Bright Star Road [Entertainment]

In fact, whether the audiences who come to the film festival often can be seen from their tastes in film selection.If they choose movies recommended by the media or advertisements, they are basically coming to the film festival for the first time or they are just so-called "passerby fans"; but if they choose movies based on the recommendation of the show catalog, they are basically regular visitors to the film festival And "iron powder".Each film festival has its own catalog, and the so-called catalog is basically a brochure that collects the scores and evaluations of all participating films from the previous day's film critics and ordinary audiences.Of course, not all participating films have the opportunity to appear in the catalogue. After all, the organizing committee is responsible for printing the catalogue. Therefore, only films that are well received by film critics and audiences, or are specially recommended by the organizing committee will have the opportunity to be featured.And those films that can show their faces in the magazine every day, needless to say, are the most popular films of this film festival.In previous years, the "Film Review" magazine was responsible for the editing and printing of the program of the Yanjing International Film Festival, but this year it is independently published by itself, which has attracted the attention of many reporters.However, both the organizing committee and the "Film Review" magazine were silent, and everyone had to temporarily suppress their curiosity.

As the opening film, "Mom" got the cover position in the show magazine, and in the review section, the score given by the film critics was around 4.6 points, which can be regarded as a very high score.According to the standards of previous years, as long as you get 3 points, you will have a chance to be nominated for the film festival awards, and more than 4 points are basically the award zone.As for the score of 4.5, that is the score that can only be obtained by films competing for the grand prize - the "Golden Tripod Award", and "Mom" is the first film to receive such a high score at this year's film festival.Of course, with the screenings in the next few days, the score of "Mom" may still fluctuate, but the difference will not be too big.

After Li Wei got this brochure, most of the stones in his heart fell.Only when the scores reach a certain level can the public relations company work hard to win the prize.It’s like students need to be commended as "excellent students". If everyone has a score of 95 or more, then you can only get the award if you rely on someone else; After all, the awarding bodies also need face.If it is really a bad film that wins an award, then within a few years, your film festival will be completely bad.

Li Wei brought the leading actors around to watch movies at the film festival. As Li Wei's director, he can naturally get tickets for many movies.This kind of hospitality ticket is generally only given to film critics and filmmakers in the industry. Although everyone is here for the awards, they are all colleagues, and they all pay attention to keeping their heads down and not looking up.And everyone also hopes to get the endorsement of their peers, which is much higher than the evaluation of ordinary film critics.Besides, Li Wei is not an ordinary new director, he is a director with a big prize in hand.Although Li Wei is not yet a famous first-line director, everyone in the circle believes that Li Wei is a "film master reserve", so most film distribution companies want to make friends with Li Wei.Although we know that poaching Li Wei is impossible, but if Li Wei is willing to support his own directors or actors, it is still possible.Besides, if Li Wei plans to make a blockbuster movie in the future, everyone can still share the investment.

As the cost of film production is getting higher and higher, many large-scale films are jointly invested by at least three to four companies; if you encounter such a super blockbuster, then there are also nearly ten film companies in joint production.You must know that the production cost and publicity cost of movies are so high now. If a movie fails to reach the expected box office, the movie company may go bankrupt immediately.But why do big production companies or big distribution companies keep their profits?Because people still have a way.

The first move is the so-called "green light system". The green light system has to go through strict scoring and review from the script to the actors to the director, so as to reduce the risks brought about by the production cost in all aspects.The second trick is the so-called "waterfall production" program, in which large studios produce several films each year.Strictly speaking, at least [-]% to [-]% of these films could not make back their cost at the box office, and the remaining [-]% of the films probably barely managed to break even.However, as long as one or two films hit the box office, the entire company is profitable.Moreover, the major production companies shoot films of various genres and themes every year, and they will eventually hit the box office.

The third remaining method is "joint production". Small production companies will find large production companies, and large production companies will find hot money. They always have to recruit a few more partners, so that they can lose money and make money together.There are two ways of this kind of joint production, one is fixed investment, which means that everyone is optimistic about a certain movie, and then they will vote for this movie together. This method has relatively limited partners and requires a lot of funds; There is a kind of blind casting. The production company draws a list, then calculates the total, pays if interested, and then all the films on this list are considered investment.For investment companies who do not understand the movie market, blind investment is obviously a relatively safe investment method, with profits and losses, and basically some profits.

Li Wei didn't come here to watch movies because he was bored. He mainly wanted to find suitable art films for his Caesars Pioneer Cinemas.Art films may not necessarily lose money at the box office. If you encounter a particularly excellent art film, and if it is blessed with awards from large film festivals or film awards, this kind of art film will not only sell at a high price, but also sell for a particularly long-term.At the same time, this kind of art film is also the first source of film purchased by professional movie channels. Although the box office performance is not good, this market is a die-hard fan market.As long as you have a professional art film channel, the subscription rate is definitely not bad, and there are very few unsubscribers.

