the ratings of this theater fail, Fuji TV will cancel this TV theater every minute. And rebroadcast variety shows?But for the audience, how many audiences don't want to watch the TV series in one go?Especially for those excellent TV dramas, the audience can watch them in one go without sleep.That's why Li Wei decided to use Kirin North America to break the viewing habits of the North American TV market. After all, online video must be differentiated from traditional TV stations. Otherwise, why would viewers choose online video instead of TV stations?

"Don't worry about this, I am very confident in my TV series. We just want to break the TV viewing habits and establish the meaning of our online video!" Li Wei said to Luxenberg, "And you don't have to worry about it. Regarding the problem of advertising, the current advertising is enough to support our income. As long as the word-of-mouth of these two dramas is published, do you think we can find suitable advertisers for the sequel or new episode plan? Luxenberg Sir, please make sure of one thing, we are not doing the TV station, we are doing the gravedigger of the TV station! Internet video will send the TV station to hell after all, and would you like to be the mourner with me? ?” After speaking, Li Wei looked at Luxenberg with a mysterious smile on his face.

"Of course, Mr. Li, this is my dream!" Luxenberg said excitedly.

Citigroupers all have personal heroism, and once they feel that they have created an era or something, they will be as excited as a chicken blood.Moreover, Luxenberg was originally a professional expelled by the TV industry, and he was dissatisfied with being neglected by the TV industry for his talent.Now Luxenberg's mind is full, you ignored me at the beginning, now I will send you to hell with my own hands!

After sending Luxenberg away, Li Wei and his design team began to discuss the development of Emerald Island.Originally, Li Wei was just planning to make himself happy, but he didn't expect the Hawaii state government to support him so much that Li Wei had to devote 100% of his energy to this matter.Li Wei is now spreading his support for stimulating local employment and tax revenue through his own public relations channels, and at the same time, he also shows that he intends to do business with Citigroup for a win-win situation.These promotions are not only for the development of Emerald Island, but also for laying the foundation for the subsequent acquisition of Best Weixin.