At the same time, in addition to professional movie channels keen on literary films, literary films are also the darling of the DVD market.After all, once you have seen a blockbuster, you have already seen it, and no one is keen to collect a DVD to revisit it in their spare time.But the classic literary films are different, they are suitable for repeated viewing, so after selling DVDs of Chinese films, a director’s cut version will be released from time to time, and then a deluxe version will be sold with extra extras, and a commentary track can be sold again Collector's Edition.After five or ten years, if there is a high-definition digital restoration, limited edition, etc., I guarantee that there will still be a bunch of loyal fans coming to pay for it.Some half-dead movie companies just rely on the DVD of a movie to survive in the torrent of the market, and from time to time they have the money to invest in some B-level movies, which is more nourishing than big companies.

The Yanjing International Film Festival is the same as other film festivals, and the screening time is usually about one week.In addition to paying attention to domestic literary and artistic films, Li Wei also cares about overseas literary and artistic films.At the same time, Li Wei is also observing some new directors.The film festival is very popular with new directors, because everyone here pays more attention to the film itself, so new directors are willing to come to the film festival to try their luck.Most film festivals have a special moment for newcomers, or arrange awards for newcomers at the awards.It's a pity that there are almost no directors that Li Wei feels inspired this year. Either these new directors can pursue the so-called shooting skills and ignore the story, or they pay too much attention to the plot without considering the characteristics of the film itself, resulting in a long and procrastinated film plot.Li Wei sighed and didn't say anything.

Ninety-nine percent of the directors in this plane have a professional background, and the rest are directors like Li Wei, who are trained by themselves in the circle.But there are very few directors who are self-taught, or directors of commercials, music videos, etc., who have been promoted to film directors.This led to an exceptionally closed circle of film directors. Everyone knew that once a circle was closed, the atmosphere of the entire circle would be ruined.Because there are no directors outside the circle to bring a different atmosphere, the smell in the whole circle is not particularly pleasant.Of course, professional directors have the advantages of professional directors. They are familiar with the operation of the crew and understand the shooting methods of genre films.But this has also created a problem that everyone in the film industry is the same. You can almost guess the director's origin after watching a movie for 10 minutes, and then you can get a general idea of ​​the following plot with your eyes closed.But people in the circle still feel good about themselves, Li Wei really thinks that if they play for another ten years, the circle will be ruined!

Of course, the film festival will not consider Li Wei's mood. It is true that Li Wei holds one of the largest entertainment companies in the world, and he is also the most dazzling director among the new generation of directors. But the problem is, just like Li Wei As far as I know, this closed circle pays special attention to "seniority ranking".What kind of a junior director like Li Wei is in the industry?Any senior who came here could teach him a lesson, so Li Wei could only hold back his breath.Anyway, I have my own production company and distribution company, at worst, I just play by myself.

And just when Li Wei was struggling, the final awards ceremony of the film festival also arrived.However, before the awards ceremony is the closing film, this is a film that both the organizing committee and the jury are optimistic about, and it is also considered to be the biggest rival of "Mom".Out of politeness, Li Wei also attended the red carpet show of the closing film, and complimented the film with open eyes and nonsense in the media interview area.But after watching it, Li Wei really felt that there is a reason why literary films should be cast aside by the audience.

The closing film of the festival is held on the morning of the final day of the festival, while the red carpet show of the awards ceremony begins in the afternoon.In the first few hours, there was actually no big media, so it became a carnival of the media of various carpet stars.Of course, the blanket stars must bring their own media when they come out, as well as their fans.Otherwise, wouldn't it be too ugly without a human wall of fans in the background?Fortunately, the fan market is also regulated. You can get 50 yuan for participating, 70 yuan for those who hold signs and lights, 100 yuan for those who are responsible for screaming and shouting, and 150 yuan for those who can cry. If you can cry until you die with your parents If it is the same, then there will be another reward of 100 yuan, making up an integer of 250 yuan.

After these blanket stars took suitable photos, the organizing committee began to clear the venue.With the arrival of the big media, the remaining time is only for guests with invitation letters.Those carpet stars can only look at the blanket and sigh from the outside, grit their teeth secretly, and then act like a baby with their godfather, to see if they can bring money into the group next year to be the second female number or something.

The order of the guests on the red carpet is generally such that the more important crew is placed earlier, and the more famous guests are placed later. "Mom" is the opening movie, so Li Wei and others acted as opening guests again.Li Wei said with a smile in the welcome car, it is a good sign that only the biggest names will leave the fashion show.So the crew smiled and stepped off the welcome car, and the spotlights flashed all at once.At this time, Li Wei felt that it was no wonder that the Sunglasses King of the Earth Plane wore sunglasses all the year round. He really needed a pair of sunglasses for this kind of occasion.Fortunately, as a director, Li Wei is not the focus of the media's attention, so Li Wei can take a leisurely stroll on the red carpet.Then after the other members are busy with their interviews, they all go to the official interview area to accept interviews from the official media.